Chapter 41: 47 The movie encounters

After more than a year of shooting, post-production and preparation, "Before Death" finally got the film release license in mid-2007.

The film was originally planned to be released by the company "Yiguangnian" in the summer of 2007, but many links in the middle took longer than the team expected, resulting in missing the summer of this year.

Therefore, this film can only be released in time for the Spring Festival in 2008.

Everyone knows that every year during the Spring Festival, a hundred flowers bloom, and it can be called a shura field in the film industry, which really makes the "Emerald Light Year" company a big headache.

Obviously, "Before Dying" is a "three noes" low-cost movie with no stars, no big investment, and no topics.

After finally getting the public screening permit, the film team still had problems while making announcements, traveling to theaters, and preparing for the release.

The first is that no one pays attention to the announcement.

Secondly, the film encountered the tragic fate of "rejecting the film" in many movie theaters across the country.

...

this day.

In the meeting room of the "Emerald Light Year" company, there was a lot of smoke.

The director, chairman and producer Ning Yi, the screenwriter Maomouren, the leading actor Yan Jidao and several other staff members gathered around the conference table, frowning.

Since the film's talks with theaters about its release have been cold, such a depressing scene at the "Emerald" company has been happening for several days.

Staff 1 sighed: "It's not fair".

Staff 2 sighed: "Theatrical film scheduling managers usually only ask three questions 'Who is the director? How much is the investment? Who is the protagonist?' They don't pay attention to the feelings and quality of the movie at all."

Ning Yi sucked the last cigarette in his hand, pressed the cigarette butt into the ashtray which was already full of cigarette butts, was silent for a while, and said: "It's all about spending money, movie fans must choose movies with big directors, big productions, and famous actors." , rather than our unknown film."

When Youguang walked in with his schoolbag on his back and followed the sister at the front desk, what he saw was such a slightly depressing scene.

"Everyone has worked hard, come out for afternoon tea, I ordered a lot of food."

There are children who don't know that Dad's team is frowning about the release of the film, just thinking that they haven't seen him for some days, so come and see him.

Unexpectedly, it seemed that he saw that his father was not in a good condition.

"Let's go out to eat something first." When my daughter came, I couldn't stay in the meeting room any longer, the smell of cigarettes was too strong.

Ning Yi stood up and called everyone out.

After Youguang asked the front desk lady and the administrative lady to greet the staff to enjoy the afternoon tea she brought, he went to the chairman's office with his father.

Ning Yi only slept for four hours last night, and didn't rest at noon today. She was sleepy and tired, so she took a glass of Americano and poured it into her stomach.

After drinking a glass of iced Americano, he finally felt better. He sat down on the sofa and continued to eat the fruits and snacks brought by his daughter.

"How did you come here today?" He asked.

"Come here to see you, did you encounter any problems?" Ning Youguang, 9 years old, gradually lost the softness of his childhood and became softer.

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But she spoke slowly and steadily, which made people sound soft and steady.

She sat down next to her father, and she was a lot taller than last year.

Looks like a big girl.

Ning Yi reached out and touched her baby's head.

"We encountered a little problem, but we are already trying to solve it." Regarding his daughter, he has always been frank.

"What's the problem, may I know?"

Ning Yi finished eating a piece of blueberry cake in his mouth. After feeling more comfortable, he organized his words a little and explained the difficulties the company was facing to his daughter in detail.

After finishing speaking, he continued: "Actually, I can understand the operating pressure of theaters, assessment indicators and other issues, so I am going to try to hold movie viewing activities to find a way out for our films."

Youguang nodded: "It's a new marketing plan, you can try it."

"That's right, I thought so too, but I haven't communicated with the team yet, and I don't know what they think." Speaking of this, Ning Yi himself was a little discouraged.

He really doesn't understand film marketing.

Now he has a new idea, but he doesn't know whether it will be possible, or what the probability of it will be.

He has hit a lot of walls recently, and he really feels the pressure.

Youguang saw his father looking a little sluggish, so he could guess some of his psychological dynamics.

So I thought about it and said, "Dad, have you ever thought about creating a new distribution method for our movies?"

"For example?" Ning Yi became interested, but had no idea at all.

"For example, we can rely on the mutual integration of various distribution entities, the mutual integration of various distribution contents, and the mutual cooperation of various distribution channels to issue."

"You mean the joint issue is the leading role?" Ning Yi understood a little bit.

Seeing that his father was interested, Youguang simply told him some of the film's publicity and marketing methods that she knew in future generations:

"Yes. Secondly, in order to meet the increasing requirements for production and distribution funds and ensure the market space for distribution, we can use emerging channels and overseas markets."

"We can take the film to the Venice Film Festival in August, and then spend some money to find domestic media to publish a press release to expand the popularity, and then return to China to participate in the 'BJ Screening'."

"In addition, we can also seek more horizontal cooperation, strengthen our company's marketing promotion, and expand market share. For example, launching online ticket purchases, promoting advertising sponsorship for movies, and establishing a marketing network for major customers, etc., to create a win-win situation for society and the industry. In the cooperation space, you can also find someone to discuss cooperation with China Mobile and China Telecom, launch the interaction between China Mobile and China Telecom, and plan some activities of "replacing mobile phone points for tickets", and then cooperate with our family or some enterprises' products, let us Movie tickets have become the best gift for companies to give back to customers..."

What Youguang said to Ning Yi completely opened up Ning Yi's thinking about how to market movies.

The latter's eyes became brighter and brighter as she said, and finally he walked back and forth in the office excitedly, thinking about the feasibility of this series of plans.

"Moreover, the prospect of the film market is very good. If Dad has suitable investors and business partners, he can build theaters with them. Our films will increase the number of films in our own theaters. As long as the film is good, no matter for the theater or For movies, it’s a win-win situation.” 1314

Dad, we are not afraid, we have cheats

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