Chapter 304: 327:

Very quickly, Emperor dynasty entertainment received a reply from the GA. Regarding the information on League of Legends provided by Emperor dynasty entertainment as well as suggestions for subsequent modifications to COG, the GA attached great importance to it. Clive Ramon personally replied, but still didn’t reveal much of his intention to modify it.

“I understand your philosophy very well. If League of Legends really gets such a high retention rate, then it’s really bad news for cog.”

“However, I still believe that the key to this game is its complexity and diversity. While it’s true that simplifying operations can make it easier for more people to get used to it, it’s very likely to damage the fun of the game itself and exhaust the vitality of the game in advance.

“For a game, the difficulty determines its audience, but the depth and complexity of the game skills determine its competitiveness and upper limit. I think the simplicity of League of Legends is a short-sighted act, and we need to be careful about whether it’s reasonable or not. ”

“Of course, I will also seriously consider your suggestions and adjust the difficulty of some heroes. Once again, thank you for your strong support in the promotion of cog.”

Lin chaoxu sighed after reading Clive Larman’s reply. It was clear that Clive Larman was moved and rejected. Even though Emperor dynasty entertainment provided detailed experience reports and game data for the GA, Clive Larman still stood by his point of view.

Of course, he understood the importance of simplifying games for promotion, but he was right. Games that were too simple would make the game lose its depth. Those relatively popular games in the e-sports field, such as FPS and RTS, had extremely deep game depth. He had never heard of casual mobile games turning into e-sports.

Lin chaoxu understood that Clive Larman was a rather arbitrary person. He had a strong sense of confidence in his own designs, which was a common problem for many genius designers. Maybe there would be some simplifications in COG, but it would definitely not be as simple as League of Legends.

Lin chaoxu was a little disappointed, but he quickly accepted the situation.

That’s good too, since Emperor dynasty entertainment had already decided to make ancient catastrophe and had a simplified version of League of Legends, it wasn’t a bad idea to keep COG complex and competitive.

They would release both games at the same time, and they would just use the one that succeeded.

……

After the new year, League of Legends continued to be popular.

A special name quickly spread among the players, and many players began to call League of Legends ‘”lol” in short.

The abbreviation came from a Weibo post by Chen Mo.

“The overseas version of League of Legends is currently in development, and the English name will be LEAGUE OF LEGENDS, which will be called LOL in short. What should we call it in Chinese?”

Under this Weibo post, many players had the mentality of watching a show and not minding the big picture, leaving comments one after another. They also used various nicknames.

Like “British Alliance”,”Alliance” and so on, but the one that received the most praise was still a harmonious name in the English reincarnation: “Shua! Shua!”

Soon, this nickname spread quickly among the players, and “play two games of League of Legends” was naturally referred to as “play two games” or “play two games” by many.

Although this name seemed a little vulgar at the beginning, its appearance had a huge impact on the spread of League of Legends.

Although the name League of Legends was very formal, it wasn’t enough to show all the characteristics of the game.

“LOL” was an English abbreviation for “laugh out loud”. It was a habitual use, so it had a great advantage in foreign countries.

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However, the Chinese name of League of Legends had always been missing a very simple and easy to remember name. If it was shortened to “British Alliance” or “League of Legends” according to the custom, it sounded like a very formal international organization, not like a game.

The appearance of “lol” solved this problem very well. This abbreviation fit the relatively young player base of League of Legends very well, and a more down to earth name helped to quickly gather popularity. So in a very short time, it spread throughout the entire League of Legends player base, and even many people who didn’t play this game knew the name.

The second creations of some video authors, such as a certain video column “quick news from the kun altar”, also allowed this name to spread even faster.

While League of Legends became popular, various live streamers and video UP Masters also played a role in adding fuel to the fire.

At present, there were three or four League of Legends streamers with millions of viewers in China, and there were also several popular video series.

Some of the talented players who had quickly reached diamond or were even trying to become Kings in the ranking competition started to stream, and they quickly gathered a lot of popularity.

Of course, this was mainly because of Chen Mo’s good start. During Chen Mo’s stream, the streamers, viewers, and streaming platforms all saw the potential of League of Legends. After Chen Mo stopped streaming, the viewers had nowhere to go, and soon, a few big streamers with millions of viewers were born.

All the major streaming platforms were also trying to find some potential players and raise the price of League of Legends streamers. Even some streamers of other games began to switch to League of Legends.

In terms of video, there were already three well-known video programs in the country, namely “quick news of the kun altar”,”weekly God show”, and “LOL: a collection of scammers”.

These three video programs were all in different directions.

“Kun altar quick news” mainly shared and introduced the latest news, version changes, and information on new heroes in “League of Legends”.

“Weekly God show” was a collection of exciting videos and high-end operations.

“LOL: scammers” was a collection of players ‘scamming and funny plays, which were mainly taken from low-end games.

As the saying goes,”the early bird gets the worm,” it was the same in any field. The emergence of a new game had changed the entire circle of streamers and video authors. These pioneers had a sharper sense of smell and were the first to launch content targeted at the new game. This made it easier for them to get the meat of the game first in the rapidly changing environment.

It was a win-win situation for the streamer, the video author, and the game itself.

……

As for Chen Mo, he started to focus on the new expansion and the overseas version.

At present, all the work in League of Legends was on the right track, and it was sweeping across the entire PC circle at an extremely fast speed in the country. The player base had shown a trend of automatic expansion.

In terms of promotion, as long as the original promotion plan was maintained and the current growth momentum was maintained, it would be fine.

At this stage, marketing methods were no longer important. The key was to maintain the game’s stickiness to the players and constantly release new content.

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