Chapter 63: Traffic password

  Chapter 76 Traffic Password

  The three copywriters are the three responsible for the output of the text content.

  Each account looks okay from the fan data, but basically they are bought and followed.

   They are also careless about the content, they are just messing around.

  He Feng was not familiar with the content, so he didn't blame them because he saw that the amount of content they produced every week was quite large.

  ——Anyway, he didn't care about those himself, so he thought about how to get money out of the headquarters.

  Qin Kun was angry at these three at first, because these three were for content output. If they did not make good content, it would be meaningless to operate and promote.

The quality of    itself is not too hard. If you drop a million, it is still a waste, but it has changed from ordinary waste to iron waste.

   Someone asked him: "Mr. Qin, what should you teach us?"

   "Does this still need to be taught? Just see how others do it?"

   Qin Kun looked very irritable and said:

"If there is a big controversy, write about it. If the news is popular, write about it. You do traffic, where does the traffic come from? Your writing style, how old-fashioned irony, as long as you can keep up with every hot topic, express your emotions, bring your rhythm, and let others follow your rhythm and be dominated by your emotions, that's enough. Is this difficult? It's not Can you do it with your hands?"

   Several copywriters were silent, thinking in their hearts: "It's easy for you to say, if you have the ability, you can write a few and try."

   Qin Kun was even more annoyed when he saw that they were not very convinced:

   "Do you understand or not, but you have to give a sentence. What does it mean to be silent like this?"

   A copywriter in charge of the content of the official account said: "Mr. Qin, you are talking too much. We are too low-level, and we haven't paid attention to it. Why don't you talk about it in detail."

   "If you can't make high-quality content, just give me hot spots, will hot spots work?"

  Qin Kun took out his mobile phone, opened Weibo, and clicked on the hot search:

"Bypass those hot searches of idol traffic, avoid those with political risks, and the rest of the hot searches, as long as they are controversial, go in the past. For example, this one - the age of criminal responsibility for minors should be lowered Do you care about these official accounts? Just give me an official account and post an article saying that it should be lowered, list the recent juvenile delinquency incidents, and show some anger, then it’s over. Then another official account posted that it should not be lowered, citing some stories of prodigal sons coming back. The writing can be a bit like the Virgin Mary and begging for some beatings. Then you will tear it up wherever you are, and the company will spend money to push it to you, which will have emotions and topics. , there is traffic."

   said to the copywriter in charge of Weibo:

"You can also join several of your Weibo accounts, forward the content of their public accounts, and then fight each other's sides. With your size, no one wants to tear you apart, you can tear yourself apart. The company buys promotions for you, and lets celebrities from other companies get involved and make the topic hot. As long as you have enough emotions, you will attract people with similar emotions to become your followers.”

   Then he avoided some risky hot searches and hot searches bought by celebrities, and pointed to a "sorrow of raising a large dog":

"This makes it easier to create controversy. Dog lovers and dog haters, although not in the majority, are very active, stirring up their emotions, cutting their leeks, second only to gender issues. Depending on your position, when necessary, you can open a trumpet account to deliberately say some outrageous things to start a fight, plus the company's push, isn't it easy to get traffic?"

"Those who are popular, how good are they in writing? How sharp are their opinions? Most of them don't, they are just inciting emotions and bringing rhythm. Emotions and disputes are the traffic passwords of the media. Understand this, and then join It's easy to do with a little capital operation!"

   One copy was inspired to say:

   "Then I'll open a few accounts, one to create a public figure, one to fight against the country, one to create a reasonable guest, to keep up with current affairs, output content according to the character, and then torn each other, is it okay?"

Qin Kun glanced at him approvingly, then sighed again, and said, "This is the way of thinking, but you'd better not touch this point, the water is too deep. Don't come out and drag our boss. Get into the water. Although Tianyuan Group is big, it won't last a few days longer than others."

  Liu Qing didn't say much, but when he heard Qin Kun's words, he couldn't help but give an admiring look and said:

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   "President Qin is very reasonable. There are some things we can't touch, and we can't touch any traffic."

   Although the days after his life were muddled, he still knew some things.

  You can't touch what you can't touch.

   No matter how big the existence of the giant is, it can't bear the blow of an iron fist.

Another person asked: "Can the topic of gender be involved? For example, I will open a few accounts, one for men's boxing, one for women's boxing, and one for equality, and then I use some trumpet accounts to express extreme remarks and post them with a large number. scold--"

   Before Qin Kun could speak, Liu Qing glanced at it and said:

   "This money can be earned, but let's not earn it, dirty."

   The man blushed and didn't say any more, but he felt some grievances in his heart, thinking: "If you can't make money, what kind of Virgin are you pretending to be?"

  Liu Qing is a reborn person after all, and knows how tearful the gender issue will be in the next two years or so.

  A smarter person is just shouting on the Internet, venting the anger in the real world to the Internet, but not bringing the anger on the Internet into the reality.

   But some stupid people have been brainwashed by those torn opinions, brought into reality, and made some sensational and ridiculous things.

   Many families have been affected, and many people's thoughts have been distorted.

   That one can really bring a lot of traffic, but that traffic makes Liu Qing feel particularly disgusting.

   He doesn't care about that little money, it doesn't matter if he doesn't make it.

   And he believes that if such enthusiasm continues, it will be suppressed one day.

   This small company does not account for a large proportion of his assets. It is not his starting point, and it will not be his ending point. There is no need to take such a big risk for a petty profit.

   Qin Kun coughed.

   In fact, he thinks this issue can be done a little bit, and there is a way to make money.

   But since the boss doesn't like it, then forget it.

   said: "You must listen to the boss's words. Some money can be earned, and some cannot be earned. It is okay to hype up controversial topics and harvest leeks, but you must also pay attention to social influence."

  Liu Qing added: "No matter which platform you are on, I suggest that you all make a positive account. It doesn't matter if anyone likes it, you have to correct your attitude."

   As a rebirth, his advice to We Media is just like that.

   Obviously, survival is more important than making money.

   Opened character cards, I hope you can give your favorite characters a little heart. It would be even more grateful if you could distribute pictures to the characters.

  

  

   (end of this chapter)

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