Chapter 1296 – HDV
After Wind and Rain Mobile’s product launch ended, Feng Yu returned to Shanghai. Jiang Wanmeng had called to tell him a piece of good news.
Feng Yu had mentioned to Jiang Wanmeng to develop an HD video camera, which must be small and easy to bring it around. Most importantly, it must be high resolution for the HD TV market.
The digital video camera has been in the market for quite some time, and Sony was the first company to develop it. Sony is one of the top companies in the world in electronic product innovations.
But Sony did not pay much attention to it initially. This is common among most Japanese companies. They like to keep their best technologies in their lab and introduced their sub-standard technologies into the market. This way, they can continue to introduce newer products and get high returns.
The disadvantage of using this strategy is Sony’s product will never have the best technologies, and other companies have the opportunity to challenge them.
Sony firmly believes that other companies seek their deaths to challenge them, as they own better technologies. Also, this can delay their competitors’ development and let them waste their research funds.
If Sony discovers any companies catching up with their technology, they will use another strategy to cooperate. For example, Sony and Panasonic, Sharp, JVC, Pioneer, etc., are competitors, but they cooperate in many areas.
All the Japanese companies are both competitors and partners. Once in a while, two to three companies will target the other companies. Sometimes, they will change partners and start to target their former partners.
Feng Yu remembers Sony, Sharp, and other former competitors. He cooperated in setting the HD digital video camera standards in his previous life. This prevents other companies from entering the industry and lets them make high profits.
Feng Yu had mentioned to Jiang Wanmeng that future mobile phones must also need to have video taking functions. HD digital video cameras and digital cameras must be incorporated into mobile phones. Electronic products must have a variety of features for the consumers to choose from.
Almost everyone in the company knows about Feng Yu’s innovation concepts.
Jiang Wanmeng had been trying to showcase this HD Video camera technology. Philips, Thompson, and other companies are also helping.
Many companies’ support is needed to set an industry standard. Or else, you will need the core patent. For example, the VCD patent.
Even after the VCD evolve to DVD and HD DVD, Wind and Rain still need to form an alliance with other companies to set the standard.
Jiang Wanmeng had suddenly told Feng Yu that they had developed the HD Digital Video camera and has gotten the support of Philips, Thomson, and other companies. This means they can start to introduce their industry standards.
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This will limit other companies’ developments. Suppose you all don’t want to follow my standards. In that case, there will be different camps in the HD Digital Video, and products will be non-compatible with each other.
Feng Yu is not afraid of having different standards in the market. He is afraid Sony and the Japanese will set the standard earlier with the support of many other companies.
The more companies are supporting a standard, the more beneficial it is.
……
“Manager Feng, these are the standards we are introducing. This is the HD 1280 X 720P, and the other is UHD 1920 X 1080P. Of course, these two standards are compatible with HD TVs and HD monitors.”
“This standard is using progressive scanning, which means a picture will be scan once. The benefit of this technology is there will be no flickering or lagging. We had also developed another type of interlacing technology. But that technology is not as good as this because it needs to scan the same picture twice. The displayed video or static pictures will have flickering.”
“Of course, we still have other frequencies, which are…”
Feng Yu quickly waves his hand. “Alright. I don’t understand what you are talking about. If you all think this has met the standards, then just implement it. I trust you all.”
Feng Yu only knows what is 720P and 1080P. As for the technologies behind it, he is not interested.
“Then shall we hold a press conference to introduce this standard officially?” Jiang Wangmeng asked.
“What did Philips, Thomson, and the other companies say?”
“They also felt we should introduce this standard earlier, as it will benefit all of us. I heard those Japanese companies are going to introduce their standards soon. If they are faster than us, we will be at a disadvantage. But they also want to get more electronic companies to our side. We are in charge of contacting the TV manufacturers in China, Korea’s Samsung, Taiwanese companies, etc. Thomson will focus on American companies, while Philips will focus on European companies. This way, we will force those Japanese companies to follow our standards!”
Feng Yu nodded. “Ok. Contact those people from our HDVD alliance and get them to join our HDV standards. Also, when can this technology be incorporated into a mobile phone or digital camera?”
“Soon. The new product can be introduced into the market before the end of the year.”
Feng Yu is not satisfied with this reply. “You must settle this as fast as possible. Suppose we can think of combining digital cameras with mobile phones. In that case, they can also think of combining digital video cameras with mobile phones. Those digital camera manufacturers and digital video camera manufacturers will also think of combining both products.”
Why is a digital camera and a digital video camera not combine yet? The digital video camera is using magnetic tape, but it is not those old and big cassette tapes. It is a small cassette tape that is half the size of those Walkman’s cassette tapes.
Digital cameras are using flash drives to store pictures. Both devices are using different forms of storage and cannot be combined.
But if both devices are using flash drives, hard disks, or CDs as storage, then it will be easy to combine both cameras.
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