Chapter 1037: 1043

After being fooled by her boss for a while, Nancy Brill could only roll her eyes and think about this kind of thing. After all, it involves too much. It's really impossible for a man to confess to her. All he had to do was say, "OK, boss, let's get down to business."

Simon nodded and did not continue to gag. He looked down at the sales report of Diablo again and said, "the sales volume of Diablo in the first month is 2.1 million copies, which is a very amazing achievement. The total sales volume reaches 10 million, which can be expected. However, you must be concerned about it. This time, the online sales volume of 2.1 million accounts for 1.4 million, while the offline sales volume is only 700000. So, what I want to say is that Denise entertainment can build its own online game mall. "

Nancy Brill, hearing the words, once again widened her eyes: "boss, I have mentioned this question to you a million times. How did you agree today?"

"In the past, it was not the right time. In the embryonic stage, we need to focus our resources on igrit, so as to cultivate users' online consumption habits to the greatest extent. Now, both the network environment and consumption habits have gone through the initial growth period. Even if we don't do it, there will certainly be other manufacturers. It's better for us to compete with ourselves. "

Nancy pecked her head a few times, as if worried that Simon would repent, but then she asked, "boss, have you discussed with igrit?"

"Of course."

Nancy thought of what, still did not focus on this topic for more in-depth discussion, but could not help asking: "boss, does this mean that this anti-monopoly investigation, um, you plan to take the initiative to split igritte?"

Simon looked at Nancy, just like her childish face: "don't you think your curiosity is too strong?"

Nancy turned her mouth. "I guess I'm right."

"No, you guessed wrong," Simon shook his head. "Igritte's advantage is so strong now, I won't give in."

Nancy curled her lips slightly: "boss, has anyone ever said that you are hypocritical?"

"Well, Jennie said that to me the other day."

“……”

"Well, don't digress," Simon said, turning to the subject. "You know, Nancy, it's not easy. I'll give you two years to do this well. For EA mall, let's set the name. EA mall not only needs to release the self-produced games of danielis entertainment, but also needs to introduce the games of other manufacturers into our platform. In addition, I don't want to see you compete with igritte's game mall in malicious price competition, because it will not only affect the market To the interests of the two companies, and even damage to the fundamental of the entire game industry. "

"Boss, you'll be too hard on me," Nancy said

Simon ignored the bitterness of the small female executives and said: "danielis also has an advantage, doesn't she? The online combat platform starting from the Dune series is a technology that igritte doesn't have."

The online combat platform actually refers to the battle net system launched by blizzard in 1997.

However, this time, igritte started to launch the Sand Dune series of games a few years ago. After acquiring the predecessor of Blizzard, silicon and nerve bond studio, two Warcraft movies and Diablo released last month were directly connected to the online battle platform.

In fact, Simon initially hoped to develop a complete online game, but in recent years, if we don't count the two phenomenal leisure games "happy farm" and "happy Ranch" launched on igritte platform, the others are not very successful, but the online draw platform is more and more popular with users.

Up to now, not only the Sand Dune series and Warcraft series, but also EA's best sports games and some role-playing games have launched online networking mode.

This is also one of the most advantageous technologies of danielis Entertainment's game business.

Nancy, of course, understood the advantages of her own game department and said, "well, boss, can we transform our online game platform client directly into an EA mall instead of using the web mode under the IE browser ecology?"

IE browser ecosystem can be said to be the root of igritte's monopoly on Internet interface.

Over the years, in order to ensure the uniqueness of IE interface and ensure the IE browser ecosystem, igritte has been competing with many technology companies.

When Nancy said that, she didn't give much hope.

However, to her surprise, Simon nodded directly: "it's a good idea, but the website still needs to be set up."

Nancy was a little stunned and couldn't help saying, "boss, you Have you been stimulated recently? "

Simon shook his head calmly: "no, but there are a lot of women, too tired in bed."

“……”

"OK, what's the problem?"

"There are a lot of problems."

"Don't ask," Simon said decidedly. "In a word, your goal is to build EA mall in two years. In addition to danilisi's own games, you also need to attract external customers. Igritte will provide us with the necessary technology and ypay payment interface and other authorization. My request is also very simple. Igritte must compete with us, but it can't compete maliciously. Your goal should be on other online game malls besides us. "Nancy nodded her head seriously to make a note.

Simon looked at the memo beside him and said, "and next, continue to expand the acquisition efforts. As long as there are potential studios, they can launch acquisitions."

Nancy had another objection: "boss, there's no need to do this. As a film director, you must know that it's very difficult for a creator to create one or two classics. It's impossible for him to live forever. In fact, the game studio is even more so."

"You can change the acquisition mode appropriately, but the strategy of expanding the acquisition intensity remains unchanged," Simon insisted. "Nancy, of course, I know what you are talking about, but our acquisition target is not those teams, but game creativity."

"Boss, I remember you said before that creativity is the cheapest."

"Of course, creativity is cheap. The problem is that it's not cheap to turn creativity into a game, but it's less likely to turn creativity into a popular game. Nancy, at this stage of the game is still based on 2D, but you must have found that the trend of 3D games is more and more obvious. Compared with 2D, if you think about the production cost of Pixar Animation, you can know that the production cost of 3D games will increase rapidly in the future. At that time, the cost of turning ideas into games will be very high. The most secure strategy is to make sequels, which is different from movies, because actors and other factors are often difficult to get rid of the curse of trilogy. Games can be made all the time, and even the 10th or 20th movie in a series is not impossible, just like super Mary in Japan. So, now is the last time for us to collect popular ideas at a relatively low price, or it should not be called creativity, but intellectual property, IP, just like all kinds of copyrights owned by Denise entertainment. So, do you understand? "

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Nancy stopped refuting and nodded, "I understand."

"That's the first thing," Simon said, looking down at his memo and looking up again. "The second thing, about blockbuster, it's no surprise that Sony, Toshiba and other manufacturers will officially launch DVD players at the end of the year. Blockbuster's online operation has been very successful in recent years. But with the advent of the DVD era, blockbuster can operate online if it doesn't want to be eliminated Strategy also needs to change. "

"Boss, I've also noticed this problem. However, compared with video tapes, the emergence of DVD will definitely promote the proliferation of piracy more easily."

Simon thinks that China is actually the VCD industry based on the piracy industry chain. Of course, he has a deeper understanding than Nancy. He says, "it's inevitable. However, just like the videotapes in those years, some people doubted that the videotapes might cause the proliferation of piracy. As a result, the videotapes have more than doubled the scale of Hollywood's film industry. As for DVD, the same is true. We can't make the mistake of firmly resisting the Internet in the record industry in recent years, so we should actively embrace and even control this trend. "

"In that case, boss, what should blockbuster do?"

"It's very simple to increase the layout of online business and the construction of blockbuster's logistics system. The ultimate goal is to give up physical stores and realize complete network operation."

Nancy felt a little out of breath: "boss, is it too radical?"

"You can carry out some tests now," Simon said instead of answering directly. "The mailing test of DVD is different from the half online mode in which blockbuster now places an order online and goes to a designated store to collect videos. This time, it can be delivered directly to the user's home in one step, and it can also be recycled by e-mail. You know, compared with videotapes, the mailing cost of DVD is enough to support this business model. "

"But, boss, I think the business model of blockbuster is excellent now. Otherwise, the market value of blockbuster would not be as high as $37 billion."

"If we don't eliminate ourselves, Nancy, we will be eliminated by others."

Small female executives, who have always been strong women, finally show some entanglement in their expressions: "it's very painful."

Simon serious: "early pain, later will be very comfortable."

Nancy blushed and glared at Simon. "Boss, you'll be sued for harassment one day."

"Are you going to sue?"

Nancy nodded menacingly and said, "well."

"Well, no kidding," Simon continued, "in fact, DVD, and even the HD DVD Sony is developing, is still just an excess. The ultimate form of blockbuster should be streaming media. Completely abandon the physical modes such as video tapes and DVDs, and just play online streaming media. Therefore, one day in the future, according to you, blockbuster will suffer again if it doesn't want to be eliminated. "

Nancy didn't cooperate with the driver this time, but said, "in this case, boss, should we buy out blockbuster?"

"The stock price is a little high now, it's not suitable."

"I understand, but I mean, now we are ready to wait until the Internet bubble burst."Once blockbuster, with the advent of the Internet era, is rapidly declining.

This time, it is precisely because the successful half line model fits in with the most popular new technology concept in the capital market, so the market value is as high as US $37 billion. However, danielis Entertainment's shareholding in blockbuster has dropped from the initial 35% to 28% due to some mergers and acquisitions and equity incentives in recent years.

Although as the largest shareholder, danielis entertainment still maintains a strong control over blockbuster, it does not even have absolute control after all. Since her boss attaches so much importance to the company, Nancy feels that it is undoubtedly the best choice to buy it all and hold it in her hands.

Simon thought for a moment and said, "now we, as the largest shareholder of blockbuster, have been frequently questioned about monopoly. Next, if we have the opportunity, we just need to buy more shares to achieve 51% absolute control, which is much less than eating resistance completely."

Nancy pondered and found that it was the same. She nodded her approval.

They talked about some details again, and didn't finish their morning work until lunchtime.

Actually, there's something about music.

As one of the two CEOs of danielis entertainment group, who are second only to Amy Pascal, after many adjustments, Nancy is now mainly responsible for the three sectors of games, music and family entertainment. In short, if we want to seek a breakthrough for Denise Entertainment's continued growth, these three businesses are just good directions.

Of course, there is another president, Robert egger, in charge of the cable business.

In general, in addition to the core movies, Denise Entertainment's TV, games, music and other aspects still have great potential to tap.

Especially games.

This is the top priority that Simon has been paying close attention to. After all, this part is done well. According to the old saying, it is more profitable than drug trafficking. Moreover, the most important point is that the size of the game industry is no less than that of movies. In fact, this is why Simon suddenly relented and decided that Denise entertainment can build its own online game mall to compete with igritte.

The plate is big enough to accommodate more than two top online publishers.

It also promotes competition.

Simon has always attached great importance to maintaining competition. He was born in hardship and died in ease. If there is no competition in any industry, not to mention the high sounding reasons that affect the consumer experience, it is just the industry itself that will surely stagnate.

Let's talk about music.

In recent years, due to the rise of the Internet, the record industry is falling rapidly at a speed of collapse, especially after the introduction of iPlayer.

Simon certainly knows that the recording industry is the foundation of hardware products.

However, due to the obstinate resistance of the record industry, Simon's attitude still allows the industry to decline in a short period of time, even if the music business of Denise entertainment itself is seriously damaged, until the major record giants take the initiative to make the due compromise and cooperation. Moreover, by then, through the acquisition, danilisi entertainment can further expand its record business.

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