Chapter 1112: 1118

On March 28, the box office week across Easter opened. Compared with last week's three new films, a total of five films have been listed in North American Theaters on a large scale. They are "ghost of terror" and "hurricane rescue" produced by daenerys entertainment, "walking with the devil" produced by Sony pictures, Disney's fantasy comedy "the sixth man" and "friends forgotten" produced by Orion pictures of paramount 》。

Among the five films, the most expensive one is walking with the devil. Harrison Ford and rivan Phoenix work together again after "Raiders 3" at a cost of $90 million to tell the story of the love affair between young IRA man Frankie and a middle-aged British policeman.

The original "walking with the devil" is Harrison Ford's partner Brad Pitt. This time, Sony also invited Pitt first, but Pitt chose "face changing". Then, Sony approached Keanu Reeves. Keanu didn't like the story and recommended it to his good friend Revan Phoenix.

Rivan Phoenix has never died of drug overdose in his life. A few years ago, he won an Oscar for Best Supporting Actor for his clown role in Batman: the rise of the dark knight. In addition, the original cooperation with Ford in "Raider 3" was also a gimmick, and was finally selected by Sony.

Unfortunately, the whole project is a disaster.

The experience of "walking with the devil" is very similar to that of "the future water world", which made Kevin Costner make a big fall. During the shooting process, the director and the leading actor disagreed with each other, the script changed frequently, and the cycle was seriously delayed. In the end, not only did the budget greatly overspend, but the media also gave a poor evaluation after the release, with a comprehensive media score of only 3.5. The two leading actors were very unhappy during the shooting process, and they were slack in publicity. It was also reported that Harrison Ford refused to record "live on Saturday night" to create momentum for the film.

The results are conceivable.

In addition, Disney's "the sixth man" and Orion film's "friends lost in love" are low-cost and small productions without any major brand participation, and their word-of-mouth are also very mediocre. Inevitably, like last week's "King Kong warrior", they will become the foil. Therefore, Easter week is still the only one for danielis entertainment.

It's all-round.

is not only a sweet spot to enjoy the three movie marketing packages during the Valentine's Day season, but also to save the marketing budget, danireis Entertainment's two new movies launched on Easter week, Peter Jackson's "ghost of terror" and the new version of Hurricane Lee rescued by Jeter Lee, which was held in the interior theater of Burbank Universal Studios on the same day in March 26th.

Not only that, in addition to all kinds of conventional advertising, the surrounding gimmicks about the two films are also one after another, flying on various platforms such as paper media, television and Internet.

Peter Jackson, director of ghost of terror, is going to direct the Lord of the rings series.

jetty Lee shows Chinese Kung Fu on the late night show of David Letterman.

Quentin Tarantino expresses his inspiration to reporters after watching hurricane rescue.

John Wu praises jetty Lee on the platform of Hurricane rescue.

the story of the emergency room Wen Mingna, the actor of Doctor Chen, once again got an electric shock on the big screen to share the wonderful behind the scenes;

at the same stage premiere, the two "fake new" directors met at the box office; and

so on.

Under the hot speculation, the two medium budget films, which cost only 55 million US dollars in total, just give people a sense of seeing after being crushed by a heavy bomb.

On the second day of the premiere, the word-of-mouth ban was lifted directly, and the comprehensive media scores of "ghost of terror" and "hurricane rescue" were 7.7 and 8.1 points respectively, which made the audience's final concerns disappear completely.

From the first day of March 28, the two films dominated the top two box office places without any suspense, so that they inevitably impacted the old films such as "cable repairman" and "alien 2" last week. Throughout the Easter weekend, the two new films with good reputation and high popularity became the first choice for most audiences.

After the Easter weekend, entering a new week, the reopened North American stock market is still gloomy, while the film market is still booming.

At the end of a box office week from March 28 to April 3, the total box office in North America also hit a new high since 1997, reaching 137 million US dollars, which is basically equivalent to the level of popular summer programs.

"Ghost of terror" and "hurricane rescue", the first week PK, the result was unexpected, it was "hurricane rescue" won.

Directed by Doug Riemann, Simon's new director just discovered in the past two years, starring Jet Li, a Chinese Kung Fu superstar, this crime action movie, which is paired with Hollywood stars such as Wen Mingna, one of the female hosts of the story of the emergency room, and Sam Rockwell, a potential male star, costs 25 million US dollars, and finally grosses 31.37 million US dollars in the first week.

At first glance, it seems to be less than the $33.14 million of "alien 2" last week. However, the number of screens of "alien 2" is 2679, and the first week's museum is $12300. Because it is inevitable to be cautious about the Chinese leading role films, the number of opening screens of Hurricane rescue is only 2203, which is as high as 14200 US dollars.It can be imagined that if hurricane rescue can have the same opening screen size as alien 2, even if the museum will decline slightly, the box office of the first week will easily surpass that of alien 2.

Ghost of terror is second on the list of regrets.

With a total of 2563 screens, the first week's box office revenue of "ghost of terror" was only $28.37 million, barely reaching $11100.

Of course, this is definitely not a failure.

As for the opening box office of the two new films, compared with last week's "cable repairman" and "alien 2", there is no obvious distance, mainly because of the fierce competition this week.

Due to similar reasons, heterogeneous 2, which ranked third, fell by 49% in the next week, earned US $16.9 million and grossed US $50.04 million. It is expected that the total domestic box office will easily surpass the previous one. However, the nearly decapitated box office of the next week also means that the film will definitely be hopeless, and the total box office in the future will probably stay between us $70 million and US $80 million.

Cable TV repairman, the fourth best, still fell 53% the next week, even worse than xenon 2. It earned $12.72 million and grossed $39.79 million. It is estimated that the local box office will be about $50 million. The total budget for the production and promotion of the film is just US $50 million. Even if the overseas market is equal to the domestic market, Denise entertainment can only expect the follow-up channels to recover the cost.

The fifth is Sony's "walk with the devil.".

After all, it's a super heavy bomb costing 90 million US dollars. Even if everyone says it's rotten, many viewers will inevitably want to see how rotten it is. Therefore, the revenue in the first week reached 11.49 million US dollars.

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Of course, compared with the production cost of US $90 million, Sony's current leader, Dianxiong ohe, has to cover his chest with his two hands in the first week to make it less painful.

And then again.

BJ's single diary, which ranked sixth in the list, earned $6.14 million in a single week with a 27% decline, and obviously began to lag behind. The box office data of other new and old films are even less worth mentioning.

Calver city.

In the VIP Hall of an AMC chain cinema near Sony studios.

When the light came on, the two people in the projection hall didn't get up. On the contrary, they were speechless.

They are John Kelly, the current chairman and CEO of Sony Pictures, and Chris Lee, the president of Columbia studios. They have just seen a hurricane rescue starring jet Lee.

It's already April 5, Saturday.

In short, in recent days, because of the box office fiasco of "walking with the devil", both of them have had a hard time. Even if it was Saturday, he was called to the studio office in the morning and was repeatedly knocked by Sony's boss, Mr. He Dianxiong, who was far away in Japan.

However, they also feel some injustice.

In recent years, the top management of Sony Pictures has changed frequently. John Kelly, who worked in warner for many years and participated in the production of "Exorcist" and other blockbuster films, signed a contract with Sony only last year. At the same time, he recommended Chris Lee, who is also a Hollywood producer, to partner with him to take charge of the business of Columbia studios.

And "walking with the devil" is the project they finalized before they arrived.

Frankly speaking, the chaos in the production process of this film has something to do with the turmoil in the process of the transfer of high-level power last year, but neither of them thinks they should bear too much responsibility.

Because from the beginning, because of Peter Cooper's experience, they were not given too much power, almost dancing in iron shoes.

This is also the main reason for the frequent changes in the management of Sony Pictures in recent years.

No one wants to be a puppet.

And the two of them, though they will never admit it, can only be regarded as Hollywood's second rate executives.

I don't have enough financial and personnel power. I just work like a puppet and manage a big studio well.

After a moment's silence, I still remember the wonderful fight in the movie. John Kelly, who had to be a little shocked by Chinese Kung Fu, finally said, "Chris, what do you think we should do next?"

Chris Lee had no choice but to smile bitterly and also recalled the film he just made.

This "hurricane rescue", danilisi entertainment obviously very tactfully adopted the model of Jack Cheng's "rush hour" last year, and successfully realized the differentiation. Jeter Lee's Kungfu style is real and violent, far from Jack Cheng's kind of humor. Sam Rockwell's white male lead partner is obviously weaker than Chris Tucker's in rush hour, which means that it's no problem to be a male partner. However, this role just achieves the color balance of the film.

After all, if a movie does not have the familiar skin color race as the protagonist, it will inevitably make the audience lack some sense of substitution.

In other aspects, there are also many bright spots.

First of all, the high concept plot is completed in one go, global pursuit, no urine point, which is undoubtedly another key to success.Secondly, with family as the core, for the sake of family members, regardless of everything, once again realized the emotional resonance between different races.

Thirdly, Jeter Lee has changed from a simple and honest Chinese American man to a bloodthirsty murderer who makes the whole gangster in the film want to split their hearts, and fits in with the Hollywood best-selling popcorn movie template that everyone has a superhero dream.

Finally, there is Chinese Kung Fu, which has become popular again in recent years.

All the elements are perfectly combined, this film is not successful, it is unreasonable.

Chris Lee certainly understands the core of John Kelly's problem. Can Sony follow suit?

Of course.

Chris Li qiaohao has cooperated with the Hong Kong film circle. On the other side of the ocean, Kung Fu stars are catching up with each other, and the other side will certainly be happy to cooperate with Hollywood.

However, the key to the problem is whether we can achieve the level of Hurricane rescue.

After all, it's well known that Hollywood, apart from black and white, naturally increases the risk of other types of films by several levels.

If we just follow the trend, lack of innovation that can catch the audience's attention, and under the premise of inherent disadvantages, success is accidental, and failure is inevitable.

In the long history of Hollywood, looking back at the data of previous years, it is not difficult to find that the films at the top of the box office list, even if not those phenomenal films that have created new types, are just conventional films. For all the big sellers, there are few films whose success depends on following suit.

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