Chapter 1133: 1139

In North America, the second box office week of the summer season from May 23 to May 29 ended soon after the hit of face changing.

In the final first week, the seven day box office of "face changing" reached 79.59 million US dollars, which not only set John Woo's Hollywood first week box office record, but also exceeded most people's expectations inside and outside Hollywood. Before that, according to the first day results, it was generally believed that the box office of "face changing" was more than $70 million in the first week, slightly lower than the $76.15 million in the first week of "mission impossible 2" directed by John Wu last summer.

Even if Simon had the same expectations for face change as the spy series, he would not have invested a huge budget of $100 million more than ever, but he was a little surprised by the first week of face change.

In the first week of approaching us $80 million, if the follow-up trend is slightly more stable, it is not impossible to impact US $250 million or even US $300 million.

Of course, these are basically fantasies.

After all, in addition to creativity, the film itself is still a more traditional action film. What's more, it's still a highly competitive summer program. As long as it can reach 200 million US dollars in North America, Simon will be satisfied. In this way, only relying on the domestic and overseas box office, daenerys entertainment is expected to achieve huge profits.

In any case, the revenue of the first week is close to 80 million, and the trend of the next week is crucial.

Then on May 30, the biggest competitor of "face change" was Luc Besson's sci-fi blockbuster "the fifth element", which was once produced by Sony. This Disney investment controlled by Vivendi was the main film of the year. Compared with the budget of more than $90 million, the expenditure also reached $100 million, because Vivendi's new leader Jean Marie· The annual main project of merier's self portrait board is also well publicized in terms of marketing.

After the premiere was held one day in advance, the word-of-mouth of "the fifth element" was lifted the next day.

Although the comprehensive media score of 7.0 is far lower than the classic 9.2 of face changing, it is not a failure for a commercial film.

However, this relatively mediocre score obviously can not support Vivendi's ambition, and even indicates the box office prospect of the film to a certain extent.

When the one-day box office data on May 30 came out, the overall situation was basically decided.

The fifth element, which attracted a lot of attention, opened a screen with 3186 pieces. The box office on the first day was only $6.19 million, which was a failure. By contrast, the box office of "face changing" was still as high as $11.34 million on the first day of the next week, almost twice as high as that of "the fifth element".

Time into June, complete May 30 to the first week of June 5, the gap further widened.

Because of the mediocre performance of "the fifth element", face changing won the box office champion in a single week without any suspense. The box office decline in the next week was maintained at 36%, and the revenue was $50.93 million again. After half a month of release, the cumulative box office easily exceeded $100 million, reaching $130.52 million.

In the first seven days of the first week, this blockbuster, also a blockbuster with an investment of 100 million yuan, opened with a box office of only 28.27 million US dollars.

This is basically consistent with Simon's North American box office performance of "the fifth element".

Before the release of any film, the box office data are difficult to predict, but from the results, we can often find too many signs.

In the past, the fifth element was not a failure. Although it failed at the box office in North America, it only brought in more than 60 million US dollars, but it sold 200 million overseas. In addition to the follow-up video channels, Sony actually made a good profit. However, the biggest regret is the failure of the box office in North America.

As for why North American audiences don't like the film, it's probably due to cultural differences.

Luc Besson is a French director after all. One of the main characteristics of this director is that the films that he supervised often sell well. The box office of films that he directed in person is very unstable, and even many of them fail miserably. This is not to say that Luc Besson is not good enough. The main reason is that the other party likes to carry all kinds of private goods too much. The fifth element is quite typical in this respect.

The first is the casting of the film.

At the beginning, Disney sent out an invitation to many Hollywood celebrities, but with Simon's quiet intervention, most of the celebrities close to danielis entertainment chose to refuse. In the end, the hero of the film fell on the original Bruce Willis.

In recent years, Bruce Willis has been reduced to a second tier position, except for the "die hard" series, which costs more and more but can't make it to the box office.

And the heroine.

Such a blockbuster, as the first female owner of the film who is heavier than the male lead role, should have chosen a leading Hollywood actress, at least with enough popularity. However, although Mila Jovovich does not know where she was fanned by Simon's big butterfly, Luc Besson, who has considerable autonomy, still chose another one according to her own preference this time I'm a new man.

In addition to the appearance of beautiful hot, basic no characteristics, let alone box office appeal.Although the blockbuster is not so dependent on actors, if some top celebrities can participate in a mediocre blockbuster that can be seen or not, the result may be completely different.

In short, "the fifth element" lacks top Hollywood stars with box office appeal, which is one of them.

The second is the plot.

According to Luc Besson, this original sci-fi film, which has been conceived since childhood, has a rather complete story, but the plot is a bit of a hodgepodge, lacking the feeling of a Hollywood High Concept film coming together in one go.

Whether it's "the fifth element" or "star agents: the city of a thousand stars", which was a posthumous story 20 years later, the box office experience in North America and overseas is almost the same.

Therefore, it can be seen that the North American box office failure of the fifth element is not accidental.

Luc Besson often gets good results in overseas areas where the film market lags behind North America with all kinds of private goods and big production scenes. However, in North America, which has been gradually fed by heavy bombs, it is not so easy for people to buy tickets.

More extensive, this has become the general box office trend of many CG special effects blockbusters, which is mediocre in North America and well sold overseas.

A typical example is the last few transformers of bombshell. The box office of "Transformers 5" in North America is only 130 million, but it can still sell 470 million overseas. It can only be said that audiences outside North America are too satisfied.

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In any case, the box office failure of "the fifth element" made room for the market, making "face changing" still give full play to the next week.

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Then it was June 6, the first full box office week in June, when Denise Entertainment's first CG special effects blockbuster in the summer was released. Finally, tornado, which still costs US $100 million, hit a new high in screen size, reaching 3573 yuan.

Similarly, a large-scale premiere ceremony was held in advance. Surprisingly, the comprehensive media score of tornado reached a new low after face changing and the fifth element. Under the public relations of danielis entertainment publicity team, the comprehensive media score of the film was only 6.3, barely passing.

The comments of Hollywood variety magazine can fully sum up the voice of most media: "a mechanical and rigid high concept film with facial makeup, and the plot can guess the end from the beginning."

It's interesting all of a sudden.

One of the reasons for the failure of the newly released fifth element is that it is too complicated.

Now, the problem with tornado is, it's too simple.

Fortunately, the suspense didn't last long. After June 6, the box office of the first day soon came out. The box office of 18.98 million US dollars was even more amazing than "face changing". Obviously, the audience liked such a simple popcorn movie very much.

In the full first week, tornado made $86.31 million at the box office, easily winning the box office title in a single week.

Under the impact of "tornado", the third week's "face changing" began to fall sharply, with a box office decline of 47%, nearly halving. The revenue in the third week was $26.99 million, and the cumulative box office in the three weeks was $157.51 million. Obviously, the possibility of 250 million is not great, but it is stable to break 200 million in China.

The production cost of the film is US $100 million, the publicity expenditure is US $50 million, and the local revenue is US $200 million. According to the strong danilisi entertainment, it can get more than 60% of the box office share from the local cinema, which is enough to recover most of the production cost. Overseas can achieve considerable profits, let alone the post video channels.

Then came the fifth element.

The first week's $28.27 million was not high. The next week's "tornado" hit the box office, and the box office fell by 41%. The revenue was $16.69 million. The cumulative box office in the two weeks was $44.96 million. It is estimated that the total box office in China is not much different from what it used to be.

Vivendi's new leader announced his ambitious move into Hollywood last year. Unexpectedly, the first highly anticipated heavy project ended in this way. It was not only the cynicism of the media in North America, but also the cynicism of the local journalists in France. For a moment, Jean Marie merier had all kinds of disheartened faces.

Summer programs in North America continue.

After tornado, the golden schedule in June, there were three new films on June 13, two of which were blockbusters with an investment of more than US $50 million. Unfortunately, none of them posed a threat to tornado.

In the second week from June 13 to June 19, the box office decline of tornado, which had been amazing at the beginning, once again exceeded many people's expectations, with only 26% and $63.86 million in revenue. You know, "tornado" does not rely on long-term word-of-mouth literature and art film, but a typical popcorn, coupled with saturated distribution strategy, the next week's drop of only 26%, even if it is not a miracle, is also very rare.

As a result, in just two weeks, the cumulative box office of tornado has reached 150.17 million US dollars, which is equivalent to the cumulative volume of the previous three weeks.Looking at this situation, "tornado" is very likely to become the first domestic box office movie in 1997 to exceed 300 million US dollars.

Then, on June 20, "American pie," a new world film produced by danielis entertainment, was released.

Although the production cost of this film, which was once small and broad in history, is only US $10 million, and the total investment is US $20 million, with the rapid word-of-mouth spread, the film started with 2773 screens, and the revenue in the first seven days of the week reached US $34.61 million.

According to the step by step rule, it is equal to directly recover the cost and start to make profits.

However, "American Pie" did not win the box office average of that week, and "tornado" still dominated the list. In the third week, the box office decline expanded slightly, reaching 35%, and the revenue was still as high as US $41.5 million. In three weeks, the cumulative box office was US $191.67 million, breaking 200 million.

In addition, after earning US $15.39 million again in the fourth week with a 43% decline, from June 20 to June 26, the decline of "face changing" in the fifth week narrowed to 28%, earning US $11.86 million. The cumulative box office in five weeks was US $183.99 million, which was only US $16.01 million away from the threshold of 200 million. The follow-up can basically lie down.

When June is about to pass, more and more people find that this summer season, from the release of "face changing" on May 23 to June 26, the box office champion has been occupied by Denise entertainment films for five consecutive weeks. Moreover, the three films released by danielis entertainment, whether it's face changing or tornado, or even the latest American pie, are firmly in the top five of the list even if they don't make it to the top of the box office in a single week.

Not only that, some media have noticed that compared with previous years, there are significantly fewer films from other studios in this summer. Even though there is no shortage of new films in recent weeks, they are all mediocre works without too much splashing. This clearly confirms a certain trend that other Hollywood studios, under the continuous squeeze of danilisi entertainment, are unconsciously reducing film production.

Besides, the three new films of danielis entertainment, face changing, are calculated at 200 million, and tornado, even if it is less than 300 million, are almost the same. In addition, american pie, which is expected to break through 100 million, is expected to reach 600 million US dollars at the domestic box office. According to the industry's annual box office expectation of $6.5 billion to $7 billion in North America in 1997, these three films alone have already accounted for nearly 10% of the box office share in North America.

It's overwhelming.

At this time, the summer archives are only half finished.

While summer programs in North America are in full swing, a singing talent show "super girl" launched by Jiangsu Satellite TV and China on June 7 has attracted more and more attention.

The first session of "super girl" started on June 7. The audition clips of this reality show were broadcast on Jiangsu Satellite TV all weekend. During the day, it was the ordinary audition scene, and at night, it was the two-hour selection scene with judges' comments.

At the present stage, China's ratings statistics are still quite rough. However, in Jiangsu Province alone, super girl created 41% and 56% of the audience share in the first weekend of the two night selection scenes, which squeezed out all the other large and small municipal and county-level TV stations and quickly showed its edge.

In the following two weekends, the audience rating of super girl was rising, and because Jiangsu Satellite TV had been on the star, it began to attract nationwide attention.

Recently, on June 21 and June 22, the audience rating of this reality show in the province has reached a high level of 76%, and it has gradually become a hot topic of discussion among thousands of households.

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