As the east coast approaches evening, the west coast of the United States has just passed its lunch break.
San Francisco, mountain view.
Tincobail's fall 1997 launch started at 2 p.m. west coast time.
As a hot electronic brand rising rapidly in recent years, even though tincobail's new product launch in autumn is not as heavy as that in spring, it is still closely watched by the global media, peers and consumers. Moreover, according to the news constantly circulated before, this autumn's new product launch is far from the kind of fuss last year, and it is likely to produce a main product of tincobail again.
iPad-10。
This is the name of the new product, which is mined in advance by the media of the technology industry with the same magical power as the entertainment paparazzi, and it also caused a series of internal divulging storm of Tinkerbell.
Moreover, there was a big episode in this press conference.
Even before yesterday's Friday, tincobail's new product launch in autumn, the ipad-10, which has been constantly exposed and decrypted, is the absolute focus.
However, all of a sudden, "ghost record" was born.
In fact, before the release of "ghost" and after the premiere of the Toronto Film Festival, the film, which was completely shot by IREC digital camera, attracted the attention of the technology industry, but no one thought that "ghost" would be so successful. Only one day after it was officially released, it quickly became a topic of discussion at the national level.
The question is simple.
Money stimulates the public's senses the most.
With a cost of US $300000 and a box office of nearly 10 million on the first day, it is estimated that the total box office in North America will be at least 150 million. The box office return of 500 times is only the expected local revenue. The proportion of global box office return may exceed 1000 times. A series of data can really give people imagination.
If this is a project completed by an individual, there is no doubt that the benefits of the film are enough to make an unknown ordinary person become the richest elite at the top of the pyramid in the world.
Because of the high degree of attention, Ting cobaier, who has always been strict about the process of the press conference, has temporarily added more relevant links about ghost record. Among them, the three main products of tincobail, including ICAM, iPlayer and IREC, bring fame and liquidity to the majority of users, and even a large number of new employment opportunities for the whole society.
Like ICAM.
Since its official launch, ICAM users have shared photos through Facebook, instagram and other social network platforms. In just a few years, they have created a large number of Internet celebrities with millions of fans. Through cooperation with various enterprises, there are countless Internet celebrities with annual income of tens of millions of dollars, even ordinary Internet celebrities on the second and third tier They can also earn a large enough income to maintain a decent life.
And iPlayer.
Compared with ICAM, which produces content, iPlayer can only receive content passively, but it has also brought huge profits to many people through the combination with the broadcast network broadcasting and audio sharing website that tincobail has collected.
Due to the considerable capacity, it is not only music that can be put into iPlayer by users, but also audio books, talk shows, audio textbooks and many other contents. Music, talk shows, audio books and so on can bring opportunities to ordinary people with corresponding conditions.
The broadcast platform will not only introduce the legitimate resources of music celebrities, but also accept the content delivery of unknown musicians, and also give the revenue share. Therefore, a number of online music creators have been born in recent years.
Even if the threshold of music is high, the recording of audio books, the performance of pure voice talk shows, all kinds of audio teaching materials, and so on, all need content producers. The authors of all kinds of audio content on the broadcast platform have reached the level of one million, and the high-income people are also numerous.
And then IREC.
Even before ghost record, when irec-10 went on sale last year, youtube, a video sharing site owned by igritte, launched an ad sharing plan. As long as you upload videos and get clicks, you can get cash ad sharing.
Countless users are flocking to it.
Now, with the birth of ghost record, IREC's product image has been raised to a new level..
Who else can make a home digital camera with a box office exceeding 100 million?
Even if Sony and other manufacturers deliberately use their own home digital camera products to make fake documentary films, and succeed, they are doomed to lose the aura of eating crabs first.
Tincobail's press conference.
Although it's hard to avoid digression for giving too many appearances to ghost, since it's destined to be a win-win operation, Tinkerbell is not stingy. After the Toronto premiere won excellent response, he decided to focus on promoting the film. At this time, he added weight again and directly invited several creators of ghost to the scene.After an indirect interaction at the beginning, after several peripheral product promotions, C girl personally invited Lin Yibin, Amy Adams and other major creators to the stage.
In the warm applause from the audience, C girl sat down with several main creators, and a trailer of "ghost record" was first shown on the big screen.
This operation surprised many guests.
I really spare no effort.
You know, this is a super press conference with more than 30 million people watching it live on YouTube. After that, countless media around the world will further spread the information to billions of ordinary people. Tinkerbell's mixing the topic of ghost story in his press conference is equivalent to a global review of the film Big ads.
The potential value cannot be estimated.
After another round of applause after the trailer was finished, C girl continued to act as a guest in person like a talk show host, and skillfully started the topic: "well, first question, Lin, why did you think of using IREC to shoot this film?"
In front of thousands of people on the scene, and even outside the live camera, it is said that tens of millions of spectators, even though they have had communication in advance, Lin Yibin still feels numb. Even if he was a nobody a few months ago, how could he suddenly become known all over the world?
Fortunately, he didn't go down completely. He took a deep breath quietly, tried to make himself smile, and finally said: "frankly speaking, I was just a newcomer because of the lack of budget at first, and it was difficult for me to win the support of the studio. Later, after using my IREC to shoot a sample film, I suddenly found that it might be better to use IREC completely, so I decided to use this unprofessional digital camera to shoot this film. "
This is certainly not the truth.
However, since Simon doesn't intend to be in the limelight, the film's producer, director and screenwriter are all Lin Yibin's names, so he creates a story that everyone likes to hear and see, and it's easy to substitute for the bottom counter attack inspirational story.
After Lin Yibin and then Amy Adams, how they were discovered by accident from a new person, how they were hesitant about IREC shooting at first, and how they finally completed a low-cost masterpiece.
This talk show like interaction lasts about five minutes.
When the interaction ended and the applause on the scene, Lin Yibin, who returned to his position in the first row under the stage, felt more or less in a dream.
In addition to the press conference, especially on the Internet platform, because of the live video broadcast of the press conference, the already hot topic of "ghost record" soared again. In the list of popular topics on Facebook social network, only those related to "ghost record" quickly occupied three places.
At the press conference, even if a lot of plays were temporarily added to ghost record, the focus of the press conference did not deviate. The interaction between the crew of ghost record ended, and after several side links, the protagonist finally appeared.
After a warm-up of the joke, the title of the ipad-10 and large photos from various angles appeared on the big screen. Girl C also uncovered the red cloth covering the ipad-10 prototype on the stage. Three models with different appearances, black, white and pink, appeared in front of the public, and the surrounding flash lights began to light up intensively.
After a while, c-girl begins to introduce the detailed parameters of the ipad-10, and the page on the big screen changes.
Integrating tincobail's research and development of iBook products in the past few years and the acquisition of Apple's first tablet computer product after the technical accumulation of newtonpad and Apple's operating system can be called powerful.
- the latest 7-inch black-and-white touch-screen LCD has better display effect than the old green LCD of newtonpad.
- arm architecture embedded microprocessor, with a processing speed of 162mhz, far exceeding the 25MHz of the latest generation of newtonpad, can be rated as ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^.
- 4m memory, which is 400% higher than the 1m content of the latest generation of newtonpad.
- 1g starting micro hard disk storage space, better than the 8m flash memory of newtonpad.
- it is equipped with two replaceable lithium batteries as standard. The endurance capacity of each battery is up to 4 hours, and the music playing alone lasts for 20 hours. The two batteries together are enough for users to use in one day.
Black, white and pink colors are available for users to choose, which makes the appearance more beautiful and diverse.
——……
Besides hardware, of course, there is software.
The ipad-10 directly realizes the full coverage of the functions of the newtonpad. In addition, it also adds two core functions: e-book reading and audio player.
Compared with Apple's newtonpad, which only has Notepad, memo, drawing and other functions with low cost performance, the biggest advantage of the ipad-10, in Simon's view, is that it has embarked on the right path of the tablet.It is no longer a PDA tool for business people, but an entertainment product.
The key to this transformation is actually the micro hard disk storage at the present stage.
The two core functions, e-book and player, seem to be less innovative, but in fact, these two functions can make users spend more time using the ipad-10.
Any electronic product, as long as it can make users "love it", is difficult to succeed.
C girl introduced the performance index of ipad-10 in person, and the scene was already restless.
Now, the most important concern is the price.
But the answer has not been revealed.
C girl is temporarily out, and Jeff Garnett, President of online operations, who is mainly responsible for the broadcast website, is on the stage to announce the supporting functions of the ipad-10.
Ipad-10 is fully compatible with iPlayer player system, and can download all kinds of audio resources from the broadcast website. Moreover, because of the 7-inch touch screen, the audio playback interface is more convenient than iPlayer.
And then there are e-books.
Jeff Garnett announced on the spot the opening of tincobail e-book mall website, a brand new website called tbook, which has prepared as many as 50000 e-book contents for users in advance, 70% of which are public books that can be downloaded for free. Dinkober is still in discussions with major publishers and will continue to introduce more book content in the future.
Not only that, tbook website also opened a threshold free self publishing platform for the general public.
Anyone who wants to, can create, upload, and even sell at their own price. The tbook platform only charges 30% of the operating expenses, and the remaining 70% is owned by the author.
Obviously, this is not only a platform for countless people to make money, but also a subversion of the whole industry.
Because of the cost of traditional paper books, it is very difficult for ordinary people to produce books.
Tbook platform, directly the threshold of book publishing completely.
Let's go in and out freely.
When Jeff Garnett announced the system, there was a resurgence of agitation at the press conference, and many people began to write or knock laptops on their knees on the spot.
Because it's really a peak.
even if the new technology bubble burst, but because the foundation of the Internet industry has been well established, it is still in rapid development.
In the information age, no one knows what will happen in the future.
Some radical reporters at the scene even typed the words "traditional publishing will soon disappear" on their laptops.
With Jeff Garnett stepping down, the most exciting moment is coming.
C girl came back on stage, gagged and regained everyone's appetite, and finally announced the price of the ipad-10.
799.
Like IREC, it is unexpected and expected.
Applause again.
The price is not as high as the $899 of the original newtonpad, but the price of the last generation of the product has dropped to $699 because of the previous unsalable newtonpad.
The ipad-10 is almost a subversion on the basis of the newtonpad. The screen, capacity, memory and even battery are all the latest technologies. Compared with the newtonpad, the price of the ipad-10 is $100 higher. Of course, it is even lower than most people's expectations.
However, we are not surprised.
Compared with apple, which pursues high price and pays attention to profit ratio, tincobal's previous models, in order to occupy more market share as quickly as possible, all win by volume at a lower price. Moreover, when the product sales increase to a certain scale, the relative cost will also drop significantly.
After the ipad-10, the launch came to an end.
I thought it would be a dessert after the spring dishes. However, whether it's the temporary hot ghost record or the ipad-10 with a lot of topics, this autumn new product launch of Tinkerbell has a lot of highlights. As a result, when the press conference ended, newspapers, Internet, television and other media platforms began to spread out rapidly. For a moment, it seemed that everyone was discussing related topics.