Chapter 1256: 1263

Denise entertainment has invested a total of US $50 million in the anti terrorist elite ol project, of which US $40 million is for development, including a 3D game engine specially developed for the game, code named "Eden", and a customized network operating platform.

Another $10 million is for publicity.

In the era when everyone can play a game on a computer, it's a huge expense.

The most intuitive contrast is that the total investment in the production and publicity of the previous "anti terrorism elite 2.0" is only 15 million US dollars, which has exceeded the average level of this era.

Therefore, the game Department of danielis still has some complaints about Simon's strong demand to promote the "anti terrorist elite 3.0", namely ol project, as soon as possible.

A total of 15 million yuan was invested in version 2.0, which was launched in March last year. The price in North America was $49, and the average overseas price was basically the same. So far, more than 1.3 million copies have been sold worldwide, and the revenue is about 65 million US dollars. Excluding the final tax cost, the net profit is close to 20 million, and the return on investment is more than 100%.

Even if it's not phenomenal, it's very successful.

The key is that games are not movies. Although movies also have long tail profits, they are often more dispensable later. The life cycle of the game is very long. In less than two years, anti terrorist elite 2.0 has sold 1.3 million copies. If it does not launch a sequel, it will continue to sell. In the next two or three years, it is not impossible that the global total sales will exceed 2 million copies.

The cost has been fully recovered, and no more investment is needed in the follow-up. If you sell one share, you will make a net profit.

In fact, this is why many sequels of popular stand-alone games are always late. Basically, it's not the development reason, but the previous one sells too well. If the sequel is launched too early, the result can be imagined, which is tantamount to ending the life cycle of the previous one ahead of time, which is not in line with the principle of maximizing interests. Of course, game companies have to delay.

This phenomenon has even led to some anecdotes in the industry, such as "Grand Theft Auto 5", which is so popular that the official is reluctant to launch a sequel. As a result, some die hard fans are urged to openly encourage people to play piracy and all kinds of chicken feathers are flying around.

It's the same with the current anti terrorist elite series.

Originally, the sales volume of 2 million copies was expected. Because Simon asked 3.0 to be launched as soon as possible, the life of version 2.0 would basically end, which is equivalent to giving up $35 million in sales revenue.

Plus the huge investment of $50 million in version 3.0, if it is not successful, it will definitely become Simon's biggest decision-making mistake. You know, if you invest $50 million, even if the price of version 3.0 is raised to $69, you still need to sell 1.5 million copies, or about $100 million in revenue, in order to make ends meet. After all, this time it also includes server operating expenses.

1.5 million, which is already the top ten hot level of global game sales in the year.

People are always easy to see those super phenomenal games with sales exceeding 10 million, but they ignore one point. Behind these games, there are hundreds of unknown and failed games. The standard one will be successful and the bones will be withered. Therefore, the sales of 1.5 million is not so easy to achieve.

In order to control the risk as much as possible, the anti terrorist elite ol is only launched in the North American market first, and it is planned to be sold overseas according to market feedback. After all, this game is no longer a stand-alone, overseas market, as long as the launch, you need additional server platform and operation team two parts of expenditure.

If you can save a little, you have to save a little.

When Simon was playing games with a little girl on the east coast, it was just in the evening on the east coast. Denise went up to Amy Pascal and down to many ordinary employees in the game department, and they were also closely watching the sales data of the game.

The publicity for several months in a row is not only related to the expenditure of US $10 million, but also a large number of free media resources for the promotion of the game, such as various promotional soft articles promoted by igritte portal to potential game users, inside videos pushed on YouTube platform, and even online celebrities invited by twitch, a live broadcast platform Live broadcast of the game and so on.

The value is immeasurable.

In short, if the sales volume of the first North American market is less than 100000 in the first week of sale, it is a failure.

The first week is expected to be 100000, and the next year, the local sales volume is expected to be 1 million. Outside Shanghai, according to 50% of the local sales volume, the cost will be recovered within one year.

This is just the lowest expectation.

After all, any business is to make money, but no one at the beginning with the idea of no loss, no profit, what else to do.

However, there are not many people's expectations for the super phenomenal level with sales reaching 10 million, and phenomenal level is not so easy to achieve.

With this mentality, the 12 hour sale has obviously exceeded many people's expectations.

Not too bad, of course.

But Better than you think.

So much!It's only 12 hours on sale. According to west coast time, it's from 6 a.m. to 6 p.m. and more than 70000 people have activated the game. In half a day, the sales volume was close to the official lowest expectation of danielis in a week. It can be imagined that the total sales volume of 24 hours exceeded 100000.

When Nancy Brill received Simon's e-mail about paying attention to plug-ins, she was still in her office. She had just spoken with Amy Pascal and reported the good news. She was about to communicate with Larry Probst, the head of the game department, about the urgent expansion of the server and the follow-up publicity strategy of striking while the iron is hot.

Before that, the plan prepared by the team is to accommodate up to 250000 active users in the first week, which is also our best expectation.

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Now, at least double that.

Fortunately, "anti terrorism elite ol" is running on igritte's cloud computing platform. It's not difficult to expand its capacity. It can be done after work tonight.

It's clear that her boss has hit another hit. After receiving the e-mail, Nancy directly put the plug-in problem into her next communication with Probst. After a little consideration, she wrote a reply letter to announce the good news. Then, she asked her boss what she was doing instead of talking about her work?

It's very homely.

After sending the email, Nancy regretted it. She thought whether she would withdraw the email or not. She sat in front of the computer and waited for a long time, but still didn't return the read prompt. She also had some inexplicable complaints.

It must be with some woman.

So he simply ignored it and asked the assistant outside to get through to Larry Probst and talk about business.

Long island.

In the waterfront manor of East Hampton.

It has to be said that "anti terrorism elite ol" has really achieved the extreme on the basis of the current software and hardware. The excellent game experience and unprecedented online confrontation of many people make Simon and Miao quickly immerse themselves. When Miao's mother Shirley can't help knocking on the door, it's already more than 11 o'clock in the night.

When she saw that the man and her daughter were just playing games, although the girl's face was red, Shirley was relieved.

Shirley is not stupid about men's attitude towards their mother and daughter. Of course, she can't feel it.

However, this man's status is too high. As two delicate vines climbing on this towering tree, women can't resist much and sometimes want to leave. However, getting used to the present life, it will be so easy to leave.

What's more, will men let them go?

A little sob to think, put down the hands as an excuse for the fruit plate, Shirley around the desk, stand behind the man and daughter's leather chair, looking at the computer screen. "It's too late for me to have a rest. I'm not as patient as I am

Simon did not speak, the girl has complained: "Dad, you see, mom is like this, I usually play a little bit and keep talking."

Simon nodded: "well, I didn't forget. I'll help you clean up your mother later."

Hearing this, Shirley blushed and wanted to pull a little girl over and spank her ass.

The girl seems to have found her own slip of tongue, carefully glanced at her mother behind her: "Dad, I don't mean that. I also know that my mother doesn't let me play games for my good."

During the conversation, Simon, who had finished four murders on the computer screen and was about to create a higher achievement, was besieged by two people. He suddenly became a sieve and returned to the resurrection point. While starting again, he said with a smile: "I didn't kill five. Now I'm going to punish you."

Miao Miao's little body twisted in Simon's arms. She didn't explain, but reached forward: "Dad, I'll come, I'll come."

Simon gave the girl the right to operate. Then he looked at the fruit tray that the woman had just brought in and motioned.

Shirley quickly walked over, picked up the fruit tray and came forward. Seeing that the man looked like a big master, she didn't mean to do it by herself. She had to carefully twist an apple on the toothpick and send it to the man's mouth.

Miao Miao's technology is obviously not as good as Simon's. He just rushed out of this map of the most complex nuclear power plant and was sent back to the resurrection point soon. With a cry, he raised his face: "Mom, I want pineapple, too."

Shirley has to be a nanny, delivering fruit one by one to a large and a small mouth. For a moment, she feels like a hard-working mother bird. If someone doesn't touch it secretly, she has to pay attention to her daughter's actions frequently to avoid seeing the pictures she shouldn't watch.

Play for a while, a plate of fruit finished, time came to 12 o'clock.

The girl is not sleepy, but Simon can't go on.

Tomorrow and Saturday, there are still many things to do.

Shirley, who is already unconscious of the red halo spreading to her neck, calls a waitress and asks her to take her reluctant girl to have a rest. During this period, she is still a little worried. She is afraid that the man will stop her and do something more.

the book is made by the official account. Pay attention to VX [bookfriend base camp], read books and get cash red envelopes!Fortunately, it didn't.

However, Shirley herself is left behind by Simon, holding her in her arms, joking that she will continue to ask the woman to finish a three kill before she can leave. Unfortunately, until more than one o'clock in the morning, Shirley also failed to complete, because in the end, she didn't even have the strength to hold the mouse.

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