In a box office week across New Year's day, "Titanic" officially replaced "flash 2" in the third week, becoming a hot topic in the film and television circles of the United States and even the world.
Or because of the miraculous box office performance of the film.
1997 During the box office week from December 26, 1998 to January 1, 1998, Titanic, under the strong box office pressure of "flash 2", still achieved a 4% box office decline. With the further fermentation of word-of-mouth and popularity, the box office decline again reached as high as 11%. In its third box office week, it successfully overturned the original popular "flash 2", The single week revenue increased from $62.35 million in the first week to $63.94 million in the next week, and then to $70.92 million in the third week.
In three weeks, both the official and the industry media generally predicted that the box office of this super budget blockbuster with only about 150 million US dollars in mainland China would quickly reach 196.21 million US dollars.
Breaking 200 million is around the corner.
In contrast, flash 2, which was released in the second week, not only regretted that it failed to break the 100 million mark in the first week, but also fell by 41% in the second week after it was won the limelight by Titanic. The revenue of a single week quickly dropped to $57.61 million, and the cumulative box office of two weeks was $155.49 million.
It's 150 million in two weeks, which is a success for most other films. However, it's not satisfactory for flash 2.
As the box office week from December 26 to January 1 is still in the hot holiday season, Warner Bros. predicted that the box office of "flash 2" in the next week will drop by only about 30%, even if the first week's $97.88 million is calculated, the next week's revenue should be about 70 million.
On the whole, in the face of Titanic, flash 2, which has been released for two weeks, has been suppressed and consumed at least $20 million at the box office.
This is a rather conservative estimate.
Without titanic, which is almost the only Christmas file of flash 2, and occupies the hottest slot in two weeks, it is not impossible for this DC movie to break through 200 million box office in two weeks.
Now, with flash 2's double weekly revenue of 150 million yuan, we have to face the follow-up impact of Titanic, which has never been less popular. Let alone Warner's Secret expectation of copying last year's magic woman 2's domestic box office impact of 400 million yuan, even the 300 million yuan box office threshold, which is generally considered easy by the industry, may not be able to cross.
Such a box office result will definitely not cause a loss, or even make a big profit. But for the ambitious Warner, it is a basin of cool water.
Titanic, in particular, is also from Denise entertainment.
Another expectation of Warner Bros. and even Ge, the parent company of Time Warner, for "flash 2" is that through this project, we can take back more or less the initiative of DC movie universe.
The success of Titanic is a silent irony.
Denise doesn't rely on the DC movie universe, Jurassic Park series, or even Pixar's 3D animation. She just makes a blockbuster and can crush you to death.
Of course, Warner won't be ridiculed by the other major Hollywood studios.
Warner Brothers somehow maintained a certain sense of existence under the crush of Titanic. What else?
But for the Christmas stalls that opened on December 12 last year, whether it's MGM's king of fights 2, Sony's perfection or DreamWorks' Paramount's mousetrap, the box office data failed to meet expectations due to the crushing of two super blockbusters.
The market is only so big, two super blockbusters have eaten up the meat, other films can only follow the soup, or a pile of scramble to drink.
Going forward, on December 5, Shakespeare's love story, which was originally planned to be the focus of gaomen film's 1998 award season, was in a rather awkward situation.
After the first week's screening, the following three large-scale box office weeks, because the limelight was occupied by Titanic and flash 2, Shakespeare's love story had little sense of existence, and the cumulative box office in the four weeks was only $17.09 million.
For an award season literary film, this achievement is not a failure, because the production cost of the film is only 25 million.
The problem is the positioning of the project.
Make a prize movie.
The typical operation strategy of award-winning films is that during the period from the announcement of the nominations for the Golden Globe Awards in December to the Oscars in March and April of the next year, by constantly winning various nominations and awards, including various trade union awards and association awards, audiences are repeatedly stimulated to buy tickets, forming a long-term trend, The final box office awards double harvest.At present, with the phenomenal reputation of "Titanic" and the reputation of winning eight nominations for the Golden Globe Award, we can imagine that Shakespeare's love story will not be able to perform in the next award season.
Or maybe.
"Titanic" and "Shakespeare's love story" come from two companies. Then, the producers of "Shakespeare's love story" can stir up disputes on various topics. For example, "Titanic" is just a commercial film with no connotation. Does high box office mean that it is qualified to win awards? And so on.
It's a pity that the two films came from the same company.
Even with danielis's current brand structure, the two films are not brothers but cousins, but the company will not allow the "sibling wall" to happen.
After all, the trend of "Titanic" is really good. If it can shine in the award season again, it is very likely to create a box office miracle. In this case, "Shakespeare's love story" can only give up. Simon can't approve the use of controversial marketing strategies that may affect the audience's perception of "Titanic".
Los Angeles.
It's January 3, Saturday.
After its release on January 2, "Titanic" earned $10.13 million a day, and the domestic box office smoothly exceeded $200 million, reaching $206.34 million.
Danielis also chose to hold a grand celebration party for the Titanic crew this Saturday.
At seven o'clock in the evening, because of her relationship with someone, Lina Kane, who easily got two invitation letters through Linda WAGGS, arrived at this famous mountain mansion on time with Jessica chastan. She specially stayed at the gate full of reporters for a while, so that she could be recognized as the female partner of ghost reality for a moment, Two women just entered the mansion.
The celebration party said it started at 7 o'clock. After entering the door, I found that many people had arrived ahead of time.
Still using her own identity tag, Lena was able to go to the main villa upstairs to meet with danelis, who was chatting. She also talked about "the witch Blair".
Danielis has started to promote the official website of "the witch Blair incident", which has gradually become a quite popular supernatural event recently.
What's more, the Sundance schedule of "the witch Blair" has also been arranged.
This year's Sundance Film Festival will open on January 15 and last 11 days until January 25.
In order to give "the witch Blair" enough later time, the film will premiere in Sundance on January 24, which is Saturday, followed by a total of four media and audience shows.
Moreover, Sundance is also quite in line with the secret marketing strategy here.
At the beginning of December last year, the 14th Sundance, which has announced the shortlist of the main competition units, has only released a film with only a code name. The code name of "the witch Blair" is "B project", which translates into "B project" or "B project", but for those familiar with the inside story, of course, it is "the Blair Witch Project".
In fact, if we don't explain, there is no problem with the title of "B project" as a film. The official of Sundance has specially explained that the film is from new world film, which is owned by danielis. The name is just a code, and the official name and content are confidential. Therefore, it has caused heated discussion and even controversy.
The living room above the villa.
Seeing Lina Kane, I know that this is the new favorite of my boss, and several people didn't neglect her. After all, this girl is very pleasant and capable.
Denny Morris, President of new world pictures, said: "as for the online marketing of" the witch Blair ", the plan remains unchanged. We will increase the promotion next week. However, Lina, you need to be prepared. Now the focus of the online platform is all on" Titanic ", It will certainly have a great influence on the spread of the topic of "the witch Blair."
"It's a pity," said Lena, sitting respectfully on the sofa near the door. She sighed and then said with a smile, "but Titanic is a surprise. I've seen it three times in this period and learned a lot from the perspective of filmmakers. I'm looking forward to seeing Mr. Cameron next."
"The witch Blair" network platform virus marketing plan was determined years ago, but also to participate in Sundance, it is impossible to temporarily withdraw, now can only step by step hard.
Even the schedule in early February can't be adjusted.
Because Denise's 1998 film list has already been arranged, which is almost a pit of crowding, unless "the witch Blair" is willing to delay its release until next year.If we do this, all kinds of arrangements in advance will be wasted.
Now, we have to do our best to listen to the destiny.
After chatting for a while, a staff member knocked on the door to remind him that James Cameron had arrived, and Amy Pascal got up to welcome him out. With the current momentum of Titanic, one billion people in the world are conservative. Cameron deserves Amy's welcome.
However, also in this living room, Denny Morris, Ella doichman and others continued to sit.
There's no need to rush in.
In the 1970s and 1980s, Steven Spielberg or George Lucas, who were in the ascendant, might be able to be welcomed by the executives of major studios. Now, at least for danielis entertainment, the executives of danielis entertainment have enough confidence to face any filmmaker, whether it's a big director or a big star. They don't need all kinds of flattery in earlier years.
Even Titanic, we all feel that if our boss had not indulged in this project in the past two years, there would have been no box office miracle of this film at this time.
Therefore, as the project becomes more and more successful, what people admire more is their own boss who is still in Australia at this time.
This is the vision.
Lena didn't stay like Maurice and others, but she was a little behind Amy and went downstairs with Jessica.
Then I saw a picture of the stars and the moon.
On the lawn in the backyard of the mansion, under the bright light in the night, James Cameron, who has just arrived, is surrounded by a large circle of people. The core is Amy and Cameron who are chatting, and many of them are familiar faces in the Hollywood circle.
Danielis has a lot of confidence, but other Hollywood studios, which are almost breathless under danielis' pressure, have no such confidence.
The crowd in front of us is probably the most vivid manifestation of James Cameron's recent experience.
The well-known director didn't sign a long-term contract with danielis, even though he had a bad reputation of always overspending. However, in the scenery of Titanic, his reputation was flawed. As a result, Hollywood studios, big and small, are trying to get a chance to work together on Cameron's next project.
Because "Titanic" in the production process under great pressure, but also grow a lot of white hair Cameron at this time is also high spirited, with a new girlfriend, and people around.
Lina and Jessica can't squeeze in at all. They can only watch enviously on the outside for a while, giving birth to something like this. When they see Linda WAGGS and Tom Hanks, who are getting to know each other in private not far away, Lina and Jessica walk together.
When I came near, I heard that Linda was introducing a project to Hanks.
"The story tells of a man who is tired of marriage, divorces with his wife and gets a cell phone by accident. After a series of women, he finally realizes the true meaning of love and life. The idea comes from a movie just released in China on January 1 two days ago. It's very interesting. Jim, I think you can try the hero. "
"Remake Chinese movies, Linda, are you sure?"
Linda WAGGS and Lina nodded their heads and continued to question Hanks: "in fact, it's a film company established by the boss in China, and the script is also determined by Simon himself. Including this remake, it's also Simon's decision. Oh, I even suspect Simon wrote the idea himself, but he doesn't admit it. "
When Tom Hanks heard what Linda said, he immediately faced up to him: "Linda, can I see the script first?"
"There's no script yet," Linda said, shaking her head. "But there's a copy of the movie here. If you're interested, I'll send it to you. The boss specially asked someone to make English subtitles. You can certainly understand it."
Hanks thought about it and said, "tomorrow, it happens to be Sunday“
"No problem."
When Hanks walked away, Lina immediately said, "Linda, can I see the movie you just said?"
Linda laughs and shakes her head. "No, Lina. There's only one copy. It's Simon. I can give it to Hanks."