Chapter 1384: 1391

In the manor near the sea in Sha Dian City, long island.

Sophia fishy enters the dining room with breakfast in hand. As she divides the meal, she glances at the man sitting at the dining table looking through a piece of information and says with a smile, "there must have been a bunch of girls who hated me last night."

Simon felt the refreshing fragrance coming from his side, reached for the woman and stroked her waist. His eyes still fell on the document in front of him and said, "so this is the good thing for men. Other women only hate you, not me."

Sophia thought that it was really like this. She lost her eyes and shared the meal. She didn't sit down beside him. She sat on his lap with the strength of the man's hand and said curiously, "what are you looking at?"

Simon showed the woman the cover of the next document: "Denise's plan to set up a pay cable network."

Sophia knew the television industry in the United States, and said, "HBO?"

"Yes."

"HBO is the revenue pillar of Warner now. If you do this, the relationship between HBO and GM should be strained."

"That's what we have to do," Simon said, of course. "Denise has so many content resources that she can't afford to be cheap on HBO and Showtime."

Sophia thought about it and said, "why not buy it? It should not be easy to start from scratch?"

"HBO will definitely not sell some of the potential acquisition objects I like, and there is a Showtime of Viacom. In fact, I hope to buy the whole Viacom. Showtime, MTV and Nick children's station owned by this media company can complement danielis. Unfortunately, after contacting leishidong several times, the old man is very stubborn and does not intend to sell."

"Compulsory acquisition?"

"It's not easy for us to have a dual stake, and we may encounter a number of poison pill plans," Simon said, shaking his head. "Moreover, the greater potential resistance lies in the government. Danielis's current scale is too large, Washington is unlikely to approve the acquisition, and blockbuster is still stuck."

Sophia is also sorry: "that can only be done from scratch, but I remember that AOL just opened the cable TV business some time ago, which can help."

"Yes, that's the basis on which daenerys plans to launch the program, or it will take some time."

From the outside world, the United States always thinks that the media is free and it will be easy to set up a TV station. In fact, it is not.

Let's say the pay cable station is difficult to do without the basic platform support of cable TV operators.

HBO, for example, is so successful because Warner itself operates a large-scale cable TV platform, Warner communications. Its own channels are not only easy to control the cost, but also easier to promote its own TV stations, and can even snipe the development of competitors.

If danielis doesn't have the platform of AOL and wants to be a pay cable station to compete with HBO, Warner communications will have to deal with all kinds of negative responses. In order to avoid being accused of unfair competition, you may agree to danielis's pay cable station to enter the channel, but there are too many ways to handle it later, which will eventually make you know it's hard to get out.

After a few words, Simon closes the papers, Sophia gets up and sits down beside him, and begins to eat.

The topic naturally turns to the fashion industry: "the jewelry brand made by Melania is very popular recently. Let me think of a report by igritte, which discusses the impact of information fragmentation on the future society. In the fashion industry, I wonder if the mainstream fashion brands will be more and more impacted by various personality Mini brands, and will also be fragmented? "

Simon thought for a moment and said, "maybe, but the impact should be limited."

"Well?"

"You know better than me," Simon said with a smile. "Top fashion brands need precipitation. Which of melisandro's flagship brands has decades of history? Therefore, mini personality brands may divide up part of the market, but they can not affect the status of mainstream fashion giants unless they also achieve the scale of giants. At that time, it will be competition among the same level. "

In my memory, ten or twenty years later, all kinds of disorderly luxury brands have sprung up, but in terms of scale and popularity, those old luxury brands will dominate.

Sophia nodded in agreement with Simon, but said, "I'm going to make some layout ahead of time."

"No problem, but it's better not to change the current industrial structure of" aircraft carrier battle group ", which has proved to be a very effective long-term strategy of melisandro."

"I know," Sophia does not deny, "in addition, melisandro's scale is getting bigger and bigger. I have been preparing to divide the initial two industrial clusters of clothing, bags, jewelry and watches into more aircraft carrier battle groups, which can be more detailed and have stronger ability to resist risks and long-term changes in the industry."

"It's all your business. Let it go."

"Well, you just need to be responsible for the girls in the fashion circle."

"In fact, I prefer the entertainment industry."

"Well."

After breakfast Sophia left in a hurry.

I'm going to Los Angeles today.

It's mainly to visit snow and Greenwich, and by the way, to keep the housekeeper for Jennifer for a few days, so that the female assistant can get away to New York to check on the decoration of the top floor of the villa in westero building, and to go back to her parents' house for a few days. However, before leaving, I went back to Greenwich first. Last night, I didn't go back to live in the world for two. I was about to leave for the west coast. I had to explain to my parents and a couple of children here.

Simon's going downtown, too.

Although it's Sunday, there are still work arrangements.

The main thing is that I saw the plan for danielis to set up a pay cable station before breakfast. In the morning, the TV team on the east coast specially organized a meeting to discuss the detailed plan, which was arranged on Sunday, also to adapt to Simon's schedule.

In addition to various details, the name of the pay cable station has also been determined for this meeting.

DHO (daenerys home online), Denise home online.

The main reason is that the concept of "online" is being sought after again with the recovery of the Internet. In addition, it can be regarded as a pit for the future of streaming media.

The subject of streaming media in the plan is, of course, blockbuster online.

However, just as HBO can't eat up all the cake when it enters the pay cable station this time, the scale of the streaming media industry in the future will only be bigger. Blockbuster online and DHO will compete with each other internally to share more of the streaming media market.

As for the possibility of internal friction, Simon is not too worried.

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Because DHO's main development goal is still traditional TV, in the future, it's just by the way. And blockbuster online, must be the main stream media. Just like in the past, after the total acquisition of fox, Disney actually has two major streaming media platforms, Disney + and Hulu. They also have clear priorities. While competing with each other internally, they can carve up more markets externally.

After the general plan is finalized, DHO will be promoted at the end of this month and officially launched at the end of October. Then, with the arrival of the end of the year, the planning is also an opportunity for DHO.

The TV Department has come up with an off-season marketing plan.

As we all know, summer vacation and the end of the year are off-season for TV, especially at the end of the year. Most of the popular dramas will stop broadcasting, and the major cable channels will slow down the introduction of content. From another point of view, this is also a good opportunity for new TV stations to enter the market.

DHO is going to seize this opportunity.

In addition to DHO, we also have the past summer film business summary in 1998 and the publicity plan at the end of the year.

The first is Jurassic Park, which was released on June 5. Recently, it has been completely painted. The total box office in North America is US $406 million, lower than US $413 million of Jurassic Park 2 and higher than US $356 million of the first song of Jurassic Park, ranking second in the series.

Overseas, the release of Jurassic Park 3 is still going on. It is estimated that the overseas box office is between 700 million and 800 million US dollars, and the global box office is expected to exceed 1.1 billion US dollars, which is equivalent to the second one.

It's rare that the box office of Hollywood series can have such a stable beginning and ending, so it's a perfect ending of the trilogy.

Then there was rush hour 2, the only local movie with a box office of more than $200 million in this summer season, second only to Jurassic Park 3, which has also declined, with a total box office of $213 million in North America. Overseas issuance is also continuing. It is estimated that it will be about 250 million US dollars, and more than 460 million US dollars globally.

Of course, the overall revenue volume can't be compared with Jurassic Park 3, especially the surrounding areas. However, compared with the huge expenses of Jurassic Park 3, the production cost of rush hour 2 is only 55 million US dollars, which is also a great success.

The third place is "hangover", which surprised everyone.

From July 10 to now, as a popcorn movie, it has been released for more than two months, and it has also entered the closing stage with only a few hundred thousand US dollars at the box office. At present, the cumulative box office has reached 178 million US dollars, and it is no problem that it has exceeded 180 million before the next painting.

Because North America is too successful and the popularity is too high, "hangover" has successfully broken the curse of Hollywood's domestic comedy overseas weakness. Judging from the current distribution trend, the overseas box office of the film can also exceed 200 million US dollars, and the global total box office is expected to exceed 400 million US dollars.

With the same 400 million + box office, even if the total box office is slightly lower than rush hour 2, considering the production cost of only 25 million US dollars and no main profit sharing clause, the expected profit of hangover is much higher than rush hour 2

In addition to hangover, there are two dark horses in this summer program, youth of song and dance and magic Mack. The production cost is US $15 million and US $7 million respectively. Before the release, they were not noticeable. As a result, both of them exceeded 100 million.

"Youth of song and dance", which started on June 26, has also been released. The domestic box office is 135 million US dollars, and the overseas box office is expected to reach 160 million US dollars. The global box office is expected to be around 300 million US dollars, 20 times the production cost.

As the first heroine, Christina Aguilera has been successfully promoted to the world's popular youth idol in this summer camp.

Danielis records therefore specially accelerated the release of Aguilera's first record.

Furthermore, Steven Soderberg's magic Mike is the most surprising of Denise's three dark horse films this summer. Compared with the success of hangover and high school of song and dance, there are still some clues to follow. Simon can't even figure out the big sale of magic Mike.

At the end of the summer festival on August 7, paintings were quietly opened. The box office of the first week was $27.32 million, which, of course, could not be compared with Jurassic Park 3 and other films, but directly recovered all the production and publicity costs.

Next, after the new world film team rapidly increased the screening scale, this small film also went out of a surprising long-term. Although, one of the reasons is that there are no competitors in the second half of the summer program.

All in all, from September 4 to the fifth week of September 10, "magic Mike" continued to push the total domestic box office of the film to 89.38 million US dollars with more than 10 million US dollars in a single week.

More than 100 million yuan is around the corner.

According to the current trend, the local box office of this small film is expected to be between 120 million and 130 million US dollars.

Even if the recent overseas distribution of danielis failed to make a splash, it is estimated that the overseas market will earn about 50 million at most, which is a failure, but it can not cover up the huge success of the box office breaking through 100 million at the cost of 7 million US dollars.

The success of the three black horses has also brought some troubles to Denise.

It's mainly about the sequel.

Even though it has become a convention for danielis entertainment to sign a package contract, because the three films are too successful, it is definitely not enough to let the major creators devote themselves to the sequel creation without bleeding.

Simon's attitude towards this is to do whatever he can.

If you can't, drag it.

This is also the decision made some time ago to suppress sequels and try to foster originality to avoid Hollywood losing its vitality too early.

Apart from the three black horses, the performances of the other films, such as Los Angeles secret, Saving Private Ryan, the morgue haunted affair, and the Horse Whisperer, are all within expectations.

Finally, there's hero.

It will be released on July 31, and now it has begun to close.

In the recent box office week from September 4 to September 10, the sixth week of hero's release, it earned $3.63 million. The cumulative box office exceeded the initial expectation of 60 million to 80 million, reaching $83.06 million. According to the current trend, there will be about 5 million in the future, and the total box office in North America is expected to be around $88 million.

It's still not as good as last year's crouching tiger, hidden dragon, but it's not far away.

Then, heroes in China opened in July 9th, and the same as the first half of the Titanic, which also lasted two months, and ended in September 9th. Chinese mainland's total box office reached 320 million yuan, or 37 million dollars.

The total box office of the two markets has reached 120 million US dollars.

The production budget of US $30 million and other publicity and distribution investment have all been recovered and realized profits.

Moreover, with the participation of a group of Chinese actors with global influence, such as Jeter Lee, hero has also performed well in other ticket markets such as Europe and Asia. Although its current distribution is still going on, the most conservative estimate is that it will earn another $100 million, which means that the global box Office of hero will be more than $200 million, More than 170 million in the world.

It can be said that the continuous success of Crouching Tiger, hidden dragon and hero has directly promoted the reputation of Chinese films from the previous harvest points of major film festivals to a new level.

In fact, this proves that Chinese films can gain their own place in the global commercial film system. It's a pity that Chinese filmmakers didn't hold on to such an excellent start.

This time, the follow-up is still a question mark.

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