In 1998, the North American Thanksgiving schedule was officially opened. Not to mention some point films, there were four mainstream commercial films with a painting scale of more than 1000 yuan on the same day. Naturally, the most popular one was the collision between heaven and earth produced by danilis entertainment.
Project director Roland Emmerich has not only formed his own reputation from the DC film universe, but also confirmed his ability outside the DC film universe through the super sale of independence day last year. Therefore, the collision between heaven and earth has become the focus of film fans since its establishment.
In addition, comet hitting the earth is also a very hot social topic in recent years. The theme of "collision between heaven and earth" is right at the heart of current events.
Although the project plan finalized before independence day failed Roland Emmerich to offer too high remuneration and production conditions, the film finally burned a budget of $120 million, not only far exceeding the $75 million of Mimi Ryder's version, but also one-third higher than the $90 million of independence day last year.
At the same time, the publicity and distribution expenses of the film also reached US $60 million.
It can be said that, like Jurassic Park 3 in the summer, as the super heavyweight of danilis entertainment at the end of the year, the local box office breakthrough of 200 million is not successful, and 300 million US dollars is the goal.
The premiere was held on Thursday night the day before, and the ban on word-of-mouth was lifted today.
Compared with the original version, in addition to a general idea and the gimmick of Morgan Freeman playing the first black president on the screen, the film has been completely two films, more Emmerich style, and the level of special effects has been significantly upgraded. The final comprehensive media score of 8.3 makes the audience have no scruples about entering the cinema to watch the film.
Not only that, the opening screen number of 4316 pieces of the film is the highest at the end of this year, which is larger than the new DC film universe "suicide team 2" next month's Christmas.
In short, although the four mainstream films competed in the same period, the collision of heaven and earth basically took more than 70% of the public attention.
Another 30% is the New York gangs directed by Martin Scorsese and co starring Leonardo DiCaprio and Daniel Day Lewis.
This is the last of a series of cooperative films that Simon started with "alien" and MGM was responsible for. The first four films "alien", "alien 2", "contact in time and space" and "Independence Day" have achieved good results. Among them, "Independence Day" is so successful that danilis's team can't help but doubt whether her boss has a brain problem, Give such a good project to others.
The last "New York gangster" naturally attracted much attention.
Martin Scorsese had the idea of shooting this film since the 1970s. The project has been circulating in the circle for a long time, and the news of the project has been ignored for many times until Simon took the shot.
The main reason is that the opportunity is appropriate.
In addition to the gimmicks prepared by old Martin for many years, it is mainly the little plum who has just reached the peak of popularity with the success of Titanic. The project also signed an agreement in advance. At that time, it successfully promoted the cooperation with only $5 million. Now, for the same project, little plum must get a top salary of 15 million, and may also have a sharing agreement.
For this one, all parties in the know should sigh Simon's eyes again.
The project was successfully completed with only US $65 million, far lower than the previous 100 million, which is also the credit of Simon's careful calculation.
The premiere of "clash of heaven and earth" was held one day ahead of schedule on the previous Wednesday. As the first starring film of Xiao Lizi after "Titanic", well, a guest star just a few minutes ago in September was also publicized as a gimmick. Of course, Woody Allen's new work "all kinds of celebrities" with good results is not counted. In short, there are a sea of people outside the Chinese Theater hosting the premiere, It's very lively.
Of course, there are also unsatisfactory points.
The lifting of the ban on word-of-mouth on the second day of the premiere received some praise such as Martin Scorsese's les miserables, but the overall media word-of-mouth was still somewhat unsatisfactory, with a comprehensive media score of only 7.3. The main criticism is that the story is too weak to support an epic ambition.
In any case, as originally expected, bringing in the little plum has saved at least 50 million in the publicity budget. Now the popularity of the film is absolutely not lacking. Even if the schedule at the end of the year is too tight, it can only be put against the "clash of heaven and earth" on November 13. MGM estimates that the worldwide distribution will be completed, and the problem of recovering 200 million box office worldwide should be small, This basically realizes the balance of revenue and expenditure, and the subsequent channels will have good profits.
Moreover, although it can not be compared with the clash of heaven and earth, MGM has also arranged 2734 opening screens.
The other two films in the same period, one produced by Warner and starring Denzel Washington, about the anti-terrorism in New York, cost $50 million and opened 2381 screens. The other is the romantic film "love about this life" produced by Disney. Directed by Martin Brest, the director of "smell and know women", he invited "Superman" Brad Pitt, which cost $35 million and opened 3103 screens.
Obviously, this is a very crowded schedule.
In the past, there was a super blockbuster such as "collision between heaven and earth", not to mention four mainstream films. There may be no competitors in the same period.
The problem is actually very simple.
Or inside.
For the next two major schedules, in addition to the grand collision between heaven and earth, which ended at the beginning, in the new week of November 20, fox led the cooperation project mummy 2 with danilis, and white dove Wu and paramount burned the US police officer of US $100 million.
In addition, danilis's new world film produced Adam Sandler's latest comedy tea boy, which seems not so eye-catching. However, the local box office in the original time and space of this comedy is $160 million. In the current situation, Simon's expectation this time is only to break $100 million.
It doesn't matter if you can't break it.
Because the packaging agreement was signed in advance, although Sandler's wedding singer sold 80 million locally at a cost of 18 million US dollars last year, the cost of the tea boy was controlled at 25 million US dollars, so the pressure was far lower than the two blockbusters released on the same day.
Later, Christmas.
Not to mention anything else, the projects related to danilis entertainment have also been rolled out all the way since December 4, including Elizabeth, the main Oscar this year, the spoof horror comedy scream produced by new world film, another new work of DC film universe, suicide team 2, and the romantic comedy my best friend's wedding starring Julia Roberts 。
One of them is suicide squad 2, which makes other heavy bombs want to avoid subconsciously.
After all, even if it is highly expected, "the collision between heaven and earth" is only an original film, while "suicide team 2" has the popularity of the entire DC film universe for ten years. "Collision between heaven and earth" wants to hit the local 300 million, which is very suspense. Referring to the first local 303 million, the probability of breaking through again is more than 80%.
In short, at the end of this year, it will be crowded everywhere.
Of course, there is no choice.
Until next year.
However, a little more sensitive filmmakers can feel the change in danilis's entertainment strategy.
It will only be more crowded next year.
The directors of each studio even understand Simon's intention. Danilis does this to suppress other studios from continuously reducing film production. After all, if you don't make a film, you don't have to squeeze, let alone take risks. The final result is that the former front line has become the second line, the second line has become the third line, and those outside the third line can only close down.
The final result is that only danilis entertainment is left, forming a dominant family with a more oligarchic pattern than at present.