Chapter 1510: 1517

Simon was able to reply to Ren Jingxi's email quickly, mainly because he happened to be alone on the west coast in recent days, and cultivated himself again, so he had plenty of time.

In late July, the most important film in the continuing summer in North America is undoubtedly the matrix.

Simon came here for that.

Compared with the world-famous Godzilla and the Apocalypse directed by Michael Bay, wodrowski is much less famous. Therefore, before the release, this was the least watched of danilis's three blockbusters this summer.

The results are naturally the most unexpected.

The film premiered at the Chinese Theater in Los Angeles on July 21. The next day, the media lifted the ban and received a high praise.

The Hollywood Reporter praised the film as "an amazing film in technology and created a new type of science fiction.".

Variety magazine directly affirmed: "a must see work for fans of all types."

The Seattle Times is unreservedly: "a grand and exciting science fiction masterpiece."

Although there will inevitably be some dissenting voices, most mainstream media cannot comment on the film without words such as "amazing", "exciting" and "pioneering". Therefore, we can see the overall reputation of matrix. The comprehensive media score of the film also proves this again. It is preliminarily estimated to reach 9.2 points, an absolute classic level.

Compared with Warner's bad view of the first song of the matrix, danilis was well prepared from the beginning.

The production cost of the film is US $80 million, more than 63 million of the first film, and the publicity budget reaches US $30 million, which is equivalent to Godzilla at the beginning of the summer. With the popularity of the film, danilis's publicity team followed up quickly to enhance the influence of the film to the greatest extent in time.

Then, on July 23, the film officially opened on a large scale on 3103 screens in North America.

A very brilliant weekend box office trend.

On the first day of July 23, "matrix" received $16.87 million a day, which has been a good start.

On July 24, with the rapid spread of word-of-mouth, the box office exceeded 20 million in a single day, reaching US $21.46 million in one fell swoop.

July 25 is the Sunday that can best reflect the box office potential of the film. Usually, the box office of Sunday is the lowest in three days. However, this time, the box office of the first Sunday of matrix is still as high as $17.4 million.

So, three days after the painting, the matrix earned $55.73 million all the way.

Entering the working day, the popularity of matrix continues. When the first week from July 23 to July 29 ends, the cumulative box office of this highly praised science fiction action blockbuster has reached $83.19 million.

In terms of the first week of danilis Entertainment's three blockbusters in the summer, the matrix is undoubtedly the lowest, not to mention the first week's 111 million Godzilla, and the first week's box office of the peerless robbery in early July also exceeded 87 million.

However, first of all, the cost of "matrix" is undoubtedly the lowest of the three heavyweights. The total budget for production and publicity is only US $110 million, while that of "Godzilla" is US $140 million and that of "doomsday" is as high as US $180 million. Besides word-of-mouth and follow-up, obviously, with such a dazzling start, no one will doubt that matrix will come out of a very brilliant box office curve.

Facts soon proved.

In the second week of release, from July 30 to August 5, the final second week of matrix fell by only 26%, closing another US $61.57 million, and the cumulative box office quickly rushed to a high of US $144.76 million.

Now that the saturated full-scale distribution has been basically popularized, the decline of more than 3000 painting screens in the next week can be maintained within 30%, which is definitely a dark horse miracle.

In contrast, the box office volume of the first week was similar to that of the second week, with a drop of 45%. Although the first week slightly exceeded that of the matrix, the cumulative box office of the two weeks was only $135.35 million.

Different trends naturally mean the gap in the total box office volume.

The total local box office volume of more than 200 million has been basically determined in the peerless robbery, and the matrix has such a brilliant trend. Even if it is not as good as the peerless robbery in the first week, it is very promising to impact the local box office of 300 million.

After all three blockbusters appeared, danilis's performance in the summer of 1999 was also basically clear.

Two 300 million films and one 200 million film are conservatively added up to 800 million, which is only 200 million short of Simon's 1 billion goal. In addition to the other ghost 2, all other projects only need to complete less than $100 million of box office share.

In fact, danilis's distribution plan for a total of 13 films in the whole summer of 1999 may not lack the dud of the disastrous box office, but it is impossible to get only 100 million box office in any case.

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It's like the new film "fight club" scheduled for August 6.

Many directors have some films. Perhaps the box office was not high at the initial release, or even ended in failure, but the subsequent reputation is getting better and better, and even finally established the director's film and television status to a certain extent. The fight club in the original time and space is such a film for director David finch.

This film, once ranked in the top 10 of IMDB, not only failed at the box office, but also had a bad reputation when it was released in the first round.

Then he counterattacked all the way.

Finally, the promotion of David finch's divine personality is far more than each other's famous work seven sins.

Now.

Simon, a big butterfly, has been tossing all the way up to now. If he doesn't do anything, the probability of appearing in the fight club again is very low. However, because he happens to remember some of the creative background of the film, coupled with Simon's position in Hollywood at this time, he plays the string of time a little, and history returns to the track once again.

In other words, after the successful cooperation with danilis, Finch's subsequent film, psychological game, which cost $50 million in 1995, ended in failure. Then there was another original film that had never been before, still silent, which was the third after the seven sins.

Hollywood also has the rule of no more than three.

If he fails again, Finch may be silent.

However, because of the failure of the first two films, the cost of fight club is much lower than the budget of more than $60 million. Although the main creators are basically the original, the initial budget given by new world film is only $40 million. Even if finch inevitably overspends again, it still costs only $46 million this time.

Of course, 46 million is not low, not to mention the $15 million publicity given by Simon after his personal intervention, with a total investment of $61 million, which is also a heavy bomb.

David finch obviously knows that he can't afford another failure, so he has been working very hard in various marketing activities since the film was approved.

Besides, Simon interferes because the new world film industry is not optimistic about or even understand the final film, which is exactly the same as the original producer 20th century fox.

Therefore, after many internal trials, media trials, fan trials and ordinary audience trials, and finding out the general attitudes of different film viewing groups, fight club finally determined the development strategy of small-scale painting, network marketing, dispute marketing and pursuing long-term projection.

The opening date of the film is August 6, but the fight club held its premiere on July 31 a week in advance, and then a series of fan screenings were held in some major cities in North America on Sunday, August 1.

Then there is a word, fried!

The battlefield is mainly on the emerging network media.

The first is the comprehensive premiere on July 31. The word of mouth began to lift the ban the next day. In fact, the traditional media gave a fairly good evaluation. The comprehensive media score reached 7.9, which is obviously a more recognized attitude. However, fight club is not a popcorn movie, which means that if the score is no more than 8, it is difficult to win by word of mouth.

Therefore, it is of course necessary to provoke controversy.

As a result, the reputation of fight club has rapidly "polarized" on the Internet platform. Those who like it very much, directly regard the film as a masterpiece, and defend the grievance that the traditional media only give the film a comprehensive score of 7.9, while those who hate it are very annoying.

Among them, it focuses on some media comments that don't like the film as targets. For example, a film critic in the San Francisco Chronicle strongly criticized that the fight club caters to the cynical young audience by playing tricks to impress the public. The film's so-called satire of the real society lacks seriousness and is purely a farce.

This makes the finch fans who have seen the film and like it very much can't stand it. A large number of Posts complaining about the fight club have been released on major film websites, message forums and other platforms, which unknowingly converge into a large wave of Western-style tap water.

Of course, there is no lack of straightforward curses and abuse, but these extreme remarks were soon deleted by various platforms, and certain prohibitions were carried out on relevant accounts.

This involves the problem of scale.

You can argue and quarrel, but you can't swear, otherwise it will affect the film itself.

In such a noisy atmosphere, "fight club" was officially released on August 6, with only 1263 screens.

Of course, the fans didn't know the specific distribution strategy of the new world film team. Therefore, it was obvious that some poor 1263 screens soon became the focus of controversy driven by interested people. Many fans felt that daenerys also planned to give up fight club. They not only launched a petition on the Internet and asked daenerys to increase the screening scale, At the same time, it also calls on like-minded netizens and even relatives and friends in real life to support the film.

The matrix, which has just been released for two weeks, is still in its infancy. Suddenly, a fight club, which seems to become a social topic, appears. It is an eye opener for melon eaters who don't know the truth.

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