Chapter 1569: 1577

Jerry hall saw the man nodding and said curiously, "it shouldn't be easy to win. Hermes has strong profitability, and the Hermes family won't let go?"

"Melisandra has obtained 21% of the shares of Hermes. Even if a single largest shareholder cannot acquire the whole, we can also obtain the corresponding right to speak." Simon said: "moreover, Sophie's assumption is not that she must eat Hermes completely. Even if it is only a simple investment, it is very worthwhile. Specifically, it depends on the negotiation results between Sophie and Hermes family."

For this acquisition, Simon's attitude is actually more optimistic.

The main reason is that LVMH, which once tried to acquire Hermes, has a bad reputation, because after many brands of LVMH are acquired, the original team will be cleaned and the business philosophy will change greatly. In contrast, although melisandra has always focused on the control of her brands, it is not as extreme as LVMH.

Therefore, as long as the two sides communicate properly, melisandra is actually very likely to be recognized by Hermes family. After all, melisandra is not only melisandra, but also backed by the whole Westeros system. The Hermes family should understand that if the two sides are too stiff, they will fight here. Even the top luxury brand like Hermes may not be able to carry it.

Jerry hall is more envious of Sophia Fisi. He envies the other party for following a man very early. Therefore, he can create such a large melisandra group with the growth of Westeros system, and she can only rely on danilis for a little fuss.

Thinking so, hall couldn't help but say, "Simon, melisandra already has so many brands, more than 80, involving all aspects and continuing to expand, Sophie... Well, I mean, can melisandra's management team really manage such a huge industrial cluster?"

Simon could feel a little sour in a woman's tone, He smiled and said: "It was really not easy before. Now, in the information age, the company management is also keeping pace with the times. In recent years, Sophie has been trying to build an information management system covering the whole melisandre group. Through a large number of data collection and analysis involving various operation links of fashion brands, Sophie has analyzed all brands in the group in terms of production, marketing, sales and even after-sales , we should try our best to achieve template unified management. At present, this system has achieved little success. After further improvement, it is not a problem to expand more brands. "

Jerry hall obviously didn't understand. After Simon finished, his eyes were still confused.

Simon patiently explained: "this is actually a new economic model with the advent of the information age, called platform economy. For example, the Amazon mall under igrit is just an e-commerce trading system, and how many brands can be installed. If you have experienced online shopping, you should know very well?"

Platform economy is familiar to latecomers. However, it is still a business concept quietly put forward by Simon for the reference and implementation of business leaders of Westeros system.

Simon has also made considerable expansion.

Not only social networks, search engines and e-commerce, these new technology information platforms can also be applied at the entity industry level in combination with the current Internet big data technology.

Melisandra is a case in point.

Moreover, Simon is almost a capitalist. Instinctively, he has been promoting similar ideas to various industries involved in Westeros system.

For example, Rovno state in Ukraine is actually a big platform to some extent.

For another example, in Australia, Johnston Holdings has a broad layout of global mining assets. In addition to steel, Johnston holdings is constantly laying out all the key mining fields needed by modern society, which is actually building a super platform.

In the final analysis, the ultimate pursuit of Simon's new concept of platform economy is still two words, Monopoly! Monopolize resources, channels and pricing power, control everything you can control, and finally obtain excess profits.

There is nothing new in the sun.

Therefore, for the so-called platform economy, in fact, we can change some names.

For example, e-commerce, mastering a super platform, formulating rules, indirectly controlling the life and death of many enterprises and making huge profits from them, is actually a 'syndicate'.

For another example, the current melisandre directly annexed many luxury brands to form a large-scale super fashion industry giant. Earlier, it was called "trust". Yes, it's the "trust" in the Sherman Antitrust Act of the United States.

In addition, BHP Billiton, which is controlled by Johnston, has privately formed a tacit understanding with iron ore giants such as vale in Brazil and Rio Tinto in Britain to formulate a price alliance, which is called a "cartel".

Finally, the whole Westeros system directly or indirectly controls a large amount of assets involving different fields of all walks of life and has a considerable dominant position. In fact, this is the ultimate form of monopoly. "Konzern", which is more popular, is the "chaebol".

Nothing new, right!

Of course, in modern society, smart people will certainly not directly use all kinds of monopoly terms that are easy to cause public stress reaction in these savage growth times of capitalism, so they are renamed with various new names, either neutral or positive.

The essence is the same.

For the Westeros system, Simon will certainly not be foolish enough to publicly declare that his business empire is going to become the world's largest economy. However, privately, it is not just Konzern, not just a super chaebol, not just a separate economy. Simon's ultimate goal is to hope that the whole Westeros system can become a country.

Within this country, there are distinct classes, a strict organizational structure, its own violent machine, and its independent taxation and coinage rights to maintain the operation of the country. And the people of this country are called westerosian.

Although the economic volume of the whole Westeros system has reached the level equivalent to that of the leading countries in the world, there are still too many things to be done to reach the level of a country.

Simon is not in a hurry. He has been quietly pushing. He also deliberately hammers something in the East and sticks it in the west, which makes people confused. However, many aspects have actually taken shape.

In Jerry Hall's restaurant.

When Simon talked about Amazon, hall realized it, thought and said, "a unified management system may be a good idea. However, it may cause the problem of homogenization between different brands, isn't it?"

"Yes," Simon didn't find women picky, But gave a look of appreciation: "this is inevitable, and Sophie has been trying to avoid it. Just like this Hermes, melisandra didn't think she must win it, or even if she can get control, she will delegate power to the original brand family and enterprise management as much as possible, just considering this problem."

With the rapid development of these years, the market value of melisandra has exceeded the $100 billion mark in the second half of last year.

It's just the millennium.

It is conceivable that, according to the current trend of expansion, it is not impossible for melisandra to develop into a super fashion giant with a market value of 500 billion or even higher after more than ten years. With such a huge volume, it is impossible to be comprehensive, so we must make some choices.

……

Simon continued to stay in New York for two days. Before returning to the west coast, there was news from Sofia in Europe.

As Simon expected, the Hermes family initially reacted fiercely, but after some negotiations, they accepted the fact that melisandra held a stake in Hermes. After Sofia made a promise not to increase its stake in Hermes within five years, the Hermes family agreed to accept melisandra to send a representative to the board of directors of the company, At the same time, the two sides will carry out cooperation in all aspects in the future.

In addition, the French authorities also imposed a fine of 10 million francs, equivalent to less than US $2 million, for melisandre's illegal absorption of Hermes shares.

Just three.

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This is mainly the result of Sofia's continuous operation in France.

Even though the Westeros system has many discords with France, many things continue to fade with the continuous rotation of political parties over the years.

This is the advantage of typical Western countries.

With the failure of the ruling alliance for the defence of the Republic of France party in the 1997 election and even the failure of the EU parliamentary election in 1999, the party once established by Charles de Gaulle has been in a state of disintegration after continuous division, and must no longer take into account the previous grievances with the Westeros system.

I can't remember revenge. How good.

The wheels of the election come and go, but the capital lasts forever.

Therefore, Simon, a big capitalist, is still carrying out various operations through various NGOs, importing illegal immigrants to France or establishing a gang network. Secondly, the French government has established and trained its own spokesmen.

After all, the problem that money can solve is not a problem for Simon.

As for the French fashion industry counterparts, the most direct stakeholders, such as LVMH or Chanel, which are still the industry leaders even if their development is not as good as before, certainly do not want to see Hermes join the Westeros system, but similarly, they can't afford enough courage to fight against melisandre, who is backed by the Westeros system.

There is too much disparity in strength.

Like LVMH, the current market value is only more than $20 billion, which is one-fifth of the volume of melisandra. Moreover, if you want to obstruct it, it is not as simple as simply offending melisandra. There is a more terrible and huge westero system behind it.

What's more, melisandra didn't force too hard. Even if some people understand that this is a frog cooked in warm water, it's not too hot after all, but they can't jump out and break their heads and bleed.

And Hermes.

After the two sides agreed that within five years, melisandra would no longer eat Hermes shares, the biggest change of Hermes family was that it did not concentrate the family shares to establish an absolute holding fund of more than 50%, which undoubtedly gave melisandra the opportunity to take advantage of the emptiness in the future.

In fact, even if the shares are concentrated again, it doesn't matter.

Referring to the internal struggle of chicken feathers in the Gucci family, the three monks have no water to drink, not to mention that Hermes shares are scattered among more than 50 family members. This time, melisandra has not made the whole Hermes family share the same hatred as LVMH.

In short, the next step is to grind hard, and the future will be long.

Hermes has come to an end, but melisandre's expansion will not be suspended. Sofia is also negotiating several famous watch brands in Europe to further expand melisandre's jewelry watch business, including Cartier, which was also the flagship brand of luxury giant Richemont group in the original time and space. However, this time, due to the emergence of melisandre, Neither Kaiyun group, which focuses on Gucci, nor Lifeng group, which focuses on jewelry watches, has been able to develop.

Unable to expand into a giant and lack of scale effect, in the current fashion industry environment, the competitiveness of fashion enterprises holding only a few brands will only become weaker and weaker. As a result, they will either sell themselves or decline completely.

John Rupert, a billionaire from South Africa, bought Cartier in 1988. Because of the birth of melisandra, John Rupert, who intended to be a in the fashion field, had to invest the assets transferred from his family from South Africa in other fields. Without sufficient support, Cartier has gradually become tepid in recent years. It happens that the current global economic situation is prosperous. At this time, he can sell a good price. After melisandra sent a signal, John Rupert also gave a very positive response.

……

On the other hand, returning to the west coast, Simon's first stop is San Francisco.

The time entered March 2000.

Simon came to the bay area mainly to pay attention to another new "platform" to be released soon.

iBox-10。

It was the game console that was launched and developed more than two years ago.

Simon initially intended to use the doctrine and directly use the Xbox once Microsoft as the name of the host jointly launched by tingkobair, igritter and danilis. The reason why he finally decided to replace it with Ibox is, of course, not just to maintain the consistency of the naming of tingkobair's products.

Since the 'I' is used as the beginning, it is not difficult to imagine that the networking attribute of this game console product is determined first.

You know, game consoles in the same period, whether Sony's PS2, Microsoft's Xbox, Nintendo's SFC or Sega's Dreamcast, were not connected to the Internet. Even then, the mainstream Sony PS3, PS4 and so on were not connected to the Internet.

As for the reason, it was because of technical restrictions before. After that, in addition to costs, it was mainly manufacturers' scruples about piracy. To put it bluntly, just like when the videotape appeared, Hollywood was facing a formidable enemy. Considering the complex emotions of game console manufacturers about the Internet, we can imagine how many console game markets online games have taken away.

Therefore, Xbox is changed to Ibox. For the same reason, many senior executives of tingkobair and other three companies are also quite worried.

Simon finally decided.

Similarly, the reference is still the huge profits that the video recorder will eventually bring to Hollywood. In that way, blocking the progress of technology is often to let itself fall behind until it is completely eliminated.

Moreover, the original plan of ibox-10 should have been released at the end of 1999, but it was postponed to this year's spring press conference of tinkobair, which is also that various plans can not keep up with the changes.

For example, both Simon and the three high-level companies wanted to design their own processors at first, and then let the wafer factory contract them. Later, they gave up. On the one hand, the arm architecture promoted by tinco Bayer can not support the current game console, and the PowerPC architecture obtained from the acquisition of Apple has lagged behind compared with the x86. After consideration, choose outsourcing.

And, outsourcing to Intel or AMD is another negotiation, choosing amd who is willing to make more concessions.

There are also the operating system, the design and procurement of various parts, the online game mall after determining the networking function, etc. in short, the final host with the size of a large dictionary is a very cumbersome project to complete.

In addition, Simon's excellence results.

Simon is well aware of the setbacks encountered by Microsoft's first generation Xbox. Therefore, even if the product launch is delayed again and again, he does not intend to launch semi-finished products. After all, the life of a game console is often five to ten years. If it fails at the beginning, it is not easy to change the design scheme during the period.

So until now.

Simon paid close attention to the whole process. His visit to Los Angeles is the last confirmation.

The release date of ibox-10 has also been determined. On April 15, tinkobayer spring press conference was held, and it was officially launched on the following Easter weekend.

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