Chapter 1590: 1598

Simon returned to Los Angeles on Friday, April 21 in North America.

Sunday is Easter, and the North American Easter schedule for the year 2000 had been opened a week earlier.

The three main brands of danilis entertainment and the new line film industry affiliated to blockbuster will launch a total of seven films in the three weeks before and after the Easter schedule, of which the main hit is Blair the Witch 2, which will be released on April 14, the week before Easter.

The original "witch Blair" series did not win by quality, but the quality of the film was very rough. It was completely caused by an event effect by an alternative marketing accident. Therefore, although the sequel of the original version was not a complete failure, it was not tepid, and there was no strong vitality of another "ghost record" series.

This time, of course, is different.

When he planned this project, Simon considered the sequel from the beginning. To make a series, it's very simple. The first song must be good enough.

The ghost record series of this time and space was placed before the witch Blair series, and lost the first opportunity. Two years ago, it was placed in the first part of the unpopular schedule of witch Blair in February. It still achieved a very brilliant success. At a cost of a few US $1 million, it made an amazing box office of US $307 million around the world, It can be seen that the quality of the film itself is excellent.

The first song had a brilliant performance. The sequel was planned for two years. Amy Aker, the "root sister" of the first film, was invited to return to play. At the same time, Oliver wood, the photographer of the first film, took the mirror again to ensure that the image style came down in one continuous line. Even if Paul Greengrass quit because he had to prepare for "espionage", Under the control of Lena Kane and Annika setel, the sequel has received quite a warm response.

The previous premiere was held on April 12, and the word-of-mouth ban was lifted. The comprehensive media score of witch Blair 2 reached 7.7. Even if only 6.5 points were given, which barely exceeded the passing grade, the film repeated the routine of the first film to a considerable extent and lacked innovation, but it failed to stop the fans' enthusiasm for the film.

After all, to put it bluntly, the series of thriller and horror films that the audience often likes is one of the same lines. More bluntly, it is an invariable routine.

The change is too big, but the audience may not like it.

Finally, in the first week of painting from April 14 to April 20, with 3186 large-scale painting screens, "witch Blair 2" won $43.51 million at the box office, 21% higher than the first week's performance of 35.73 million.

Not only that, even if the cost of this sequel directly increased to 10 times the level of $10 million compared with the first song, and the publicity and distribution expenditure also reached 15 million. Only the first week's results, danilis entertainment directly recovered all its investment and entered the profit cycle.

Then we entered the Easter week. According to the performance forecast on the first day of April 21, the witch Blair 2, which is expected to decline by less than 30% in the next week, is expected to hit a high of $150 million better than the first film 136 million in North America. Considering the box office feedback from outside Shanghai, this sequel can at least ensure a global box office volume of $300 million equal to the first film.

Part III therefore went directly into preparation.

However, Simon also decided to slow down this time, and the third film will be launched at least three years later to brew his feelings a little, and still in order to avoid the proliferation of sequels.

Like this year.

Even though Simon has paid attention to it again and again, the list of films that have been determined in 2000 starts with "witch Blair 2", followed by a series of sequels such as "song and dance youth 2", "magic Mike 2", "hurricane Rescue 2", "Lord of the rings 2" and "Thunderbolt baby 2", which makes Simon privately feel that it is really a "second" year.

In addition to "witch Blair 2", there is also a film that once existed in history. Ang Lee's "riding with the devil", which tells the story of the American Civil War, was released on the same day as "witch Blair 2".

Once riding with the devil ended in failure, but the film itself was not too bad. Of course, it was not too good. The key was that the universal film industry, which produced the film at that time, was in the turmoil of being changed hands again, resulting in a complete failure of publicity.

This time, they are basically new, and the publicity and distribution of the film has been replaced by gaomen film, which focuses on the field of literary and artistic films under danilis entertainment.

The new version of ride with the devil did not invite little plum, nor did it involve little plum's "Star Partner" Toby Maguire as before. Instead, it was a second-line young actor with good potential. If you say familiar faces, it was little Robert Downey who was put on the crew by Simon.

Ang Lee also well followed Simon's original requirements and made considerable trade-offs on the plot of the film to avoid the disorder of the plot caused by too much content, but focused more on the main line of the hero Jack's growth in the war.

The final film, frankly, failed to reach the Oscar level, so I just participated in some second-line film exhibitions and won some small awards from the second half of last year, and put it on Easter, which is not bad but also the same time as "Blair the Witch 2".

The premiere was held in New York a week in advance. The comprehensive media score of riding with the devil was 7.2, which is certainly not high in partial literary films. Moreover, it has not reached the level of witch Blair 2. Of course, for the two types of films, the criteria of film critics are different. For literary and artistic films, the media will always be more strict.

Finally, with a production cost of 35 million US dollars and 1762 opening screens, the box office in the first week was 8.13 million US dollars, and the museum exceeded 4500 US dollars.

Tepid grades.

The local box office is expected to be between $20 million and $25 million.

Compared with "witch Blair 2", it is certainly a failure. However, at least globally, the film is certainly expected to get the box office equivalent to the production cost. Coupled with the strong follow-up channel distribution capacity of danilis entertainment, it is not difficult to recover the cost and make a profit.

Of course, this is only the book. If you consider the time cost, you must still lose.

In the new box office week, on April 21, danilis launched three new films at one time, all of which were original films that had never been seen in history.

Among them, in addition to two medium-cost commercial films, there is also a very interesting documentary from China, originally called the lost Wulin. It was shot by director Xu who once communicated with Hollywood. It was originally a seven episode long documentary, which was edited into a 120 minute film version.

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Since they came to the United States and used the original name, Western audiences certainly couldn't understand it, so they changed a new name, once upon a time about Kung Fu, imitating the naming style of American past.

For the Chinese people, Wulin and Kung Fu are actually two concepts. In other words, Wulin includes Kung Fu. Of course, it is not only Kung Fu, but also various Kung Fu cultures extended from it. The original seven episode documentary not only shows all kinds of Kung Fu that will or has disappeared in China, but also the whole Wulin culture.

Considering that foreigners will not be very interested in all-round Wulin culture, the 120 minute edited version mainly shows various Kung Fu although it involves Wulin culture. Of course, in order to avoid being reduced to the pure display of overpass performance, the seemingly marginal Wulin culture runs through the whole process, which can be regarded as wrapping a layer of connotation for the documentary.

Connotation is very important.

The shooting of the full documentary only cost less than 5 million yuan. Gaomen film signed a sharing agreement with Jinshu, with zero guarantee. Gaomen film promised that the total investment in production and publicity would be 3 million US dollars, and the premiere would not be less than 500 screens. In the follow-up, including all channels such as video tapes, excluding the cost of 3 million US dollars, the two sides will share 37%, and gaomen film accounts for 70%.

There was no premiere ceremony. It was mainly publicized through network channels. Finally, the number of opening screens was 513.

On the day of its release, the documentary's word-of-mouth was lifted, and received an excellent media score of 8.1 points. The Hollywood Reporter also wrote a special release praising the Kung Fu past for showing the real Chinese Kung Fu culture in a very shocking way.

Shock, that's the right word.

In the documentary, such stunts as buzzing thick stone tablets with one palm can be seen everywhere. Not to mention foreigners, the Chinese people must be shocked to see them. After all, most Chinese people have rarely seen real kung fu masters in this era. In the new century, all kinds of fake "masters" are constantly destroying the Chinese people's faith in Chinese Kung Fu.

For projects from China, the focus of this year is Zhou Xingxing's basically completed Kung Fu, which is expected to be in August at the end of the summer file. This lost Wulin is a piece of cake, and its success or failure has nothing to do with the overall situation.

However, the results were good.

On the first day of release, the film made a box office of $870000. Moreover, there is a trend of word-of-mouth diffusion on the network platform as the main position of publicity and distribution, which means that the one-day peak on Saturday is likely to earn more than one million. It is not a problem that the box office reaches more than 4 million seven days a week.

This is close to the museum breaking 10000.

The gaomen film team followed up in time and decided to add about 200 screens the next week, and appropriately increase the publicity and distribution efforts. For example, on Saturday, in addition to a special soft text newsletter on the front page of the igrit portal, the label of "Kung Fu past" also appeared on the popular list of film and television on Facebook social networking website.

In short, it's just a beginning. It's basically certain that the box office of this documentary will break through $10 million in North America. If it can take a good long-term, it may be able to hit $15 million.

Of course, it can't be compared with last year's Mount Everest, but for most other films from China that can't splash, as a documentary, it's quite excellent to achieve such a result in North America. The news came back to China at the weekend, and the brocade book began to operate. The young director Xu directly received an interview invitation from CCTV, and there was no obstacle to the first film he had been preparing.

In addition to the film, Simon returned to North America and was also concerned about another thing, the sale of ibox-10.

As of Saturday, April 22, since the pre-sale was opened last Saturday, ibox-10 has finally won orders for 3.79 million units in a complete week after setting a small miracle that the pre-sale exceeded one million on the first day, and achieved sales of US $1.1 billion in seven days.

Not only that, according to this trend, in the first year of ibox-10 launch, let alone breaking the breakeven line of 10 million units, even 20 million units, at present, it is not a problem.

Tinkobair initially expected that the pre-sale of ibox-10 could exceed 500000 units in the first week. After all, a lot of publicity and publicity had been carried out in the early stage, and there was always a good start. Unexpectedly, the real sales were close to 8 times the expected sales. If it is other manufacturers, it is inevitable to be in a hurry. After all, too large orders mean that manufacturers are likely to be unable to deliver products to users for a long time.

Tinkobair did not have such concerns.

Not to mention that 1 million units have been prepared in advance, which is mainly to ensure the distribution demand in the first week of pre-sale and sale. Over the years, tincorbayer has built a fairly perfect global supply system with the accumulated experience of several consecutive popular products.

With the release of the pre-sale data on the first day before, the decision was made here. The component manufacturers scattered in North America, Japan, China and other parts of the world immediately turned on full power. The OEM factories in Suzhou, Guangzhou, Shenzhen and other places in China also made rapid adjustments. The workers rotate 24 hours, which directly tripled the original production capacity of 500000 units per week. As long as there is demand here, 1.5 million units a week is not a problem.

However, due to the consideration that ibox-10 is a new product, after the initial pre-sale output of this batch is properly met, tinkobayer management plans to reduce the production capacity to 500000 units every week and supply limited goods to the market.

It is not mainly for hunger marketing. Of course, it will have similar effects. However, it is mainly to limit the scale of users, so as to minimize the negative impact when this new electronic product has predictable defects.

In any case, on the day before Easter, ibox-10 was officially put on sale. In addition to the online shopping user orders sent one after another, the first batch of 500000 machines that distributed goods in major physical stores in the United States were also wiped out, so that the phenomenon of scalpers soon appeared again.

For example, on eBay platform, ibox-10 has been fired to more than $1000 on Saturday night.

It's just hardware.

In terms of software, not to mention the sales of game software that cannot be counted in a short time through physical channels, but the official Ibox game mall opened early in the morning of April 22. By 24 o'clock in the morning, the sales had easily exceeded $700 million, including $19.99 VIP members who can play a large number of classic games in the past, The number of activation reached 370000 at 8 o'clock that night, and it is still growing rapidly.

In addition, among the sales of more than $700 million, 15 new games such as Lord of the rings, evocative: Blood night, spider man and dune 3D launched simultaneously last week directly accounted for nearly $500 million. I have to admit that they have once again proved the 28 law of the entertainment industry.

Even though we all know that a rich copyright library is essential for movies and games, just like a luxury house, it can't be just a few beams and columns. However, the head content still contributes most of the profits, just like the beams and columns bear most of the weight of the building, Tinkobair's operation team, which constantly monitors relevant data, plans to make some necessary adjustments.

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