Chapter 207: 207

The day after Simon's meeting with Jack Valenti, Denise entertainment was barely the first independent film released in North America, "the horror of Avila," with a screen size of 553.

Although it is a legacy of new world entertainment, the media has paid considerable attention to it.

On the second day after the film was released, many mainstream newspapers in North America published relevant film reviews. However, the film's reputation is mostly poor. Hollywood Reporter commented that the film is "a horror film that attempts to learn from various terrorist schools but appears to be of no distinction.".

Since he decided to send the film to the cinema, Simon didn't plan to make do with it. He specially approved a $2 million publicity budget for copy printing and advertising. In the 1980s, the cost of such publicity was already considerable.

Three days after the start of the painting, under the influence of danelis's entertainment advertising campaign, media comments or the heroine's big breasts on the poster, the movie still got $2.21 million at the box office with a dismal reputation, and the total box office is expected to be around $3 million in the first week.

According to the general box office trend of this era, the total box office of the film in North America is roughly between $8 million and $10 million.

The production cost of the movie is US $7.5 million, and the total investment is US $9.5 million with a publicity budget of US $2 million. It is obvious that the cost of the film can not be recovered only by the box office. Even if the film can recover the cost or even make a little profit after being released through overseas channels, videotapes and TV platforms, it is still in vain.

Senior management of danielis entertainment had expected this situation for a long time. After the box office result was released, many media began to advocate that Simon westero "fell off the altar". The movie "awera" is likely to be the beginning of danielis Entertainment's gradual mediocrity.

The New York Times also wrote an article to analyze that Simon's huge acquisition of new world entertainment is a "bad move". Too eager expansion will only make Denise entertainment collapse and decline quickly.

Simon has not been affected by these media comments. During this period, he can clearly feel the benefits of acquiring new world entertainment for his foothold in Hollywood.

With the purchase of this company, danelis entertainment has won an experienced film and television production and distribution team at one time. It has owned a number of valuable film and television series copyrights, consolidated its position in the field of TV program suppliers, and most importantly, obtained marvel, all of which are fully worth $250 million.

Although Simon doesn't care much about the defeat of the movie, a group of New World Entertainment executives don't think so.

When the box office data of "Astoria" came out, Robert REM and others obviously felt guilty when facing Simon. However, Simon did not say anything to appease these people. Only when there is pressure can there be motivation. The defeat of "the horror of Avila" can be regarded as a spur for them.

When the movie evokes media discussion, Denise entertainment sent scream to MPAA for the third time on new Monday for rating. In addition, the three films Rain Man, death Poetry Society and steel Magnolia are finally completed. Simon is still waiting for the statement of MPAA or Hollywood traditional forces, so he does not eagerly submit the three films for approval.

Denise entertainment Burbank branch.

It's October 5th, Wednesday.

Different from scream, due to the themes of rain man, death Poetry Society and steel magnolia, MPAA can not give a rating higher than r even if it is difficult. Therefore, although the rating has not yet been confirmed, Denise entertainment has begun to arrange for representatives of major courtyard lines in North America to participate in the trial film in order to sign the screening agreement.

In the screening hall, the final subtitle of "steel Magnolia" rises. Robert rem, who personally hosted the trial film, invited Richard hill, the vice president in charge of film source procurement of United States cinema, to the reception room next door. This is the second screening today. In the morning, they have already watched the sample film of death poetry society.

In the 1980s, the large-scale integration of cinema lines in North America has not yet started. The United States cinema line, which was separated from United States after Paramount's judgment, is still the largest cinema chain company in this era. It has more than 2200 screens in North America, with a market share of nearly 10%.

In order to make up for the bad impression Simon may have in his mind that the defeat of "the horror of Avila", Robert REM has been tirelessly promoting the release of several films at the end of the year in recent days. For three consecutive days, he has personally accompanied the representatives of the major courtyards to watch the sample films and negotiate cooperation agreements.

What's more, Robert REM has a hunch that his boss may have had a showdown with Jack Valenti, chairman of MPAA, when he met with him last Friday. In recent days, the cinemas directly under several major film companies that originally intended to cooperate with him have rejected his invitation to audition. Now Robert REM can only fight for screen resources from the cinemas outside the seven systems.

However, Robert rem is not too worried about the current situation.

Because of the previous Hollywood strike, during this period of time, the major cinema lines in North America were generally in a state of shortage of film sources, and the quality of films screened could not be compared with the same period in previous years. Before that, for three consecutive weeks, the total box office of North America in a single week was under 30 million US dollars, seriously shrinking. Combined with the box office miracle of danielis entertainment in the past two years, Robert REM has enough confidence to fight for enough canvases for the company's films without relying on the resources of the seven major cinemas."Charlie, including scream, which I invited you to see before, these three films are all selected by Simon himself and supervised by him throughout the production process. In fact, scream is Simon's creativity. Therefore, danielis entertainment needs to guarantee a comprehensive 55% share of the three films. "

"I've heard about the rating problem with scream," Richard Hill said, holding a cup of coffee. "Bob, you don't know if scream will be released on time. There may not be such a problem in death Poetry Society and steel magnolia, but companies such as cineplex cinema under universal will not open up resources for you, so 40% is the highest percentage I can give. If "scream" can pass the rating, we can sign the screening contract of these three films at one time, but in New York, Chicago and other core cities, United States cinema needs to have exclusive screening rights. "

Because of the attendance rate, the box office share contracts signed by film companies and theaters are usually decreasing in a step-by-step manner. Usually, a few weeks before the start of the project, the film company can get at least 60% of the box office share. With the decrease of attendance, the share of the film company is gradually decreasing.

But on the whole, the major film companies can get 40% to 55% of the total box office share in the whole screening cycle. The film industry in North America has experienced more than half a century of development, and the industry also has a very mature calculation formula for this. As a result, Robert REM and Richard hill are not entangled in the details, but directly discuss the final share ratio.

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"Charlie, our company may not be in a good situation, but your situation is even worse. Now all cinemas are short of film sources. Moreover, if the big seven can achieve the box office results of danielis entertainment in the previous two years, their share of the box office will be even higher, and you may have to pay a huge deposit to get the film contract as before. So, 55 percent, that's something that danelis entertainment won't back down. "

Richard Hill retorted: "the previous achievements are not representative of the future. Scream may be good. After all, it was the idea that westero personally conceived, but he didn't sign it. As for death Poetry Society and steel magnolia, if they were not starred by such stars as Robert De Niro and Jessica Langer, they would be more like literary films, and there would be few selling points at all. "

"Not to mention Simon's previous five films, the original when Harry and Sally, Hollywood's major film companies also feel that it lacks selling points, but this film has won $110 million at the box office," Robert REM said with a strong attitude: "Charlie, if you want to do this business, you'd better not consider the seven external factors. The suppression of danelis entertainment by the seven major film companies can't help you make more money. On the contrary, working with us can. You have to understand that it's not just the three movies now, but Denise entertainment will make more movies in the future. If we have a good cooperation this time, danelis entertainment will give priority to providing movie sources for the United States cinema in the future. "

Richard Hill heard Robert REM's last words, looked at each other's expression, and immediately understood the subtext.

If the cooperation is not pleasant, the United States theater line will definitely be rejected by danilisi entertainment in the future.

In recent days, Richard hill has received phone calls from executives of some major Hollywood film companies. He thought that danilisi entertainment would have a weak attitude this time, but he didn't expect that Robert rem, who was mild tempered in the new world entertainment era, would suddenly be so strong.

Richard Hill thought of some young man for no reason.

That's a really sharp young man.

With that in mind, Richard Hill found that he really didn't have the confidence to fight with danielis.

After all, Lianmei cinema only owns less than 10% of the screens in North America. Even if it is the big seven, it only gets about 15% of the screens in total after the government relaxed the control of cinema operation a few years ago. Although these are the best screen resources, there are still 75% of the screen resources in North America in the hands of other large and small cinemas.

Although the long-standing interest relationship has made the big seven have a very strong influence on the whole North American cinema market, if other second - and third tier film companies work together, the big seven may make the major cinema companies consider blocking each other in all aspects.

However, Denise entertainment is not included in this list. This film company is so dazzling.

With six films produced in two years, all of them are in the top ten of the annual list, and five of them have achieved more than 100 million yuan. With such amazing box office performance, which cinema company would want to refuse this huge profit temptation?

Although he has received several phone calls, Richard hill has never considered refusing to cooperate with danielis entertainment. He believes that many other cinema operators in the industry do the same. Perhaps, only the seven theaters directly under the parent company's overall interests are unable to cooperate with danielis entertainment, but Richard Hill believes that those theaters directly under the parent company are operating, and they must be swearing from the bottom of their hearts.

As professional managers, we all have performance indicators.

With that in mind, Richard Hill suddenly glanced at the reception room and understood another thing.In the past, film companies usually invited directors of multiple theaters to participate in the trial, but this time, Robert REM only invited him. Obviously, it's not just because the United States cinema line is the largest cinema chain in North America. It's not like danilisi entertainment gives the major cinema lines the opportunity to connect.

Richard Hill's attitude was softened unconsciously in the following negotiations, because he didn't have the confidence to quarrel with danielis entertainment, and the terms of cooperation proposed by danielis entertainment were not harsh.

By the end of the day, they had basically reached an agreement on the general framework of cooperation.

Robert REM originally invited Richard hill to have dinner with him, but he refused because he wanted to accompany his family. Originally, he also planned to go home directly. However, Robert REM received a call from Simon. The company just got the brand-new titles of danielis pictures, new world pictures and gaomen pictures, and Simon wanted to let him go He went to have a look.

Now that the boss is still working at the end of the day, Robert REM has nothing to complain about and drives from Burbank to Santa Monica.

Coming to Daniels entertainment headquarters in Santa Monica, Robert REM goes directly to a conference room upstairs.

Simon and Amy were here together. After greeting, they sat down at the conference table and watched Simon's female assistant debugging the video recorder. Robert REM took the initiative to talk about the negotiation results in the afternoon.

"The United States theater agreed to sign all three films, 55% of the total share, at least four weeks of screening time. However, Lianmei cinema is not optimistic about "steel Magnolia", they are only willing to give 200 screens. If "scream" can pass the rating review, they can give 500 screens for this film and the subsequent "death Poetry Society". In addition, Simon's "steel Magnolia" and "dead poets society" auditions for internal audiences last week were all very good. I wonder if we can adopt the mode of small-scale release in advance to accumulate public praise, just like Disney's "Good Morning Vietnam" last year

In theory, these films are to participate in some film festivals to do pre publicity before they are released. However, the schedules of these films are very tight, so there is no time to do them.

Simon heard Robert REM's suggestion, thought about it a little, and quickly said, "yes, you can discuss a plan with us first."

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