Chapter 294: 294

September 23.

On the second day of Milan fashion week, just after 9 a.m., people began to gather in an old factory in the western suburb of Milan.

Gucci's 1990 spring and summer women's show will be held at 10 o'clock.

Three months ago, Gucci's team began to renovate the factory that will be used for the show since it selected the abandoned factory on mestner Avenue in freiney, eastern suburb. By the end of the fashion week, gucci brand posters were everywhere on mestner Avenue outside the factory, and all the details of lighting, seats, t-tables and so on in the factory used for the show were striving for perfection.

After all, the show is just a grand marketing for Gucci brand, in order to reshape the high-end image of this luxury brand after years of Gucci recession. Therefore, in fact, the clothing displayed on the grand show is still in the second place. As long as you work hard, an excellent designer can't design too failed works in any case.

The focus of the big show is still behind the scenes.

In order to maximize the exposure rate of this show and to expose its positive image, Gucci's marketing team has also started the media public relations work since a few months ago, and Denise entertainment has also given all the help it can offer Gucci.

Therefore, before the big show started, many top fashion magazine pages had been reserved by Gucci. CNN, MTV and many TV stations in Europe, Australia and even Asia were invited to interview and report on the big show. Gucci specially invited stars from different countries and regions to take part in the film, playing Rain Man and Batman in succession and making a sound in Italy The famous Valerie Gallino will deal with the local media, Madonna, Gina Davis and other Hollywood stars will appear on CNN and MTV, and Natasha Kinski will be interviewed by French TV, and so on.

In terms of models, the most famous supermodels in recent years, such as Claudia Schiffer and Linda evangelinsta, are still absent under the fierce influence of Gucci and the obvious efforts of Dior, chanel and other competitive brands. However, the supermodel team of the show is still strong, with Cindy Crawford, Carla Bruni, Paulina preskova, Stephanie Seymour, Helena Christensen and other well-known models supporting the stars of the T-stage.

In addition, there is naturally a Gucci documentary produced around the show.

After the show, the documentary is expected to be released in North American Theaters in November, as well as in Europe, Asia and other regions.

Like the Cannes Film Festival "Gucci night" in May, Simon is still a mascot for the show.

However, Simon had planned to take a break after finishing Batman. This time, it's not a rush. What's more, it can make Janet get rid of cersei capital's shackles for a reasonable reason. Therefore, after the show, although Simon still has a lot of things to deal with, he doesn't need to leave in a hurry like last time.

Last night, I played late at a club in the city. Today, I still get up early.

From Lake Como to the eastern suburb of Milan, we had breakfast together. It was less than eight o'clock, and then everyone was busy today. Prior to the rehearsal, the show is expected to be only 15 minutes, but all kinds of work schedule may be busy for two or three days.

Again, Kung Fu is behind the scenes.

"Hi, Maggie Yes, Jennie and I are all Gucci. In order to avoid having to wear this brand in the future, I have been considering purchasing some other luxury brands I owe you an accompaniment. Of course I didn't forget it. "

……

"Zina, and Jeff, I'm glad you're here Since it's a baseball movie, I have to get some training. After "the pink League", I promise you will be promoted to action actress Well, what did I just say? "

……

"Riley, you are so beautiful today Italian is fine, but I prefer your English with an accent. "

……

"Hello, Ms. Wintour Thank you. I also think the layout of the show is wonderful, but it's thanks to Ford. I can't do anything about it. "

……

As the show was about to begin, a group of guests gathered in the waiting area to chat with each other after taking photos at the media wall.

Sophia and Tom Ford are making the final preparations at the cash register. Simon and Janet take on the role of hosts and shuttle through the crowd to greet everyone.

Two people in the crowd around, short leisure, Janet suddenly came to Simon's ear and asked in a low voice: "Sandra this time why did not come?"

"She's making a new film, and she can't spare time," Simon said with a smile, putting a sticker on the woman's face. "Do you want sandy to come?"

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When Simon was in Los Angeles a few days ago, Sandra specially called him to explain it. In order to broaden the stage, Sandra received a song and dance film from Columbia Pictures.

Since grease, the box office champion of the year in 1978, song and dance films have always been a very important category in Hollywood, and there are many hot works.Although I haven't heard of the song and dance film "no dancing", since Sandra wanted to try it, Simon didn't dissuade her. With several hot movies in a row and an Oscar nomination for best female partner, Sandra's position has been firmly established, and it doesn't matter if she fails one or two works.

There's no need to explain these details to Janet, of course.

Janet listened to Simon's reply and said, "she'll never show up in front of me."

Just then, a hot Latino girl came to them. Simon recognized Sabina frilly, whom he met during his last visit to Florence, and said with a smile, "Hi Sabina, what's the matter with you?"

Sabina frilly, with a slightly flattered look on her face, said, "Simon, I didn't expect you to remember my invitation from Ms. faessy. Well, is this your girlfriend? "

"Yes, Janet Johnston, Jennie, this is Sabina frilly."

The two girls greet each other, and Sabina frilly talks about her recent affairs. She just got a role from Giuseppe tonadore's new film "a journey to heaven", playing one of the children of the hero. There was no concealment in the words, but Sophia helped.

In May, "Cinema Paradise" took the place of "sex, lies and video" in the original time and space. After getting the Palme d'Or, Giuseppe tonadore immediately became the first-line director in Italy. Not only "Cinema Paradise" was bought by Universal Pictures at sky high prices, but also the new film project was looted.

However, due to the wrong distribution strategy, "Cinema Paradise" did not splash any waves in North America.

After some twists and turns, daenerys entertainment has become one of the producers of Tona Torre's new film "a journey to heaven". The production budget of "a journey to heaven" is converted into US $3 million, which is not low in Europe. Gaomen pictures has invested US $1 million to obtain the Omni channel copyright of the film in North America.

At the same time, because of the failure of cinema paradise in North America and the growing popularity of Denise entertainment, gaomen film also has a great say in the production of this film.

Gucci and gaomen film are working together on Gucci documentary. Sofia naturally keeps in touch with doichman. Similarly, in Italy, it is not difficult to help Sabina frilly win a role in Tianlun journey. Simon has seen the script of "a journey to heaven". One of the protagonist's children is a model. Sabina frilly's image is just right.

It's just that I don't quite understand why Sophia wants to help this woman. The last brief intercourse should not have reached such a close level.

Near ten o'clock, the guests began to come in and sit down.

Although a large number of guests were invited, the core of the show is still Gucci's new clothes on a group of models. Therefore, the lighting in the show is mainly concentrated on the T-stage. However, in order to cooperate with the filming of the documentary, the media reporters in the show are no longer squatting beside the t-table in front of the guests like other shows in this era. Instead, they deliberately divide the media area and the guests into two parts by lengthening the t-table.

Simon and Janet didn't plan to appear too much in the Gucci documentary, so they asked for a less prominent position, and it was the second row. The front row is basically reserved for a crowd of fashion celebrities and movie celebrities who will be swept by the lights and cameras.

Ten o'clock.

The lights are dim and the prelude music is playing.

Sophia comes out of the backstage with a tired look. Sitting on Simon's left, Jennifer gives up the position next to the man.

The spotlight converged on the exit of the runway. Cindy Crawford, who was in charge of the opening of the show, appeared in front of everyone in a white dress. The knee length skirt with round collar, sleeveless, open back, waist and obvious Gucci accessories style suddenly gave people a feeling of light.

To be fair, Simon is incompetent in accepting most of the clothing styles of this era, especially the wide shouldered suits of urban working women. Under Simon's resistance, the women around him seldom wear such suits.

The fashion design style of this big show, because Sophia will come in and discuss with Simon by telephone, fax and other means, and he also unconsciously conveys some of the design styles he remembers here. Now it seems that Tom Ford has indeed adopted a lot of Simon's suggestions, especially the suggestions of adding Gucci brand elements in the design and appropriately enhancing the complexity of fashion styles, because this can effectively avoid imitation.

Copying luxury brands has always been a headache for companies.

In addition, the proposal of dividing the show into several sub themes according to the color of fashion styles has also been implemented, and there is no phenomenon that the black-and-white color is red and green in the twinkling of an eye.

Simon did a lot of preparatory work.

In recent years, he has basically watched all the big show videos of major luxury brands.

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