Chapter 304: 304

As the most eye-catching rising star in Hollywood, Denise Entertainment's attempt to enter the field of video games has become the focus of many media from the beginning. Blizzard studio is also listed in the comments on Simon's personal assets in Forbes magazine's September US 400 rich list.

Ninja Turtle, a water testing project of Blizzard studio, has been popular since its birth in 1984. After the game project was announced in February this year, it was also rated as one of the most anticipated video games of the year by some magazines.

However, it took Blizzard studio eight months to develop the ARPG version of Ninja Turtle, which is far more than the average three to five month video game development cycle of this era.

When the outside world has almost forgotten this matter, Nancy finally officially launched the promotion of Ninja Turtle video game in October.

Because so many miracles have been created in recent years, the projects produced by danielis entertainment almost naturally have a aura that can attract the attention of the media and the public, which has created great convenience for the publicity of Ninja Turtle.

With a large number of spontaneous media reports, "Ninja Turtle" game only relies on a comprehensive publicity budget of $1 million to create an effect that other game companies may not achieve with $5 million.

As of November 3, ninja tortoise was officially put on the shelves. It is almost well known in the player circles of the two major video game markets in Japan and the United States.

Before the game was launched, the New York Times commented that Ninja Turtle was like "yadali's et" to Blizzard studio.

The inferior quality of "alien et" caused the famous "yadali crash", but it still sold 1.5 million boxes of the best-selling level at that time, which depended on the super popularity of "alien et".

As for ninja tortoise, the New York Times concluded that the game, relying on the attention brought by Denise Entertainment's own fame, has almost no possibility of failure in business, but only the problem of making more or less. However, if ninja turtle can't get the recognition of the players, or even encounter the bad comments like et, after the game, the aura will recede, and it will be very difficult for daenerys entertainment to gain a foothold in the field of video games.

Simon and Nancy both understand the truth of the New York Times. Otherwise, Blizzard studio's first game would not have been so refined that it took eight months to polish.

Among the concerns of all parties, the ARPG version of Ninja Turtle went on sale in the United States and Japan on November 3.

The first batch of 100000 cassettes were sold in the United States for us $60 and in Japan for 7000 yen.

In order to achieve the maximum momentum effect, under Simon's indirect contact through Australia, ninja tortoise also landed on the cover of Nintendo Power, Nintendo's official game magazine in November.

In the next few days, with the media's discussion on Simon westropboyn 767's private car, Ninja Turtle's game reviews also came out one after another.

Nintendo Power gave Ninja tortoise a good score of 8 points in the 10 point system. Of course, it has the public relations effect of daenerys entertainment, but Nintendo's official positive attitude towards the game is beyond doubt.

The scores given by other professional game magazines are basically excellent.

Of course, criticism is indispensable.

The Japanese game magazine famiton accused Ninja tortoise of imitating Nintendo's legend of saidar 2 and kelomei's legend of the moon in many details.

"Legend of saidar 2" and "Legend of the moon wind" are horizontal version ARPG games produced a few years ago, and the first "Ninja Turtle" also belongs to horizontal version ARPG.

After writing the general game plan according to the version of kolomei in memory, Simon did ask the game design team to try several famous horizontal version ARPG games, such as legend of saidar 2 and legend of the moon wind, but they were basically limited to reference.

Even if Blizzard studio's team wants to plagiarize directly, Nancy, who has been focusing on the project, can't allow it. In addition, the horizontal version of the game has been rampant in recent years, and the phenomenal games such as "soul fight" and "super Mary" are also horizontal versions, so the accusation of "fami Tong" does not matter.

The statistics of game sales data are not as timely as the box office of movies, especially when the United States and Japan are on the shelves at the same time.

However, during the week from November 3 to November 9, the original 100000 boxes of game cassettes sold out quickly, and Denise entertainment added 200000 boxes of cassettes to Nintendo urgently.

On November 13, the sales volume of Ninja Turtle in the first week of its launch was officially released. The total sales volume of the two major markets in North America and Japan was 263000 boxes, with a sales volume of US $15.7 million.

Compared with the film box office, the sales curve of video games is more like music records, which has a strong vitality.

Although the sales volume of 263000 boxes in the first week of Ninja Turtle failed to break the sales record of 500000 boxes in many games in the industry, it also shocked a large number of people. Because in the past, the top selling games were basically the second and third generation sequels, but Ninja Turtle was the first generation.263000 boxes in the first week. Considering the excellent quality and reputation of the game, the overall sales in the next year will reach 4.5 million. It is estimated that the total sales volume of 5 million boxes of games, although not up to the tens of millions level of Super Mario series, is definitely in the category of phenomenal video games.

In fact, the sales volume of the game means the recognition of the market. Denise entertainment immediately put in additional investment for the second wave of large-scale publicity and further increased its attention, which inevitably led to the sales volume of Ninja Turtle again.

Popular phenomenal video games usually have a long life cycle.

Therefore, only the success of ninja turtle can make Blizzard studio eat for at least five years through the subsequent sequel development, which undoubtedly means that Denise entertainment has a firm foothold in the field of video games.

Denise entertainment headquarters.

It's November 15, Wednesday.

In the conference room.

With the success of Ninja Turtle, Nancy began to figure out the next expansion plan of Blizzard studio.

"For the $60 game cassette, the gross profit margin of our studio is only about 30% compared with the 50% margin of kapukong's manufacturers who can produce the cassette by themselves and enjoy royalty. However, the sales volume of 263000 boxes in the first week of this Ninja Turtle game has made us recover all the investment of Blizzard studio in the past half a year and achieve a net profit of $2 million. Over the next year, the game is expected to make a net profit of $100 million. My next step is to expand into PC games. It's too slow to start from scratch. Now that I know something about the game industry, I hope to expand directly through acquisition. "

Before Simon spoke, Amy, who has done a lot of work recently, asked, "Nintendo is very exclusive. Nancy, how do you solve this problem?"

Nintendo has now almost unified the console game market. Red and white machines occupy more than 90% of the two major markets in Japan and the United States. As a result, the company is in the most powerful stage. Even the six most closely related manufacturers say they will be banned, let alone the second and third tier game production companies.

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Nancy apparently thought about it, too, saying: "we can keep the PC games division separate from Blizzard studios. Moreover, we will not cooperate with Nintendo's competitors such as SEGA and yadali. After acquiring PC game manufacturers, we can choose some excellent PC games to be transplanted to Nintendo's host platform, which can dispel Nintendo's hostility to the greatest extent. "

Amy obviously didn't think so and turned to Simon.

Ninja Turtle's sales are so good that she doesn't feel the need to expand to PC games.

The scale of PC game market in this era is far from comparable with that of console games. If Nintendo is angered by the expansion of PC field and Blizzard studio is targeted, it will not be worth the loss.

Simon also doesn't think that the overbearing Nintendo will let Denise entertainment be "half hearted.". However, he also did not intend to bind Blizzard studio to Nintendo, a big ship that has been booming and declining, so he asked, "do you see a suitable target?"

Nancy nodded, handed the two materials to Simon and Amy respectively, and said, "Electronic Arts, a San Francisco based video game manufacturer, was founded in 1982 and initially developed games for Atari. After the decline of yadali, EA began to focus on PC game development, and accumulated a number of very popular sports game brands over the years. "

Simon looked at the information in his hand and had to admire the vision of his small female executives again.

EA.

Despite its reputation as "studio terminator", EA is undoubtedly one of the biggest game producers and distributors in Simon's memory, with a market value of nearly $50 billion at its peak.

Nancy noticed Simon's quirky expression, but only continued: "EA just launched its IPO a month ago, and then suffered the stock market crash on October 13. The company's current market value is only $170 million, with a price earnings ratio of 13 times. If we send out a goodwill offer and get a response, we should be able to win $300 million. EA's performance in recent years has been very good, and it is acceptable to buy at a price earnings ratio of less than 25 times. "

"What if the goodwill offer doesn't get a response, or suddenly there's another competitor?" Simon asked

"That way, we can raise our chips by another 50 million dollars," Nancy said

"That's it. I'll give you a budget of 350 million dollars to take this company," Simon said, looking at Amy again without procrastination. "You can discuss this matter yourself and ask Jim to cooperate with you. Jennie and I go to Europe at the weekend, and we will try our best to let go of the company for a long time. Don't let me down. "

Amy and Nancy both know Simon's plan. They almost agree that their boss can't ignore company affairs for a long time.I can't change my nature.

You're a control freak who says you're not going to control the company.

Who believes!

Therefore, there is no objection to Simon's plan to take a long vacation.

At the end of the meeting, Amy and Nancy are busy, and Simon is also in a hurry to participate in the audition of the hero of "ten days of danger".

The main characters of the original "ten days of danger" are James Kane and Kathy Bates. Kathy Bates also won the Best Actress Oscar for this role.

However, Simon does not intend to use the original team this time.

Simon has seen the original film, and Kathy Bates's performance is really good, but Simon thinks that the reason why the other party can get the film is more in the light of role and public relations.

Oscar's preference for mental illness is well known.

Because too many "patients" with mental illness, homicide mania and mania have won the gold medal, Oscar was once ridiculed as a mental hospital.

At the same time, Casey Bates is an artist of CAA. Without the appearance of Simon, CAA is definitely the most powerful talent agency in Hollywood in recent years. This can be seen from the fact that CAA still won the second golden man for Dustin Hoffman under the sniper of danielis entertainment at the beginning of this year.

However, compared with the original version of Kathy Bates as Anne Wilkes, which only makes the audience feel nervous and sick and manic, Simon also hopes that the new version of the heroine can bring the audience some strong sense of danger into the role of the abused writer.

I thought I had an affair, but I went to hell.

If you want to achieve this result, you must consider the beauty.

Based on his appearance, acting skills and some unavoidable human considerations, Simon finally chose Susan Sarandon.

Susan Sarandon, 43, is about the same age as Kathy Bates, and fits in with Stephen King's original heroine.

Moreover, Susan Sarandon won her first Oscar nomination for best actress in 1981.

Although she is over 40, Susan Sarandon is in excellent condition. In the movie the Witch of East Town two years ago, the actress is as charming as Michelle Pfeiffer and Cher.

Last year, Susan Sarandon and Kevin Costner co starred in a very good box office sports romance "million dollar arm". In the film, Sarandon is ten years older than Costner, but they seem to be a perfect match without any sense of age difference.

Simon is very impressed with Susan Sarandon's "the story of the beautiful baby".

Most people only think that Boji Xiaosi is the core of yanwa Zhuan, but Simon has no feeling for Boji Xiaosi's flat figure in the film. On the contrary, Susan Sarandon, who plays Boji Xiaosi's mother, lies on the sofa on her side and takes photos naked, which is like a beautiful classical oil painting, which makes people have endless aftertaste.

After receiving Simon's invitation, Susan Sarandon hesitated to play a manic and abnormal extreme book fan, but after considering it, she agreed to play it soon.

The actress can clearly see the breakthrough that this role may bring to her.

As for the hero, Simon's demand for this role is not high, so it is inevitable to usher in a lot of human offensive.

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