Chapter 307: 307

Simon's departure did not have much impact on the competitive Thanksgiving schedule.

After the premiere ceremony on November 16, reviews of "flying over innocence" began to log on to the major media in North America.

However, this family comedy with baby talking as a gimmick did not attract praise from the media. Under the joint public relations of Warner Brothers and danielis, the media film review score was only 6.2, barely reaching the pass. Many mainstream newspapers, such as variety show, New York Times and Washington Post, gave poor reviews.

"Variety" commented that "the words that babies imitate adults' thoughts and tone are not cool at all, but rather make people anxious." the New York Times also pointed out that "there is despair in Billy Cristo's endless voice.".

Although many newspapers give positive comments such as "very interesting", "the baby's idea of opening his mouth is surprising" and "a pleasant movie", Warner Bros. and Denise both know how much PR is involved in it, so they are inevitably worried about the future of the movie.

From November 17 to November 19, the movie, starring Mel Gibson and Billy Cristo (dubbing), took $20.46 million at the box office in the first three days of the weekend, easily winning the top of the weekend box office.

The revenue in three days is 20.46 million US dollars. Compared with the production cost of 15 million US dollars, this achievement is of course excellent, but it's hard for Denise to relax in entertainment.

As we all know, this beautiful opening box office is the result of all efforts in the early stage of publicity. The final determination of the total box office potential of "flying over innocence" depends on the box office situation of the next week.

Because of the disapproval of the media, Amy and others are worried that the box office curve of the film will go down all the way.

In this regard, scream 2, which has fallen by more than 30% for two consecutive weeks, can be regarded as a reference.

After its release on October 27, "scream 2" grossed $31.77 million in the first week, down 33% in the next week, and earned $21.29 million.

According to convention, a movie's decline is too deep in the next week, and it will definitely narrow down in the third week. However, the decline of scream 2 in the third week has further expanded to 35%, and it only receives us $13.37 million in the seven days from November 10 to November 16.

"Scream 2" grossed $66.79 million in three weeks, and Denise entertainment still made a lot of money. However, with the box office curve shown by the film, it may be no problem for the sequel to break through 100 million, but it certainly can not reach the total box office data of 132 million US dollars of the first domestic film.

"Flying over innocence" does not have the popularity advantage of the sequel, and the film review reputation is not good enough. The box office of the first week can be propped up by the early publicity and the cast. However, in the case of "back to the future 2" in the next week, if the next week's decline exceeds 30% or even 40%, it will be hopeless to break the local billion.

Over $20 million in the first weekend, the total box office of "over 60 million" is still very easy, which is destined to be a profitable project.

However, because of the original contract, "flying innocence" if it can not break 100 million, danelise entertainment must continue to cooperate with Warner Bros. in other projects until it breaks 100 million.

As a result, Warner is relatively relaxed compared with the concerns of danielis entertainment.

In this era, the local box office of more than 60 million US dollars has been a big sell.

In any case, Warner Bros. is destined to make a fortune from this project. If you earn less this time, it will bring you opportunities for cooperation next time.

On November 22, Universal Pictures' blockbuster back to the future 2 was released.

The sequel, which fans have been looking forward to for four years, has also lived up to the expectations of the public. Just two days after drawing on Wednesday and Thursday, the film quickly earned 15.18 million dollars, easily taking the third place at the box office from November 17 to November 23.

Meanwhile, "flying over innocence" easily won the first place in the weekly box office list with $29.23 million.

Paramount Pictures' Harlem nightclub, starring Eddie Murphy, came in second with $23.72 million in its first week.

"Scream 2" finally began to narrow this week's decline. Compared with last week's, the box office of "scream 2" fell by 23% to close another $10.56 million, lagging behind "back to the future 2", ranking fourth on the list. The cumulative total box office of the film was $77.35 million.

Disney's animated film "Little Mermaid", which quietly opened with 994 screens, ranked fifth in this week's six new films, with a box office of $8.44 million in the first week.

In the future, Orion pictures, along with "over the air innocence" and "Harlem nightclub", announced the same level of "magic sea innocence", but did not arouse the audience's response.

The 1713 large-scale opening screen of magic sea childlike innocence only brought Orion $4.1 million box office in the first seven days of the week, ranking seventh in the weekly box office list.

The story of magic sea childlike innocence, a girl and elk with an investment of 15 million US dollars that Orion film has placed high hopes on, failed again, further impacting the top second tier film company whose financial situation continues to deteriorate.

Sigram group of Canada, which recently contacted with Orion film and intended to test the water of Hollywood, saw this situation. Although it did not back down, it put forward more stringent conditions for capital injection to John Kruger, the major shareholder of Orion.In addition, "my left foot," released by daenerys Entertainment's gaomen pictures, grossed $1.83 million in the first week after it opened on November 10, and continued to earn $1.52 million the next week.

In two weeks, the low-cost biographical film quietly made $3.35 million on 112 screens.

The film has also been well received by the media as scheduled, and Ella doechman has begun to declare various awards for the film.

This year's Thanksgiving is November 23.

From Thanksgiving on Thursday, the North American public usually has four consecutive days off.

Therefore, November 24 to November 30 is also the most golden week of Thanksgiving, with a large number of audiences pouring into the cinema during the Thanksgiving holiday. A sharp increase in the number of viewers usually leads to a sharp drop in the box office of many films this week.

The annual box office champion of the first song has accumulated a lot of popularity. Two days after the beginning of the painting, it also received 15.18 million US dollars. Although the reputation of "back to the future 2" and "flying over innocence" are just barely passed, most media still focus on this "blockbuster".

Other film companies have adjusted their film schedules to avoid the edge of "back to the future 2", but Denise entertainment has bucked the trend. The gucci fashion documentary "Gucci mark" produced by gaomen pictures officially opened on November 24 with 532 screens.

Denise Entertainment's basic purpose of making "Gucci mark" is to promote Gucci brand, and does not expect it to bring much commercial benefits. It seems that the scale of the 532 screens is small, but they are all concentrated in the core metropolitan areas of New York, Chicago, Los Angeles and other potential consumers of Gucci brand in North America.

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Moreover, with the original budget of 3 million US dollars, the production cost of the documentary will inevitably exceed 5 million US dollars. After Gucci took the initiative to prepay the publicity expenses, gaomen film invested as much as $5 million in the publicity budget.

A total of US $10 million has been spent. With the gimmick of the first fashion documentary on the cinema and the hard publicity of a group of star supermodels, gucci imprint has already attracted a lot of attention before its release.

At the same time, the film also took a big advantage in the schedule.

All studios have dodged the edge of "back to the future 2". If we don't count "back to the future 2", which started two days in advance, on December 24, only a new film "Gucci mark" was released in North American theaters.

Back to the future 2's conventional reputation has consumed the media's interest in the first two days, and then the market turned cold in the first two weeks of December, lacking new films worthy of attention. As a result, the attention of many media turned to this fashion documentary full of gimmicks.

The $5 million budget overrun will not be wasted.

Simon repeatedly stressed in the preparatory stage of the project that if the documentary wants to make the audience interested, it must tell a complete and interesting story.

The creative team has accomplished the idea he has expounded very well.

The documentary takes Tom Ford as the protagonist, starting from the 28 year old young designer who became the creative director of Gucci under pressure. It takes the preparation of fashion week in September as the main line. During this period, it experiences the running in with Gucci's management team, the confusion of brand design, and the frustrations of the preparation of fashion week. Finally, it is successfully completed on September 22 with praise Gucci's 1990 spring and summer women's fashion show at LAN fashion week.

In addition to the complete story, the documentary is perfectly interspersed with a large number of Gucci classic products that are enough to make fashion women scream and a lot of gossip in the circle that people like to talk about. The appearance of many star supermodels also provides more selling points for the documentary.

Because a small premiere was held in advance, "Gucci imprint" was released on November 24. Most mainstream media in North America published comments on the documentary.

Compared with the lukewarm reputation of last Monday's series of films, "Gucci imprint" unexpectedly won a lot of praise.

Variety magazine, which has continuously made negative comments on scream 2 and over the air innocence, has generously praised "Gucci imprint" for creating a beautiful fashion dream ". Hollywood Reporter also praised the documentary for its "elaborate narrative structure, which is beyond the reach of most Hollywood films.".

According to statistics, the media comprehensive score of Gucci imprint has also reached 8.3 of the excellent level, which is the highest score of all the eight new films in the last two weeks.

On the other hand, in the eyes of most people, "back to the future 2", which is almost destined to be a big sell, has a significantly unsatisfactory box office performance in the first weekend after it entered the painting.

On Friday, November 24, the box office of "back to the future 2" was $11.19 million, up 41% compared with Thursday, which is still expected.

However, on Saturday, the box office performance of back to the future 2 surprised many people.

People who pay close attention to the box office of a movie know that under normal circumstances, the box office performance of a movie in the three days of the weekend is basically a parabola of lower opening on Friday, higher opening on Saturday and lower opening on Sunday.However, "back to the future 2" closed $11.19 million on Friday. When many people thought that the box office of the film would exceed $40 million in its first full week, the box office of the film on Saturday dropped by 7% compared with that on Friday, dropping to $10.4 million a day.

If the box office drop of "back to the future 2" on Saturday can barely find an excuse to explain why a large number of former fans came to the cinema for the first time on Friday, then the huge drop of "back to the future 2" on the following Sunday was as high as 40% compared with that on Saturday, which meant that the film could not continue the glory of its previous work.

You know, generally speaking, the decline of popular movies on Sunday is no more than 20% compared with that on Saturday.

In the summer season, the opening mode of "back to the future 2" is similar to that of "Raider 3". Compared with Saturday, the first Sunday's one-day decline is only 9%. The sixth sense of supernatural, which is temporarily the box office champion of this year, has gone all the way down in the first weekend.

Compared with the rapid decline of "back to the future 2" in the first weekend of its release, the box office performance of "flying over innocence" also exceeded many people's expectations.

However, different from the weak box office of "back to the future 2", flying over innocence unexpectedly reversed its decline during Thanksgiving week.

To be exact, because the box office performance of "back to the future 2" was not as good as expected, and the market share of "back to the future 2" made many films fall in the opposite direction in the same period.

From November 24 to November 26, back to the future 2 won the box office title in the last three days of the week by a very small margin. Then, the sci-fi comedy, which most of the movies in the same period actively avoided, was overtaken by "flying over innocence" on weekdays.

Finally, in the whole week from November 24 to November 30, "flying over innocence" again won the first place in the box office list with us $33.38 million. Compared with last week, the box office of the film fell by 14%.

In just two weeks, the total box office of "flying over innocence" in North America quickly accumulated to 62.61 million US dollars.

Denise Entertainment's worries after the film's first week were swept away.

The box office in two weeks is more than 60 million US dollars. No one doubts that the total box office of "fly over innocence" in North America is more than 100 million US dollars. Moreover, according to this box office trend, the total North American box office of "flying over innocence" will far exceed the figure of $100 million.

Then back to the future 2 came second with $32.71 million at the box office. This "blockbuster" movie, which was highly expected by universal pictures, lost its title in the first full week, and may not win another box office title in the whole release cycle.

In addition to the two heavyweight films, the box office of "Harlem nightclub" by Eddie Murphy did not rise as much as that of "flying over the childlike innocence" this week. Instead, it plummeted by 42%, ranking third on the list, with another $13.61 million, totaling $37.32 million in two weeks.

"Harlem nightclub" is expected to have a total box office of $60 million in North America.

Disney's animated film "Little Mermaid" also achieved a 13% box office decline, and received another $9.63 million.

Then, the unexpected "scream" kicked out of the top five of this week's list, "Gucci mark" is undoubtedly the biggest highlight of this week's list.

Because of its excellent quality, various topic gimmicks and sufficient publicity investment, "Gucci imprint" earned US $9.55 million in the first seven days of the week with 532 screens, only lagging behind "Little Mermaid" with less than US $100000.

What's more, the weekly average box office figure of nearly $18000 for this fashion documentary exceeds all the other films on this week's list.

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