Chapter 405: 406

In the morning, Sophia fishy drove a couple into domay point estate.

The car stops in front of shell villa, Sophia gets out of the car, just to see the ABCD four girls move out of the villa boxes of children's supplies, is loading a pickup.

Janet was there, too. She saw Sophia coming, went up and said hello to Daniel and Gemma.

After a few words, Sophia motioned to the busy four girls of ABCD and asked, "what is this for?"

"I bought a lot of things for the little guy yesterday. I think it's a little early, so I'm going to donate them. Otherwise, it's a waste," she said

Sophia listened to Janet's explanation and immediately understood what was going on.

But, glancing at the whole truck of things again and thinking about Janet's habit of buying things at a bargain, Sophia couldn't help but have some idea similar to Simon's yesterday afternoon.

We chatted and entered the villa together.

Noticing that both Daniel and Gemma are interested in shell villa, Janet offers to show the two kids around, and tells girl a to take Sophia to the study on the second floor, where Simon is.

With Alison on to the second floor, to a door, Sophia signal a girl can leave, he knocked on the door.

Get a response, push the door and go in.

Simon is not behind the desk, but leaning against the single sofa near the window, with a book in his hand. His feet are not on the footstool, and there are juice snacks on the short table beside him, which makes him very comfortable.

The sunshine in spring is just right.

The bright light sprinkles into the study through the glass window, giving people a very suitable feeling of being lazy.

Sophia and Simon greet each other, close the door behind them, turn around and notice a toy truck on the study floor.

Picking up the toy truck and coming to Simon's side, Sophia raised her toy and asked with a smile, "is this for your baby, too?"

"Of course not. This is my toy."

Simon said, taking out a remote control and fiddling with it twice, Sophia's toy truck immediately began to buzz.

Put the toy truck on the ground and watched the little things clatter away. Instead of going to the sofa on the other side, Sophia sat down on the armrest of Simon's single sofa and asked, "what book are you reading?"

Simon showed the woman the cover and said, "pregnancy manual."

Sophia took the book over and turned it over. "Are you looking forward to being a dad?"

"It's a little more nervous, you know, for the first time."

"I envy you both."

Sophia suddenly said this, put the book on the side of a few short, body without trace toward Simon.

woman wore a knitted dress of a beige straight dress today, unlike the past OL style, very casual feeling, the perfume on her body also changed to a very mild, very warm type, but it just fits the sunny atmosphere at this time.

Simon noticed Sophia's little action, just laughed and praised: "you are beautiful today."

Sophia also knows that the time and occasion are not right now. Since the man doesn't take the initiative, she doesn't suggest more. He plucked the hair in front of his forehead. It seemed that he plucked away some rippling mood and turned to the business: "have you seen the information of van cletta?"

Simon nodded: "yes, it's a good company."

Van clenburg is a French luxury company with a history of nearly 100 years, mainly engaged in jewelry and top watch business. As a brand favored by many royal nobles and celebrities, van clenburg is as famous as Tiffany and Cartier.

It is also melisandro's next acquisition target.

Just in the past year, Gucci, which is controlled by melisandro, is definitely a luxury brand with the highest exposure.

From the beginning of Gucci mark, many films produced by danielis entertainment in 1990, including the best-selling "pretty girl", "ghost" and so on, can more or less see the figure of Gucci products.

Gucci's brand activities and a wide range of traditional advertising in major film festivals also greatly enhance Gucci's brand influence. Coupled with Sofia's strict control of Gucci's products and service quality, Gucci's revenue scale achieved an explosive 73% growth in 1990, with annual revenue reaching US $670 million.

In contrast, Gucci's most direct competitor, LVMH group's core Dior brand, had only 17% revenue growth in the same period, and its revenue in 1990 reached $1.09 billion.

Sofia put forward Gucci's idea of surpassing Dior in 1991 two years ago. Although it seems radical now, as long as the pace of performance growth of both sides keeps the pace of the past two years, after this year, Gucci's revenue level can at least reach 1 billion revenue club, reaching the same level as Dior.

Judging from the operation of Gucci in the past two months in 1991, it is easy for the company to ensure a 50% revenue growth rate and reach the target of 1 billion revenue in 1991.For the sake of intensive cultivation of Gucci brand, melisandro has only added a Latour subsidiary in the past two years, which belongs to Simon's private collection.

Gucci originally has a very deep brand heritage, and the embarrassment of being on the verge of bankruptcy a few years ago was more caused by Gucci family infighting.

Now that Gucci has completely recovered and the accumulated information of more than half a century has been released again, melisandro can also expand outward appropriately. However, Sofia is still in no hurry to acquire luxury brands that coincide with Gucci's involvement in the field, but chose van clenburg, which specializes in jewelry and watches.

According to the information collected in advance by Sofia, Fanke Yabao's revenue in 1990 was 176 million US dollars, and its profit scale was 19 million US dollars.

After several negotiations between melisandro, the Avon family, which holds shares in Van cletta, and fingen of Italy, the two sides preliminarily determined the valuation of van cletta as US $230 million. The shareholders of van cletta are willing to transfer 60% of the total equity of the company with us $138 million in cash, while abandoning the control of van cletta.

Simon is also very optimistic about this business.

Simon and Sofia have discussed melisandro's development plan in private, and finally determined the expansion mode of the company's "aircraft carrier battle group".

An aircraft carrier battle group usually consists of one or three aircraft carriers at the core, as well as a large number of cruisers, destroyers, frigates, supply ships and submarines.

Similarly, melisandro in the future should also be composed of two or three core brands plus a large number of secondary luxury brands with small revenue scale. Several of the core luxury brands should account for more than 50% of the revenue of the whole luxury group.

The rest of the subsidiary brands share the remaining 50%. The revenue volume of a single subsidiary brand is only about one tenth of that of the core brand.

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Such a structure can ensure that Gucci and other core brands maintain sufficient visibility and competitiveness, and can ensure that luxury groups do not lack of backup brands to provide growth potential. On the other hand, the continuous acquisition of a large number of affiliated luxury brands can also avoid the appearance of other latecomers in the market who can compete with Gucci and other core brands, which is actually a kind of suppression strategy.

Now, van clenburg, which will be bought soon, will be used as melisandro's second "aircraft carrier" seed.

It can even be said to be the seed of the second "aircraft carrier battle group".

Because there is no direct competitive relationship between van clenburg and Gucci.

Next, melisandro can develop two "aircraft carrier battle groups" with Gucci and van cletta as the core respectively, focusing on luggage, clothing and jewelry and watches.

As for the acquisition of affiliated luxury brands, it can be carried out slowly throughout the 1990s.

Now several major luxury goods giants, LVMH and Richemont group, are also focusing on their own core brands, and have not started large-scale expansion.

LVMH focuses on Dior and LV, and the core brand of Richemont group is Cartier.

The two "aircraft carrier battle groups" in melisandro's plan just compete with LVMH, which specializes in luggage and clothing, and Richemont, which specializes in jewelry and watches.

As for Kaiyun group, which acquired Gucci brand, LVMH and Lifeng group, it is still operating its own retail chain business. With melisandro already taking Gucci into the bag and eyeing the whole luxury industry, Kaiyun group is doomed to be difficult to move towards its original development path.

Sophia came to Los Angeles this weekend, not just to visit Simon.

Next Monday will be the new academy awards ceremony. Gucci will regularly hold its own brand party after the Academy Awards.

With Danielle Reese Entertainment's contacts and appeal in Hollywood, after two years of development, this party has a tendency to replace the original Vanity Fair party and become a regular party after the Oscar.

Stay in the study and chat with Simon about all kinds of trifles. After lunch, Sophia will rush to the downtown to prepare for the theme party.

Janet threatened to familiarize herself with the feeling of looking after the children in advance. The two kids liked aunt Jennie very much, so they stayed in the manor until they had to rush back to the east coast on Sunday afternoon to prepare for school the next day. Janet sent the two kids back to New York with her Boeing 767.

After the warm weekend, the time also comes to March 25.

Since the opening of the Easter season on March 22, Madonna's concert documentary "truth and bravery" has won $4.93 million at the box office in the first weekend with 733 screens. It is estimated that the box office in the first week will be about $7 million.

Judging from the popularity and reputation of the film, the box office of "true and brave" with a minimum of $20 million in North America is not a big problem. Although it can't compare with the total box office of "Gucci mark" with more than $60 million in North America, it is also far more than other similar music documentaries, which is a good success.

However, "truth and bravery" only ranked third at the box office on the first weekend of the Easter season.Top of the list is Warner Bros.'s Steven schiger starring action film edge, which grossed $10.52 million in three days.

"Fight smart" ranked second with a lot of stamina, and received another $5.71 million in three days.

Since its opening on February 8, the cumulative North American box office of "fight smart star" has reached 87.18 million US dollars, and the box office trend is still strong, steadily moving towards the threshold of 100 million yuan.

The fourth and fifth place are respectively the crime movie "ambition at French Open" starring Gene Hackman of fox pictures and the crime comedy "Xiao Sheng Dang Cha" starring Michael Fox of Universal Pictures.

If you think about it carefully, Denise entertainment actually takes three places in the top five on the first weekend of Easter.

Of course, Simon doesn't want too many people to notice.

Daniels studios.

Simon puts down the box office report of the past weekend and looks at Nancy Brill who walks into his office.

After winning MCA, next, small women will master all the non film and television businesses of danielis entertainment except theme park, including records, cinema, publishing, games, consumer goods, video chain, etc. the power is second only to Simon and Amy. Robert rem, who is still in charge of distribution business, and Robert egger, who is in charge of television business The president needs to be stronger.

In the process of salary and position adjustment, Nancy was also promoted to the third president of Denise entertainment group, tied with Lehman and egger.

In a word, the management structure of daenerys entertainment is different from that of other studios.

Take Disney as an example. Simon's position as chairman of the board of directors is actually more inclined to Michael Eisner, chairman and CEO of Disney, who dominates the development direction of Denise entertainment.

Although Amy is the CEO of danielis entertainment, her authority is similar to that of Frank wells, Michael Eisner's deputy.

The three CEOs of danielis entertainment are more inclined to the directors of the major business departments of other studios.

Of course, Hollywood's power system has never been fixed, and Denise entertainment has never been listed. Naturally, we can choose any management structure that we think is appropriate.

However, in order to consider the planned IPO, Simon will also make appropriate adjustments to the management of Denise entertainment.

Nancy sits down opposite Simon, but they are talking about Denise Entertainment's game business.

In the past year, Blizzard studios, which is wholly owned by danielis entertainment, and EA, which is 35% owned by danielis entertainment, have developed very well.

Blizzard studio's two Ninja Turtles, the first half of the fighting version and the second half of the action adventure sequel, the overall sales are expected to reach more than 2 million boxes.

Sand dune, a PC version real-time strategy game developed by EA company under Simon's guidance, has sold more than 1.1 million units since it was released in September last year. The brand's main sports games and other types of role-playing games have also achieved good results in the past year.

At the same time, EA also took advantage of its rising share price, merged several game studios with good game brands, and started its own similar expansion pace with the original time and space.

What Simon and Nancy discussed today is mainly EA's plan to develop online games..

This is also out of the consideration of enriching Internet content resources as soon as possible.

In a few months, the growth rate of Internet users has far exceeded Simon's initial expectations.

Besides igritte portal, more and more content websites are beginning to join the World Wide Web camp. However, this is still not satisfactory to Simon.

At this stage, although it is not realistic to develop large-scale online role-playing games with tens of thousands of people online at the same time, it is very feasible to make the accumulated games such as sand dune into a turn based online combat platform.

Moreover, ypay, the online payment system that igrit portal has put into development, can solve the payment problem of online games.

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