Chapter 449: 450

After $27.11 million in the first weekend, the box office of scream 3 finally reached $37.13 million.

By calculation, the four-day box office of the film on weekdays accounts for only 27% of the whole week. As it gets closer to Halloween, this also proves once again the fact that the final chapter of this horror film lacks stamina.

The new week is coming, and it's also the weekend across Halloween. There are three new films in North American theaters.

The industry expects that under the impact of three new films, the box office of scream 3 is likely to drop by 50% in the next week, and the total box office of the sequel in North America may stop at $80 million to $90 million.

Of course, although not as good as the box office performance of the first two films, "scream 3" still has a box office of more than 80 million US dollars, which is beyond the reach of most horror films.

After Halloween, it's November 1991.

"Scream" series has been settled, and the succeeding project "midnight bell" has entered the production stage. Denise Entertainment's film release focus in November also began to shift to the two major schedules at the end of the year.

Of the four films scheduled for the end of this year, toy story is the most important.

Simon remembers that 1995's "Toy Story" not only won the North American box office champion of that year, but also trampled on Warner's nineties Batman Series third "Batman Forever".

However, this time, if toy story still keeps the box office level Simon remembers, it is impossible to surpass Batman: the dark knight.

After nearly six months of screening, "Batman: The Dark Knight" was officially released in North America one week before the release of "scream 3" at the end of October, with a total box office of $373.91 million in North America.

Meanwhile, the overseas box office of "Batman: The Dark Knight" has also reached 460 million US dollars in the past six months. It is estimated that after the overseas markets are completely opened by the end of this year, it will be able to earn another 50 million US dollars to 70 million US dollars. As a result, the global box office of the film is expected to reach 900 million US dollars.

In this era, the blockbuster global box office can exceed 300 million US dollars, which has already satisfied the studio.

Although the global box office of "Batman: The Dark Knight" is less than 960 million US dollars of the first "Batman: the moment of war", such a box office result, together with the video, TV and toy peripheral income brought by the film, still supports a large part of the film business of time Warner and Denise.

Looking back on the past few years, Hollywood can't help but find that Denise and Time Warner, who are more and more closely connected, are also gradually leading other Hollywood film companies in the film business.

Apart from Batman: The Dark Knight, several blockbusters of danielis Entertainment's foreign cooperation, Terminator 2, the end of the world and few good people, all made the top 10 list at the end of this year.

Not only that, Denise entertainment itself also independently produced two box office blockbusters at the beginning of the year, namely "fighting against smart stars" and "silent lamb" at the end of the summer season.

As for Time Warner, in addition to Batman: The Dark Knight, Warner Bros. has also cooperated with danielis in the blockbuster "end of the world" and produced another blockbuster project "Robin Hood.".

Only the above-mentioned seven films have occupied seven of the top ten box office lists by the beginning of November 1991.

If the distribution brand is used to distinguish, three of the seven films belong to Warner Bros., which naturally means the huge profits behind the project.

Although the only films released by dannilis entertainment alone are "fight against smart star" and "the silent lamb", and the box office ranking is very low, no one can ignore that only one of these seven films, in fact, "Robin Hood" has nothing to do with dannilis entertainment.

The other six films are either the sole proprietorship projects of danielis entertainment or the foreign cooperation films of danielis entertainment.

In the original time and space, only Disney in its peak period after 2000 can reach such a level.

After acquiring Pixar, marvel and Lucas films in succession, Disney's movies occupy nearly half of the annual ticket list in North America every year by virtue of three core brands of 3D animated films, marvel movie universe and Star Wars series, and perhaps the live adaptation of traditional fairy tales.

Relying on this super content advantage, Disney's market value at its peak was close to $200 billion, which was almost the sum of the market value of Time Warner, Fox and paramount at that time.

Simon has achieved the same level of success as Disney at its peak by virtue of his prophet advantage, which is difficult to maintain for a long time.

Pixar is a very important part of Simon's plan.

In fact, Simon has unwittingly laid the foundation for copying Disney's film business in recent years.

Pixar is already the studio of danilisi entertainment, and Marvel Entertainment is more completely controlled by Simon than Simon remembers. Simon even recruited the core three of DC.In addition, according to Simon's advantages as a prophet, his collection of IP's such as Tolkien series, Jurassic Park, mission impossible, espionage, man in black and so on are also treasures to be developed.

Although there is no Star Wars series, only the resources in hand will be enough to make daenerys entertainment popular in Hollywood in the next 20 years.

In the traditional Hollywood film industry, everyone is gambling, and no one knows the box office prospects of a film. Therefore, most of the time, the films at the top of the box office list will basically have their share in the major studios.

Now, Denise entertainment is breaking this pattern, realizing in advance what Disney can achieve in Simon's memory many years later, occupying a large part of the box office list every year.

The upcoming "Toy Story" does not expect the box office of "Batman" series. As long as it can reach the box office level in Simon's memory, danylis Entertainment's layout in 3D animated films will be preliminarily completed.

In the original time and space, because of the big sale of toy story, Pixar's market value rose from $50 million before the film was released to $1 billion after the IPO, a full 20 times increase.

However, what Pixar signed at that time was only an "OEM" agreement, and Disney took away most of the profits of the toy story series.

This time, Pixar's entertainment for Denise is a complete whole.

The toy story in my memory not only means that the global box office is close to 300 million US dollars, but also, according to Disney's subsequent statistics, only the first two Toy Story Series bring about peripheral revenue of 9 billion US dollars, with an average of 4.5 billion US dollars each.

Therefore, as long as toy story is as successful as it was in the original time and space, as a part of daenerys entertainment, the market value gain brought by this animation studio to daenerys entertainment group itself is not only $1 billion.

As the head of danielis entertainment and consumer goods department, Nancy Brill has put forward the plan of preparing the surrounding film from the beginning of the project.

So it is with toy story.

For the 3D animated film to be released on November 22, danelis entertainment not only made a publicity budget of $20 million, but also spared no effort in the advance layout of the peripheral products of the project.

It is estimated that before the release of the film, the distribution scale of toy products around toy story will reach 200 million US dollars.

It can be said that this is also a gamble.

With a production budget of 35 million US dollars, the total cost of production and publicity of this project will reach 55 million US dollars. Once the project fails, the potential loss to Denise entertainment will be more than that.

Dannilis entertainment relies on its brand and reputation in recent years, which makes the peripheral manufacturers cooperating with the company complete the large-scale peripheral distribution ahead of time.

If Toy Story fails at the box office, a large number of neighboring manufacturers may suffer losses.

When word of mouth is broken, it will be very difficult to reshape it.

Of course, if the plan is successful, the profits will definitely be huge.

The stage when the audience has the strongest desire to buy peripheral products is often just a few weeks after the release of a film. If they complete the distribution ahead of time, they can naturally make a lot of money by virtue of the most popular period after the film starts.

Daniels studios.

It's already November 15.

Scream 3, which opened on October 25, just finished its third week of screening yesterday.

After the box office of $37.13 million in the first week, the box office of the youth horror film fell 53% in the next week, leaving only $17.56 million in the next week.

In the third week of its release from November 8 to November 14, scream 3's box office decline narrowed to 32%, to another $11.93 million.

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In the three weeks since its opening, scream 3 has grossed 66.62 million US dollars.

According to the box office data of nearly ten million dollars in the third week, the film is expected to earn another 20 million dollars in the next few weeks. As expected, the total box office in North America is about 80 million to 90 million dollars.

Inside the loft on the second floor of the studio.

Simon and Marvel's animation team have just finished watching the 2D animated film spider man, which was approved last year.

Because it doesn't plan to release in theaters, the production standard of this animated film is much lower than that of 2D animation on big screen, and the production budget is only 12 million US dollars.

However, Simon is very satisfied with the 91 minute animated film.

Accompanied by Stan Lee and other Marvel executives from the east coast, and Nancy Brill and other executives to watch the sample film and discuss the publicity strategy of the film, it was already noon.

The animated film about the origin of spider man is scheduled to be released during Easter next year.

After accompanying Simon to see the sample film, Nancy Brill agreed that blockbuster would directly purchase the first batch of 300000 videotapes, and if the sales were good, it would naturally add them quickly.Although we can't buy the whole blockbuster, we still have an inestimable advantage in the entertainment and film business brought by firmly controlling the largest video chain company in North America or the world.

You know, the sales volume of the North American video industry is exactly twice the total box office revenue of North America.

Blockbuster's market share in this peripheral industry, which is twice the box office revenue, has exceeded 30%, and it is expected to hit 50% of the market share next.

Therefore, with such a strong retail channel, it is not surprising that in the past two years, the video sales of danilisi Entertainment's films have significantly exceeded the box office films of the same level of other studios.

Simon doesn't really like this kind of "internal digestion" in order to prevent the subsidiary from relying on the resources of the parent company.

It is a long-term solution to provide equal channel resources for the films of various studios according to their own quality.

However, since it is a subsidiary of danielis entertainment, the inclination of resources is inevitable.

Simon has personally seen some blockbuster stores in Los Angeles in private. In some of the most prominent positions on the store shelves, Denise Entertainment's films obviously account for a large proportion.

Fortunately, in recent years, the quality of the films produced by danielis entertainment itself, whether they are award-winning films or commercial blockbusters, is excellent enough. This kind of resource tilt has not caused much negative impact.

Otherwise, if the most conspicuous shelves of a video chain are all rotten films, and the films consumers want are "hidden" in other places, the result is simply unimaginable.

When she mentioned this to Nancy Brill, the small female executive said that she had a sense of propriety about it, and then made a special explanatory written document. After reading the statistical data made by dannilis analysis company, which is still affiliated with dannilis entertainment, Simon no longer worried about it.

After lunch in the restaurant on the second floor of the studio, Simon and Nancy went to the office area of the consumer goods department in loft No.3.

"These are a batch of toys finalized by toy story, a total of 37 kinds. From this weekend, these toys will be sold to the retail channels in North America. Boss, do you think there is anything else to add?"

In a meeting room in the office area, with Nancy's explanation, Simon comes forward to play around a pile of toy story, which is full of conference tables.

Simon, of course, already knew about the plan.

The $200 million toys to be sold are just part of toy story's peripheral plans.

Danielis entertainment has also signed agreements of intent with McDonald's and other businesses. As long as the box office of "Toy Story" can achieve good success, companies such as McDonald's will follow suit to launch corresponding brand authorized products.

After playing for a while, he talked with Nancy about some details. Simon finally said with a smile, "at least, even if toy story doesn't sell well, some children should like these toys."

Nancy Brill, with a bass Lightyear in her hand, said, "yes, otherwise, those businesses would not have taken such a risk. However, boss, I'm a little worried that you think so. "

Simon smiles, points to a pile of toys on the conference table and says, "pack them all up and I'll take them back for my son to keep."

Nancy heard Simon suddenly mention this, also smile, said: "you give your son named Melbourne?"

"Yes, how do you feel?"

"Far less than Danielle, melisandra, igrit and cersei."

"This is a boy."

"What if it's a girl?" Nancy said curiously

"Seattle."

Nancy wondered, "well?"

Simon said, "if it's a girl, it's Seattle."

"Will it be called Los Angeles in the future?"

Simon shook his head and said, "Los Angeles is two words, and I don't like the name."

Nancy rolled her eyes and said, "when your child grows up and finds his name so special, he will be very grateful to you as a father."

"Of course, and you're wrong. When Melbourne grows up, it's bound to find a lot of" companions "named Melbourne

"Why?"

"Because this is Simon westero's name for his children. No one else in the world can be Simon westero. They often expect their children to have the same good luck as Simon westero's children. Therefore, the name Melbourne will certainly become popular."

Nancy turned her head and said, "boss, you are so arrogant."

"You don't think so in your heart. Besides, you have a pretty crooked head."

Nancy immediately straightened her neck with a little vigilance in her expression.

Simon said with a smile, "don't worry. It's just a real compliment. I don't mean to flirt with you. I never flirt with a woman who doesn't want to be close to me.""Boss, it's time for you to go to work."

"Sure," Simon nodded and pointed to the toy on the table. "Don't forget to pack it."

Watching Simon turn away from the conference room, Nancy patted her chest and murmured, "dangerous guy."

I suddenly remembered that I had nothing to talk with my boss.

About blockbuster, Simon talked about the networking transformation of blockbuster.

With the rapid increase in the number of Internet users in the United States, Nancy, who thought Simon's idea was not practical, could not help but think that she could start to make some arrangements for it.

Well, it's not urgent.

Moreover, she also has enough authority to arrange things by herself, so she doesn't need to discuss everything with him.

Simon's decentralization attitude has always been very satisfactory to her.

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