Chapter 570: 573

At the end of September, San Francisco didn't feel like autumn at all. It was still sunny and green.

Woodside's mountain house.

It's September 25th, Saturday.

These days, Simon is basically in Los Angeles on weekdays and with his female assistant in San Francisco on weekends.

Actually, Janet drove her to San Francisco.

Because Veronica flies over from New York every weekend to see the kids.

most days seem to be very casual when taking a holiday, because it is maternity leave, and how hard it is.

Accompanied the female assistant to play guitar for a while, read a few pages of books, the afternoon sun makes people tired, so curled up next to Simon to sleep. The outdoor environment is not suitable for pregnant women to sleep. Simon takes the sleeping female assistant into the bedroom and goes back to the eaves of the backyard. He sits at a round table and drinks coffee. He looks at some information that girl a collates today.

Instead of being entangled by all kinds of meticulous work every day, Simon can finally sort out the whole westero system seriously.

Recently, we focus on the impact of westero system on the distribution of danelis entertainment films due to the opposition between 58list and traditional paper media.

Danielis Entertainment's three brands, together with the Venice Golden Lion award winning work "red, blue and white trilogy blue" released by gaomen cinema yesterday, released four films in September.

Among them, the more important one is the new film "the dawn of the love Owl" released on September 10 by Brian De Palma, which is an old gangster film that Palma is good at, starring Al Pacino. The production cost is 30 million US dollars, and the number of screens is 1679.

The other two, a cold war drama "the peach accusation" starring Anthony Hopkins, were released by new world film. There is also a film called "the golden family", which is a novel adaptation film starring Meryl Streep. It tells the ups and downs of a Chilean girl who has the ability to predict her life.

In fact, only one of the four films, dawn of the owl, is completely produced by danielis entertainment, and the other three are all sold out or distributed as agents.

According to the word-of-mouth and box office data of the four films, danelis entertainment publicity department judged that the obvious opposition between westero system and print media had an impact on the company's film distribution.

Take "the dawn of the love Owl" as an example. After the film was released on September 10, the media's comprehensive score was 7.1, which was slightly better than the passing score. Many critics give the same comment that Bryan De Palma and Al Pacino repeat the Scarface, so the plot is old-fashioned and lacks breakthrough.

Compared with the emerging Internet platform, the comprehensive statistics of word-of-mouth can reach about 8 points.

The gap is very clear.

However, in terms of box office, the first week's box office of love owl's dawn was US $11.39 million, and the next week's box office dropped by 26%, to close at US $8.36 million. The total box office of two weeks was US $19.75 million, and the total box office in North America is expected to be about US $35 million.

This kind of business performance has basically reached the expectation of danielis entertainment.

The production cost is US $30 million, the publicity expenditure is US $10 million, and the North American box office is US $35 million. Of course, the project is not a success. However, it is not a big problem to rely on overseas distribution and follow-up channels to recover costs and achieve certain profits.

Simon had expected this result when he approved the project.

Danielis entertainment can't always succeed. Occasionally, it still needs this kind of tepid project to support the "appearance".

From a comprehensive evaluation, it is not surprising that the traditional print media obviously affected the film's reputation, but did not have a significant impact on the box office.

Currently, only about 25% of the publicity expenditure of Hollywood films is spent on traditional paper media. The more important platform is TV channel, accounting for 50%. Other channels such as theater posters, street advertisements and radio advertisements account for the remaining 25%.

The proportion of publicity expenditure occupied by print media also means the influence weight of this publicity channel on the commercial performance of a film.

25%。

It doesn't have decisive influence.

Of course, this proportion is actually for standard commercial films, such as art films produced by gaomen film, which can not give too much publicity expenses. Most of the time, it mainly depends on the word-of-mouth of paper media.

On September 17, the release of "Golden House" directly hit the bottom of the media reputation, with a comprehensive score of only 2.6.

The quality of the film is really unsatisfactory, but the gaomen film team also said that the mainstream print media are obviously too harsh on the film.

As a film with 513 screens, the box office in the first week is only $1.71 million, and it is estimated that the total box office in North America is only about $5 million. However, the budget for the film is as high as $25 million.

It's like nothing.

Fortunately, the producer of the film is not Denise entertainment, and the budget is mainly from Europe.A project doomed to failure, box office $5 million or $7 million, the gap is not big. The change of traditional paper media's attitude towards Denise's entertainment is visible to the naked eye.

Denise entertainment has been making friends with critics in recent years. Obviously, Simon overestimates the independence of critics.

It's also easy to understand.

Danylis entertainment can give film critics some small favors, but this group has to rely on the paper platform's contribution fee to eat, so it can't really be completely independent.

It's not a bad thing.

Lack of independence actually means being influenced by external forces.

Simon thought for a moment, put down the information, opened the laptop on the round table in front of him, and began to write e-mails to several senior executives of danielis entertainment.

The key to danilisi Entertainment's next film publicity is to ensure that the key projects, such as the films of several major schedules, only need to do their best for other films.

If some paper media go too far, they can make an example to others when necessary.

In addition, we need to strengthen the cooperation between Denise entertainment and igrit portal, and guide more users to log on to the Internet platform as far as possible to view the film's word-of-mouth and participate in the film discussion. As long as users can be introduced into the Internet, this will be the main battlefield of the westero system.

The number of Internet users in North America has reached one third of the total population, and they are all the best consumers.

As long as the operation is proper, relying on the home advantage of westero system in the Internet platform can offset the negative impact of traditional paper media on the publicity of dannilis entertainment film to the greatest extent.

I finished writing an e-mail. It's more than four o'clock in the afternoon.

A girl quietly appeared, helped Simon sort out the scattered information on the desktop, said: "Mr. Gates is here."

"Let him come here."

Alison nodded and turned away.

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A moment later, Damen came over under the guidance of girl A. Simon got up and shook hands with each other. They sat down at the round table together.

When girl a leaves again, pretending to pick up the door of coffee sipping, the students take back their attention from the body of Miaoman wrapped in Alison's ol suit.

In my heart, I was dissatisfied with Simon's behavior that he didn't even show up to greet him, so Gates didn't have too many greetings, and went straight to the topic and said, "Simon, what's the matter with Linux?"

Just this Wednesday, igritte company suddenly released a version of Linux 1.0 operating system source code, which is the work of igritte Linux team for more than half a year. Compared with the rough kernel of Founder Linus Torvalds, this version of operating system kernel has 200000 lines of code. Although it is not perfect, it can basically realize practical application.

Computer industry mainstream operating system, has never been able to achieve a complete open source free.

Therefore, we can imagine what kind of impact this completely free and open operating system will have on the industry.

For public reasons, igritte released this product to further demonstrate the openness of the company.

Of course, in private, this kind of openness is actually for the sake of long-term layout.

For the computer industry, a software, whether it is a large-scale operating system application or a simple program only to achieve one or two instructions, only enough users can form an industry, or even achieve the goal of monopoly.

Igrit's plan is not to directly carry out commercial operation for Linux operating system, but to rely on Linux platform to provide further application software and solutions and other services.

The red hat company in my memory is this kind of operation mode.

Later, in order to strengthen its layout in open source applications, IBM acquired red hat company with more than 30 billion US dollars, which is enough to prove the feasibility of this business model.

However, the premise of all this is that Linux system must be popular enough.

Igritte released its own Linux operating system source code which invested a lot of money and manpower to promote this process in advance.

At this time, facing the problem of Damen, Simon just said flatly: "bill, you must have known that this is a public open source operating system project. What's more, igritte's goal is in the field of server operating system, which will not have much impact on Microsoft. I know what you're worried about, bill. I can assure you that igritte will not further develop a Linux based desktop operating system. "

But you should know, Simon, Microsoft just launched Windows NT. You're stirring up the mess

"UNIX is open enough. There are still many people worried about this product. Bill, do you think you can accept a completely closed source server operating system?"

"Why not, as long as we can provide more stable services?""Without absolutely stable service, any operating system will inevitably encounter all kinds of problems. What we need is to be able to find the source of the problem very conveniently and quickly, and then solve it. A closed source operating system is like a car whose hood is completely welded. Even if you say that this operating system is reliable, users will worry about it. "

Damen seems to be a little impatient: "it's our business to sell the welded car. Simon, you have to stop the development of Linux. Don't forget, you are also the majority shareholder and the second largest shareholder of Microsoft."

"Sorry, bill, I can't promise you."

Damen stares at the young man. After a while, he finds that he doesn't seem to have much to do with him, which makes him even more angry: "well, promise me, igrit won't continue to release Linux source code in the future."

Although this 1.0 kernel is much better than the original version of Linus Torvalds, it still needs to be improved to compare with other widely used operating systems.

Simon was very straightforward: "well, I can promise you that."

Bill Gates was speechless for a moment.

Simon also didn't explain to the other party that igritte has supported Linus towards to set up the Linux foundation to coordinate free software development volunteers around the world to continue to improve the operating system.

Even if igritte no longer releases the latest Linux source code, the Linux foundation will launch more than 2.0 operating system versions one after another.

Of course, there is still the participation of igritte's Linux development team, in order to guide this operating system to the direction igritte hopes.

Bill Gates also knew that Simon was hiding something from him, but he couldn't continue to investigate for a while, so he had to change the topic: "about the pre installation of IE browser, I think we can talk about it again."

Simon grinned and said, "bill, you can discuss this with Jeff and them."

At the beginning, Simon wanted to install IE browser directly on the windows operating system, but he was rejected by Damen's classmates. He had no choice but to go back and cooperate with Compaq, HP, Dell and other OEM manufacturers.

With the further popularization of the Internet, whether the IE browser software is pre installed has become one of the influencing factors when consumers buy personal computers.

As a result, even if the cost of installing IE browser on each computer will increase by $10, the major OEM manufacturers have started to cooperate with igritte company one after another, even apple company is no exception.

Now that the mainstream OEM manufacturers have been basically settled, it is not necessary to cooperate with Microsoft directly.

After all, there is a greater risk of monopoly.

Simon also knows why Damen suddenly changed too much.

Microsoft's MSN portal was launched recently.

For AOL's conditions, igritte basically gave them to Microsoft.

Microsoft is also imitating AOL and cooperating with other Internet service providers in North America to launch Microsoft's news box to increase the traffic of MSN portal.

The news box, which is similar to the pop-up window of later advertisements, can be regarded as a window opened by igritte for two competitors.

Compared with many other websites, AOL and Microsoft are lucky enough.

But the students are obviously not satisfied.

If IE browser becomes the pre installed software of Windows operating system, students at Damen probably think that Microsoft should be able to take this as a condition to require the preset power of IE browser's home page, so as to further increase the traffic of Microsoft MSN portal.

This is actually a considerable investment.

Even if igritte can provide a certain price discount for Microsoft's pre installation, according to the annual sales volume of Microsoft's operating system, it will cost hundreds of millions of dollars every year.

However, the Internet wave has begun to surge, and even Microsoft is unavoidably worried that it will be left behind in this industrial revolution. Therefore, it thinks that as long as enough online traffic can be obtained, the expense is completely worth it.

If Simon, he would have made the same decision.

Therefore, at this time, it is even more impossible to agree to the requirements of students.

Igritte's dominant position in the Internet field can not be challenged. Even if he knows that Microsoft will be defeated in the Internet industry later, Simon does not intend to open this gap to Microsoft. Who knows if there will be other variables in history.

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