Chapter 578: 581

November 1 is also a new Monday.

Amy Pascal, as usual, arrived at Malibu danelis before eight o'clock.

Just in the past weekend, the box office data of "seven crimes" affected a lot of people's attention, especially Denise entertainment.

The production budget is 30 million US dollars, and the publicity investment is 15 million US dollars.

If the total cost of the $45 million project fails at the box office, it will not have a big impact on Denise entertainment.

However, the film bears a lot of other things.

From the 58list platform launched by igritte company to the opposition with traditional media, for several months, danelis entertainment has been quietly adjusting the distribution strategy of its film business, in order to get rid of the influence of traditional paper media in film distribution as much as possible.

A series of films in the past few months can not be regarded as the focus, and the game between Denise entertainment and traditional paper media is not so fierce.

Because Denise entertainment has been successful for several years in the Halloween season, this time "seven sins" has become the target of many paper media snipers. If this project fails due to the influence of word-of-mouth in print media, then whether it is active or forced, the westero system must reconsider and adjust its relationship with print media.

In response to this attack, the distribution team of "seven crimes" has also made the most of the adjustment of film distribution strategy in recent months.

The most critical point is the application of emerging Internet platforms.

Therefore, Qizong sin has become human nature, which pursues advantages and avoids disadvantages.

Now that they are aware of the rules, many people will naturally show tendentiousness.

And, most importantly, "seven sins" is really an excellent film.

Even the westero system itself will not force a bad film to be recommended, which will only become a laughing stock.

In addition to the gimmick of the first online trailer and the praise of online critics, several main creators of the film, such as Revan Phoenix, Morgan Freeman, Kevin Spacey and Gwyneth Paltrow, have also opened Facebook pages to interact with fans.

Of the $15 million publicity budget of the project, another $2 million was directly spent on the Internet platform, including the official homepage of seven crimes, which was designed with suspense and attracted a large number of fans to visit.

In recent months, as long as the users of the Internet in North America have had a more or less impression of the seven deadly sins, the stunts of online trailers, the support of online film critics, the interaction between the creator and fans, the direct advertising and the key promotion of the whole igritte portal.

Many times, it is this kind of brainwashing potential impression that unconsciously attracts consumers to take out their own pockets.

When you go to the cinema at the weekend, compared with other movies that you haven't heard of, the familiar name "seven sins" seems to have a good reputation. It's self-evident how the audience will choose.

Besides the network channel, danilisi entertainment certainly did not give up the traditional propaganda mode completely.

The remaining $11 million and $7 million went to various TV networks. The remaining $4 million, half of which was used to make theater posters and outdoor billboards. The other half, about $2 million, still went to traditional print media.

In fact, the expenditure on TV advertising and other aspects has not changed much.

The traditional paper media should have invested about 25% of the publicity expenditure, that is, US $4 million. This time, it directly cut half of the investment, and this half just turned to the Internet platform.

At the same time, danelis entertainment also focuses on some paper media forces that can make friends, such as News Corp. and Time Warner Group. For the media that have already stood on the opposite side, such as Hurst group, it completely banned them at the stage of media trial.

The key to news lies in the word "new".

Other media have released a film review in advance, forming a preconceived concept in readers' mind. Other paper critics who can't get the film viewing qualification in the trial stage, and then criticize the film after it is released, will have less influence on the box office of the film.

That's what happened this time.

Although the reputation of traditional paper media was only 7.3 points after the large-scale release of seven crimes, before the release of the film, the media that released the film reviews in advance basically gave considerable praise.

At the same time, on the basis of the operation of gaomen film in recent years, Denise entertainment has further strengthened its efforts to attract film critics.

Among newspaper, film critic and film company, it seems that the film critic is in the middle and in the weakest position, but different from the full-time editor of newspaper, the film critic still has a certain degree of independence, especially many famous film critics, who have a strong influence on the audience and naturally have a higher voice in front of the newspaper.Denise entertainment happens to have the most important content resources for film critics.

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Well known film critics can contribute to many newspapers, but if they are rejected by film companies and can't participate in the media audition, they will lose their influence quickly.

A small conference room in executive building 1, Daniels studios.

When Amy Pascal entered the conference room, Tom Pollack, President of danielis pictures, Denny Morris, President of new world pictures, Ella doechman, President of gaomen pictures and mark Belford, President of global distribution business of danielis entertainment, and other senior executives had arrived. The atmosphere was quite relaxed as people were discussing something.

In fact, everyone has been relieved since the box office of the first day of seven crimes was released on Saturday.

At this moment, everyone's expression is still with joy.

Before the release of the film, through several internal auditions in the early stage and the data feedback brought by the two-month publicity of the film, the publicity team set a box office target of $60 million for seven crimes.

In fact, US $60 million is a very high figure, but it is not enough to recover the total investment of US $45 million through the North American box office.

To do that, North American box offices need to reach $80 million.

Of course, as long as the domestic box office earns $60 million, danilisi entertainment can easily recover its costs and make profits through overseas distribution and follow-up channels.

Of course, higher goals have been expected.

For example, the 100 million yuan box office club.

However, the distribution team generally believes that the theme of seven crimes is too small and dark, which will greatly limit the audience size.

With the official release of the film, the actual situation is that the box office revenue of the first day of "seven crimes" reached 7.93 million US dollars.

7.93 million on Friday.

8.67 million on Saturday.

On Sunday, because it was the holy night, the box office dropped to $6.81 million.

Even so, the cumulative box office of "seven sins" has reached 23.41 million US dollars in the first three days of the first weekend.

The number of opening screens of the film is 2511, with 23.41 million US dollars. The box office of the first weekend is three days. Although it failed to achieve the level of the first three days' average sales of more than ten thousand, the difference is not far.

Moreover, the film distribution team initially expected that the box office for the first seven days of the film would only be about 20 million US dollars, and the seven convictions broke through the box office target for a full week in just three days.

In contrast, the other two opening films, Tim Burton's "the horror of Christmas Eve", had a huge reputation, with a box office of only $8.21 million in the three days of the first weekend.

The box office of MGM's "deadly instinct" was only $3.76 million in three days, barely a fraction of that of "seven sins".

The first weekend's three days of $23.41 million means that the box office of the first full week of seven crimes will be between $33 million and $35 million. As long as the follow-up box office curve is not too bleak, let alone $80 million, the $100 million mark in North America is light and easy to lift.

Amy Pascal's assistant Vanessa Linde handed out a printed report, and the room was quiet.

Waiting patiently for everyone to finish reading the materials in hand, Amy said: "this is the statistical report of the audience questionnaire for three days over the weekend. You must have seen one of the key data. Among the 10000 questionnaires, 33% of the audience who have contacted" seven sins "through the Internet channel, and the proportion of the audience who have entered the cinema due to the influence of the Internet platform To 19%. As senior managers in the industry, you must understand what this report means. I will take back and destroy this material later. I hope you will keep it as secret as possible. Now, we are going to discuss the next step of strengthening cooperation with igritte. "

Before the rise of the Internet, the factors affecting the audience's choice of a movie were very complex.

Leading stars, TV advertisements, newspaper reviews, street posters, word of mouth, random selection and so on. If a film company wants to promote a film, it must make efforts in all aspects at the same time.

Although this time's "seven sins" can be regarded as a special example, up to 33% of the audience are more or less affected by the Internet platform, which is enough to prove the strong influence of igrit portal.

Although Simon has repeatedly stressed that the whole westrow system is a community of interests, there are still many senior danilisi entertainment executives who complain more or less about being involved in the opposition between igritte and traditional paper media.

Most of the entanglements have disappeared through the release of the seven deadly sins.

Igritte may have affected the relationship between Denise and traditional paper media. However, it is obvious that the strong media strength of this platform not only completely offsets the disadvantages of Denise entertainment in traditional paper media, but also brings obvious gains.

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