Chapter 666: 669

After the official listing, especially when the core film business of danielis Entertainment Group has occupied half of Hollywood, even if it has always maintained its current strength, it has been lucky to break the shackles of industry uncertainty and produce blockbuster films, in fact, there is not much room for growth.

Even on the contrary, as the engine of danilisi's diversified development, once the film business changes, it will inevitably lead to the decline of the whole company.

Therefore, although Denise entertainment does not show signs of prosperity and decline in the short term, and the global film industry is also in a period of rapid growth, the reasonable P / E ratio of this entertainment company, which has reached its peak, should be between 20 and 30 times. At present,

has broken through 45 times earnings and has a serious bubble in the market value of more than US $100 billion.

According to the analysts of Peng Bo, this phenomenon is entirely due to the market's blind admiration for Simon westero's personal wealth miracle. However, investment should not be blind, but should follow rationality.

Its development is far from the peak in Simon's memory, but its influence is no less than that of any financial media.

As a result, when this article called for investors to return to rationality was published on the morning of July 14, the share price of danilisi entertainment fell more than 1% after the opening, and then it was in a state of shock and downward all day.

On the face of it, the articles of the financial information company are just on the matter of fact. However, from many recent news reviews of the financial information company, people with keen intuition can feel the hostility.

As for the reason, it's alpha beta, a company founded by B girl.

Simon arrived in New York on Tuesday after a day in Ohio on Monday to attend the internal evaluation meeting of alphabeta's financial information software, alias.

Although alphabeta's short-term customer development goals are focused on the bottom traders of large financial companies and users of small and medium-sized financial enterprises, with the continuous spread of news from westero system to enter the field of financial information, it is obvious that the company, which has been developing its own in recent years, has been threatened.

In order to avoid disguised publicity for alias, which will be released in October at the end of the year, there is not a single word in the public statement of the matter. However, Michael Blumberg, the founder of the company, has said more than once in private that the company will do whatever it can to protect its patented business model and intellectual property rights.

The purpose of this statement is self-evident.

After more than ten years of establishment, it's not that the company has never experienced competition. It's just that under the innovative information terminal mode of the company, the competitors in the past are vulnerable.

This time it's obviously different.

Anyone who pays a little attention to alphabeta can see Simon's emphasis on the start-up.

In order to support alphabeta, Simon personally selected the top financial analysis and software development talents from cersei capital and igritte, and in the past half a year, he brought B girl to many social occasions in Manhattan financial circle more than once.

With the software release approaching, a marketing team from igritte's software sales department has also quietly entered alphabeta. Meanwhile, cersei capital, Morgan Stanley and Goldman Sachs, three well-known Wall Street giants, have signed formal software procurement contracts in recent days after quietly participating in the trial version test of alias for some time.

There are millions of financial practitioners in the United States, especially in the world. However, at the present stage, the annual cost of up to US $15000 of the installed capacity of the Peng Bo terminal can only exceed 20000. Even the Wall Street giants such as cersei capital, Morgan Stanley and Goldman Sachs can not equip all traders with expensive Peng Bo terminal. The function is relatively simple, but the service provided is far more than the old-fashioned stock market monitor's alias financial information software It is the best financial software for ordinary employees.

The pricing determined by alias is very clear, which is $150 per month and $1500 per year.

Not to mention cersei capital and other big Wall Street customers, even ordinary individual investors who are slightly interested in the stock market can easily bear the expenses. In contrast, the annual fee of up to 15000 US dollars for most of the grassroots financial practitioners who can only earn tens of thousands of dollars a year is out of reach.

At this stage, the number of terminals purchased by Wall Street giants is generally only a few hundred. This time, for alias, the three companies signed a total of 1500 sets of purchase contracts at one time, which is not just due to Simon's personal influence.

Such a starting point is beyond the reach of the start-up of that year.

Simon has only provided limited suggestions for the development of alias based on his field of knowledge for more than half a year, and more of them are supported by funds and resources. He can't see the quality of the software, but because Simon's attention has also been attached to it, Janet said that this software is great.

Moreover, from the behavior of cersei capital and other three companies directly signing the purchase contract after participating in the internal trial, this software has been recognized to a certain extent before it is officially listed.Of course, Simon is one of the three companies in this cooperation.

However, when it comes to hundreds of millions of dollars of investment, if the software itself is not qualified, Simon himself will not allow even cersei capital of westrow system's own company to purchase and use it.

The affirmation of cersei capital and other three companies directly set up a gold lettered signboard for alias.

After the official listing, only relying on the three Wall Street star customers who have reached cooperation as live advertising, the promotion of alias will get twice the result with half the effort.

In order to further promote alias, B girl has also made plans to provide free trial versions to some universities in the United States.

That's what I'm going to say.

In modern society, there are few unexplained successes.

At that time, the company was able to get off to a smooth start by relying on Michael bronberg's many years of working experience on Wall Street and obtaining a software development contract from Merrill Lynch in advance. When the contract was signed, the terminal of the company was still in PPT status and even had no beta products.

Later, Merrill Lynch became a shareholder of the company, and then used its own customer network on Wall Street to promote the terminal of the company, which largely contributed to the success of the company.

Girl B doesn't have the experience of working on Wall Street for many years, but she has a bigger backer such as the westero system.

As a result, even if the product has not been officially launched, even if it will not target the high-end customer base occupied by the terminal for a long time in the future, the company still makes the company a formidable enemy.

The westero system has proved its success in too many fields over the years, and the Pember terminal is far from monopolizing the market with its own data and information ecosystem many years later. The article of the commentary of the Peng Bo news agency calls for the market to treat the business miracle created by Simon rationally. However, for the arrival of alias, Michael Blumberg is obviously not calm at all.

Alphabeta is headquartered in Greenwich, Connecticut, mainly for the purpose of saving operating costs and tax avoidance.

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On Thursday afternoon, when he finished his work in Manhattan and returned to Greenwich, Simon came to alpha beta headquarters.

About the name change.

As the product enters the trial stage, girls a and B feel that the name of alphabeta is not as easy to remember as that of alias after all. It is still Simon's original idea when he named alphabeta products. The company and products that are easy to remember have many potential advantages.

New company names are also available.

It is directly named after its products, Alia.

Simon actually understood the two girls' careful thinking.

Once alphabeta is renamed as alias, it will become the fifth "woman" in the westero system after danielis, melisandro, igritte and cersei, which will undoubtedly further increase the market's confidence in this software.

Alias such a very common name, with Western business habits, of course, will not register in advance.

Girl B has been operating quietly for some time in advance, and then she bought or registered the trademark of alias in the United States, Britain, Japan, Australia and other major countries. However, the accumulated expenditure of this item is more than 2.3 million US dollars, which is the result of the operation through shell company. If she bought it in the name of alphabeta, a subsidiary of westrow system, the price may directly increase ten times .

Even if we don't plan to change the name, since we are going to launch alias software, it is imperative to acquire trademarks worldwide. Therefore, this expense can't be avoided.

In the past half a year, alphabeta has invested more than 18 million US dollars in name expenses. This is still under the condition that girl b saves as much as possible, and the vase fund of 20 million US dollars for girl a and girl b is nearly exhausted.

Simon paid special attention to it.

Compared with D girl, instagram, which they set up as a partnership, only needs us $1.2 million to start. If financial information companies want to develop products, they need to hire the most top professionals, build a huge enterprise database, design complex stock and bond analysis models, and purchase data and information, etc.

18 million dollars, which is a considerable saving.

More than ten years ago, it took eight months for the first company to develop its terminal. It also invested more than US $4 million before and after that. The US $4 million in the early 1980s is basically equivalent to the US $10 million now.

One of the key reasons for the fact that the company has hardly encountered too threatening rivals for so many years is that the emerging start-ups can't afford such enterprises that need a lot of top talents and huge funds to launch products at the initial stage of their establishment. Even if they spend tens of millions of dollars to develop formal products, they may not be able to win Get the approval of Wall Street. When it comes to the safety of a large amount of money, no Wall Street financial company will rashly use the products of a start-up.As for Dow Jones or Reuters, which have existed for a hundred years, because they have already formed a fixed business model, it is inevitable that they will not be able to survive. The development of products such as the terminal of Bloomberg will often threaten their core business model, so they have been left to the development of Bloomberg.

In the end, it will make the global financial information industry an unshakable overlord.

Now, the number of customers of the company is just over 20000, not 300000, which has been completely monopolized many years later. The data and social ecosystem of the company is not completely stable. This is the opportunity of the westero system.

Simon sees the potential market size of tens of billions of dollars in the financial information industry in the future, and he does not lack funds and contacts. If he unswervingly develops this field, it will naturally pose a strong threat to the news agency.

In a meeting room of alphabeta headquarters, I saw several designs of the new company's trademark quietly prepared by girl B. after discussion, we chose one of them and basically decided to change alphabeta's name to aliya.

"The orders of cersei capital, together with the natural growth of product revenue after the official launch of alias, are enough for you to maintain self-sufficiency. Unless necessary, I will not give you any more money in the short term. Becky, what you need to do next is not to rush to expand your business, but to continuously optimize and update this software by using the application feedback of three major customers nearby, patiently precipitate for at least one year, and then start a more large-scale promotion. "

At the end of the meeting, it was more than six o'clock in the evening.

Simon is about to leave, said to girl B.

The expansion of the westero system over the years can be called a miracle. However, Simon is not a man eager for quick success and instant benefits in his heart. He must be patient when he should be steady.

Cersei's three companies signed 1500 software orders in advance. Although they privately offered a 20% discount, the average annual fee for each set of software also reached 12000 US dollars, which can provide aliya with an annual basic income of 18 million US dollars, which is equivalent to the investment of vase fund for the company in the past half a year.

Financial information companies want to improve the business, how much money can not be considered 100% enough.

Just like the old financial information company, the team of journalists in the world now has more than 500 people, which is a huge expense. B girl's company can only obtain financial information in the form of cooperation with other media for the time being, which is obviously not a long-term solution. However, the establishment of its own information team can not be achieved overnight.

At this stage, if the company is stable, the revenue of 18 million US dollars, including the revenue brought by other customers after the software release, is enough for the company to maintain a certain degree of expansion while being self-sufficient.

Aliya, which is about to change its name, has a 15% ownership structure of B girl, 5% ownership of a girl, and another 10% granted to several core executives of the company. Westero holds 70% of the shares through vase fund.

As long as the company remains self-sufficient in the future, the equity of B girl and others will not be diluted.

B girl and others seem to have a small share of equity. For a start-up company that needs to invest a lot of money, Simon's 30% share is generous enough. According to the investment of vase fund in the past year, the total value of 30% equity is as high as US $6 million.

Moreover, this is only the original equity. As long as aliya develops smoothly, these equity can make many people become billionaires in the future.

Simon doesn't plan to inject funds into aliya in the short term. In addition to letting girl b settle down and avoid being impetuous, he also has the good intention of not diluting their share of equity.

Many business owners always encourage their employees to turn into wolves, but they often selectively forget the fact that wolves want to eat meat. To feed the staff and hope that they will help you fight like wolves is to play a hooligan.

Narrow and stupid.

Being a man of two generations and seeing through too much of the world, Simon does not lack selfish instinct in his heart, but he often tells himself not to have such a narrow pattern of thinking.

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