Chapter 205: 204： investment

Here.

Ye Xuan and Liu Yanran were enthusiastically invited into the main seat of the box by Liu Yun, and the eyes of the young ladies from Jinling immediately gathered on Ye Xuan.

Among all the young masters and young ladies, Ye Xuan's aura did not lose anyone. He walked to the master indifferently, spread his arms, let Liu Yanran take off his coat and hung it on the back of the chair.

Liu Yun smiled and ordered the waiter to serve the food, then closed the box door and returned to his position.

As soon as he sat down, Liu Yun looked attentively, rubbing his palms, and said respectfully to Ye Xuan in a low voice: "Hey... Ye Ge, I have a few questions to ask you."

Seeing his appearance, Ye Xuan couldn't help but say, "It's alright. It seems that it takes a little longer to eat hot rice. If you have any questions, just ask."

"Oh, Ye Ge, you are so generous!" Liu Yun smiled and patted the shoulder of a young man sitting next door: "Look, I said Ye Ge is generous, broad-minded, and upright. , Loyalty is like a mountain, it will definitely give us a chance!"

"Yes, yes. Brother Liu understands Brother Ye better."

Ye Xuan saw that Liu Yun was quite professional in flattering, so why did he invite a cheer?

Seeing that Ye Xuan didn't speak, Liu Yun couldn't tell for a while whether it would be better to boast for a while or to reduce nonsense and get into the topic quickly.

Liu Yun paused and looked up to see Ye Xuan's clear eyes, feeling that everything about him was seen through.

It seems that in front of Brother Liu, nothing can be hidden.

As soon as Liu Yun gritted his teeth, he put down a hippie smile and said, "Brother Ye, then I'll be straight to the point. You know that Jinling also has a lot of land. It has been so unsatisfactory for the past few years. Investing in anything may not be necessary. You will lose, but most of the time you won’t make a profit."

"We have money, but most of them don't know where to invest the money."

"Which one of the people we are here is not called dude, stupid and rich? They are often looked down upon by the princes and buddies of Tianjing Demon Capital. We are not reconciled. There is nothing worth investing in in Jinling. Has it been a project? In terms of history, Jinling is the ancient capital of the Six Dynasties. In terms of economy, Jinling is also able to squeeze into the top ten in the country."

"Let's talk about my situation! Jinling is vigorously developing the Jiangbei New Area, and I also responded to the call to invest money there, but I ended up losing everything.

I heard that now that the whole people are engaged in e-commerce, it is clear that Jinling is still a free shipping area, but in the end, no one wants to sell things at a discount, and finally owes a debt.

What do you think I should do! If you saw Brother Ye before, you know that you have a sharp vision, and you can definitely give us some suggestions. I don't want to be successful, I just want to prove that I don't just rely on my family's ruin to destroy the prodigal! "

These words of Liu Yun are considered heartbreaking, admitting his failure, and also showing his ambition.

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Ye Xuan didn't talk nonsense with him, and said straightforwardly: "If you can admit that you have failed, then you are not bad. In business, the most taboo is to follow the trend. If you are wrong, follow the trend. If others go to Jiangbei, you go to Jiangnan. Others engage in electricity. Business, you start to engage in physical stores."

"Physical store? Who is doing this now..." a Jinling youngster present murmured, but his voice was not small at all in the quiet environment, and everyone present heard it.

Ye Xuan made people never ignore such a voice. He continued: "What you see is only the surface. When you think everyone is doing e-commerce, e-commerce is actually going from the line again silently. Back to offline.

People are quietly laying out, of course, it can't be made known to everyone. There are basically no people in Jiangbei, and the supporting infrastructure is not in place, and it is impossible to open a physical store. Therefore, now we must look back to the lively neighborhoods of the city. "

"This... Brother Ye, you said you can't follow suit. I understand this, but physical stores... As far as I know, there are many physical stores that have closed down in Jinling. It's just a gimmick for people to open physical stores." Liu Yun asked carefully.

"Do you think that by developing an online business, you can save money?"

"This...this is not true. I know it's too late to enter the venue, but I have money to buy ads, so why can't I promote it?"

"Have you ever thought about the cost of customer acquisition?"

"Customer acquisition cost?"

"Yes, any business is the same. It is buying and selling. When you buy, you should try to reduce the cost. Before, everyone went to do e-commerce in a swarm. It can be called a national e-commerce. The fundamental reason is the cost of e-commerce. Low. Simply put, there is no rent. What is the rent?"

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"The rent... is... the rent is the shop rent or something... "Although Liu Yun has a passion for doing business, he is a financial idiot after all. It is easy to be fooled by people who are stupid and money. He was stunned by Ye Xuan's question. The rent is the rent, so what could it be?

"Rent is the cost of traffic! The more traffic, the higher the rent! If you open a shop in the city center, the rent is 50,000 yuan a year, and there are 50,000 people passing by the door a year. One-tenth of them People enter the store, and suppose that one in ten of those who enter the store has made a deal. Then do you know how much the cost of acquiring a customer is?"

Liu Yun's eyes straightened ~www.novel35.com~ He has always just left this kind of thing to the manager under his hand, but he doesn't really understand it. Anyway, seeing everyone doing e-commerce, he also wanted to divide the cake, but he didn't expect to lose money instead.

However, the young ladies and young ladies of Jinling present were not all stupid. Someone quickly answered: "50,000 yuan is exchanged for 50,000 people passing by, it is 1 yuan for one display. 50,000 yuan for five Thousands of people entering the store means 10 yuan for one inbound traffic. As for the customer acquisition cost, that is 50,000 yuan for 500 people to actually consume, and the cost of acquiring a customer is naturally 100 yuan.

"Yes, now that e-commerce doesn’t seem to have rent, doesn’t mean that you don’t need to buy data! There used to be fewer people and a lot of free data. Now? Now the cost of acquiring customers is not what it used to be! To operate, it looks like the running water is very beautiful, but the cost is also huge! How much money can you make?!" Ye Xuan nodded and continued.

Liu Yun was dumbfounded, he really didn't think deeply about it. Investing in money to buy traffic can indeed buy traffic, but he hasn't really compared it with physical stores in this respect. Liu Yun only thought that he had developed the habit of online shopping in the past few years, who would still open a physical store? Whoever touches will die. But never thought about the issue of cost and profit.

Yes, a profitable business is a good business.

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