Chapter 77: 77

Measures to increase name regognition

Sitting at the counter, Alme and Falk also ordered coffee floats.

The spoon straws for floats also seem to have quickly become a fixture in the café. Other customers are also using them in a very normal way.

After taking a sigh of relief from the cold coffee float, Alme began to get down to business.

“Um, I apologize for intruding on you while you were at work… but I have a little question for Mr. Will and Mrs. Alyssa.”

“I don’t mind. Are you talking about the shop?”

“Yes. If a shop like my ice cream shop has opened along the main street in the central district, how should I deal with it?”

“Same shop?”

“It seems that the name and signboard are the same, and the product they serve is also ice cream. They plan to open next month.”

“Oh, my! I wonder if the other party is a big shop?”

“It’s a much bigger shop than ours.”

“That’s tricky.”

Since there is no law protecting recipes, it is common for the restaurants to compete.

However, when the other party is a big recognized shop, everything will be taken. Customers, name value, and sales…In addition, if the name of the shop is the same, it will be a problem.

Will looked reluctant.

“For the time being, consult with the union……No, it’s a common issue in the neighborhood, so you’re often thrown out by asking them to solve it themselves……In the end, the best thing to do is to fight and overthrow them with force.”

“I wonder if my shop has the strength to fight… If a big signboard is put up along the street, there’s no chance of winning in terms of name value…”

While everyone was troubled, Falk quietly whispered into her ear.

“Shall I stand in front of the shop instead? As a sign to attract customers.”

“I don’t want to expose my friends, I refuse.”

Falk’s suggestion made her think of a fast food restaurant from a previous life. She remembered a large, impactful mascot doll in front of the restaurant.

If Shirotaka did it himself, customers would come, but… it’s complicated to leave friends like mannequins in front of the shop.

If possible, Alme would like to fight with a different strategy. It would be a shame if they were to lose so easily while talking casually about it.

While she was worried, Will gave her some advice for the time being.

“It is essential to scout it out when it opens, but it is better to make Alme’s shop as well known as possible before the opening of the other side. If the world doesn’t recognize that this is the real ‘Titty’s Shop’ that opened first, the other side will replace it, or worse, Alme’s shop will be treated as a duplicate.”

“I’d like to avoid that! But, hmmm, name recognition is hard to do…”

“Our café will also cooperate. I’ll put a note on the menu saying, ‘Our partner is an ice cream shop in the back alley’.

“Thank you. Please.”

Alme bowed deeply to the Heston couple.

Until now, she had always felt that as long as the shop maintained a reasonable level of activity, that was all that mattered. She didn’t think it would be necessary to raise its profile.

(It’s a tough challenge for a shop in the back of an alley to be well known enough to compete with a shop down on main street. We need to get more customers in and get the word out.)

After the rumors of Shirotaka spread, the number of customers at the shop increased dramatically. And since the popsicle love fortune started, the number of customers has increased even more.

However, it still can’t compete with the customer attraction of the big signboard along the main street. They needed one more push, one more big buzz…preferably in a way other than using friends as mascot dolls and putting them on display in front of the shop.

While Alme was brooding over this, suddenly, pattering footsteps approached them.

The Heston couple’s grandchildren, Arc and Aira, were coming over.

The two sat on the counter seats and handed the float glasses back to the Heston couple.

“Thanks for the food! That was delicious!”

“Can I come tomorrow too? I’d like two ice creams, Shirotaka-chan, tomorrow!”

They were drinking floats with model-like clear faces, but in this way they are ordinary children. Their cheerful, high-pitched voices are adorable.

Alyssa introduced Alme to the two of them.

“Arc, Aira, your favorite ice cream is made by this young lady using ice magic.”

“Hello. Thank you for eating deliciously.”

“Eh! Ice magic is amazing! If I could use magic, I could make ice cream.”

“When I grow up, I want to have a sweets shop! If I can make it myself, I can eat it every day!”

When Alme saw the two of them in high spirits, the sullen look on her face until just now loosened.

They are really adorable siblings.

When she looked next to her, Falk also had a relaxed expression on his face.

“If you eat sweets every day, please be careful of tooth decay.”

“That’s what mom says. I’m brushing my teeth properly.”

“That’s great. Oh, Arc and Aira are wearing nice decorations.”

Looking at the sibling’s wrists, Falk noticed something.

Both wrists were wrapped in bracelets. A thin blue bracelet.

When he mentioned it, the two of them showed pride.

You are reading story Kouri Mahou no Ice Creamya-san wa, Atsugari Shinkan-sama no Gohiiki desu at novel35.com

“Oh, this? Isn’t it cool!? Look at it!”

“It’s the one that Shirotaka wears!”

Alme and Falk looked at each other and continued to smile and talk with the children.

“But you know, they’re similar, but not the same. Mr. Shirataka’s is probably a better one.”

“The real ones have beads on them! Yellow, white, light blue, and some other colors!”

“Everyone wears it at the academy, so I asked Papa to buy it for me.”

“This is a fake, so it’s 500 G. A kid in my class said that the real thing costs about 300,000 G.”

Alme averted her eyes. The real thing is 3,000 G. Sorry that the numbers are different…

Hearing the story, Falk made a surprised face.

“Eh, 300,000 G!?”

“…No, it’s two digits off.”

Alme whispered quietly and corrected it. Children’s stories are exaggerated. Please don’t take it seriously.

By the way, Falk isn’t wearing that bracelet right now. He doesn’t like getting it dirty with sweat, so he only wears it when he goes to battle. It seems that it is a decoration in his room.

According to Arc and Aira, the white falcon blue bracelet is popular at the academy.

The bracelet, which was unveiled in a big way at the last marching event, seems to have caught the attention of the public.

Alme was sure it’s popular not only in the academy but also in the world.

The person who made the ‘real bracelet’ and the person who owns the ‘real bracelet’ are both in front of them. Without knowing that, the two of them had their eyes shining.

Falk suddenly made a thoughtful face and spoke to the two of them.

“Would you be happy if you were given a real white falcon bracelet?”

“Yes! I’d wear it every day!”

“I’d brag about it to everyone!”

Hearing the answer, Falk put his face close to Alme’s ear. He quietly suggested.

“Miss Alme, if you don’t mind, I have an idea… How about making a white falcon bracelet a popsicle ‘win’ prize? I’m sorry if it’s a rude idea to make a duplicate of something you gave me… but wouldn’t that make our customers happy?”

“A bracelet…certainly would be a topic of conversation?”

Alme knows everything about that bracelet, even the color of the beads used on it and the sequence of beads. Even the poem that is engraved on it.

If the real thing were to be used as a prize, it would certainly become a topic of conversation. Combined with the popsicle raffle element, it seems that people in the city would enjoy it.

Even still, she had mixed feelings about other people matching with the gift that contains memories between her and Falk.

(Well, it’s not the time to get carried away with childish feelings… Since Mr. Falk made a suggestion, I’ll do what I can.)

A small sacrifice may be necessary to solve a more pressing problem, Alme made up her mind.

“Is it okay if I go with that plan? If Mr. Falk is okay with it, I would like to try a ‘bracelet buzz strategy’.”

“Yes, if I can help you, Miss Arme, I don’t mind. But can I have the engraved poem changed for the raffle? I’d like to keep that poem for myself.”

“Are you still going to make fun of me about that…?”

“I’m not teasing you. I genuinely like it. I want to have it all to myself.”

He rehashed the topic of ‘that poem’ and Alme became embarrassed at the mention of it. She used ice magic to cool down the heat rising to her face.

For now, the meeting at Café Heston has come to an end. The challenge is to raise awareness of the shop.

Alme wanted to impress upon the people in the world that ‘If you think of Titty’s shop that sells ice cream, it’s that shop in the back of the alley’.

By doing so, It would prevent the shop name from being stolen by Campbellina shop.

And when the other side opens up shop, get in and check out the menu. Prepare ice cream that is better than the ice cream over there, so that it cannot be replaced.

That’s about all they can do in the near future.

First of all, she has to prepare a bracelet for the name recognition strategy.

After exchanging farewell greetings with the Heston family, Alme and Falk left the café.

“Mr. Falk, can I stop by the leatherwork workshop after this? I want to discuss the bracelet.”

“Yes, of course. Let’s go.”

Falk quickly took her hand and started walking away.

The hand holding was now completely normal. Falk had a smiling face when she sent him a cold blast of ice magic.

Alme has already completely turned into his portable cooling device in city walking.

She once compared Falk knowledge as being like a personal computer, and using that analogy, Alme is like a cooling fan that cools a personal computer.

…It’s a pity that he’s exhausted from the heat, so well, it’s fine.

Alme and Falk held hands and left the café.

The woman with the bright red lipstick was watching their backs as they left. Her eyes glinted, a grin lifted at the corners of her mouth and she laughed.

“Shirotaka’s name is Falk. The black-haired lady’s name is Alme, right? So Alme Titty’s ice cream shop was named after her. Hmmm. I didn’t expect her to sit so close to me. It was worth the stakeout. It seems both of them are getting along so well.”

Muttering in a low voice, the woman added a note in her notebook.

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