"Jinlilai? Jinlilai..." after tasting the name several times, Zeng Xianzhi beamed and said, "thank you for giving the name, Mr. Gao. Jinlilai is really much better than golden lion."
In a short period of time, Zeng Xianzhi, who is as emotional as a roller coaster, is expected to firmly remember the legend of this moment all his life.
At the beginning, Zeng Xianzhi, who runs a small business, was really frightened. He thought that the name "Golden Lion" violated the taboo of Gaoxian.
In order to keep his hard won first counter position, he asked the other party for advice.
Zeng Xianzhi has thought about it. As long as he can keep Jindong's counter, even if Gao Xian wants his tie to be called "golden cat" and "golden dog", he agrees on the spot. Anyway, there is no brand value now.
Unexpectedly, Gao Xian made a sincere suggestion, and Zeng Xianzhi was very grateful.
Seeing that Zeng Xianzhi happily accepted his idea, Gao Xian laughed and said, "boss Zeng doesn't have to take it seriously. I just say it casually. After all, changing the name will also produce additional operating expenses, which needs to be considered carefully."
Zeng Xianzhi said with great sincerity: "Mr. Gao's name of 'Jinlilai' is really great. I'll change the trademark when I go back."
Gao Xian gave orders to the store manager: "borrow your office and I'll talk to boss Zeng."
"OK, OK." the store manager asked for instructions again: "shall I inform manager Li to come?"
"No, I just came to have a look." Gao Xian waved his hand and denied.
The store manager quickly and politely invited Gao Xian and Zeng Xianzhi to the office.
Obviously, Zeng Xianzhi, who is similar to Huo Yingdong and an Zijie, has long been registered here.
In Gao Xian's opinion, Zeng Xianzhi has his own particularity, because he is a college student funded and trained by the mainland, and he was assigned the job of "iron rice bowl" after graduation.
Zeng Xianzhi now ran to Xiangjiang, mainly because he couldn't stand the urge of his eldest brother.
It turned out that the two brothers of Zeng Xianzhi's father's generation were doing business together in Thailand; Later, Zeng Xianzhi's father died, and Zeng Xianzhi's uncle took care of the business.
In this way, some things are unclear; Especially in the middle of the Pacific War, many businesses basically closed down during this period until the war ended and started from scratch.
Zeng Xianzhi's brother thought that his father's business had been "swallowed" by his uncle. Therefore, he wanted to ask Zeng Xianzhi to come over and ask for this inheritance together.
A few years ago, Zeng Xianzhi came to Thailand. After some understanding, he had a different understanding of the dispute from his brother, so he gave up competing for inheritance and wanted to help his brother buy Ties and start his own business through this period of time.
In this way, in 1968, Zeng Xianzhi returned from Thailand. Before his return, he was stranded in Xiangjiang for more than a year because of the delay in getting his passport, and began to do the business of neckties.
At this initial stage, it is inevitable that the operation will be miserable. It was Zeng Xianzhi's first time to send his tie to the supermarket when he got the counter of Jindong supermarket; Previously, he mainly went to Tsim Sha Tsui and other places to sell to foreign clothing stores and stalls along the street.
According to the current rules of Xiangjiang retail industry, Zeng Xianzhi and Jindong supermarket share 37% of the profits of this Jindong supermarket counter.
Zeng Xianzhi's profit from selling ties through this model is limited, but Zeng Xianzhi's ties can naturally expand their popularity, which is a very rare development opportunity.
Although at this stage, Zeng Xianzhi can only be regarded as an ordinary small boss, Gao Xian doesn't mind selling his personal feelings and making a good relationship.
You know, in the future, it will not be so easy to enter the mainland. It will be safer to have more friends.
Therefore, in the process of having a good conversation with Zeng Xianzhi, Gao Xian said: "Jindong is building a large series of advertisements for brand joint exhibition and broadcasting them on BTV. I'll arrange a free place for boss Zeng."
Zeng Xianzhi was overjoyed when he heard the speech. He knew that the advertisement created by Jindong brought together many well-known brands, which can be described as a great momentum; If your tie can be polished, the sales volume of the product will usher in a reborn improvement.
"Mr. Gao is really my noble man!" Zeng Xianzhi sighed heartily.
Gao Xian handed Zeng Xianzhi the note he personally approved, and joked, "now, I'm boss Zeng's noble man; in the future, boss Zeng will be my noble man."
……
After handling the incident at Jindong supermarket, Gao Xian got on a plane from Xiangjiang to xingjiapo the next day,
There is also a big man among the walkers, that is, Shaya, vice chairman and general manager of Huifeng bank, who is only half a step away from the big class of Huifeng bank.
It has been determined that Premier Li Guangyao of Singapore will appear and receive Gao Xian at the foundation laying ceremony of Huanyu electronic production base; And this specification is worthy of Shaya's identity.
The phase I project of Huanyu electronics production base includes a black-and-white TV production line and a monochrome computer monitor production line, with an investment of 12 million Hong Kong dollars.
Among them, xingjiapo Zhengfu invested a fraction, that is, 2 million; Huifeng bank provided a loan of $5 million.
It can be said that Gaoxian and Huanyu electronics have been trusted by Huifeng bank.
Compared with the previous L / C with advance payment as collateral, Huifeng bank began to be interested in the shares of Huanyu electronics.
However, there are small differences between Gaoxian and HSBC on the valuation of Huanyu electronics.
In short, Gao Xian believes that Huanyu electronics has a reserve of popular calculator products and next-generation calculator products; Production capacity of black-and-white TV sets and monochrome computer monitors, technical reserves of color TV sets, and secret follow-up product plans. The valuation of HK $100 million is just a bottom.
The concept of valuation is similar to that of traditional industrial companies such as Nanfeng and Lixin, which were listed before.
The executives of Huifeng bank visited the R & D Department of Huanyu electronics and were really surprised to see the normal black-and-white and color TV sets in the "laboratory state"; But they, who are optimistic about the future development of Huanyu electronics, are still skeptical about the so-called secret follow-up product plan.
Therefore, Gao Xian is ready to use his travel time to talk about the "science and technology tree" in the form of minimum scope to the future Huifeng bank Daban Shaya.
Gao Xian took out his notepad and drew a diagram while slowly explaining: "at present, what Huifeng sees, the development blueprint of Huanyu electronics, is only the popular calculator in front, as well as the TV and computer monitor."
"For these two products, TV sets are mainly for middle and low-end markets such as Xiangjiang and Southeast Asia, and computer monitors are long-term orders for Wang an computer."
"A development feature of scientific and technological products is that they are becoming more and more sophisticated, and so are computers."
"The reserve of second-generation calculators can lead to a kind of microcomputer products and game products."
After Gao Xian connected the "game product" with the TV in a straight line, he drew a box next to it, "in addition to playing games, the TV can also give birth to a product that can replay home video programs."
……
When Gao Xian popularized the "science and technology tree" to the fourth floor, Shaya, who seemed to understand something, said, "OK, David, I believe in the secret follow-up product plan of Huanyu electronics."