Chapter 161: 161

No matter how unhappy Arthur Locke is, Intel has no choice but to buy back the landmark microprocessor, the development achievement of the semiconductor industry.

Finally, Intel bought back all the rights of the chip at three times the price of $60000 invested by Gaoxian; Gao Xian paid an additional $420000, a total of $600000, and obtained 15% of Intel's shares.

After Intel had its own microprocessor, it immediately packaged it and named it Intel 4004. It was released to the public, competing with Texas Instruments microprocessor tms1000.

The advantages of intel4004 are mainly reflected in the relatively complete peripheral supporting chips such as interrupts, which are more powerful.

However, no matter how strong the four bit microprocessor is, it can't jump on the desktop.

Intel also announced that the subsequent model of Intel 4004, the eight bit microprocessor Intel 8008, has begun research and development.

Gao Xian was quite interested in this. During his visit to Intel, he specially communicated with engineers such as Fagin in the development team and pointed out the problems existing in the practical application of Intel 4004 and the application scenario requirements of eight bit microprocessor.

This demand from the customer's point of view does not involve the specific realization of technology. Naturally, it will not let engineers have a negative mood of pointing fingers and interfering. On the contrary, they feel that it is suddenly bright in front of them, which can be described as a great conversation.

Gao Xian worked so hard, of course, because he knew that personal computers for the public would have the basis for possible implementation.

At this stage, although Intel is not related to the overlord for half a dime, because the founder Robert Noyce has his own halo, it has considerable appeal in the industry, attracting talented engineers such as Hoff and Fagin, and then has the strength to design and implement microprocessors.

In contrast, it is normal for established companies such as Motorola and Texas Instruments with sufficient resources to develop microprocessors, but it is also extremely difficult to find opportunities to exploit loopholes.

Gao Xian's activities at Intel were not "out of line", which reassured Arthur Locke.

But one thing is that when facing the microprocessor R & D team, it is in sharp contrast to Robert Noyce's interest. Arthur Locke is indifferent and has a faint disgust.

See the high string at the bottom of your eyes and smile, "everything is under control!"

……

The harvest of this trip to the United States, in addition to the elusive of FBI Director Hoover, made Gao Xian slightly uncomfortable, others were very satisfied.

After handling the affairs of the United States in stages, Gao Xian stayed in Canada for two days, and then reluctantly returned to Xiangjiang.

During this period of time, there were no accidents worth mentioning in the central financial district. It's not too boring to describe them. All the people up and down were busy chasing the rising share price, issuing new shares one after another, etc. they were not constructive and belonged to daily work.

Outside Gaoxian, there are reliable business partners such as Ma Jingxi of Xiangji securities, Yi Weiguo of Hengsheng bank, and professional directors such as Ma Xincong and Gu Baixi, as well as dedicated old subordinates such as ye Licheng. It can be said that there is no worry in the rear, and he is allowed to go out "waves" every three or five times.

If you have to find something worth mentioning from Xiangjiang Central Financial District, it may be that the Far East Exchange, the exchange with the largest trading volume in Xiangjiang securities industry, has moved from the original Chinese bank in Queen's road to No. 8 Yunxian street.

Why did the Far East Exchange move?

Of course, the business is so good that there is not enough space!

The new home of the Far East Exchange at No. 8 Yunxian street has a total area of 5000 square feet, and it is different from the previous way of renting office space. This time, it bought the property, which is a real "home".

In fact, No. 8 Yunxian street is nothing more than adding more seats for stock brokers.

Gao Xian can guess without looking. Outside the trading hall, the "goldfish tank" used to attract the popularity of investors must also increase a large area, so it can't show the size of the new home of the Far East Exchange at all.

After the car transferred from Queen's road to Yunxian street, Gao Xian saw the building where the headquarters of the milk company was located.

This building with a history of 70-80 years looks old. Just like the company it belongs to.

Gao Xian asked casually, "Huikang of the milk company, what big moves have you made recently to compete with Jindong?"

Zhou Chengchang replied, "there are actions. After Jindong played a new card, Huikang followed suit. It's almost like putting a table tennis table in the store."

After Gao Xian was made to laugh, he said meaningfully, "Lian Po is old, can you still eat?"

The bus soon arrived at No. 8 Yunxian street. After Gao Xian ordered to "pick me up in the afternoon", he walked into the Far East Exchange.

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Undoubtedly, Gao Xian first went to see Li Fuzhao, chairman of the Far East Exchange, and talked about some important experiences in the United States, including the New York Stock Exchange and NASDAQ.

Li Fuzhao nodded and finally said, "go and see the new office of the capital market research center. I think after the office space is large, you can purchase two more computers to enhance data processing capacity and throughput."

Gao Xian nodded with a smile and said in his heart that he had really made money. He said he would buy a PDP-11 for almost 20000 dollars without even frowning.

No wonder Li Fuzhao's enthusiasm is high. Under the "three parallel" pattern of the Far East Exchange, the gold and silver stock exchange and the Xiangjiang stock exchange at this stage, the computer data processing system adopted by the Far East Exchange is unique, not only in terms of face, but also in terms of its excellent practicability, even in the world.

……

After Gao Xian returned to Gaoyi company, he held a relaxed communication meeting to exchange his achievements in the United States and listen to the recent operation of the company.

In addition to Ma Xincong, Gu Baixi, ye Licheng and other old people, there were also senior executives such as Zhang Yongkang who were still young in Gao's first-class company.

After the Spring Festival this year, Gao Xian officially established a public relations department, and the manager is Zhang Yongkang.

Before being appointed by Gao Xian, Zhang Yongkang, a master of Journalism at the University of Missouri in the United States, had a very rich career resume.

After returning to Xiangjiang in 1958, he worked as a reporter for English newspapers and international news agencies. He also taught journalism, advertising and public relations in universities.

Zhang Yongkang was attracted by Gao Xianxiang and became the manager of the public relations department by virtue of his previous experience as the director of public relations in an American bank.

At the beginning, we didn't feel that this public relations department is different from other public relations departments, but with the popularity of Gaoyi, Huanyu electronics, Shanghua culture and Jindong rising rapidly this year, Zhang Yongkang's role has become increasingly prominent.

After Gao Xian selectively talked about some harvest in the United States, he smiled and said to Zhang Yongkang: "what's the brand value of our company now? Can it play a positive role in promoting the listing?"

Zhang Yongkang looked around at the crowd and said slowly, "I think everyone must have intuitively felt that the popularity of our company is chasing after those old British companies."

"The same is true, especially the recent performance of Jindong. It is not too much to say that it is a household name."

"During the world-renowned 'ping pong diplomacy', the members of the American delegation visited Xiangjiang twice. Before returning to the United States, they interacted with the citizens in Jindong supermarket. At the same time, the TV recorded images, which attracted a large number of media attention, so that the name Jindong came out of Xiangjiang."

Gao Xian nodded slightly and said that with this point, when Jindong proposed the acquisition of the milk company next year, we will see who dares to clamor and doesn't deserve the acquisition.

Zhang Yongkang continued: "Shanghua culture has achieved excellent results in assisting brand publicity."

"The film Li Wei as an official, which produced the first five episodes, was very popular after it was broadcast on the TV station. Many viewers read the list of advertising sponsors at the end of the episode without missing a word."

Gao Xian is not surprised by this. In Xiangjiang, where corruption is rife and people's complaints are boiling at this stage, viewers must like to watch programs to catch and try corrupt officials. He just chose Li Wei as an official to test the water.

In addition, it has to be mentioned that Li Wei's grassroots process of pretending to be an imperial envoy and frightening corrupt officials into silence is stimulating and full of jokes. He can firmly grasp the hearts of the audience from the culture of Xiangjiang market.

"From the feedback from the TV station, it's a pity that Li Wei is an official doesn't go on shooting." Zhang Yongkang suggested: "Shanghua culture had better turn this water test in the field of TV programs into a formal project and shoot the whole series completely."

"The advertising effect of Li Wei as an official, coupled with the joint exhibition series of 100 selected brands we are operating, is enough to ensure that Jindong's brand value will double in the next year."

"Of course, Shanghua culture has also benefited a lot from its operation in the field of television. It has gained a firm foothold."

The cost of shooting the TV series "Li Wei as an official" is really not worth mentioning for Gao Xian now; Although the investment can not be recovered directly like the film through the box office, it has a wider audience and can not be bought with money.

Therefore, Gao Xian adopted Zhang Yongkang's suggestion on the spot and said, "Shanghua culture will cooperate with TV stations to complete Li Wei as an official; in addition, Shanghua culture will also focus on the current hot spots of public opinion and plan a TV play. I believe the advertising effect is also good."

Zhang Yongkang wrote a few strokes in his notepad and said, "Huanyu electronics can be called standing at the highest end of Xiangjiang electronics industry, and its brand is quite recognized in the banking industry."

"Not to mention the popularity of Gaoyi, there are tens of thousands of participants in 'Lizhongbao' fund and 'anfuda' fund alone; in particular, Gaoyi index has not only become a wind vane closely watched by investors, but also an important reference for the media and stock brokers."

……

After listening to Zhang Yongkang's report, Gao Xian nodded with satisfaction and finally issued an instruction: "now we can disclose Huanyu electronic monk Chinese culture to our core partners and seek the definite news of listing and financing."

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