Chapter 168: 168

To be fair, Gao Xian admired Arthur Locke's bearing.

Take Gao Xian's taking advantage of the fire to rob Intel shares. Although the confrontation was fierce at that time, Arthur Locke could rationally accept the fait accompli.

After all, it's not good to entangle too much. It's better to focus on new projects, and Intel is not the only place to make money.

But there is one thing. Arthur Locke's magnanimity is at this level. Otherwise, he will not set the policy that Intel's main product is semiconductor memory when he gives up the position of chairman of Intel. The implication is that microprocessors are born in a concubine at Intel.

At this stage, Intel's focus on semiconductor memory can indeed generate profits to the greatest extent, because semiconductor memory, which replaces magnetic core memory, is a real star product. It is not too much to describe how much it can be produced and sold.

However, if you raise the angle of observation to ten years, you will find that semiconductor memory is in the middle and lower reaches of the semiconductor industry. As long as the capital is in place, you can break through the technical threshold and quickly push the market competition into the life and death shopping stage.

In contrast, the general-purpose microprocessors used in early personal computers - CPU, that is, Intel's x86 series and its derived Z80 series, and Motorola's MC6800 series and its derived mos6502 series, and the benefits are also obvious.

Arthur Locke's faction doesn't like microprocessors. It just allows Gao Xian to fully grasp this part of resources, or cultivate them within Intel, or abduct Intel to work alone, depending on how to maximize benefits.

To this end, Gao Xian, in his own name, provided Intel microprocessor department with special financial support for technology R & D, so that Hoff, Fagin, Stanley Mazer and other engineers could feel their warm care in spring, and encouraged them to take out the engineering samples of Intel 8008 next year, that is, the second half of 1972.

Of course, Gao Xian has to give guidance quietly from the perspective of user needs.

To be honest, Gao Xian can't wait for a microprocessor supported personal computer.

You know, small equipment needs more "houses" to live, which is far more driving force for high string manufacturing and joining the modern computer industry than making money.

Arthur Locke's faction only scorns Gao Xian's actions, while Robert Noyce, caught in the middle, has an ambiguous attitude and turns a blind eye to the operation of the microprocessor department.

The reason is very simple. Although Robert Noyce is already a successful businessman, he has a deeper brand of engineers and has a deeper understanding of microprocessors than Arthur Locke, who only sees money.

Otherwise, Robert Noyce will not insist on taking back all the rights of Intel 4004 from Gaoxian to face the microprocessor tms1000 of Texas Instruments.

A series of facts, including the great success of Intel's IPO, also proved the correctness of Robert Noyce's decision.

Unfortunately, Arthur Locke, who takes semiconductor memory as the main business in Intel's board of directors, has an absolute advantage. Robert Noyce has to make a submissive attitude and put the microprocessor department in a dispensable position.

But from the original point of view, Robert Noyce believes that Gao Xian's attitude of attaching importance to microprocessors is not wrong.

So Robert Noyce became a good man who didn't offend both sides.

In Gao Xian's view, this situation is also acceptable. There will be a stable and calm environment at least before the successful development of the eight bit microprocessor intel8008.

……

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For the sake of Intel, plus the social activities represented by the membership cards from Hoover, it is necessary to continue to participate. Gao Xian's stay in the United States this time is a little long, so that he can taste the functional beverage that has been preliminarily verified by the laboratory and has a feasible formula.

However, this kind of energy drink needs a relatively long review process if it is to be sold in the United States; Fortunately, there are not many restrictions on Xiangjiang, which is enough for the actual market operation.

It doesn't matter. As long as it can be named after American technology, it will be enough to make this energy drink unimpeded in the Asian market; In a few years, it will not be difficult to enter the American market in the opposite direction.

Zhou Wenyao, who had also tasted this energy drink, asked expectantly, "boss, what's its name? Now everything is going well. We have to carry out the actual market operation. We can't still call it by the code name of the laboratory?"

Gao Xian pondered: "this product will be handed over to Jindong and operated in parallel with Jindong supermarket, which is called Jinniu."

"Taurus is open and lucky. I believe those investors who study the market market all day will like it."

"The golden bull is coming and the good luck is coming. This advertising slogan will definitely become a classic." Zhou Wenyao exclaimed, "boss, you are so eloquent!"

Gao Xian was slightly stunned, laughed and said in his heart, fortunately, he didn't completely steal the advertising words of Remy Martin's future.

Immediately, Gao Xian told them, "by the way, tell Jindong that the bull market can't go down forever. Operate Jinniu faster."

Zhou Wenyao nodded and said, "I'll have people send telegrams and faxes."

……

What Gao Xian didn't expect is that the little Taurus still encountered roadblocks hindering its rapid progress in its actual operation.

On this day, Gao Xiangang personally inspected the shooting progress of the godfather. Zhou Wenyao took a telegram and ran to Huihui to report: "boss, Jindong reflected that it was a little difficult to talk about the introduction of Jinniu's cans filling production line, because Swire, Jardine and other British funded consortia actually monopolized the local market of Xiangjiang, and then reached a packaging franchise agreement with the United States."

"Jindong's suggestion is that in order to be in a hurry, it's better to fill it with a glass bottle first."

"What's wrong?" "I can't get rid of it too." Gao chord is unwilling to make complaints about it: "what kind of franchise is there for a broken cans can be filled?"

"Boss, although the can is small, it also has a patent." Zhou Wenyao shrugged helplessly. "I've learned that this can design is popular all over the world. After it was invented by Elmer Fritz, the U.S. patent and Trademark Office passed the patent in 1963 and the U.S. aluminum company bought the patent."

"The operational efficiency of these large consortia is amazing. By 1965, 75% of American beer companies had chosen Elmer fletz's can design."

High chord picked up a can of beer from the tea table, pulled a ring, and made a slight noise, and the foam overflowed.

Shaking the pull ring, Gao Xian said contemptuously, "patents are something you want!"

"I've long had enough of this can design. Tomorrow you take my improvement plan and apply for a patent."

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