Chapter 176: 176

With Gao Xian as the conductor, Huanyu electronics is certainly efficient.

On the evening of the product launch, BTV broadcast the advertisement of Huanyu TV; In the past few days, Huanyu TV also appeared in the advertising space of mainstream newspapers in Xiangjiang.

Gao Xian certainly knows that after decades, TV sets have become common household appliances. Now they are a technology, ranking first in Asia.

However, Gao Xian knows that a technology can catch up with and surpass, and the process of a home appliance entering the American market is not so smooth that American customers kneel down to welcome it.

In short, a book's products and technologies are not on the altar in Gao Xian's eyes.

Moreover, the success of products in the market is not entirely determined by technical ability, but depends more on sales ability.

At this stage, many products in the United States do not rely on low prices to attract customers. What kind of bossy big brother!

In this regard, Huanyu electronics has made great efforts in advertising, with the goal of making it known to women and children.

Just as Xiangjiang is the wind vane of film box office, Huanyu electronics also regards Xiangjiang market as a touchstone.

In terms of specific sales links, Huanyu electronics has established a special marketing department and sales department to win over Xiangjiang department stores by improving rebates and other means, and strive to put Huanyu TV in the golden position of the store.

Huanyu electronics's all-round attack was thought by many Xiangjiang media that it was stimulated by being kicked off by a person on the day of the product launch. Therefore, all kinds of newspapers thinking about how to improve sales all day spontaneously played up.

Don't forget, this stage is the awakening period of national consciousness triggered by Diaoyutai. The film JingWuMen, the TV drama Huo Yuanjia, the song the Great Wall will never fall, my Chinese heart and Manjianghong follow the trend and absorb countless powder, which seems to become the memory of an era.

Now Xiangjiang's local brand TV sets are looked down upon by another person. Although they will not arouse the wave of boycott of Japanese goods, many Xiangjiang people have said in street interviews that if they need to buy TV sets, they will give priority to Huanyu TV sets.

Subsequently, the Huanyu electronic marketing department added a new advertising slogan, "Huanyu TV deserves your trust!"

Gao Xian did not do these specific work personally. Instead, after the launch of Huanyu TV products, he personally presided over the public welfare activity of "Huanyu TV into the wooden house area". As described by popular words in the mainland, it is actually "sending warmth", "products to the countryside" and so on.

The specific implementation steps are roughly as follows: through the big data mastered by the "Lizhongbao" fund, which has close contact with the people at the bottom, Gao Xian selected 100 representative families in 100 wooden housing areas, and synthesized 14 inch universal black-and-white TV sets, batteries, portable hand-held generators, antennas, etc. into large gift bags and gave them.

The future durability of Huanyu TV is not guaranteed by high string, but Huanyu TV at this stage is absolutely resistant to operation and can certainly adapt to the harsh environment in the wooden house area. If the generator and battery are worn out, Huanyu TV will not have problems.

This massive public welfare activity was held in front of Jindong supermarket, which has not set up a home appliance store, and the TV station recorded it.

Facing 100 families, Gao Xian said affectionately: "TV sets can not only bring entertainment, but also help children broaden their horizons. I hope these TV sets can serve as many people as possible in each wooden house area."

After heartfelt warm applause, these families returned to their wooden house areas with high string gift bags.

The public welfare activity of "Huanyu TV into the wooden house area", which costs a lot of money, is also very particular about the timing. It happens to be the end of the TV series Huo Yuanjia, which attracted thousands of people.

The TV reporter specially went to the cabin area to interview in the evening. He found that it had become a small open-air cinema. Hundreds of men, women, old and young sat in order in front of the 14 inch "big screen" of Huanyu TV. It was a spectacular scene.

After Gao Xian heard about it, he not only felt calm as expected, but also lamented that the people's hearts in this era are simple and common, and he is very open-minded about sharing.

With the promotion of these momentum building activities, the sales of Huanyu TV sets made a good start. In the first week when they were officially introduced to the Xiangjiang market, the sales exceeded 500 sets.

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Seeing that Huanyu TV has gained a firm foothold in the market, Gao Xian smiled knowingly. The driving effect of Shanghua culture is really good.

After the TV series Huo Yuanjia was broadcast, the finale was similar to that of the film Jingwu gate. Chen Zhen walked out of the Jingwu hall and kicked a foot in the air, with the suspense of life and death unknown.

It can be said that the film "JingWuMen" and the TV series "Huo Yuanjia" complement each other. It is a little unclear who is fueling who's momentum.

After the successful release of Jingwu gate in Xiangjiang, it naturally entered the Southeast Asian market. Not surprisingly, it became a mess.

For example, in xingjiapo, because tickets are always sold out, cinemas have to often hang up "full seat" notices. As a result, the scalpers took the opportunity to make a lot of money and forcibly fried the tickets of 15 yuan to 27 yuan.

The most exaggerated thing is that after the premiere of Jingwu gate in xingjiapo, the response was comparable to the nuclear explosion, which attracted thousands of fans. The next day, they rushed to the cinema, resulting in serious traffic congestion.

The authorities in Singapore were shocked by this scene and quickly announced that the screening of Jingwu gate would be temporarily suspended and resumed after the municipal government re deployed.

What's more, Jingwu gate was actually released in one book, and the response was good.

Zou wenhuai and others were immediately surrounded - this... This... What's my taste?

In the chat, Gao Xian gave his own explanation.

First of all, the national mentality accumulated in history has this capacity.

It is an indisputable fact that a book ranks among the world powers, but it has now been castrated into an economic power.

It is useless to deny the fact that the Sino Japanese naval battle defeated the Qing Empire and the Japanese Russian war defeated the Russian Empire. I am sure I have developed a strong sense of superiority in my heart.

In this case, people really want to enjoy watching Jingwu gate.

Besides, there is also a martial arts master among the participants in Jingwu gate.

In addition, there is no external pressure, the golden rooster has not yet risen, and the domestic atmosphere is relaxed. The left-wing force reflecting on the war is still strong.

During the Second World War, this little bug went crazy like taking drugs. He not only wanted to eat chicken, but also packed around the Pacific Ocean. Finally, his own people suffered deeply.

You think a book that allows JingWuMen to enter your country is just for entertainment. Maybe people still want to reflect on themselves.

Of course, the quality of Jingwu gate itself is also an important factor.

Li Xiaolong, who has Hollywood performance experience, did not let the pattern of JingWuMen be narrow in the pertinence of hatred, which made the whole film easily appear in front of an audience in the process of introducing a book, except that the section of Suzuki Kuan was blurred.

Zou wenhuai nodded with a deep sense of reason, and then said: "Tangshan big brother and Jingwu gate have been popular all over Asia and attracted film dealers all over the world, including the United States."

"Do we have a special operation for the American market?"

Gao Xian pondered: "according to the past situation, Hong Kong films are released in the United States, mainly in Chinatown."

"This time, I'll find paramount to see if there can be a better result, which can be regarded as a front stop for the Dragon crossing the river."

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