Chapter 296: 296

The highest level of opening your eyes and telling lies is that the audience feels something wrong, but is unable to refute it. Even in order to avoid looking anxious in the eyes of others, they subconsciously look for a reasonable explanation.

Gordon Moore felt that if Fagin, who was under the control of Gaoxian, really threatened Intel, it would be convenient to negotiate with him.

Arthur Locke snorted for a long time, but he didn't dare to really offend Gao Xian, because Gao Xian is not only a shareholder and director of Intel, but also an important customer of Intel.

For personal computers and home video game consoles manufactured by Huanyu electronics, a large number of semiconductor memories and microprocessors are purchased from Intel, and the demand is quite stable.

The situation of the semiconductor industry at this stage is a bit like the personal computer industry in the "old script" ten years later and the Internet industry 20 years later. The value is optimistic, and then the funds rush forward.

It is no exaggeration to say that if Fagin had not been secretly stared at by Gao Xian, he would have followed others as soon as he turned around.

Moreover, because the technology is more or less inherited, in addition to emerging companies such as Intel and MOSTEC, established enterprises such as Motorola and IBM also begin to covet the value of semiconductor memory and are ready to end up with their own technical background, which can imagine the competitive pressure on Intel.

In this case, the long-term orders brought by Gaoxian to Intel are precious. Even if Intel's core technical engineers are dug, they can only be solved through negotiation.

Moreover, Fagin was excluded from running away from home because Intel's own internal company was under governance.

Arthur Locke saw that after beating the high string for a few words, there was no effect. He could only remind him repeatedly: "high, I hope you can sincerely safeguard the interests of Intel."

"Are Intel's interests inconsistent with mine?" Gao Xian asked back with a smile and said, "I think there are still many problems in Intel's operation through Fagin's departure from Intel."

Gordon Moore quickly answered, "we will pay more attention to the individual voice of employees."

Gao Xian said casually in order to change the topic. He didn't intend to really fight. He waved his hand immediately and signaled to hurry to continue the original agenda of the meeting.

One thing that Gao Xian paid more attention to when Intel held its board of directors this time is to seek financial assistance, build new plants and increase production capacity to cope with increasingly fierce market competition.

After others expressed their opinions, Gao Xian pondered, "can you consider building a 4K semiconductor memory factory in Canada? I have investigated that the talent, land, tax and other conditions there are very friendly. If Intel is willing, I am willing to work actively to solve all the capital gap."

Everyone here knows that Gao Xian has oil at home. Naturally, they don't doubt his financial resources. After a little discussion, they all agree.

Gao Xian smiled at the unanimous passage, but what he thought was, let's move our nest step by step!

……

In fact, Intel has many problems in both technology and management, but Gao Xian is too lazy to worry too much. Anyway, he can make money in recent years. As for the future, just act according to the circumstances.

After leaving Intel, Gao Xian met with Charles Tandy, CEO of Ruixia, and discussed in detail the marketing of personal computers and home video game consoles.

Just like previous calculator products, Gao Xian did not intend to hold any grand press conference for personal computers and home video game consoles, announcing that the products that startle the world and cry ghosts and gods came out.

Because Gao Xian has a clear mind. Even if he has his own guidance, but limited to the current level of the computer industry, these two products are very "simple". Once they boast, they will be laughed at by the impetuous industry at this stage.

Specifically, the CPU of Huanyu personal computer spawned by Gaoxian is Intel's Intel 8080 with a wholesale price of $75; There is only one KB of memory. If it is not enough, you can connect the memory expansion card through the bus interface on the motherboard, but the price is quite expensive; There is no graphics card, only the display driver module on the motherboard can output black-and-white characters and geometric graphics to the supporting display or TV; The standard input and output devices are keyboard and tape, while floppy disks and printers require additional configuration.

The system software of Huanyu personal computer is solidified in a semiconductor read-only memory on the motherboard. Its functions include the operating system and a series of interfaces to control the bottom hardware, that is, BIOS, which is basically the CPM written by Gary kildale.

Such a product, in addition to technology enthusiasts and real users, will not buy, because they do not know what purpose and how to use it.

Therefore, Huanyu personal computer randomly distributed several tapes, which stored several utilities such as calculator, family financial management system, personal tax calculation, small games and so on.

Among them, the personal tax calculation program supports a three-year free upgrade.

As for the price of Huanyu personal computer, excluding the monitor, only the host is US $699.

Although Huanyu personal computer is very "simple", don't forget that it is a creation from zero to one at the current industry level, especially reaching the level of becoming a mature and usable system.

This is just like in the "old script", the reason why IBM-PC of blue giant can beat the pioneers such as apple computer and become the standard of the computer industry is that its products are "mature and available".

The "maturity and availability" of Huanyu personal computer is reflected in that it is already an organic system. Customers can play a real function when they buy it back, or calculate their family income and expenditure, or how much tax they have to pay this year, or amuse their children to play games.

It must be pointed out that in this period, it is not only Gaoxian who developed personal computers in advance. There are already technology enthusiasts doing so.

However, their technological achievements, that is, a circuit board full of components and indicators, can not be compared with the "mature and available" of Huanyu personal computer.

Gao Xian is convinced that the first generation of Huanyu personal computers are enough to crush all kinds of "miscellaneous armies", and he is not worried about the involvement of large companies.

Because Huanyu personal computer is a real "personal computer", the function is a ridiculous toy in the eyes of large companies. It does not have the commercial value provided to enterprise users, and it is not worth investing resources and mixing.

In fact, in the "old script", the reason why the IBM-PC of the blue giant was so popular in the market once it was launched was that the IBM-PC manufactured at the industry level in the 1980s could meet the office needs of a large number of small and medium-sized enterprises at that time.

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At present, Huanyu personal computers can certainly not meet the office needs of small and medium-sized enterprises, but in the market without enough weight competitors, it is not a problem to reach five figures in annual sales.

It can be arranged in advance without losing money. Gaoxian naturally promotes it.

Gaoxian's home video game console can basically be regarded as an evolutionary version of Huanyu's personal computer. The CPU is the same, Intel's Intel 8080; Memory does not support expansion; Targeted enhancement of display module and sound module; The standard input and output devices are handle and tape; The system software is solidified in a semiconductor read only memory on the motherboard.

Similar to Huanyu personal computer, in order to let customers understand what this product can do when they buy it back, it is necessary to randomly distribute game tapes, and the specific games include a Tetris game and a word education game.

Unlike personal computers, which have not attracted the real attention of large companies, the R & D of home video game consoles has long attracted many serious 800 enterprises and continuously invested resources. Only in the difficult wilderness from zero to one, the direction of progress is not as clear as Gao Xian, resulting in the time lag in taking out the finished products.

It is entirely conceivable that Gao Xian first launched the home video game console, pointing out the direction to his peers in a disguised form.

Gao Xian doesn't care much about the fierce competition that follows.

Because Gao Xian's success in arcade has confirmed that content is the king.

Precisely, Gaoxian's purpose for personal computers and home video game consoles is that it doesn't matter if the product is simple, it can be made up with real content, and the content is absolutely "positive".

For example, the tax calculation function of Huanyu personal computer can stimulate the purchase desire of American users, and educational games can also eliminate the negative product impression of playing with things and losing heart to a certain extent.

Gao Xian told Charles downy with great certainty that there is room for upgrading both personal computers and home video game consoles. For example, replace slow tapes with faster floppy drives and cassette tapes, but the premise is that at least the sales prospect is worth doing so.

Charles Tandy said, "on Ruixia's network all over the United States, technology enthusiasts alone have booked more than 800 Huanyu personal computers. With the most practical functions and the price of only 699 US dollars, Huanyu personal computers will be very popular."

Hearing this, Gao Xian was not as happy as Charles downy, but slightly frowned.

The social style of each era is different. Take the technology lovers of this era for example. When they buy Huanyu personal computers, they must study them in pieces as thoroughly as possible, and then publish them generously and selflessly to share their income with each other.

Admittedly, Gao Xian has built a patent fortress for his personal computer and home video game console, but he really can't take these technology enthusiasts.

There is no legal problem in using legal means to protect patents, but the bullying and suppression of individuals by the company is a taboo in terms of public opinion. Once it arouses resentment in all aspects, it can really threaten the normal operation of the company and products.

After thinking for a moment, Gao Xian asked his assistant to draft a document emphasizing the ownership of two patents, namely, the bus on the motherboard and the system program solidified in the semiconductor read-only memory on the motherboard.

At present, the price of semiconductor memory is not close to the people. Of course, mainframes and minicomputers for enterprises can be used generously, but the emerging personal computers can not be so extravagant. Huanyu personal computers only solder a 1KB dynamic random access memory on the motherboard.

But this capacity is certainly not enough, and the solution can only be through the bus of Huanyu personal computer to connect additional memory expansion card.

The system program solidified in the read-only memory can be called the most authoritative interface to control the bottom hardware of Huanyu personal computer.

In Gao Xian's opinion, as long as these two parts are well protected, the rest can't turn over to heaven.

Gao Xian handed the document to Charles Tandy. "Put this statement in the packaging box of each sold product. As long as you use the product, you agree to the above content."

Charles Dundee said with a smile, "it's really a good idea. First type out the statement on the key points, and whether we take action at that time depends on the specific situation."

"As long as technology enthusiasts dare to use our two most important technologies for commercial interests, they will touch the legal provisions." Gao Xian smiled and turned to say: "the content of personal computers and home video game consoles must be further strengthened!"

"In the marketing process, you can reveal a tone by the way and invite technical experts to write programs for these two products, which will be well paid."

……

Sure enough, as Gao Xian expected, after Huanyu personal computers were officially sold in the American market, they suddenly became the goal of technology enthusiasts; And it took only two days to spread the relevant technical details in various salons and clubs.

Of course, advertisements for finding more programmers for Huanyu personal computer platform can also be passed back and forth between the west coast and the east coast of the United States.

For example, a student at Harvard University who was not in line with his duties was excited to try.

Needless to say, this young man with a baby face is Bill Gates.

Gates's family was so rich that he had a lot of pocket money in his hand, so he paid $699 and bought a Huanyu personal computer with a full sense of concept.

After skipping classes for several days, gates figured out the Huanyu personal computer, and then he couldn't help but praise that the money was worth it. In terms of product function integrity, Huanyu personal computer is no less than those mainframes and minicomputers that have been used in the market for many years.

Writing programs on this promising computer platform can definitely be profitable.

As a roommate of gates, Ballmer also studied the universal personal computer and asked curiously, "where are you going to start?"

Gates replied excitedly: "Huanyu personal computer does not collect programs for myself. Then make a tool that can write such programs and is more convenient to use than the assembly language equipped with Huanyu personal computer. It is certain that it is highly used in the market, and I happen to have relevant technical reserves on hand."

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