Chapter 329: 329

Xiangjiang TV industry is about to enter the era of the Three Kingdoms. It was settled last year, that is, 1973.

At that time, in accordance with the recommendations of the working group on broadcasting development, the Hong Kong government decided to increase the number of radio television stations with relatively advanced technology.

Because the cable transmission mode of program signal adopted by Lido is not the cable TV with high definition and many channels that people will know in the future.

To this end, the Hong Kong government has issued two licenses for wireless TV stations. One can operate "Chinese TV station" and "English TV station" at the same time, and the other can only operate "Chinese TV station". This is also the reason why the available wireless signal frequency band of Xiangjiang in a small area is not limited.

There is no doubt that the license to operate "Chinese TV" and "English TV" at the same time belongs to Lida.

To be fair, Lidi is very disappointing. As the first TV station in the Chinese region of the world, during the comfortable monopoly of Xiangjiang TV industry for almost ten years, Lidi did not want to make progress, and its business model is becoming increasingly backward. As a result, it was irreversibly surpassed by BTV.

But Lida is British after all, and the Hong Kong government certainly does not want BTV to dominate.

Therefore, the real management right of "auction" is the license that can only broadcast Chinese programs.

Gao Xian, who has long seen this situation very clearly, has no interest in participating at all.

The reason is obvious. Through Yi family, Gao Xian is enough to maintain its influence on BTV. Shanghua culture provides BTV with various TV programs, which is one of the manifestations.

In addition, from the perspective of the "old script", the capacity of Xiangjiang at this stage is indeed limited. Both Jiayi TV, Lidi TV and its successor, Asia TV, are money losing goods, and there is no need for Gaoxian to "abandon the near and seek the far".

Finally, after some competition, the license that can only broadcast Chinese programs belongs to a consortium composed of commercial radio, Jardine Hyatt, Xingdao daily, overseas Chinese daily and business daily, that is, like the "old script", it has become Jiayi TV.

Needless to say, it can be seen from the shareholder composition of Jiayi TV that its capital background tends to treasure island.

For example, one reason is that media such as Xingdao daily, overseas Chinese daily and business daily are well-known right-wing newspapers in Xiangjiang; Correspondingly, Wen Wei Po, Ta Kung Pao and Xiangjiang business daily belong to the left-wing newspapers.

For another example, Jiayi TV sent a group of staff to Baodao for training, and Weng Bingrong, the program manager of CCTV in Baodao, assisted in the establishment of Jiayi TV.

For the upcoming "three stations stand side by side" pattern of Xiangjiang TV, Gao Xian has no mercy and plans to let Shanghua culture take the opportunity to kill a few knives.

Gao Xian firmly believes that he can cut meat successfully because Li TV and Jiayi TV have no choice.

From the perspective of BTV, humbly speaking, it accounts for 90% of the ratings of Xiangjiang TV programs.

This data looks incredible, but it is true.

Because BTV has two incalculable advantages, that is, the "free" and "wireless" signal transmission modes of TV programs. In contrast, the previous Lidi TV was "charging" and "wired", and because it was not enterprising and backward in operation, the attraction of programs was insufficient.

In this case, in just a few years, BTV is equivalent to unifying the Xiangjiang TV industry.

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It is precisely because of this that the Hong Kong government has to issue two more operating licenses for wireless TV, so that Li TV and Jiayi TV can compete with BTV on the same starting line.

But the ratings are so different that it is not easy to implement the specific competition. The most feasible operation is to burn money to attract the audience originally belonging to BTV, just like the traffic competition war in the Internet era in the "old script".

Then, the question arises. Where does the money "burn"?

The answer is also imminent. The content is king. Money must be "burned" in TV dramas, and it is also the most popular ancient costume martial arts drama in this era.

In recent years, Gao Xian has almost caught all the well-known martial arts IP that have emerged in the Chinese language circle. Latecomers such as Li's TV and Jiayi TV have little way to go.

However, with Gao Xian's understanding of Zhong Jinghui, his professional ability must be speechless, but he is not very good at business belly black calculation.

After thinking, Gao Xian came to Zhang Yongkang, the group's public relations manager, and asked him to help build momentum for the TV series "Legend of Shooting Heroes". After Jiayi TV was broadcast, the audience rating is an urgent problem. Although the audience rating of Lidi TV is only about 10%, it has a foundation at least, while Jiayi TV is completely poor. "

"So, I thought of a way to help Jiayi TV and make the TV series" Legend of shooting and carving heroes "the opening program of Jiayi TV."

Listening to Gao Xian's interesting remarks, Zhang Yongkang couldn't help smiling. "A big card company like the legend of carving heroes really has enough weight. What price does Mr. Gao want Jiayi TV to pay?"

Gao Xian raised his index finger. "The purchase cost of the program is at least HK $1 million. The more, the better. You know, in addition to Jin Yong's masterpiece, the TV series" Legend of Shooting Heroes "will also go to a viewfinder shooting, of course, the cost is not low."

Zhang Yongkang hesitated: "as far as I know, Xiangjiang TV industry doesn't have such a large single program expenditure. Can Jiayi TV dare to be the first?"

"Jiayi TV has no choice." Gao Xian said leisurely, "why do you discuss with BTV and cooperate in a play."

Of course, Zhang Yongkang understands Gao Xian's implication, but he is still a little uncertain. "When you think about the ratings of the TV series legend of Shooting Heroes, you can know that it will inevitably reach the point where thousands of people go home to watch TV. Will BTV be willing to let go of such an influential project?"

Gao Xian asked, "do you think BTV can afford this program purchase fee of at least HK $1 million?"

Zhang Yongkang scratched his head. "I'm afraid... It's a little difficult."

Gao Xian said meaningfully: "just tell them that the ratings of BTV are so high that Hong Kong Governor Mai Lihao can't sleep. Now it's time to be humble."

"Moreover, I am secretly helping BTV."

"Think about it. Jiayi TV is eager for success and must burn money. But how long can it burn for a million or a million?"

"I estimate that the existing shareholders of Jiayi TV can't afford it for a year at most."

Zhang Yongkang suddenly realized that he even said yes. In his heart, he observed a moment of silence for Jiayi TV, which is in full preparation and has not been officially launched. I don't know whether it is because of Jardine's participation that Jiayi TV was so unlucky calculated by the boss?

Before waiting too long, Zhang Yongkang reported the BTV's reply to Gao Xian by telephone, "it's OK for a family to act and don't hurt their feelings."

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