Chapter 343: 343

"The opportunity has indeed appeared!" Gao Xian nodded happily. "In the American market, we can only rely on Ruixia's sales network all over the United States; in Western Europe, we can set up branches and subsidiaries operating personal computers, home video game consoles and other products in the UK, and even list the shares of Huanyu electronics on the London Stock Exchange."

Gao Xian is equally confident in the value of the European market, because there are more traces to follow.

In the "old script", before the unified market standard of IBM-PC of giant blue, there were many recognized best-selling products in the personal computer market.

The success of IBM-PC is mainly reflected in that it enables enterprise users to recognize the productivity value of personal computers and actively adopt them.

But then again, a big company like IBM, which is famous for its conservative management, has never seen a rabbit or a hawk. The personal computer succeeded first, and then it came first with its own advantages.

In other words, before the emergence of IBM-PC, the personal computer market could be described as success, and at least three leaders were cultivated.

The first leader is apple founded by jobs and watts; Compared with Apple's well-known, Tang Di and Kang Maoda are submerged in the long river of history.

But in fact, Tang Di and Kang Maoda are more successful than apple in the same period.

Tangdi computer is Ruixia's own product. With Ruixia's sales network all over the United States, it has quickly become a market leader; Kangmaoda integrates microprocessor, semiconductor memory and other industries, making its products highly competitive in cost performance.

In contrast, the apple company led by Steve Jobs, who is still in the "middle two" stage, is no more mature than the operation of Tang Di and Kang Maoda.

In view of the increasingly fierce competition in the American market, Tang Di and Kang Maoda opened up the European market. In the early 1980s before the emergence of IBM-PC, the annual sales volume of products reached hundreds of thousands, and Kang Maoda's annual sales reached the level of US $1 billion.

This shows how valuable the European market is!

Since they seized the opportunity of the European market, why did Tang Di and Kang Maoda remain anonymous later?

In Gao Xian's view, Tang Di and Kang Maoda were finally eliminated by the market for many reasons.

First of all, Tangdi computer and kangmaoda computer are indeed inferior to the Apple-II product of apple in the same period and the later market standard ibm-pc.

For example, the product design is too "dead", which is not as scalable as Apple II and IBM-PC through the slots on the motherboard.

Almost none of the main products of Tangdi computer and kangmaoda computer cost more than 800 US dollars, usually about 500 US dollars; The price of Apple II is mostly more than $1200; As for IBM-PC series products, it is rare to take the low price route once and build a model of 1500 US dollars, but it has failed.

As the saying goes, every penny counts. Such price comparison also shows that the products of Tangdi computer and kangmaoda computer are weak.

Secondly, the top management of Tang Di and Kang Maoda also had internal strife similar to Apple's expulsion of jobs.

Charles Tandy died young. Naturally, the operation track of Tandy computer and Ruixia began to deviate because their successors competed for power and profit; Kang Maoda, founder Jack trammel, had serious differences with Owen Gould, the company's main investor, and had to end up split.

Gao Xian knows the experience and lessons of the three leaders in the personal computer industry like the back of his hand. Naturally, he will not repeat the mistakes, but directly take the value of the European market.

Of course, the competition in the European market is not so fierce, but relative to the American market.

In the era of vigorous development of personal computers, Western European countries have also actively participated in it. The most core microprocessor can be involved in technology research and development. Almost only Britain has made outstanding achievements. The arm architecture microprocessor used in the ubiquitous smart phone in the "old script" comes from this.

This problem can also be solved. Gao Xian can find a chance to kill these small lotus competitors as soon as possible.

After talking with Zhou Wenyao and making up his mind, Gao Xian ordered his subordinates to prepare for the establishment of a branch and subsidiary of happy group in London.

Because Gao Yi has already set up an office in London, there are ready-made resources available. Gao Xian, the big boss, doesn't need to worry about such trifles. He just goes to the United States to investigate how the personal computer and home video game industry is developing.

Britain has just finished the referendum, and all forces are busy reaping the fruits of the war. Seeing Gao Xian who doesn't have much chance to walk with the big guys, it's natural to leave without nostalgia.

After arriving in the United States, from the perspective of senior experts who have been paying attention to the progress in the field of personal computers, Gao Xian can be called a palpitating breath,.

Small workshops for manufacturing personal computers are blooming everywhere. The pioneers shouted the cultural slogan that personal computers can break the monopoly of society by large enterprises and Zhengfu through large computers, and tirelessly looked for practical business opportunities.

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Gao Xian read the latest industry observation report submitted by his subordinates, and then compared the "old script" he mastered, and soon found the difference.

Because Huanyu electronics launched personal computers for less than $800, Gaoxian's personal computers for water testing have become the first goal of anatomical research and imitation sales.

In this regard, Zhou Wenyao explained: "because of the developed engineering higher education in the United States and the long-standing businesses selling electronic products like Ruixia, it is very easy for ordinary people to obtain electronic components. Therefore, the group of electronic technology enthusiasts in the United States is very large and the technical level is not low."

"Many of those who imitated our personal computer products were participants in the popular period of calculator products a few years ago. When the market collapsed because of the price war, they turned their attention to personal computers. It can be said that they have accumulated a lot of technology."

"Take Edward Roberts, one of the best, the developer of altair-8800 computer, as the most typical example. When he failed to operate calculator, he has achieved a price of 621 US dollars cheaper than us for the PC host without monitor, thus winning many orders."

"We once planned to use legal means to clean up Edward Roberts and make an example to others, but the investigator and I went to Edward Roberts's company to observe it on the spot and determined that it was a small workshop with a simple production line. It was in a mess and really couldn't do anything."

"I think the most effective way to deal with those small workshops that imitate our products everywhere is the price war, just as Texas Instruments did in the calculator market."

"After all, we have a mature operation mode. We can get the microprocessor Intel 8008, the core component of personal computers, at a purchase price of no more than US $75 each, while Intel's Intel 8008 and Motorola's MC6800 cost US $360 each in the market."

"Your method, of course, can be like the autumn wind sweeping away the leaves to remove these small workshops that imitate our products." Gao Xian affirmed and turned to say, "but it's only temporary, because cheaper PC parts will appear soon."

Zhou Wenyao asked uncertainly, "do you mean the microprocessor developed by the departing personnel of Motorola MC6800 R & D team often mentioned in e-magazines recently?"

"You've done enough homework, that's it." Gao Xian mused, "I don't think this microprocessor is necessarily more powerful and fast than Fagin's Z80, but it will reach a lower price."

"At the same time, with the continuous influx of capital into the semiconductor industry and the construction of factories one by one, the price of semiconductor memory is bound to decline significantly."

"With the increasingly mature hardware manufacturing conditions, regular commercial companies operating far more mature than small workshops will certainly enter."

Speaking of this, Gao Xian glanced at Zhou Wenyao and said with a smile: "these companies will not be old computer companies such as IBM and HP, because people still don't see this product with weak functions as a child's play."

"Since it is not IBM or HP, our personal computers have sufficient advantages in product scalability, continuity, availability and so on."

In fact, personal computer is by no means a new concept, and there are different understandings in the industry.

Take HP for example. It has adopted Motorola's MC6800 microprocessor to make what they think of as "personal computer" products, and the price is as low as 800 US dollars, even less than 10000 US dollars.

The personal computer with high string to test the water has achieved high availability at a sufficiently low price. When customers buy it, they can carry out tax calculation through complimentary software, etc.

In contrast, personal computers produced by small workshops such as Edward Roberts's altair-8800 can only be described as semi-finished products. People without relevant technical foundation can't use them.

When companies with regular operations such as kangmaoda enter the market, the advantage of Huanyu electronic personal computer will not be so obvious.

Fortunately, Gao Xian still knows where the key in this field is.

In the final analysis, personal computers are for customers, and they are still ordinary users without the foundation of computer technology. Who can make them feel easy to use and operate, who can win the favor of the market.

This can only be achieved through personal computer software.

High string thinking jumped and asked, "what are the results of our personal computer software development solicitation activities?"

"In addition to our own assembly language and C language compiler, programmers have provided compilers for other programming languages, which should further improve product availability." Zhou Yaowen replied, "I'll ask how the relevant report is prepared."

Speaking of this, Zhou Yaowen confirmed: "boss, for those small workshops that imitate our products, I will coordinate Ruixia to engage in a wave of price war and get rid of it?"

"Don't make it too obvious." Gao Xian pointed out: "this kind of pressure should guide them to give up copying our products and turn to developing parts compatible with our products, such as memory card to expand memory capacity."

Zhou Yaowen nodded and agreed. He left Gao Xian's office and went out a long way before he thought about the taste. The boss's move to turn competitors into supporters is really wonderful!

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