The offices of Gaoxian's companies in the United States are scattered in Los Angeles and San Francisco on the west coast, New York on the east coast and Houston on the Gulf Coast.
Furthermore, Gao Xian's main activities in the United States are basically traveling in these four cities, plus a peanut stew in the capital of the United States.
Among them, the office in Houston mainly deals with energy investment, the office in New York mainly deals with financial investment, the office in San Francisco mainly deals with high-tech investment, and the office in Los Angeles deals with the most business, including investment in Hollywood, traditional industries and other fields, because it is the earliest foothold for high-string business tentacles to extend into the United States, The Koch Institute of medicine is also here.
In this way, it was convenient for Edward Cox and Tricia to attend the celebration banquet of jaws. They changed their dresses, got in the car and left.
Although Nixon went down the stage in disgrace and the aura of the first American family members on Edward Cox and Tricia was gone, the couple still had a card in the upper social occasions. After all, they could not lose their knowledge.
Because of this, Edward Cox and Tricia soon noticed the difference of the celebration banquet, that is, not only the stars, but also the big guys. In addition to Barry Diller, CEO of paramount, and Charles bludorn, boss of Gulf western industries, Paramount's parent company, attended as a matter of course, There are also heavyweights such as Sid hinberg, CEO of Universal Pictures, and Kirk kerlian, boss of MGM.
"At present, these three companies have close cooperation in film distribution," Gao Xian explained when he separated from Edward Cox and Tricia.
At this stage, Hollywood film companies usually operate as a domestic market from Canada in the north and the Caribbean in the south, while the rest of the world is regarded as a market outside the United States.
On the other hand, the overall downturn in Hollywood has not only caused cost pressure on Hollywood companies, but also reduced the supervision of Hollywood monopoly.
In this case, paramount and universal took the lead in integrating the film distribution business outside the markets of the United States, Canada and the Caribbean, and established Xinyi international film company.
As for MGM, after it fell into the hands of Kirk kirkerian, its business center turned to the real estate and casino business in Las Vegas, constantly ignoring the old business of film, and then handed over the film distribution in the markets of the United States, Canada and the Caribbean to Lianmei, and the film distribution in the other markets to Xinyi international film company.
Incidentally, the operation of Xinyi International Film Company in Asian markets such as Xiangjiang and Southeast Asia must rely on Shanghua culture and Jiahe resources.
Of course, the main reason why Sid hinberg and Kirk Kerian appear on this occasion is that the project "Jaws" is so profitable that it has a great shock to them, and then they are attracted to find a way to get rich through contact with Gao Xian, the behind the scenes driver.
As a thriller movie, "Jaws" does not invite any Hollywood stars to attract attention in the cast, that is, the production cost is considerable in this era, reaching $10 million, and it is still directed by Spielberg, who is still unknown before.
In this regard, the view of the entertainment media is that private relations play a crucial role. When Gao Xian was kidnapped by symbiotic guerrillas, he was with a large number of Hollywood filmmakers, including George Lucas and Spielberg. It is no secret that they have a friendship in adversity.
When the production of jaws was completed, the following marketing operations also seemed to confirm the important role played by personal relations. Jaws received an exaggerated marketing budget of $2 million.
What does this huge marketing budget mean?
As far as television advertising in the United States is concerned, from three days before the release of the movie "Jaws" to three days after the release, a total of one week, television stations broadcast 25 seconds to 30 seconds of movie advertising of "Jaws" in prime time at night.
Furthermore, the irrational operation under righteousness has created a new and successful film distribution mode for jaws.
You know, for a long time, it has been a common practice for large Hollywood production companies to release films at a few big city theaters and hold a series of premieres; Then the distributors follow up slowly, gradually promote the film copies to all parts of the United States, and grasp the market opportunities created by any positive professional evaluation and audience response in this process.
In other words, the mode of operation of the well-known Hollywood blockbusters landing on the cinema several decades later in the "old script" seems too radical at this stage. No one dares to play so much. Even if it is so stable, the box office poison can not be completely avoided.
The official release of jaws in the United States suddenly spread to more than 900 cinemas. Coupled with the overwhelming marketing advertising and pervasive peripheral development, this whole set of combination was described as unheard of and too much. It simply stunned the shrewd Hollywood dignitaries.
After Gao Xian showed up at the celebration banquet, Sid hinberg, Kirk kerlian and others praised his investment strategy wholeheartedly.
Gao Xian said in a good mood, "my idea is important, and Barry and Steven have contributed greatly to their specific implementation process."
Seeing Gao Xian's unspeakable vagueness about the secret of investment success, Sid hinberg asked roundly, "what kind of films do David think will be favored by the market next?"
This time Gao Xian said frankly: "as mankind enters the space age, various aircraft continue to fly out of the earth and run to the moon, even farther Mars and Jupiter, in order to find aliens. Both audiences and producers are full of interest in science fiction films. I think this direction should be worth trying. Isn't Steven interested in making a science fiction film?"
Gao Xian turned his eyes to Spielberg. "Of course, it depends on whether Steven can be busy. After all, jaws is so successful, you must have planned to shoot a sequel or even a third one."
Everyone at the scene smiled tacitly. Of course, this great white shark fever should be made good use of and drain every commercial value.
To be honest, Gao Xian is satisfied with the box office and surrounding revenue of jaws, so that he has little interest in how to divide the cake of jaws sequel. It is not as attractive as the video game made according to the IP of jaws.
There is no doubt that Charles bludorn doesn't want outsiders like Sid hinberg to find any way to make a fortune from Gaoxian. He concluded the topic and said, "as long as you dare to bet, the operation mode of jaws is not impossible to copy."
Gao xiankeng nodded tirelessly and echoed: "indeed, I believe in Steven's directing skills, and Charles and Barry believe in my judgment, so they bet right!"
"I think the success of jaws should be the opening of a blockbuster business model, which will only become more and more common in the future."
Not to mention, Sid hinberg really understood these words. In the final analysis, the current situation in Hollywood is not good. It would be great if we could dig out the commercial value of the film in the most explosive and effective way and put it in the bag.
Charles bludorn, Barry Diller, Sid hinberg and Spielberg are all Jews. Naturally, they have the most topics in the celebration banquet, which aims to win over Spielberg.
Taking advantage of Gao Xian's slight solitude, Kirk kerlian and Gao Xian talked about a meaningful topic, "David, your investment in the film is so successful, but it's a pity that you want to share profits with Charles bludorn. Have you ever thought about finding a completely own platform outside paramount?"
I didn't expect that Kirk kerlian could be so demagogic. He was alert and asked calmly, "do you have any better suggestions?"
"For example, buy my MGM film business," laughs corkerian
Gao Xian listened to his eyebrows and said in his heart, is this old thing going to pit himself?
You know, after taking MGM from Canadian wine tycoon Bronfman and time company, which has not yet become a family with Warner, in 1969, Kirk kerlian began to sell everything from the location to the pair of props and shoes inlaid with rubies in the film the wizard of oz, Shanghua culture has participated in its collection auction, which can be said to impress Gao Xian.
As evidence, Kirk kirkerian turned around and invested $120 million to build the MGM hotel in Las Vegas.
Now Kirk kirkerian wants to plug the broken flowers like MGM, not dig a hole. What is it?
Gao Xian asked without answering, "as far as I know, isn't MGM talking about merger with 20th century fox?"
"It's been a long time, but the terms haven't been agreed," Kirk kirkerian shrugged. "David, I know you must have heard some negative news about MGM."
"However, I must tell you a fact. When I accepted MGM, the company lost more than $60 million, and now it has become profitable. However, my interest in business is still the casino in Las Vegas."
Although Gao Xian has no doubt about the disclosure of Kirk kirkerian's performance, he still has no real interest, because his current investment in paramount is nothing more than a complete Hollywood resource platform, but Miguel is now reduced to a poor number of films produced in recent years, and none of them has a budget of more than $1 million, It seems to have lost the value of the platform.
While thinking, Gao Xian's eyes happened to touch with those who had noticed that Kirk kerlian was whispering with Charles bludorn, Barry Diller, Sid hinberg and others.
"Even if it seems that the partners with good relationship at present can not do without the check and balance of pressure." after the idea flashed in his heart, Gao Xian didn't refuse without hesitation even though he had little interest in MGM. "Please allow me to think it over."
"Yes, yes." Kirk Kirkland nodded with a smile. "We can let our subordinates talk first."
Gao Xian nodded and smiled calmly towards Charles bludorn who was walking towards him.
……
When Gao Xian went to Lucas pictures in San Francisco, Northern California to inspect the progress of the Star Wars project, the media broke a news. MGM, which had a merger scandal with 20th century fox, is currently flirting with David Gome, who has successfully invested in jaws.
"Kirk kirkerian, an old fox, can really rub the heat with his strength." Gao Xian shook his head with a smile. "It's estimated that he wants to raise money again."
Zhou Wenyao said angrily, "isn't Kirk kirkerian creating a gap between us and paramount?"
"It doesn't matter. I've already mentioned it to Charles bludorn," Gao Xian said leisurely. "In fact, it's a good thing to let our partners understand that we have many choices."
Zhou Wenyao asked: "the San Francisco observer wants to inquire about our attitude on this matter. Do you need to give them a formal reply?"
"Then take care of the Hearst group's business," Gao Xian nodded, "and said that we can't agree with Kirk kerlian on MGM's brand."
Zhou Wenyao immediately understood that his boss was using Kirk kerlian, because he had been busy with the Las Vegas casino business for several years. At present, it is impossible to completely separate from MGM and then acquire MGM's film business.
……
After telling Zhou Wenyao how to deal with it, Gao Xian didn't listen to the shouting of the media, but carefully understood the progress of George Lucas's work.
For the wooing of Hollywood filmmakers such as George Lucas and Spielberg, Gao Xian plays the same set of congeniality and interest binding.
George Lucas's shrewdness needless to say, even the peripheral development value of Star Wars has not been ignored. Gao Xian, the big financier, is very generous and everything is easy to discuss. Anyway, for one thing, the IP of star wars, whether it is a trilogy or more series, can not escape his grasp.
The project progress of Star Wars was quite satisfactory to Gao Xian, and then joked: "at that time, the cinema scale of Star Wars should exceed that of jaws this year."
George Lucas said eagerly, "as long as you don't disappoint David."
They were chatting happily, and Zhou Wenyao himself hurried to report, "the news just came from Xiangjiang, Hutchison financial crisis broke out, shareholders, creditors and banks are ready to hold a general meeting. Boss, do you want to go back?"
PS: the third volume "rise of the Xiangjiang River" is over, and the next volume "chasing the Xiangjiang River".