Chapter 376: 376

Objectively speaking, Gao Xian's gold lettered signboard cannot replace the self powerful publicity of the companies he founded, especially when these companies want to go out of Xiangjiang and expand business overseas.

The overall global economic recession cycle triggered by the world oil crisis has shown signs of bottoming out.

Based on this observation, Gao Xian ordered his subordinates to formulate a huge publicity plan. The initial advertising budget was as high as US $10 million. Converted into Hong Kong dollars at the current exchange rate, it was more than 60 million Hong Kong dollars, and it was invested in advance.

At the beginning of 1976, this trend was blown through the mouth of Zhang Yongkang, who was in charge of the group's public relations, and then aroused the readiness of newspapers, television stations and radio stations in Xiangjiang.

After all, in this era, advertising business is the top priority of media revenue. We can't help but be interested in such a delicious cake.

In fact, this huge publicity plan inevitably has the motivation to create gimmicks, because it actually covers all the key publicity objects in the happy and Gaoyi departments.

In addition, according to the meaning of Gaoxian, the operation of units such as Gaoxian industrial estate should be global from the beginning, and then the advertising should be global.

This is why the advertising budget will release the wind in US dollars. Only this simple and crude gimmick can achieve a wider publicity effect and attract overseas advertising companies to work.

Zhang Yongkang, who has always been in charge of media public relations, has recently been publicized by newspapers and advertising companies, which can not prevent everyone from meeting Gao Xian directly. For example, Huang Zhan, a talent of Xiangjiang University.

In the "old script", many people's understanding of Huang Zhan is first of all a lyricist and composer, who has created popular lyrics and songs for many martial arts film and television works, including "a smile in the sea"; Further understanding includes that he is also a part-time writer, host, artist and so on. He is a versatile romantic figure.

But in fact, Huang Zhan's formal career is advertising creativity. Two years after he graduated from Xiangjiang University, he joined the advertising industry in Xiangjiang. Moreover, Huang Zhan also regards advertising as the first formal career. As for his activity in the entertainment industry, it is an interest to make money.

For Huang Zhan, who is similar to his age, Gao Xian has always been enthusiastic about making friends, not for the feelings in the "old script", but for smart rich people. In order to reduce the copper smell on his body, he must have several good friends in the cultural circle to show his taste.

Moreover, in the environment of Xiangjiang, scholars such as Huang Zhan who can attract a huge flow can sometimes play an unexpected role.

Therefore, through the "checkpoints" in the Xinhua people's Bank, we came to the Huang exhibition in the top office and received a warm reception from Gao Xian,

"Yiqin is worthy of being a great talent. The lyrics and songs you created for the two TV dramas" Legend of the Eagle Shooting hero "and" Shendiao Xialv "are deeply loved by the audience. It seems that the story of relying on heaven to kill the dragon is inseparable from you." Gao Xian first praised Huang Zhan's achievement of "not doing business".

Compared with the visual impact of the picture, the attraction of soundtrack to hearing can not be ignored because of the production level and the quality of TV programs.

With the cultivation of high strings, the legend of Shooting Heroes and the divine carving heroes first introduced primary special effects such as fireworks and Weiya, but the level of martial arts TV dramas Tianchan and Taiji Zhang Sanfeng produced in the late 1970s and early 1980s in the "old script" is inseparable from the brilliance of excellent soundtrack.

"Sir Gao gave me a chance. Of course, I'll try my best." Huang Zhan, who was affirmed face to face, could not hide the complacency of scholars. However, he didn't forget his business. Through this conversation, he turned to the purpose of this visit. "Sir Gao, I'm here to disturb you. I want to be shameless and ask for a bowl of rice."

Gao Xian showed off his tea art in an artful way and joked: "Yiqin is talented. As long as you don't speculate in stocks, you still have no food to eat."

Huang Zhan, who was brought up with sad things, shook his head and sighed: "in vain, I boast of being smart, but I can't escape the idea of 'greed' for a while. It's only safe to do advertising creativity."

During the stock market frenzy in Xiangjiang in the early 1970s, Huang Zhan was also fashionable and cut leeks. For example, he bought a super junk stock Xiangjiang antenna, leaving only a pile of Xiangjiang antenna stock certificates reduced to waste paper. To comfort him, Huang Zhan was right on the stock of Shanghua culture.

Gao Xian was amused to laugh, and then took the initiative to ask, "listen to the meaning of Yiqin's words, do you want to have another plan in the advertising industry?"

Huang Zhan walked down the ladder comfortably. Daoming said, "I just set up an advertising company. It's so difficult to start a business, so I went to Mr. Gao for a development opportunity."

You are reading story Rebirth capital madman at novel35.com

"Cooperation is not a problem." Gao Xian nodded happily. "There are only a few Chinese funded companies in Xiangjiang advertising industry. Yi Qin is full of courage to meet the difficulties! By the way, what's the name of the company? I'll ask someone to send a congratulatory instrument to show my heart."

Huang Zhan's rare old face showed a pinch of color and replied, "it's called Huang and Lin Advertising Co., Ltd."

Gao Xian suddenly heard a sound. Although he was busy with many affairs brought about by his status as an investor, industrialist and executive council member all day, he also heard some lace news about the Yellow exhibition in his spare time.

The talented man and Lin Yanni, who used to be Li Xiaolong's sister-in-law, are in love. They are quite famous in the circle. In addition, one is a married man and the other is a divorced new woman. It is naturally a good conversation after dinner.

However, these trivial matters do not affect Huang Zhan's ability in the advertising industry. Only in terms of position, he has become the general manager of the company; An advertising project that Huang Zhan was responsible for in 1971 was also selected into the international film and television best work award of the Keao award, the highest honor in the American advertising industry.

For Huang Zhan's achievements in the advertising industry, Gao Xian most appreciates that he takes the lead in integrating advertising with the local Chinese culture of Xiangjiang.

You know, Xiangjiang's advertising industry is dominated by foreign companies, and its advertising creation is naturally dominated by ghost people. Their usual practice is to introduce advertisements created in Europe and America, and then arrange for Xiangjiang's Chinese subordinates to translate the text into Cantonese; If it is an advertising song, it will be matched with the original music, resulting in the general fit of music and words, which can not effectively promote the brand.

As an image analogy, in the famous longevity video game world of Warcraft in the "old script", there is a very high spirited character Illidan whose symbolic line is "you are looking for your own death", but in fact, the English original corresponding to this national service line is "you are not prepared", and the Taiwan service is directly translated into "you are not ready", Only the national service is fully translated into "you are looking for your own death", and the market response has proved that the quality of localization is better and worse.

Similarly, Huang Zhan has created many popular advertising words that fit the Chinese cultural habits of Xiangjiang, such as "good things come naturally as soon as Remy Martin opens".

In recent years, the population of Xiangjiang has increased rapidly. In the face of the pressure from more than 4 million residents, the Hong Kong government naturally wants people to have birth control. Last year, in 1975, Huang Zhan wrote a promotional song "two is enough" for the Xiangjiang Family Planning Guidance Association, which can be called deep into the hearts of the people and has played a great role in promoting birth control.

With these qualifications, Huang Zhan came to beg for food from Gao Xian. In addition to fighting for human feelings, he is also quite powerful.

Gao Xian, who recognized Huang Zhan's creative ability in advertising, thought for a moment, then went straight to the theme and said: "Yiqin is independent, of course I am willing to Yucheng; Gao's enterprise will hand over the publicity and advertising of Xiangjiang's local business to Huang Yulin Advertising Co., Ltd. for completion, and I am also very confident."

"Pok Fu Lam ranch will be built into a large private housing estate to buy a rich garden. The bank plans to first promote a 10-year mortgage. In this way, Yiqin will make an advertising plan and submit it as soon as possible for the publicity of the flowers of the rich garden and the 10-year mortgage."

Huang Zhan was overjoyed at the speech. Although he was very good at stock speculation, he was clearly aware of the importance of the two projects mentioned by Gao Xian.

It is no exaggeration to say that as long as Huang Yulin Advertising Co., Ltd. does a good job in this business, it will not only have a smooth foothold in Xiangjiang advertising industry, but also obtain a lot of operating income, and at least there will be no pressure on profitability this year.

After Huang Zhan's gratitude, Gao Xian explained confidently: "the $10 million publicity plan announced by Zhang Yongkang includes many publicity points. Among them, Gao Xian industrial estate should attract investment all over the world, and the advertising must be recognized as international, which is likely to be entrusted to well-known advertising companies in the United States."

"So, Yiqin, I can only promise you some local projects for Xiangjiang. With your achievements in Xiangjiang advertising in recent years, the publicity effect must not be bad."

"Of course, if Yiqin has good advertising ideas in international publicity, just say it. I won't let you busy in vain."

After hearing Gao Xian's intimate words, Huang Zhan was more motivated, so he couldn't wait to get up and leave and go back to the company.

Shortly after Huang Zhan left, Zhang Yongkang came to report on his recent work, which was basically smooth. For example, the Hong Kong government was willing to cooperate and provide a series of support needed for aerial photography of the scenery of the Xiangjiang River.

It must be pointed out that at this stage, many of the restrictions on the Xiangjiang River under the administration of the Hong Kong government are beyond our natural understanding. For example, because of the turbulent situation in 1967, the Hong Kong government strictly supervised fireworks and firecrackers, and they could not be set off casually even during the Spring Festival.

Through the advertising creativity of aerial photography for the view of Xiangjiang River, it can also reflect the construction achievements of Xiangjiang River. The Hong Kong government is naturally happy to see its success, and the Hong Kong Governor Mai Lihao allows the mobilization of the army.

However, Zhang Yongkang mentioned, "the Hong Kong government hopes that we can help and publicize the ocean park to the world."

You can find story with these keywords: Rebirth capital madman, Read Rebirth capital madman, Rebirth capital madman novel, Rebirth capital madman book, Rebirth capital madman story, Rebirth capital madman full, Rebirth capital madman Latest Chapter