Chapter 411: 411

The issue of land term that began to haunt the minds of Xiangjiang business people is essentially the future of Xiangjiang, and then it will involve the question of which side to sit on.

In the next few years, the future of Xiangjiang will become more and more prominent. Around this focus, whether it is a consortium, company, family or individual, it will fully interpret all kinds of human forms.

Of course, Gao Xian won't have much trouble. He knew how to grasp the "degree" from the beginning and master the capital won by all parties.

This capital includes not only tangible financial resources, but also intangible influence. The mission of Shanghua culture lies in the latter.

In terms of film and television production, which is most well known by the public, Shanghua culture is currently shooting a long historical TV drama the romance of the Three Kingdoms.

At this stage, Xiangjiang TV series began to realize the trend of long length. For example, in order to meet the challenges of Lidi TV and Jiayi TV, BTV planned a TV series with the theme of family struggle, called "frenzy", with a length of more than 100 episodes.

This phenomenon is mainly due to the strong demand for local Chinese programs in Xiangjiang and the lack of production capacity. Taking BTV as an example, TV drama program production has just come out of the idea of stage drama.

Gao Xian arranged for Shanghua culture to shoot the drama romance of the Three Kingdoms, which was not a great success, but after some careful consideration.

First of all, Shanghua culture should not be self satisfied because it took the lead in launching martial arts TV dramas and achieved great success.

In this era, the production level of TV dramas in the United States, Europe and yiben is certainly ahead, but the gap between Xiangjiang and them is not so far away and can make a difference.

Secondly, the influence of the romance of the Three Kingdoms is considerable both from the regional perspective and from the circle perspective. The praise of a well-known entrepreneur Yukiko Matsushita for the romance of the Three Kingdoms is an example accepted by both non Chinese speaking regions and business circles.

More specifically, Gao Xian requires Shanghua culture to not only produce a TV play in the conventional sense that the public likes to watch from the famous work the romance of the Three Kingdoms, but also launch an interpretation program in line with the business war strategy. In short, it is to analyze how to use the strategy in the Romance of the Three Kingdoms in shopping malls.

For this purpose, Gao Xian specially invited Zhong Jinghui, general manager of Shanghua culture, Lin Xingzhi, editor in chief of Xinbao and other celebrities in Xiangjiang cultural circle to sit together, taste wine, chat and exchange each other's views.

It must be admitted that Gao Xian has been very successful in covering up the copper smell with the smell of books. If he mixes with the cultural circle, no one will think of his mercenary business.

Everyone was very interested in Gao Xian's idea. Lin Xingzhi said with great expectation: "once the romance of the Three Kingdoms is moved to the screen, it will be popular and cause strong social repercussions. It is certainly not worth taking advantage of this momentum to discuss how to use the 36 strategies in the romance of the Three Kingdoms in shopping malls to attract the attention of business people."

Huang Zhan said with a smile: "many of Xiangjiang's bosses have low cultural level. Compared with meticulous business cases, Chinese cultural allusions are easier to win their favor."

"Then please cooperate and do a good job in this operation." Gao Xian teased Huang Zhan: "if you can say and sing, don't waste your talent. You should do several programs in front of the camera."

Huang Zhan said happily, "I haven't really dabbled in this field before. I must try."

Gao Xian also expressed some of his own views, "I hope that with the theme of the romance of the Three Kingdoms, we can launch some original cultural products and spread our influence to more developed areas such as a book."

"Many operations in Xiangjiang refer to the experience of a book there. For example, in order to compete for the license, Jiayi TV decided to emulate the educational functions of Asahi TV and Tokyo TV, but these things are not all feasible. Asahi TV and Tokyo TV have given up their educational functions and turned to comprehensive TV."

Lin Xingzhi thought: "I can understand Mr. Gao's good intentions, that is, we should have our own things, and we can't always let other people's culture output."

Gao Xian laughed loudly, "everyone here is a confidant, when it comes to light!"

After putting down the wine glass, Huang Zhan chatted: "there seems to be a real problem with the operation mode of Jiayi TV. It has been less than a year since its official launch. There has been a shortage of funds. It is said that the capital of Lin Bingyan's family is being vigorously introduced."

"It's not surprising," Lin Xingzhi said angrily. "From Monday to Friday, Jiayi TV must broadcast two hours of educational programs from 9:30 to 11:30 every night, and advertising is not allowed during this golden time. What's the benefit of such a model?"

"In addition, those people of Jiayi TV are used to extravagance. In order to quickly improve their popularity, they also raised a football team to play the league."

Listening to these discussions, Gao Xian raised his eyebrows slightly. His focus on Jiayi TV is that there is Jardine among its shareholders, and then he hopes that Jiayi TV's money burning game can add blocking to Jardine. Unexpectedly, there are other people who dare to get involved.

After the party, Gao Xian ordered his subordinates to collect relevant information. Soon there was a result and the situation was true.

Lin Bingyan was one of the founders of Hengsheng bank and served as the first chairman. However, he died as early as 1949. Now the Lin family members who take shares in Jiayi TV are Lin Xiufeng and Lin Xiurong, Lin Bingyan's sons.

In addition, it is not clear to the outside world that he zuozhi, the boss of Xiangjiang commercial radio station, the main shareholder of Jiayi TV, has quietly sold his shares of Jiayi TV and quit Jiayi TV, while Lin Xiufeng is the general manager of Jiayi TV.

"How fast you can run." Gao Xian shook his head with emotion.

He zuozhi's successful operation of Xiangjiang commercial radio station must have unique experience in the media industry. Now he doesn't grasp the direction for Jiayi TV, and Jiayi TV will be completely lost.

At the beginning of the establishment of Jiayi TV, the main shareholders were Xiangjiang commercial radio, Jardine Hyatt, Xingdao daily, overseas Chinese daily and business daily.

He zuozhi, the boss of Xiangjiang commercial radio station, and he Shili, the boss of business daily, are half brothers, that is, He Dong, whose father is famous.

At the same time, although the positions of Xingdao daily, overseas Chinese daily and business daily are close to Baodao, their status in Xiangjiang newspaper circles can not be ignored.

In such a combination that seems to have strong financial resources, media influence and stability, he zuozhi is the backbone responsible for specific operations.

Unexpectedly, he retreated first!

Now, the Lin family has invested heavily in Jiayi TV. When Jiayi TV burns money, it will certainly rush ahead of Jardine.

In this regard, Gao Xian sighed with regret. It's really burning money and never short of cannon fodder.

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In fact, Gao Xian is a little impressed with the name Lin Xiufeng. In the "old script", Chen Songqing, Zhong Wenwen, Zhan Peizhong and Lin Xiufeng all played roles in the capital scam that shocked Xiangjiang a few years later.

At this time, the subordinates reported that John Madden, the senior class of Huide Feng, came to visit.

Gao Xian was stunned. There was no such item in the work schedule.

Of course, no matter whether he made an appointment or not, Gao Xian should entertain him personally as John Madden's huidefeng class.

He was thinking about what John Madden would do when he suddenly found himself, and he welcomed the other party in with a happy face.

After greeting, Gao Xian looked at John Madden with a faint expression of interest and asked, "Sir Madden is in such a hurry. What's the matter?"

John Madden nodded, "Sir Gao, are you interested in acquiring Delphi?"

Gao Xian was shocked when he heard the speech. Although he knew something about huidefeng's poor management, for example, according to the data published in huidefeng's financial report, huidefeng's current surplus in 1973 was as high as HK $180 million, but it fell sharply to HK $69 million in 1974. Last year, that is, in 1975, the figure was only HK $29 million, But even so, John Madden's play was too sudden.

Seeing Gao Xian so surprised, John Madden shrugged. "I know that Sir Gao has such strength. Before, he was only one step away from the acquisition of Hutchison."

Gao Xian smiled bitterly, changed the topic and said, "why did Sir Madden suddenly have such an idea? Could de Feng also have a business crisis like Hutchison?"

"In addition to the fact that huidefeng has a business crisis, I am also frustrated." John Madden sighed, "You must have known that the major shareholder of huidefeng is Zhang Yuliang, but we have reached a gentleman's agreement. I am still the chairman of huidefeng, and I am usually safe. But when huidefeng has a business crisis, I will be constrained by Zhang Yuliang whenever I involve the operation of some inter-bank funds."

Gao Xian listened carefully to John Madden's nagging and felt that most of the content should be dry.

At present, the Zhang family, the major shareholder of huidefeng, has accumulated huge wealth by obtaining the western medicine agency right of the British pharmaceutical factory in the Far East.

On this basis, Zhang Yuliang, the head of the Zhang family, seized the development opportunity of Xiangjiang real estate industry and further increased his financial resources.

In the early 1970s, Xiangjiang stock market and real estate went hand in hand, and the market was booming. Zhang Yuliang saw the key point of huidefeng's massive expansion under the leadership of John maden, and obtained 40% of huidefeng's shares by exchanging shares, becoming a major shareholder.

In Gao Xian's view, this result has nothing to do with John Madden's mistake.

In recent years, huidefeng's expansion momentum has been too fierce. There are more than 200 companies under the whole group. In addition to the original main business of shipping, it has also invested a lot of resources in real estate, and the front is very long.

John Madden is not like Gao Xian, who can look for gold everywhere. It is inevitable that he can't cope with it.

Gao Xian really wants to persuade John Madden to endure the current difficulties. The most difficult global economic recession in 1974 and 1975 has survived. Are you really going to fall into the darkness before dawn?

On second thought, however, John Madden was not so easy to listen to others.

More importantly, the Madden family has a business experience, that is, in order to avoid the risks from positive governance, their main assets are placed on ships that can leave dangerous places at any time. Up to now, John Madden still follows the family motto of his father, old Madden.

In other words, in terms of his confidence and sense of belonging to Xiangjiang, John Madden is certainly not as enthusiastic as Qi dezun, a Heji Daban who is enthusiastic about Xiangjiang's public welfare undertakings. Xiangjiang is mainly a place to make money. John Madden spends most of his time in London.

In this case, Gao Xian advised John Madden, who had made up his mind, to endure the temporary plight of Defeng and the constraints of major shareholder Zhang Yuliang, which was almost destined to waste saliva.

After John Madden vomited a lot of bitterness, he asked Gao Xian again, "how about Sir Gao? Is Sir Gao interested in acquiring huidefeng?"

At this time, Gao Xian, who had sorted out the preliminary clue, smiled bitterly on his face and said confidently: "Sir Madden, with our friendship for many years, I am certainly willing to help Huide Feng when he is in trouble."

"But I also have difficulties here. Since I acted as the white warrior of Hutchison, under the surface of the scenery, I was suspected by Huifeng bank, and I'm afraid more people tacitly have the same psychology, so that I finally carried the burden thrown by Huifeng bank."

"Frankly speaking, sir Madden and I are facing the same situation. The front is too long, just trying to support."

"Fortunately, the economic recession has ended, and the real estate and stock market in Xiangjiang are beginning to turn better. It is estimated that I can breathe a sigh of relief in the next time."

Speaking of this, Gao Xian sincerely suggested, "Sir Madden, if you don't support it patiently, it's very likely that without waiting for a long time, Huide Feng's business will improve with the improvement of the overall environment."

Seeing that Gao Xian declined his proposal, John Madden, who was rather ashamed, didn't want to say much and got up to leave.

"Sir Madden, don't be so anxious." Gao Xian quickly grabbed John Madden and said, "Xiangjiang is much more rich than me. If Sir Madden really makes up his mind, he can find other acquirers."

"You don't mean Huifeng bank." John Madden finally showed his displeasure. "I don't want to deal with that difficult guy Shen Bi."

Gao Xian reminded, "did Sir Madden not consider harmony?"

John Madden hesitated, "do you think newbijian will be interested?"

Gao Xian nodded hard, "I think he will!"

"OK, I'll go to newbijian now." John Madden said goodbye angrily and left.

Looking at John Madden's back, Gao Xian's face showed an unfathomable smile.

As long as Jardine Matheson dares to take over, Huifeng will not tolerate the expansion of Jardine Matheson's power larger than itself, and then be afraid. No matter whether the acquisition is finally reached or not, there will be chicken feathers inside the British capital.

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