In fact, Gao Xian's decision also has its own interests.
Through the specific contact with Goldman Sachs and Morgan Stanley during this period, Gao Xian can clearly feel that the latter's working style is really fierce, but also arrogant, while the former is much more modest.
Perhaps this has something to do with Goldman's situation.
In today's era, Goldman's competitors on Wall Street, such as Morgan Stanley and Salomon Brothers, have obvious advantages. For example, in terms of internationalization, they began to resume their business closed due to the war as early as after the end of World War II. Morgan Stanley is the Royal Investment Bank of the British government in North America, Goldman Sachs is still struggling to find a way to break through the dilemma of internationalization.
In addition, Goldman Sachs also lost such important customers as Ford in the hard-working American mainland.
Because Sidney Weinberg, the former leader of Goldman Sachs, had a close personal relationship with Henry Ford II, the head of Ford Motor, and was deeply trusted by him, which affected the internal financial strategy of Ford Motor, which made ed Lundy, the chief financial officer of Ford Motor very angry.
As a result, after Sidney Weinberg's death a few years ago, Ford executives, who had long complained, couldn't wait to kick Goldman Sachs away - it's not impossible to want Ford's business, but they need to participate in the competition, and the starting line of the competition should be at the bottom.
From Gao Xian's point of view, it is natural to be looked down upon from a commanding position when contacting those complacent people on Wall Street. It is easy for people like Goldman Sachs to find a scene of equal coexistence.
In short, Gao Xian sold David Rockefeller and John Whitehead a favor and sold more than 5% of the shares of azk oil company to Goldman Sachs.
This basically ensures that Goldman Sachs will remain invincible in the anti malicious takeover war with Morgan Stanley, and if it can hold it, it means victory. As for the next specific drama, it has nothing to do with Gao Xian.
As a kind of social reciprocity, Gao Xian invited John Whitehead, John Weinberg and other important figures of Goldman Sachs, and talked about his experience in business internationalization at the party.
Gao Xian specially introduced some achievements that Goldman Sachs envied. Because Xiangjiang has become a British colony for a long time, his Xiangjiang staff are very familiar with the British style of behavior, and then have a smooth deal. Therefore, his business performance in London Financial Street is quite good.
Such exchanges can be regarded as paving the way for possible cooperation for the gluttonous feast of privatization of British state-owned companies in a few years.
……
When Gao Xian flew from New York on the east coast of the United States to Los Angeles on the west coast of the United States to take a short rest and prepare to return to Xiangjiang later, a little man came to visit.
His name is Mike Makula. He worked in Intel's marketing department before. He simply resigned because he failed to compete for senior management positions. He lived a carefree life with millions of dollars of wealth earned from Intel's shares and occasionally made investment. This time, he came to talk about things in this field.
Gao Xian did not neglect Mike Makula because he was a nobody. He still entertained him with the enthusiasm of his old friends and took the initiative to ask him about his coming.
Mike Makula said: "some time ago, don Valentine, the boss of Sequoia Capital, a venture capital in Silicon Valley, recommended me a personal computer entrepreneurship project, but I hesitated after reading it, so I came to Sir Gao for advice."
Listening to the high string moving in your heart, he joked: "is that kind of personal computer much worse than my personal computer, so you don't have enough confidence."
Mike Makula also smiled. "Huanyu electronic's personal computer is definitely the most successful product at this stage, but the personal computer I see is completely different from Huanyu's personal computer architecture, and from the technical level, it is full of aura."
"However, the two young people who developed this personal computer are typical anti mainstream cultural people. Their independence makes me very confused."
I guessed the high string in my heart, and raised my eyebrow: "so, you want me to evaluate this kind of personal computer through my existing experience to see if it is worth your investment?"
Mike makura nodded in relief. "That's what I mean!"
Gao Xian mused, "did you bring this personal computer?"
Mike Makula replied with some embarrassment: "I wasn't sure whether Sir Gao had time before I came, so I didn't bring samples. However, now I can let the two young people come from Silicon Valley with personal computers and see them in the afternoon."
Gao Xian thought, "well, I just want to go to Silicon Valley to investigate the latest developments. We don't need those two young people to come here. Let's go to the scene."
Naturally, Mike Makula had no reason to refuse. He got on the plane with Gao Xian and chatted about the recent anecdotes of venture capital in Silicon Valley on the way.
At this stage, Silicon Valley venture capital is actually the leftover soup that Wall Street doesn't look up to. It is left to Arthur Locke, don Valentine and Mike makura. Anyway, if venture capital is really successful, it should also be listed on Wall Street and brought under the control of Wall Street forces.
Not surprisingly, the high string Mercedes Benz team was led to a garage by Mike makura. At the same time, he also met Steve Jobs and Wozniak, the inventors of apple computer.
As Mike Makula said before, jobs and Wozniak are full of anti mainstream cultural youth images. The former has long hair and the latter has a big beard. In particular, the untidy jobs doesn't know how long he hasn't taken a bath. He emits a peculiar smell, which makes him frown and wave his hand to let them stand in the distance and look at the apple computer by themselves.
Objectively speaking, although the apple computer in front of us is simple, it has been formed, which is much better than other so-called personal computers that show people in the form of circuit boards.
Of course, in terms of product perfection and user-friendly experience, apple computer at this time can certainly not be compared with Huanyu personal computer, but it is indeed enough to enter the promising personal computer market for development.
Gao Xian is not naive to think that if he directly runs over the apple computer in front of him, he can dominate the PC market. That will only make the situation complicated and difficult to control, and he has other plans.
Therefore, Gao Xian gave a pertinent on-site evaluation, "from the perspective of creativity, this kind of personal computer still has great potential."
Jobs standing in the distance, after hearing a few words, dragged his sandals, pulled up and said, "some time ago, a company called Kang Maoda came to investigate and offered us $1 million to buy our apple computer completely, but we didn't sell it..."
"He's really an ignorant and fearless boy. Even this ridiculous trick of asking prices is kind enough to show off in front of him." Gao Xian snorted disdainfully. Because he couldn't stand Jobs's strong smell, he turned and returned to the car.
Seeing this, Wozniak sighed with a pessimistic face.
Mike Makula, who followed Gao Xian on the bus, eagerly asked, "Sir Gao, do you mean this project is worth my investment?"
Gao Xian nodded. "I think if Apple computer works properly, the market prospect is still quite worth looking forward to. However, Mike, the premise is that you need to be an angel investor."
Mike Makula said with a smile, "it's not difficult for me to be an angel investor. Anyway, I have plenty of personal time and can guide jobs and Wozniak at any time."
Gao Xian shook his head gently. "Mike, you think of the angel investor I said simply. In addition to always guiding and helping everywhere, you also have to shape the image of apple computer company."
Speaking of this, Gao Xian pointed to jobs and Wozniak outside the car. "Look at their virtue. They don't wear suits and shoes at least. Why don't they even take a bath? It hurts my brain. Imagine how this image of apple computer company can win the trust of investors in financing activities."
"The anti mainstream culture of these two young people is what makes me feel at a loss." Mike makura said sadly: "especially jobs, who claims to be practicing, mainly eats fruit in diet, and taking a bath once a week is enough."
"However, I think these problems may not be so serious. After all, many highly skilled hackers are also anti mainstream culturists, and they are popular in Silicon Valley. Take Nolan Bushnell, the boss of yadali company, which makes video game consoles, for example. His business achievements are commendable."
Gao Xian nodded slightly, "so, I said, you need to be an angel investor, a special angel investor, teach jobs and Wozniak as a father and mother, get used to wearing suits and shoes, and learn to write business plans. This is the minimum requirement for dealing with investors."
Mike Makula sighed. "I can understand more and more why don Valentine introduced this project to me."
Looking at Mike makura's worry about gain and loss, Gao Xian was amused. "What's the current situation of this apple computer company?"
Mike Makula introduced casually: "now Apple computer is a partnership opened by jobs and Wozniak. There is no money to speak of. There was a partner before, but he quit because he was worried about joint and several liability for debt."
"My plan is that if the apple computer company is worth investing in, I will change it into a joint-stock company, invest 250000 US dollars in cash on hand, and then go to the bank to borrow a sum of money, raise a full one million US dollars as start-up capital, build factories, mass produce products, set up departments and carry out marketing. In short, it is to operate according to a regular company."
Gao Xian thought for a moment, then offered to help and said: "Mike, if you feel pressure on capital, I can ask the Howard Hughes foundation to provide 500000 US dollars, but the premise is that you should be a good angel investor as I describe it, fully teach jobs and Wozniak, and serve as the chairman of the board of directors of apple computer company, so as to ensure that Apple computer company operates in accordance with the norms."
At this point, Gao Xian patted Mike makura on the shoulder and said confidently: "although I have my own personal computer products, this market is still in its infancy, with unlimited prospects and capacity. I don't have any prejudice against apple."
"Moreover, if latecomers such as apple can succeed, the personal computer assets I have on hand will certainly rise by reference, and maybe it can provide other operation opportunities."
Mike Makula quickly said, "I certainly won't doubt Sir Gao's magnanimity. Otherwise, I won't specifically consult Sir Gao. Sir Gao asked the Howard Hughes foundation to help me raise start-up funds. It's more thoughtful. I can't wait."
Looking at jobs and Wozniak, who were snooping outside the car, Gao Xian said leisurely: "perhaps these two young people against the mainstream culture, after some packaging and a grassroots entrepreneurship, will become the unique attraction of apple computer company."
"After all, capital needs to be able to tell stories, and the public loves the bridge of grass-roots rise."
"A grassroots entrepreneur?" Mike makura asked uncertainly, "like a packaging star?"
"Yes, that's exactly what I mean." Gao Xian nodded. "You don't have to worry too much about the accident of the collapse of people in the entertainment industry. The business people I said are much more stable, and as long as they are valuable, others will help maintain them."
Gao Xian said this, of course, is not a random move, but has successful experience to follow.
Take the successful Steve Jobs in the "old script". Even if he has never been to China, it does not prevent people there from worshipping him and his products. Among them, the mystery is that people who master resources are willing to cooperate and build momentum driven by interests.
"Wozniak is obsessed with technology. He listens to jobs' ideas in many things, and jobs also has the potential to become a business card of apple computer company," said Mike markulas
Looking at Steve jobs outside the window, Gao Xian agreed: "you're right. This Steve Jobs seems to have a moving talent for performance. It depends on how your Godfather adjusts it."
Speaking of this, Gao Xian suddenly felt, "Mike, people's energy is limited. Sometimes, only one investment is enough to achieve a good story in business and become a part of history."
Mike Makula seemed to realize something. After a while, he said, "I'll set up Apple Computer Co., Ltd. as soon as possible and try to make another report before Sir Gao leaves Silicon Valley."
Gao Xian smiled and nodded. When he saw that jobs finally came over, he pulled down the window and said faintly, "if you always have such a strange smell, you will be hated by more investors, such as me!"
Jobs immediately stopped, blushed and stared at the high string angrily like the golden lion.