Chapter 453: 453

One of the most obvious characteristics of the personal computer industry in this period is that there is no unified industry standard, and the product types are blooming and contending.

Huanyu computer, kangmaoda and apple computer are called the "troika" of the personal computer industry by the media, which only means to stand out.

As for who can become the standard of the personal computer industry, first of all, it is inseparable from the key factor of product technology.

Seeing that the 16 bit microprocessor was about to come out, Gao Xian personally supervised the next generation product research and development of Huanyu computer company. Because he is convinced that this upgrade is enough to make most other standard personal computers ruthlessly eliminated by the market.

Speaking of technology, there are two aspects that must be controlled in place: one is capital consumption, and the other is the quality of technical reserves.

From the "old script", it is easy to find both negative and positive examples.

For example, Atari is a very bad example.

When it comes to Atari, people's understanding often stays in its game console business, which has even helped more than half of Atari's parent company Warner.

But in fact, Atari is also a personal computer company, which is enough to leave its own strong mark in the development history of the personal computer industry.

Yadali's problem is that in the process of personal computer research and development, management is out of control, and many research topics without less money are invalid.

Perhaps when business performance was good, Atari didn't care about the waste of such resources, but after the collapse of the North American video game market in 1983, Atari's finances were in trouble. In the end, Atari split its game console and personal computer business, but it was still hard to escape being sold.

In contrast, IBM is a successful example.

Giant blue, which originally did not pay attention to personal computers, just convened a dozen engineers to form a technical research team. It took more than a year to launch IBM-PC, which eventually became the code name of the personal computer industry.

In this credit, there must be IBM's technical reserves.

For example, a feasible and mature solution is needed for technical problems such as the system bus on the motherboard that works in concert with various parts, the number of lines and columns of letters output on the display screen, and even the color of each pixel, and so on, You can easily find the answer from your own technical reserve.

For the research and development of 16 personal computers involving more and more fields, Gao Xian's control work is mainly reflected in mastering all the project teams, whether the subject setting is reasonable, whether the direction deviates, and whether the progress may be blocked. There is a score in the small outfit, and the unqualified are handled without delay.

According to the forecast given by Gao Yi, when the fourth generation Huanyu personal computer with 16 bit microprocessor comes out in the second half of 1978 as planned, the valuation of Huanyu computer company will be greatly close to the target of $2 billion.

Gao Xian believes that Gao Yi's prediction is very reliable.

However, at the end of the year, Gao Yi did not play a good role as a consultant in the Star Wars project.

There is no big problem with the box office of the film star wars. The US box office has set a new record of $250 million and is firmly on the top of the annual box office; According to past experience, the global box office outside the United States will have similar results, which is enough for all stakeholders to sleep and wake up with laughter.

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What's more, although the movie star wars ended the grand occasion of simultaneous release of thousands of cinemas on the North American cinema line, it was not painted in many cinemas, so that the market operation Department and Lucas were thinking about another release.

In addition to the box office sales of Star Wars films, the profits of peripheral products are also very considerable, and Gao Yi's mistakes appear in the video game space invaders.

This arcade platform shooting game, which claims to be inspired by the movie star wars, is priced at $500 to cope with the fierce market competition.

For sales, Gao Yi's prediction is that with the east wind of the movie star wars, it can reach 100000 units.

However, the initial 20000 units were quickly sold out. In order to get the spot as soon as possible, some orders even raised the price to $2500.

At present, "Space Invaders" is facing the great risk of being caught unprepared by the production plan and being copied by a game manufacturer.

In the process of reflection, Gao Yi believes that the global market demand of "space invader" is likely to reach 500000 units in the next two years. In order to minimize the losses caused by unauthorized imitations, we should consider looking for peers to cooperate.

Gao Xian did not question Gao Yi's professional ability, but he felt that if the meat could stay in his bowl as much as possible, it would be better.

Therefore, Gao Xian needs to make a special trip back to Xiangjiang to coordinate the production capacity of the two production bases located in xingjiapo and Xiangjiang respectively. Looking at the current strong market demand for space invaders, workers must work overtime during the Spring Festival.

Before leaving, Gao Xian made a private visit to several bars and found that people's enthusiasm for the space invader arcade is mainly reflected in two aspects: one is that the playing method is simple and rough with a sense of achievement, and the other is that the dubbing is unique, which increases the pleasure of the game experience.

Gao Xian suddenly came up with the idea that "Space Invaders" is in short supply. Is it a bit like the "lipstick effect", that is, lipstick sales increase significantly during the economic downturn.

At this stage, the economy of Western capitalist countries is deeply trapped in the "stagflation" quagmire of rising inflation and unemployment, so many people use this game to relieve their inner depression.

Of course, Gao Xian certainly didn't have time to demonstrate this idea. After knowing it well, he returned to Xiangjiang to personally coordinate the production capacity of factories on both sides of Gao Xian industrial estate and xingjiapo Jurong Industrial Park.

After all, it involves hundreds of millions of dollars in sales, which is worth a hard time.

During this period, Gao Xian overheard a news that made him move in his heart.

During the dinner with his subordinates, Li Ruoxi picked up a joke and said, "Jardine's power in Xiangjiang is so powerful, but there are also times to ask for people."

"I heard that not long ago, Jardine Matheson sold a piece of land in the new territories to China Resources at a very low price. It is estimated that it saw some business opportunities in the mainland and wanted to ask each other for help."

Gao Xian put down his glass, frowned and said, "are you sure about this news?"

"Yes, there are many people who know about it." Li Ruoxi wondered, "it's strange to think about it. Jardine wants to ask someone to do something, so we should pay attention to confidentiality."

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