Chapter 497: 497

Gao Xian quickly calculated in his heart and asked Zhou Wenyao, "did IBM say what purpose?"

"They won't say." Zhou Wenyao replied, "I guess it should be related to personal computers. This industry has attracted more and more attention from the capital and business circles in the United States. In particular, Charles Tang Di personally talked to Huanyu personal computers. Several very important lists, including Pan American insurance, can't be ignored by IBM."

Gao Xian gave instructions slowly, "in this way, we will try our best to strive for initiative. First, we will establish a direct telephone communication channel for Frank Cary and me; then try to see if we can invite Frank Cary to Xiangjiang to talk, because I'm really busy here."

After Zhou Wenyao remembered them one by one, Gao Xian put down the phone and continued to say to Ye Licheng on the previous topic: "influenced by western culture over the years, the traditional concept of Xiangjiang people has been changing and their acceptance of life insurance has been significantly improved. This will be an important development direction of insurance business."

"Of course, whether it is residential property mortgage, credit card or life insurance, it is inseparable from popular advertising, which requires you to make good use of the soft resources of Shanghua culture."

"By the way, how has the relationship between Gaoyi bank and small and medium-sized depositors improved? Are there any new developments for those depositors who withdrew their money some time ago?"

Ye Licheng replied: "originally, there were complaints within the bank about the cheering and cajoling behavior of these small and medium-sized depositors newly attracted this year. Fortunately, everyone can clearly realize that if you can't get along with depositors, you can't get along with money. It's really unnecessary. Therefore, you won't get angry at work."

"Now, the way Gaoyi bank gives back to depositors is to cooperate with supermarkets and cinemas under the happy group to give small gifts such as daily necessities and movie tickets. People always eat this set."

"However, I don't think there is any popular advertising yet. I can only wait for the creative department to brainstorm."

"Then ask the public relations and advertising companies outside the group to think about ideas." Gao Xian stood up. "You go first and I'll help you see Shanghua culture. When it comes to popular support, movies and TV dramas are all ways of communication that can produce miracles."

……

Recently, Shanghua culture has one more thing. It is busy arranging hundreds of newly recruited employees.

It is not difficult to guess the origin of these people. They are all staff of Jiayi TV.

Jiayi TV went bankrupt and liquidated. Hundreds of people went to the Hong Kong Governor's office to sit down and discuss their opinions. As a result, the four leading people were arrested by the Xiangjiang Royal Police and labeled as "illegal assembly", so the people were distracted and worked out their own way out.

The most ideal place for more than 800 people is naturally the first TV station, that is, BTV and Lidi TV, followed by various industry related companies.

However, more than 200 of them are in an awkward situation, because they were poached from their peers by Jiayi TV at the beginning of this year. Now, even if they can return to their old owners, I'm afraid their original status will be gone. They may have to endure gossip. There is nothing like this in the world.

In short, Shanghua culture receives the number of Jiayi TV staff, second only to BTV and Lidi TV. According to public opinion, it has a sense of social responsibility.

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In fact, with the development of Shanghua culture, there is a real shortage of people. For example, the two projects of high energy world record and tourism program world is wonderful, which pay attention to extreme records, need to add a lot of supporting behind the scenes staff. Moreover, it is hard to travel around the world.

When Gao Xian saw Zhong Jinghui, he specifically mentioned that he would select some of the most wonderful issues of high energy world records and the world is really wonderful. He wanted to get to the mainland for cultural exchange.

The mainland market in this era has a lot of gaps, including culture and entertainment. Gao Xian naturally wants to take a share. Now he begins to pave the way.

Zhong Jinghui took the initiative to ask for instructions and said, "do you need to prepare several TV dramas?"

"No, you can contact and communicate with TV stations in mainland provinces on your own." Gao Xian then asked, "by the way, is there any contemporary urban theme in the recent film and television production plan of Shanghua culture?"

"Not for the time being?" Zhong Jinghui shook his head. "Now the taste of TV viewers still likes martial arts dramas. Before the collapse of Jiayi TV, many TV dramas adapted from Gu Long's works were produced. When Jiayi TV went bankrupt and liquidated, such assets were divided up, which is estimated to be digested for some time."

"Then organize the editors and directors to tilt their creative direction towards contemporary urban themes, such as youth campus. There are so many young people growing up in Xiangjiang, which must have a large audience." Gao Xian clearly instructed: "by the way, when shooting, go to the property doors of famous buildings under Gaoyi Bank and happy group."

Zhong Jinghui promised with a smile. He knew that the big boss was suddenly concerned about the specific work of film and television production. He must want to soften the idea of advertising.

In fact, this is nothing. You know, among the bosses in the entertainment industry, Gao Xian is already the best to get along with. If Shanghua culture can't provide soft resources to the group, how can it continue to get real gold and silver investment?

"I don't want you to work overtime to change your thinking." Gao Xian stressed: "have you ever thought about what it means that as soon as Jiayi TV goes bankrupt, those employees will be mainly diverted to BTV and Li TV?"

Zhong Jinghui quickly became serious, thought about it carefully, and then quickly replied, "the team that Jiayi TV has worked hard to cultivate in recent years has finally become the nourishment of BTV and Lidi TV, which has significantly enhanced the program production ability of the two TV stations."

Gao Xian asked, "and then?"

Zhong Jinghui tried and asked, "does the boss think that the Xiangjiang TV industry will start a new round of fighting between the two tigers just after the killing of the Three Kingdoms?"

"Otherwise, why do so many resources come together?" Gao Xian snorted. "At present, although film and television program production is only a part of Shanghua's cultural business, it can't be careless and be eliminated in the upcoming new round of ratings war."

Zhong Jinghui was convinced and said, "don't worry, boss. I will be personally responsible and make more efforts in program innovation, including modern urban dramas."

Gao Xian showed his satisfaction and told him again: "thanks to the rapid economic development, the urban landscape of Xiangjiang has changed greatly in recent years. When Shanghua culture makes film and television programs, it is believed that not only the audience will love to see and hear these beautiful scenery, but also the government will greatly appreciate it. If helicopters need to be mobilized to assist in shooting in actual operation, I can dispatch them."

Zhong Jinghui assured with understanding: "I will let the audience appreciate what beautiful scenery the group has drawn on the canvas of Xiangjiang."

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