Chapter 506: 506

In fact, Bob Greenhill's speed still lags behind. Hughes broadcasting company first sent the news from the live reporters to the listeners in Las Vegas, San Francisco, Los Angeles, New York and other cities, and then spread further.

In the Comdex exhibition area of Las Vegas Sands Hotel, the shock wave formed by "IBM's $4 billion acquisition of Huanyu computer company" made all those who heard it for the first time lose their mind for a moment uncontrollably, and even the order of Comdex forum was chaotic.

In the exhibition area of apple computer company, Mike Makula sighed: "Huanyu personal computer has already occupied the advantages of technology and products. After becoming IBM personal computer, it has obtained countless ready-made customer resources. The dominant position of the industry can't be shaken."

Jobs sneered: "don't you think Huanyu computer is betraying the personal computer industry?"

Mike Makula obviously didn't keep up with the brain circuit of jobs, a young anti mainstream culture man, and asked suspiciously, "what does betrayal mean?"

"IBM is the representative of Zhengfu and large enterprises who use computers to strengthen their rule over the people. The mission of personal computers is to break these shackles. Huanyu computer company, which can be the leader in the personal computer industry, has turned into IBM personal computer company. What is not betrayal?" jobs, with an expression of "you don't even know this" on his face, said enthusiastically: "That's good. Let's apple fully shoulder this great mission and beat IBM! Beat IBM!"

Mike Makula's head was as big as a fight, and he wanted to hit the wall a few times. "What monster am I doing business with? No, if I go on like this, I will be angry even if I am not tired to death. I must find a helper to officially serve as the CEO of apple computer company and help me balance the erratic Steve jobs."

……

It is obvious that the business leaders must be too lazy to pay attention to the bizarre remarks made by jobs, who currently considers himself an anti mainstream fighter. Instead, interests are the most direct reason for their attitude.

In terms of it alone, the response can be roughly divided into two categories.

The simplest and most direct thing is to enjoy the success. Emerging independent software suppliers such as Microsoft and third-party hardware suppliers such as function expansion cards on the Huanyu personal computer platform, after receiving the news, their first reaction is that after the Huanyu personal computer is acquired by IBM, it will naturally get IBM's strong customer resources, which will drive the sales of Huanyu personal computers , and the sales volume of their own products is also stained with light.

The most complex and tortuous covers a wide range.

Like Comtech, apple computer, and other PC manufacturers of all kinds, they must be worried that after Huanyu's personal computers became IBM's personal computers, with the huge resources gathered, they began to monopolize the personal computer market just as IBM's mainframe computers monopolized the mainframe computer market.

Even forces outside the PC circle think IBM is too ambitious to reach out to emerging fields, which may stifle the good momentum of PC development.

Such disputes first broke out in the Comdex forum, and the original topics were boring even for the speakers themselves. IBM quickly broke into the personal computer industry by taking a shortcut to acquire Huanyu computer company. What impact will it have on the development of the personal computer market has become the most concerned issue of the business elites on the spot.

In this regard, Charles downy, CEO of IBM personal computer company, and frank Cary, CEO of IBM, made a tacit statement, emphasizing that after Huanyu personal computer was acquired by IBM and turned into IBM personal computer, the original operation mode will not change.

Specifically, the IBM PC specification is still open. Independent software suppliers and third-party function expansion card hardware suppliers can freely develop products on the IBM PC platform without paying patent fees.

The subtext here is that if we don't engage in monopoly, you don't have to worry about grasping the handle. IBM didn't give advice when it really monopolized, not to mention being prepared on IBM's personal computer platform.

Towards the end of the Comdex forum, Gao Xian, as the representative of the sponsor, made a summary speech.

It is worth mentioning that Gao Xian took a small lightweight aluminum suitcase onto the stage and placed it horizontally on the table. After opening it, he took out a keyboard. In more detail, everyone under the stage could not see clearly. He saw that the upper cover and the lower cover of the suitcase stood at an angle of 90 degrees. Gao Xian seemed to knock the keyboard from time to time.

"These two days, I've heard you express your views on the development prospect of the personal computer industry, and I feel that you have benefited a lot." Gao xianlang said: "I personally think that our understanding of the personal computer industry has not completely got rid of the old-fashioned thinking, so that IBM is frightened when it enters the personal computer industry."

"The prospect of the personal computer industry is unlimited. It's too early for us to worry about monopoly before we fully understand the needs of users."

"At this stage, all kinds of personal computers, including IBM personal computers and Apple computers, are products on the desk."

Speaking of this, Gao Xian pointed to the small aluminum alloy suitcase on the table, "but I especially want a mobile personal computer to meet the needs of document processing that I can't do without participating in activities such as Comdex forum. Excuse me, is there such a commercial solution in the market?"

Everyone in the audience looked at each other. The subtext in Gao Xian's words is not difficult to understand. The scope of application of personal computer products is only a natural extension of the original way of using computers. For example, the commercial exploration of mobile personal computers has not started yet. It is against the possibility that desktop personal computers may be monopolized and waste time arguing.

Gao Xian finally concluded: "IBM's entry into the personal computer industry will help accelerate the popularization of personal computers, which is a good thing for the development of the whole industry. It's too early to talk about its alleged monopoly. After all, what can it show in the field of personal computers other than desktop personal computers is still unknown."

After the speech, Gao Xian didn't know whether he had forgotten or left it to the staff to deal with. Regardless of the small suitcase, he left the stage.

Adam Osborne, a well-known Silicon Valley media man, couldn't resist curiosity and took two steps at a time. He ran from the audience to the stage and looked behind the small suitcase. He was immediately happy. He saw that there was nothing in the small suitcase except two speeches stuck on the top cover of the small suitcase. The keyboard on the table was too confusing.

Seeing the urging of many people, Adam Osborne turned the small suitcase in one direction, laughed and revealed the answer: "without the mobile personal computer that Sir Gao said, he made a funny joke with us!"

The audience laughed or thought. Anyway, the Comdex forum ended. If anyone wants to talk about IBM's alleged monopoly of the personal computer market, they have to move the battlefield.

……

After the Comdex Las Vegas autumn exhibition, Wall Street began to respond as IBM, as a publicly listed company, disclosed the specific information of IBM's acquisition of Huanyu computer company.

IBM's official statements include:

IBM acquired Huanyu computer company at a price of US $4 billion by means of half cash and half stock;

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In addition to being changed into IBM personal computer company and belonging to IBM's system integration center in Atlanta, the original operation mode of Huanyu computer company remains unchanged. Its CEO Charles Tandy enters IBM's management committee, and its founder David Gao enters IBM's board of directors.

The whole acquisition was completed before Christmas this year. IBM's expectation for this operation is that the company will enter new business areas at the fastest speed and accelerate the growth of operating revenue.

IBM plans to issue $1.5 billion in corporate bonds.

……

For IBM's big operation, Wall Street can not help but be surprised, because except Goldman Sachs, which valued Huanyu computer company, the major investment banks did not know it. This shows how IBM's action was decided.

Huanyu computer company asked Goldman Sachs for valuation, naturally to prepare for listing in the American stock market. Now it has been acquired by IBM, and the listing has been put on hold.

If Huanyu computer company is really listed on the American stock market, it will be the first personal computer company to be listed. Therefore, many things around Huanyu computer company have no precedent to follow. In addition, Huanyu computer company, backed by the rich Gao consortium, has little comparability with apple computer company, a startup company moved out of the garage, in terms of capital and debt. Wall Street really can't reach a unanimous conclusion for a moment if it wants to judge whether the $4 billion spent by IBM is worth it.

More than a decade ago, IBM spent $5 billion to develop the successful system 360, which helped IBM become the overlord of the mainframe computer market.

Now, IBM is spending $4 billion to enter the burgeoning personal computer industry. What can it bring to IBM?

It doesn't matter if a unanimous conclusion is not formed. Let's look at the stock market reaction first.

IBM's stock, which was originally depressed, rose slowly, and its overall market value increased from more than $30 billion to more than $40 billion.

It is worth mentioning that Intel, which provides 16 bit microprocessors and semiconductor memory for IBM personal computers, is expected to have annual sales of $800 million, and its share price has soared.

Correspondingly, IBM's personal computer market responded well. After its release, more than 1000 products with fully functional software packages were delivered to enterprise users who had already booked.

Charles Dundee, CEO of IBM personal computer company, said that he is working with Intel and ZILOG microprocessor suppliers to launch low-cost microprocessors that reduce data bus and other components on the basis of the existing 16 bit microprocessors, so as to produce products that are at least $2000 cheaper than IBM personal computers from $5000, so as to better meet the needs of families Students and other groups, and replace the first three generations of products.

Of course, Charles Downey, who is full of confidence, has also given a clear goal, that is, the annual sales of IBM personal computers will reach 300000 next year.

These phenomena seem to show that IBM's acquisition is on the right path.

In addition, IBM's attribution of the personal computer business to the system integration center in Atlanta also shows that IBM has considered it carefully.

You know, under the pressure of strong antitrust investigation, IBM's senior management has made the worst plan, including the disaster of being disassembled.

Therefore, at this stage, IBM's business is divided into two parts. One is the mainframe computer referred to by Wanfu because of monopoly, and the rest is the system integration center in Atlanta. The latter now has a personal computer business, which is undoubtedly preparing for the future in case of being disassembled.

Thus, IBM CEO Frank Cary took great pains.

Just as wall street slowly recognized IBM's acquisition of Huanyu computer company, IBM's plan to issue 1.5 billion US dollars of corporate bonds caused waves on Wall Street.

……

If among the investment banks on Wall Street, there are those who are unhappy with IBM's acquisition of Huanyu computer company, Morgan Stanley bears the brunt.

The reason is very simple. As one of the members of the Morgan consortium who are seemingly separated but actually have the same spirit, Morgan Stanley inherits and holds a list of the top VIP customers of the top enterprises in the United States, and IBM is one of them. For a long time, Morgan Stanley has been the Royal Investment Bank of IBM, and whatever capital operation IBM wants is handed over to Morgan Stanley.

But this time IBM acquired Huanyu computer company, with such a big move, but it didn't let Morgan Stanley handle it. To put it bluntly, Morgan Stanley didn't earn even a penny of commission, which embarrassed the aristocrats in the investment banking industry!

What's worse, IBM planned to issue US $1.5 billion of corporate bonds. It went its own way and simply gave Morgan Stanley a notice. This time, IBM decided to adopt the joint underwriting method. If Morgan Stanley wanted to participate, it would sing with Solomon brothers and Gao Yi.

For this matter, the directors of Morgan Stanley had a heated and protracted debate at the office headquarters of the Exxon building.

Because the wealthy IBM has not raised funds from the public for many years, and now there is $6 billion in cash on its account, no one in Morgan Stanley thought that IBM would launch a financing plan, and the business relationship between Morgan Stanley and IBM is nominally in the charge of Bob Greenhill.

This "name" means that although the relationship between Morgan Stanley and IBM is very bad, Morgan Stanley has no motivation to take the initiative to improve, so that now it doesn't even have the opportunity to hold its feet temporarily.

However, no one dares to let Bob Greenhill carry the pot.

You know, after entering the 1970 generation, Morgan Stanley's most popular business is enterprise merger and acquisition. It is under the guidance of Bob Greenhill that Morgan Stanley's enterprise merger and Acquisition Department has developed rapidly. Then bob Greenhill has a voice in Morgan Stanley and is not easy to bully.

Therefore, at the meeting, we simply discussed whether to accept IBM's joint issuance of bonds.

Before everyone else finished speaking, Bob Baldwin, President of Morgan Stanley, impatiently expressed his strong position. This exception must not be opened to IBM. Otherwise, other companies on the VIP customer list will follow suit and eventually threaten Morgan Stanley's "tradition".

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