Rebirth capital madman

Chapter 543: 543


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At this stage, Hollywood continues to fall to the bottom. At present, we still can't see where the end is.

The first reason is naturally the paramount Act issued by the United States in 1948. The Supreme Court of the United States made a landmark ruling on the anti-monopoly case, requiring American film studios not to own their own cinemas, and requiring cinemas to exclusively underwrite their own films. Then it changed the production, distribution and broadcasting mode of American film industry, and ended the traditional Hollywood blockbuster system.

You know, although making movies looks very bright, it's difficult to control the risks. Maybe a movie has become a box office poison without the support of the vertically integrated business model. The big film companies in Hollywood are like roller coasters, with ups and downs in performance. Once they get unlucky, it's very difficult to turn over.

In this case, there are Hollywood giants such as paramount, Warner, MGM, Lianmei, 20th Century Fox and so on, selling to large consortia or investors who are good at playing capital games.

In addition, the rapid development of the television industry has brought new forms of entertainment to the people, which is equivalent to cutting into the heart of Hollywood.

This decline is not just a feeling, but is precisely reflected in the output value of the whole film industry, which can not be brought up by just a few super blockbuster films like star wars.

In sharp contrast, the video game industry is developing at an astonishing speed. According to Gao Yi's survey report, in the next two years, the output value of the entire video game industry will reach 8 billion US dollars, and may even further compare with Hollywood at that time.

Take Gaoxian's operating results as a specific example. While IBM-PC is still working for the seemingly distant goal of selling one million units a year, the eight home video game consoles manufactured by Huanyu electronics factory sold one million units without dew last year, setting an industry record.

Of course, the prices of the two are not comparable. The commercial mainstream IBM-PC, including a host, monitor, printer and so on, will not be less than $5000, while the home video game console is much cheaper. $500 is the ceiling. The retail price of the eight seat home video game console built by high string is $199.

Moreover, Gao Xian believes that the target of annual sales of 2 million units will be achieved soon. Maybe he can help in the peak sales season this Christmas.

In addition to the solid research results based on Gaoyi, there are traces in the "old script". The most typical representative is Atari, whose annual sales easily exceed $1 billion. At its peak, it accounted for one-third of Warner's annual revenue.

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In 1976, Nolan Bushnell sold the current yadali to Warner, who is optimistic about the prospects of video games, for $25 million. At the same time, he made an additional investment of $100 million to continue the research and development of the home video game console yadali 2600.

However, Warner soon had a conflict with Nolan Bushnell, who had no good management. Steve Ross saw that all his money was going to be destroyed. He finally couldn't bear it. He drove Nolan Bushnell away this year and let ray Casar, who had previously sold shirts and had excellent performance, take over the operation of yadali.

If there is no high string, Atari, which is on the right track in the company's management, will become the leader of the video game industry in this period by virtue of the inertia effect brought by the first mover advantage.

But Gao Xian also wants to eat the largest share of the cake as much as possible. Then yadali and Warner behind him can only stand aside.

In fact, Gao Xian really didn't pay attention to yadali. With his height, yadali has too many disadvantages.

In terms of products, the current version of yadali 2600 was developed very early, but it was delayed because the project management was out of control. Moreover, it did not correctly recognize the general trend of obvious decline in memory cost caused by the rapid development of semiconductor industry, so it was very stingy to use memory, such as buffer memory for graphics and image processing, With a capacity of only 128 bytes, it is ridiculously outdated.

On the other hand, Atari is also actively entering the personal computer market, but it is based on the technology accumulation of Atari 2600, which can not be compared with Gaoxian's "dimensionality reduction" from personal computers to build home video game consoles. While ray Casar, a layman, reorganizes Atari into a regular company, Without a real stop, a large number of company resources are effectively consumed in the technological research and development of personal computers.

More importantly, the home video game console has opened a new mode of running multiple games by freely changing the cassette, and Gao Xian has mastered many heavyweight game works, such as the multi platform game "space invader" launched with the help of the upsurge of the movie star wars, It has made great contributions to the annual sales of home video game consoles on hardware exceeding one million.

It is worth mentioning that Gao Xian has successfully established his own system in intangible fields such as business model and working system, and his prestige is beyond reproach.

The earliest arcade, the "big box" that people can see and touch, is a product in the usual sense, but the home video game console separates the hardware operation platform from the game software. The former is not difficult for consumers to understand, but the latter belongs to a strange thing.

In fact, such a situation also exists in the computer field. The previous programs are packaged together with the computer hardware into a usable system and delivered to the end user; But the rapid development of personal computers is subverting this business model. More and more PS: bow and thank book friends: book friends 151225053620990 and book friends 160711142934216 for their reward support!!

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