Chapter 623: 623

Ignoring the shock brought by Kirk kirkerian to Hollywood, Gao Xian urged the property in Las Vegas to pay attention to fire safety. After taking MGM and Lianmei's film libraries, he returned to New York. The time for Sega to go public is near.

Soon after Gao Xian sat in the office, Miss Hurst called to tell him that Lianmei had taken over the shares of EON production company.

The main business of EON production company is to produce 007 films, and the copyright of these films belongs to Lianmei. Winning eon production company means mastering the future of the long 007 film series.

Gao Xian said with a smile: "Patricia, put these copyright assets in order. There are many big buyers waiting for it."

Miss Hurst smiled and said, "is my cousin's cable TV network also on the list of big buyers?"

"Of course, relatives belong to relatives, and business belongs to business." Gao Xian asked, "honey, what do you say?"

"Exactly." although on the phone, you can still hear from Patricia's tone that Miss Hurst has long been nurtured by high strings.

"By the way, I collected some media comments about Sega's listing and faxed them to you." Patricia offered her treasure excitedly.

Gao Xian said happily, "I really want to see what the outside world says."

……

On the American side, Sega entertainment will be listed on the stock exchange on the same day as apple computer. One is the leader of the video game industry, the other is the dark horse of the personal computer industry. They are all representatives of the emerging high-tech industry. In this high light period, it is inevitable to be put together and commented on.

From the carefully packaged corporate image, apple and Sega are obviously different.

Around apple, capital told an inspirational story about starting a business from the garage, especially jobs as the company's image person.

Jobs, who has begun to dress well, is different from the non mainstream youth who took a bath once a week and came across from a distance. He has elegant blond hair, bright eyes and energetic face... All show the youthful temperament of young apple.

In contrast, Sega takes a mature and prudent route. It has a history of 40 years and the foundation of the American and Japanese markets. Under the background of the rise of the video game industry, it has been injected with various high-quality resources by Gaoxian, and then formed the "new Sega" to be listed.

Gao Xian is not interested in standing in front of the stage, nor does she intend to hold a star bound to Sega's public image, so Sega does not engage in personal heroism like apple, but advocates teamwork.

To put it bluntly, comparing apples with Sega is like a young man standing with a grown-up.

This distinct difference in corporate image also seems to reflect the great differences in capabilities between the two companies.

Taking the annual sales data as an example, it has entered December. According to the current trend forecast, Apple's sales this year will exceed US $100 million for the first time, but Sega's sales last year have reached US $1 billion, enough to rank among the world's top 500.

The Christmas sales season has begun. Sega is grasping this opportunity to list its shares and hand in a more outstanding answer.

In this case, apple chose to be listed on the Nasdaq Stock Exchange, which is friendly to start-ups, while Sega confidently chose to be listed on the New York Stock Exchange.

……

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Gao Xian couldn't help laughing at such comparisons. A media ally worked secretly, which really saved a lot of advertising expenses.

In fact, in Gao Xian's opinion, comparing apple with Sega now is a little bullying apple.

You know, during this period in the "old script", apple, Tang Di and Kang Maoda were the leaders in the personal computer market. Soon after, IBM-PC came out to unify the personal computer standard; Now, the personal computers of Tang Di and IBM have been replaced by Huanyu personal computers with more mature design and more powerful functions, so that the space left for apple to play is much less than the "old script".

In this way, it's hard to say how brilliant Apple's listing performance can be. Furthermore, Gao Xian didn't pay much attention to apple. The Howard Hughes foundation, which made an initial investment in it, can earn as much as it can.

For these comparisons suggesting that Sega shares are more worthy of buying, Gao Xian swept away, but the last media comment, which is also comparative, interested him. Its content was carried out from the perspective of stock underwriters.

Sega's stock underwriter is naturally Gao Yi, plus a Goldman Sachs. Apple's stock underwriter is Morgan Stanley and hanbrick Quist, an unconventional investment bank in San Francisco.

The unusual thing is that Morgan Stanley is the "aristocrat" of Wall Street. Its pride is not hard to imagine. It belongs to the kind of existence that is not easy to get close. Logically, Morgan Stanley is too lazy to take over such a small list as the listing of apple computer, let alone share this business with another investment bank.

Comment analysis, the reason why Morgan Stanley condescended this time should be because it reflected on why it lost IBM, a VIP customer.

IBM was originally listed on the top customer secret list held by Morgan Stanley and has a long-term cooperative relationship with Morgan Stanley. However, by monopolizing the mainframe computer market, IBM is not bad money and has almost no demand for financing, so that Morgan Stanley is too lazy to maintain customer relations.

It was not until IBM generated financing demand for the acquisition of Huanyu computer that Morgan Stanley remembered that it had such a VIP customer. Unfortunately, because it had not communicated for a long time, its feelings were weak and its judgment of the situation was wrong.

In order to reduce the financing cost and improve the financing effect, IBM asked Morgan Stanley and other investment banks to underwrite their own bonds, but Morgan Stanley was still immersed in aristocratic arrogance and refused to accept the scheme of sharing with others, resulting in the final loss of this business.

Now, Morgan Stanley's attitude has taken a 180 degree turn. It not only lowers its body to meet the small list of Apple's listing, but also undertakes it with other investment banks. This can only be explained by learning from experience.

……

"Taking this opportunity to compete in the same game, I can press Morgan Stanley and brush its reputation." Gao Xian, who turned the idea in his heart, immediately contacted John Whitehead, CO CEO of Goldman Sachs. "I took the time to read a media report and found that SEGA and apple were put together and compared in all aspects, including stock underwriters."

"Although apple is a start-up company, it has a good temper." John Whitehead said irresistibly, "I've heard a lot of interesting stories, almost caused by Apple's public image spokesman Steve jobs. For example, I complain that Morgan Stanley's 7% commission is too high, and the stock issue price is only set at $17 per share."

Gao Xian was also amused. "It seems that Morgan Stanley's initiative to lower its body did not make Apple's founder grateful."

John Whitehead tasted the subtext of the high string words, "Sir Gao plans to take advantage of this opportunity for apple and Sega to appear on the market together to suppress the limelight of Morgan Stanley?"

"It's not enough to put Morgan Stanley in the limelight." Gao Xian asked, "if we do better than Morgan Stanley, does it mean that customers should choose us more?"

John Whitehead mused, "what does Sir Gao want to do?"

Gao Xian replied in preparation: "we can try to use reverse bidding for some underwritten Sega shares."

PS: bow to thank the book friend: the reward of ambush, Ai Rui and green wind!!

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