Turning the day around, Gao Xian went directly to IBM headquarters to block IBM CEO John Opel, just like his ultimatum on the phone.
Incidentally, in the "old script", it is widely circulated that a giant in the industry such as IBM purchased a personal computer operating system from a small Microsoft company that was far inferior to Apple at that time, and it is still a legend of defective products. John Opel is the IBM executive who recommended that sentence and gave Microsoft a great development opportunity.
In fact, the origin also exists at this stage, that is, Gates's mother Mary gates and John Opel are members of the board of directors of the National United fundraising Association, a non-profit organization. As for whether this network still plays a positive role for Microsoft, it is unclear.
John Opel is quite knowledgeable. He waits for Sir Gao in his luxurious office.
"Sir Gao, what's urgent? I have to have an interview and can't talk on the phone?" John Opel asked knowingly.
Gao Xian patiently replied, "I'd like to communicate with you about the transfer of Charles Tandy's IBM-PC director."
John Opel shrugged easily. "Is there any problem? It's just a normal internal structure adjustment of the group company. Charles downy was promoted to President of the input system branch and head of ibm-pc."
"Besides, Charles downy is over 60 years old. According to IBM's tradition, executives can work until they are 65 and retire. He should also be prepared for this. He can reduce the workload and imagine the future retirement life. How beautiful and comfortable!"
Gao Xian frowned slightly and said, "you know, the core of the problem I want to talk about is not this, but that during Charles downy's ill health and hospitalization, the people at IBM headquarters have airborne and began to take over the IBM-PC department."
"You know, when IBM acquired Huanyu personal computer and became the IBM-PC department, it promised that in order to adapt to the ever-changing development trend of the personal computer industry, it would maintain independent and flexible operation. As for the person in charge, it should respect Charles downy's opinions and select successors from within the IBM-PC Department, rather than from the airborne confidants of IBM headquarters Right. "
John Opel said with a smile: "Sir Gao, you should also know that IBM bought Huanyu personal computer for the first time, but it spent a lot of money. You can't forget the independent operation you emphasized. The premise is that its performance satisfies IBM headquarters."
Gao Xian was amused by John Opel's plausible rhetoric, "Before IBM acquired Huanyu personal computer, the market share of mainframe computers fell from 80% at its peak to 60%. In addition, facing the severe antitrust investigation of the US Ministry of justice, it is likely to be ruled to split up. Even IBM itself made the worst plan and divided the business of the whole group into two parts."
"After IBM acquired Huanyu personal computer and entered this emerging field at the fastest speed, the confidence of the capital market in the prospect of IBM has soared. So far, the share price and market value of IBM have doubled, reaching more than $10 billion and more than $70 billion respectively, while the market share of IBM-PC has exceeded 60%, which has become the de facto standard of the personal computer industry and contributed to IBM Contributed 20% of the sales revenue. "
"Without these operations and achievements, the current PC market situation must be in the hands of apple. You haven't heard of the grand occasion of Apple's listing last year."
"I want to ask, what is the dissatisfaction of IBM headquarters?"
Listening to Sir Gao's eloquent speech, John Opel did not answer the question with confidence, "Sir Gao, I also ask you a question, what is the most important data index on the financial statements of enterprises, especially listed companies?"
Without waiting for the high string to answer, John Opel gently tapped his finger on the desk as bright as a mirror and continued loudly: "profit! But IBM-PC has the lowest profit margin in all group departments, which doesn't match the infinite scenery it enjoys."
Gao Xian argued: "the personal computer industry is an emerging field, and the business model is a new rule. You can't completely copy the experience and theory of successfully operating mainframe computers to examine the personal computer market, which is still in the rapid growth period, especially not too hasty."
"At the beginning, after Mr. Opel entered IBM and became Mr. Watson's assistant to the president, he must know clearly that system360 system, which helped IBM become the absolute overlord of the computer market, has experienced more than a decade from R & D, manufacturing, sales and recognition. Now IBM has taken an impossible shortcut to enter the new industry of personal computer!"
John Opel smiled triumphantly, "Sir Gao, don't you take it for granted that I didn't make an investigation before making a decision and know a little about the personal computer business?"
"In my opinion, the biggest reason why IBM-PC's profit performance is not ideal is poor management."
"For example, a considerable part of the annual sales of more than one million units are low-end products with an average price of about $1000."
"For another example, the business strategy of IBM-PC still stays at the level of small workshops. Take the memory capacity expansion card, the most popular IBM-PC peripheral device at present. Third party manufacturers can launch products with better prices without paying IBM a penny of interface patent fee, so as to squeeze the profit space that should belong to ibm-pc."
Seeing what John Opel said, Gao Xian asked tentatively, "it seems that you have a reform plan for these problems?"
John Opel naturally nodded, "Sir Gao said just now that IBM-PC has become the de facto standard in the personal computer industry. There is no denying that it is the credit of Sir Gao and Charles downy."
"Next, on this basis, we can launch a set of new architecture products with strict patent authorization to become the actual industry standard of the second generation. In this way, the profits of IBM-PC will be greatly improved."
John Opel was still spitting and showing off, and Gao Xian's face was gloomy because it touched his basic bottom line. Without the standard of "small outfit", why should I sell Huanyu personal computer business to IBM?
John Opel, who noticed the change of Gao Xian's look, waved his hand generously. "Sir Gao, although the adjustment of IBM-PC department will affect the interests closely related to Sir Gao, including Xiangjiang foundry, the profits of IBM-PC will increase as a shareholder."
"Therefore, I hope Sir Gao can take a long-term view and support the adjustment of IBM-PC department."
When John Opel mentioned "take a long view", Gao Xian smiled with disdain. You don't know what I really want!
He pointed out the window and said leisurely, "look, even if the afternoon sun is hot, it's not far from the sunset."
"According to the new development strategy you formulated for IBM-PC, IBM-PC should maintain its inertia leading position for three years with its current dominant position, but it will be ruthlessly eliminated next."
"Therefore, I think the adjustment of IBM-PC department should be discussed at the board of directors."
Seeing that Gao Xian not only didn't support himself, but also looked down on himself, John Opel's face suddenly looked ugly and said impolitely, "in the final analysis, sir Gao still couldn't bear to give up those related interests. They were all discussed at the board of directors. Do you think it's suitable?"
Gao Xian laughed loudly, "to tell you the truth, I also hate the scene of tearing my face and arguing so that I blush and have a thick neck."
"In this way, I will submit a research report to the IBM board of directors to explain the necessity and advantages of the existing model of IBM-PC department."
Speaking of this, Gao Xian leaned forward slightly, stared into John Opel's eyes and said slowly, "but please understand that I did this not for the bullshit benefit of your mouth, but for my reputation that I have never lost my investment for so many years."
"With this report, if the IBM board of directors still agrees with your approach, the bad situation in the future has nothing to do with me."
"I completely handed over the industry standard of Huanyu personal computer to IBM. When IBM goes astray, don't throw the pot and complain that I cheated and bought a bad product."
John Opel's eyes sparkled and said, "Sir Gao likes it. I'd like to read this research report to learn from each other and avoid going astray."
"I'll give you one last piece of advice. The times are different. The playing method of the mainframe computer market is not suitable for the personal computer market." Gao Xian raised his wrist, looked at the time, and then got up and said, "farewell!"
John Opel replied, "no!"
In this way, the two parted unhappily.
After leaving IBM headquarters, Gao Xian looked back at the magnificent buildings bathed in the sunset and sneered twice.