The sugar war will take a long time to wrangle, such as the notorious high fructose corn syrup plan to change its name, and there are countless confrontation dramas that the opponent secretly obstructs.
However, although the plan to transform high fructose corn syrup is predictably difficult to succeed, sir Gao's renaming plan has been implemented without hindrance.
At the suggestion of David Gao, chairman of the board of directors, the southern Puerto Rico sugar company, as the main carrier of the sugar business of Gulf western industrial company, was officially renamed buludon company.
It is not difficult to see that the name of bludorn company is related to the commemoration of Charles bludorn, the permanent chairman of the board of directors of Gulf western industrial company. When Gao Xian suggested, it also explained the original intention, but in fact, there are still many mysteries in it, reflecting the layout of Gao Xian.
The real change in the renaming of the sugar company in southern Puerto Rico to buluduoen company is the lack of the word "sugar industry", which further means that in the sweetener, the high string will not hang on the tree of traditional sucrose, and the old business of traditional sucrose will not be thrown away, but it should also broaden the way to make money.
Animal survival needs energy, and people like sugar is natural. So the market that provides sweet taste is always there. With the development of productivity, people love their appetite while paying more attention to reducing calorie intake and considering factors such as tooth decay, diabetes, obesity and so on.
The business of traditional sucrose has a long history. Take modern Asia for example. Among the British capital of Xiangjiang, Swire Group's "Swire sugar" used to be a very loud brand; The Guo family in Malaya huazili seized the opportunity of the sugar industry cycle and became the "sugar king of Asia".
All old things can not escape the constraints of various "bottlenecks", especially after the Second World War, when there was a shortage of sugar supply, sweeteners instead of traditional sugar are becoming more and more popular, which can not be described as the general trend.
The corn industry in the United States is very developed and enjoys Zhengfu subsidies and bonuses such as transgenic technology. In terms of cost advantages, it is estimated that there is no rival. On this basis, it is not surprising that high fructose corn syrup has been vigorously promoted.
It should be pointed out that there are still many kinds of sweeteners. Sucrose is one of them, and high fructose corn syrup is one of them. The purpose is not only directly associated, but also added to food and beverages, as well as pharmaceuticals, toothpaste and so on.
Bludorn company, whose name is no longer "sugar industry", obtained two development directions of sweeteners from Gaoxian, one is xylitol and the other is stevia, and conducted detailed communication at the first high-level meeting of bludorn company.
By the way, Jeb Bush, who is currently engaged in business development, accepted Sir Gao's invitation, joined Gulf western industries and became the vice president of bludorn.
In this personnel arrangement, in addition to the factors of selling Bush's face, it is also really useful for Jeb Bush.
You know, buluduoen company is a big landlord. It has thousands of acres of land in Florida, and the land in Dominica is calculated in square kilometers. It employs tens of thousands of bottom workers alone, and there are many places to coordinate. Naturally, the stronger the legitimate resources it has, the more convenient it is to act.
Of course, as the vice president of bludorn, Jeb Bush will not delay his original business activities, nor will it affect his life development plan to enter the political arena in the future. It will only increase the exercise of his ability, especially when coordinating the relations between various stakeholders, it is easier to establish contacts.
In fact, compared with whether Jeb Bush can become the governor of Florida, Gao Xian is more concerned about whether his brother George W. Bush can become the president of the United States. That investment should consider any possible interference factors.
At the meeting, Gao Xian personally introduced the development prospects of xylitol and Stevia. Firstly, he stressed that "according to the research of Gao's Medical Research Institute, xylitol and stevia are very safe for human body."
After listening to the slightly tired participants who had just discussed the company's personnel, administration and other issues, they all nodded and their response was very flat. After all, everyone is a businessman. Things without the support of safety theory can't be sold in the market. It's nothing strange.
Seeing that his words didn't drive everyone's mood, Gao Xian smiled and turned the conversation: "but..."
Speaking of this, Gao Xian picked up the cup and took two drinks, as if to moisten his throat. When all the people's eyes involuntarily focused on him, he continued: "Xylitol is highly toxic to dogs. According to body weight, if you eat more than 100 mg per kilogram of body weight, you may die. Therefore, when xylitol is added in the future, such as chewing gum, it will be fully on the market. Don't be exposed to pet dogs, so as not to die."
Jeb Bush couldn't help laughing at first. "I didn't expect xylitol to have this effect."
Gao Xian continued joking along with the atmosphere: "xylitol has another effect, that is, because it can not be decomposed by bacteria, it can replace the sugar in desserts to prevent tooth decay."
"This is really a very attractive market selling point." others nodded approvingly.
Seeing that everyone's interest was obviously mobilized, Gao Xian returned to the topic and said: "xylitol has the same sweetness as sucrose, but the heat is only 60% of sucrose; Stevia is even more powerful, its sweetness is 200 to 300 times that of sucrose, but its calorific value is only one third of sucrose."
"As for production, xylitol can be extracted from common plants such as birch, raspberry and corn. Stevia is a natural sweetener derived from South America. South America has used Stevia as a herb and sugar substitute for hundreds of years."
"Therefore, xylitol and stevia still have great advantages in terms of cost."
Jeb Bush asked curiously, "how many links does bludorn need to go through to introduce these two projects? Don't be preempted by others."
Gao Xian waved his hand with ease on his face, "you can rest assured that Gaoyi is ready. Bludorn company will buy it to fill the gap."
Jeb Bush nodded comprehensively and didn't get to the bottom of it. You know, the most famous example of Gaoyi cash out in recent years is to sell Huanyu personal computer to IBM, and it's normal to get some benefits from bludorn, and it's professional enough.
At the conclusion stage before the meeting, sir Gao looked forward to saying: "the name of buluduoen company no longer carries the word 'sugar industry', so that its business is no longer limited to traditional sugar, and even has more achievements in the broader agricultural field."
The participants did not disappoint Gao Xian, but realized Sir Gao's ambition for the development prospect of bludorn.
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In the sugar war, bludorn company, that is, the former sugar company in southern Puerto Rico, played a very important role. Its important dynamics naturally attracted much attention.
In particular, Gao Xian pays attention to other people's intelligence, and others will also observe the every move of the Gulf western industrial company. Therefore, the news of the layout of xylitol and stevia by bludorn company will inevitably be exposed.
In this regard, both sides of the sugar war are very unhappy.
For example, on the side of the American corn processing association, your nose is crooked. You make the reputation of high fructose corn syrup so smelly. You boast that sucrose is the most natural and traditional sweetener. How can it not be replaced? As a result, you haven't made sugar substitute sweeteners. In this way, it's too immoral!
United Sugar Co., Ltd., imperial Sugar Co., Ltd. and fanjul company are also sour. We are fighting for sucrose. It's good for you to keep a back hand for yourself. There's no integrity!
However, the capital market that hears the wind is more realistic, and is full of enthusiasm for the application prospect of xylitol and Stevia.
As for the response of bludorn company and Gulf western industrial company, they are even more dismissive and even sneer at it. In business, this can not be called lack of integrity. It is right to have a long-term strategic pattern! Do you blame me for staring at that piece?