As a superior and leader, you always need to have some excellence, such as using people's hearts. Otherwise, the more you go up, the more elites get together. Why should people have to convince you! Just like at this time, sir Gao skillfully asked Barry Diller a philosophical question, and immediately let a pair of Barry Diller who was about to show his ambition fall into meditation. Gao Xian's words are not unreasonable. For example, in most of the "media market" in the United States, the Federal Communications Commission of the United States only allows the establishment of three transmitting stations that use VHF radio signals to transmit TV program content, while the fourth transmitting station must use UHF frequency band. The impact of this provision is also great. You know, in the early stage of the development of the television industry, as a program content receiving terminal, there must be many technical shortcomings. For example, in theory, VHF radio signals can be divided into 12 TV channels, but at that time, the TV tuner can only separate up to seven channels, because if the channels are too dense, they will be connected. As for UHF TV program signals, the TV can not be processed directly. Under such circumstances, TV stations with VHF licenses certainly have more advantages than those with UHF licenses. Even in the mid-1960s, the Federal Communications Commission of the United States mandated that television sets sold in the American market must be able to directly tune UHF television program signals, but VHF television stations are not so easy to catch up with UHF television stations in terms of their first mover advantage over UHF television stations. Dumont television network, in which paramount took a stake, is basically regarded as the earliest fourth television network in the United States. However, due to various influences, including the fact that paramount was overwhelmed by antitrust at that time, it is inevitable that there are various obstacles in its operation. The members who finally helped to form a partnership are often those television stations with UHF licenses and do not have enough advertising revenue, How to survive, they soon broke up. The "life hard" UHF TV station became an independent TV station. Those with poor strength simply returned the UHF license to the Federal Communications Commission of the United States and recognized it as out of the game. The closure of the Dumont television network gave the American Broadcasting Corporation, which was not much better off at that time, a chance to come back from the dead. By the 1970s, it had caught up with the industry status of the National Broadcasting Corporation and CBS. As Barry Diller lobbied Gao Xian just now, up to now, independent TV stations with UHF licenses are not completely inferior to VHF TV stations in the three traditional TV networks. Even independent TV stations located in metropolitan areas such as New York and Los Angeles seem to be becoming hot cakes; Coupled with the vigorous development of cable TV stations, the growth environment of the fourth TV station in the United States is indeed unprecedented.
However, this is only a favorable trend at the macro level. At the micro level, there must be a stalemate in the competition with the three major TV networks belonging to the traditional forces. If the funds are burned out and have not been boiled out, they will also be finished, and even make wedding clothes for others.
In addition, at least so far, the regulation of the Federal Communications Commission of the United States, such as a company with up to 12 television stations in the United States and the fact that the owners of two television stations in the same media market cannot be the same, has not disappeared with the latest changes in the situation of the television industry in the United States. Therefore, Barry Diller's plan to buy TV stations requires a lot of choices and takes a lot of brains. However, it is man-made, but the rules formulated by ordinary people often inevitably have control that can be drilled into the camp. The regulation of the Federal Communications Commission on the control of television stations is no exception. During the discussion, Gao Xian proposed a cracking method, and there is also a formal name called "local marketing agreement". An imprecise vernacular explanation is that you can find an absolutely reliable agent to hold a TV station, and then lease it to operate. "Through this ingenious circuitous method, we can actually control more TV stations across the United States, and also provide further convenience for the cooperation with Hughes radio and television company and Hearst radio and television company." After listening to Sir Gao's idea, Barry Diller hesitated slightly. "The local marketing agreement is on the edge of laws and regulations. It won't be troublesome and difficult to get rid of it." "Don't worry, I've asked a team of professional lawyers to demonstrate it again and again, which is highly operable." Gao Xian smiled. "Moreover, many people have already used this method secretly, such as Sinclair broadcasting group." Hearing this, Barry Diller's courage suddenly came up, "that's much easier to do. We paramount are not the role of being cut at random. If we are really investigated, at least we should carry it together!"