Rebirth capital madman

Chapter 812: 812


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Introducing and understanding the policies of Xiangjiang exchange fund administration under Gao Xian's leadership to Wall Street is the top priority of this trip to the United States, because the main force of smiling face business or turning face into robbers comes from here. If you make it clear, you will have the effect of establishing words as evidence.

Of course, the participants will certainly not think of the contradictions and conflicts like the Asian financial crisis. They only understand Sir Gao's speech as attracting investment to Xiangjiang, an international financial center. From this level, the clear policies shown in the speech are quite in line with the taste.

Next, Gao Xian visited the headquarters of the International Monetary Fund, mainly to implement the procedures for Xiangjiang to use its own part of the SDR when necessary, so as to send a signal to the outside world that the means available to Xiangjiang exchange fund administration are still very rich.

Then, Gao Xian visited the Federal Reserve, but he did not seek to sign any Hong Kong dollar dollar currency swap agreement, because Xiangjiang exchange fund administration did not lack US dollar positions, and there were many younger brothers under middy, and it was not possible for Xiangjiang to ask him to guarantee the Hong Kong dollar.

In short, the key point is to send a positive signal to the outside world and deter speculation in the Hong Kong dollar, especially in the Hong Kong dollar.

It can be said that Gao Xian has no desire for the International Monetary Fund and the Federal Reserve. He just has a simple exchange. Naturally, he can confidently tell the media that the visit has been fruitful and very successful.

According to the schedule, Gao Xian also took the time to do some private work, such as further instructing Sega on how to pick the fruits of victory after the price war.

At present, the price war between low-end low-cost personal computers and home video game consoles with comrader, Texas Instruments, SEGA and Atari as the protagonists seems to have dissipated. The big four and many small and medium-sized manufacturers have suffered blood vomiting. They either knelt down on the spot and went bankrupt, or are on the road to closure.

Among the big four, Texas Instruments and adali of warner are undisputed losers. The former lost nearly $200 million and the latter lost more than $500 million. The inability to recover can be reflected in the financial statements of listed companies immediately, which can not be concealed.

Seeing that Warner was so seriously dragged down by Atari, the newspaper King Murdoch, who had always wanted to open up a situation in the United States, was not satisfied with the current co governance of 20th century fox film with Marvin Davis, and began to play Warner's idea again. Steve Ross was frightened to deal with the mess of Atari while maintaining capital ties with the circle of the times, It also made Murdoch look bitterly helpless.

As for Texas Instruments in distress, because Howard Hughes has done enough to pave the way for the acquisition of Texas Instruments, although there is resistance like Texas cowboys' wild nature, the progress is still moving forward steadily.

Incidentally, since the 1970s, hostile acquisitions among large American companies have become common practice. After entering the 1980s, the scale of funds involved in acquisitions has repeatedly reached new highs, and Howard Hughes's attitude towards Texas Instruments is good, such as promising to retain the current management and not to carry out large-scale layoffs.

Kangmaoda, who took the lead in launching this price war, could have used the attitude of a winner to reap the fruits. After all, the sales of $1 billion can be described as brilliant, but the pressure to lose money is also greater, which further intensifies the existing contradiction between Owen Gould, chairman of kangmaoda's board of directors, and Jack tramir, CEO, Kang Maoda, who was caught in a bigger internal struggle, obviously had no intention to pick any victory fruit.

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Only Sega, although it also made a loss of hundreds of millions of dollars on its book, is still as stable as a rock. With a fooled resource, Sega began to reap the fruits of victory, and its primary goal is to catch up with the video game boom, which led to the collapse of Mattel, which was originally doing a good toy business.

Gao Xian has received the Research Report on the North American video game market submitted by Gaoyi America, which is similar to his expectation. Although the Christmas sales season this year is not far away, it is a pity that he can't play anymore. Even next year's business is difficult to maintain. The market of home video game consoles is shrinking at an alarming rate, It is estimated that there is room for us $100 million in sales.

Compared with family video game consoles, arcades are more clear about the rise and fall of business because they are placed in public.

In the United States, there are more than 10000 arcade outlets at most, which has aroused widespread concern about youth social problems, but now there are 1500 arcade outlets, and the business of the surviving arcade outlets is about 40% less.

In the first two years of the booming video game market, the global video game market, including home video game consoles, arcades and personal computer games, was valued at US $42 billion. But now, dragged down by the collapse of the North American video game market, the cold winter of the industry has come.

In short, the industry of video games is abandoned by consumers in the North American market because of the shoddy manufacturing and bad money driving away good money caused by brutal competition. So many Wall Street analysts have a view that video games are just a fashion. They come and go quickly, and that's it.

Gao Xiancai is too lazy to care about other people's life and death. Sega, which has made full preparations for it, has a "minimum guarantee" market, and the European market is growing steadily, which is strong enough to stand. Now it is time to make use of abundant capital to carry out some horizontal expansion such as toys and derivatives of film and television works, such as the IP of transformers, which should also attract gold.

At the same time, in the name of correcting the mistakes made by the whole industry, Sega controls the third-party video game developers through the license system, and finally makes Sega's video game platform become the mainstream of the market.

However, we must pay attention to eating. Gao Xian is worried about this. It is a hated act to shoot a check on someone's face. Sega's correct posture of picking the fruits of the victory of the price war should be the Savior of the industry.

For example, when acquiring Mattel, the largest toy company in the United States, while letting it recognize the reality, it can also use businesses such as transformers to lure it and make it willing to throw itself into the arms.

In the process of incorporating those small video game developers into Sega game platform, we should pay more attention to ways and methods, and can not leave the bad name of bullying. Therefore, in addition to refining the license system, we can also give appropriate support to help them through the current difficult period.

In summary, Gao Xian means that for those targets evaluated as valuable, Sega buys and incorporates them by bottom reading, and has a passionate capital behind them. There is no need to make its image like a villain, so as not to be seen by the vested interests on the side of MIDI and cause trouble.

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