Chapter 946: 946

In the American semiconductor industry, which was hit by a semiconductor industry, Gao Xian picked up not only Intel's "junk", but also two other "junk" - MOSTEC and Fairchild Semiconductor.

To paraphrase, there is only one kind of happiness, but there are thousands of kinds of misfortunes.

Those once popular semiconductor companies in the semiconductor industry in the United States benefit from stepping on the drum of the great era of technological progress when they succeed. When they fall to failure, they have strange internal causes of death.

At the beginning of Intel's establishment, in order to win over customers, it set a very gentlemanly rule, that is, do not enter the business field that has a direct competitive relationship with customers. To put it bluntly, do not rob customers' business.

For example, this rule is the easiest to understand.

Intel and Texas Instruments both design, produce and sell microprocessors, and their customers include PC and home video game console manufacturers using these microprocessors.

In order to abide by the rules set by itself, Intel has never come to an end in person. What are the terminal products of personal computers and home video game consoles; Texas Instruments has no restrictions. While selling microprocessors to manufacturers of personal computers and home TV game consoles, it also takes advantage of its vertical resource integration to enter the industry of personal computers and home TV game consoles, so that it has launched a price war with those customers.

It's hard to say the pros and cons of the two. Texas Instruments did make fast money, but it was hit hard by the collapse of the North American video game market in 1983. It suffered serious losses, so that Howard Hughes, guided by Gao Xian, took the opportunity to acquire it, split the part of national defense engineering business and left it for itself. The rest of the larger civil business was sold to Gulf western company, It has become one of the core high-tech departments of Gulf western company.

Intel was constrained by its own rules, so that its diversification stopped and did not save enough money to resist the risk of famine in a good time. As a result, it fell into the dilemma of life and death in the semiconductor industry war between Japan and the United States.

If Intel doesn't care about technology, it's a bit wronged. In 1983, it developed CHMOS with its own technical characteristics, which can reduce chip power consumption and improve performance at the same time; After that, a dynamic random access memory memory particle with a capacity of 256Kb was introduced.

Unfortunately, this product has limited appeal to a wide range of customers in front of a semiconductor memory product with high quality and low price and large quantity.

It can only be said that Intel's decline during this period is because it did not understand the market direction.

Compared with Intel, MOSTEC, which once occupied 85% of the dynamic random access memory market in the United States at its peak, played a good hand.

In terms of technology, MOSTEC is really not lacking. After all, it was founded by a group of former employees of Texas Instruments. It once occupied the absolute top position in the dynamic random access memory market. It was won entirely by strength.

In 1973, MOSTEC introduced a revolutionary technology of dynamic random access memory - address multiplexing, which caused a great sensation in the industry. Of course, it was mainly ridiculed by peers.

As for address multiplexing, the simple explanation is that the larger the memory particle capacity, the lower the average cost spent on the chip pins. At that time, the memory particle capacity of dynamic random access memory was 4KB. Address multiplexing made the chip design and the number of pins unnecessarily complex.

However, in 1976, the memory particle capacity of dynamic random access memory developed to 16kb, which made MOSTEC's technology forward-looking and received rich returns; In 1979, the memory particle capacity of dynamic random access memory developed to 64KB, and MOSTEC suddenly became the market overlord and technical leader of the global dynamic random access memory industry.

At this peak period, the famous American industrial giant, United Technologies, spent US $345 million to win MOSTEC.

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It's not surprising that other giants in traditional industries have long shot at it. Moreover, the R & D of new technologies is always inseparable from burning money.

The problem is that UTC caught up with the American high point of the development outlet of the semiconductor industry. Later, the semiconductor industry suddenly caught up. The aggressive price war immediately made the semiconductor peers in the United States in a hurry.

MOSTEC's response strategy is to increase investment in the most successful and unprofitable dynamic random access memory business, which has consumed hundreds of millions of dollars in recent years. Similar to the original introduction of address multiplexing, MOSTEC has developed many advanced technologies.

This decision, how to describe it, is a little stupid, because the main direction of a semiconductor industry's attack on the American market is dynamic random access memory, and MOSTEC is facing a head-on battle, who wants to fight.

The result is self-evident. There is a government policy support for the semiconductor industry, and the overall view of not competing for temporary gains and losses is there. United Technologies, the financial father of MOSTEC, has to have a stop loss limit no matter how rich he is. Now he can't stand it and is selling MOSTEC.

When Gao Xian was reading the documents, he got the latest report on MOSTEC. It is not that MOSTEC didn't pick up the junk at all. French electronics giant Thomson reported US $70 million to UTC. Although it is much less than the US $345 million at the time of the original acquisition, let alone the value-added investment, he can stop the loss as much as he can, The reality is so cruel that UTC shows signs of intention.

On the document in front of Gao Xian, there are two actuarial results, one of which closely considers the MOSTEC intangible assets that are almost ignored at present.

In Gao Xian's view, MOSTEC's intangible assets are very valuable.

The first is the new technology developed by MOSTEC in the field of dynamic random access memory in recent years. It is true that it can not recover its investment at all, but in a few years, when other semiconductor memory companies move forward, they can't get around these checkpoints and have to teach some royalties more or less.

On the other hand, although MOSTEC did not engage in diversification, it did not do nothing.

It has reached a deal with Intel to acquire the power of the second manufacturer of Intel 8086 microprocessor series and future x86 design.

Similarly, MOSTEC has reached a similar deal with Motorola on the MC68000 microprocessor.

You know, these two types of microprocessors, one is the CPU of IBM-PC compatible computer and the other is the CPU of apple computer, which can be used as chips in the game in the future.

The main purpose of Gao Xian to help Intel in its life and death is to continue to develop and grow the personal computer standard with "small package" blood; To pick up MOSTEC, you can add advance, attack and retreat insurance for yourself in a period of time.

After actuarial calculation, such intangible assets of MOSTEC should generate revenue of US $450 million in the future patent period.

Therefore, Gao Xian once again gave instructions in person. UTC was pitifully pitiful and sold a favor. It increased US $10 million in cash than Thomson's offer and received the junk of MOSTEC.

Thomson company really gave up the acquisition plan angrily and ridiculed arrogantly. The fool was willing to add another $10 million in cash.

Gao Xian is naturally too lazy to pay attention, and picking up leaks is inseparable from a long-term vision. We have no common language, so I make money and you can just watch.

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