“Well…actually, I should not ask you. I understand it very well myself,” Jiang Yuning replied as she focused on what she had written in her notebook instead. “It’s just that… recognizing facts and accepting them are two completely different things. The only way that I will be able to deal with public relations and publicity for this drama is by forgetting that this is my own work but perceiving it from the perspective of a bystander instead.”
“First of all, I should curse the first female lead in the drama.”
“If Jiang Yuning can act well, I will hang upside down when I shower in future!”
“Is the director blind? Jiang Yuning should just die.”
As soon as she started speaking, Lu Jingzhi stepped forward and sealed her lips with a kiss instead. After the kiss, he whispered in her ear in a low voice, “You are not allowed to curse yourself like this.”
“Well, the haters are always insulting and cursing at me like this every day anyway. I am still fine, right?”
“I don’t allow it.”
Mm…
Jiang Yuning was completely stunned when she heard this low and sexy voice. Therefore, she quickly put down her pen and notebook before she wrapped her arms around Lu Jingzhi’s neck and asked, “Then what should I do? I guess I can only…indulge in something really comforting for a while now.”
“Mrs. Lu, what kind of service can I offer you?”
…
Since Jiang Yuning was extremely busy last night, Vera could only successfully contact her the next morning. “I thought you said that you wanted to come up with a publicity plan?”
Jiang Yuning was still biting her pen at this time as she said, “Well, I have already made a good assessment of <Nameless Orphan>’s failure rate last night. The probability is as high as eighty-nine percent.”
“How did you manage to come up with that figure?” Vera who was sitting in her office at this time, could not help but laughed when she heard Jiang Yuning’s words. “Why do I have a feeling that it’s one hundred percent instead?”
“Well, there is still some hope for the drama, but the hope is all on your boyfriend,” Jiang Yuning replied as she sighed. “Alright, I am not going to talk nonsense with you anymore. Let’s talk about business now. <Nameless Orphan> will be premiering on the 25th of this month and there is no need for us to continue with any warming up or promotional events anymore. After all, everyone is obviously desensitized to this drama and no matter how hard we try to promote it, it will be entirely useless. Therefore, we have to take some other actions before the premier instead.”
“What do you mean?”
“Who would have expected that I would have to embark on a journey of insulting and criticizing myself once again? After the premier of the drama, I will use some social media accounts to write some negative and hate comments about my acting skills and the plot of the drama so that we would be able to attract the attention of the netizens.”
“After that, we will arrange for some other social media accounts to have a differing opinion so that there will be an argument between both sides.”
“I have no other bargaining chips right now so the only way we will be able to increase the rating and viewership rate of the drama is to arouse the curiosity of the audience and the passers-by. After reading all the comments, they would also be intrigued to find out how bad the drama is or how terrible my acting skills are and this will attract them to watch the drama too. I think that playing around with psychology is much more useful than any other marketing propaganda.”
“I believe that the storyline and the quality of the drama, <Nameless Orphan> will definitely be able to retain the audience. What we lack is just the stepping stone.”
“Therefore, I have decided to create this opportunity for myself.”
Jiang Yuning has decided to embark on the challenging and risky road because she felt that it would definitely be worth the bet.
Vera also knew that the netizens were very rebellious and they would not do something simply because you asked them to.
Therefore, Jiang Yuning’s method might actually be worth a try.
“Then…are you going to act as a customer service representative?”
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“Well, that depends on the effects of my plan at the end of the day. When the time comes, your boyfriend will have to step in to play his part too.”
“Okay,” Vera replied as she understood Jiang Yuning’s plans.
Even though she did not understand if the plan was professional at all, she knew that the interaction between the fans and artistes, and the artistes and the entertainment circle, was often very interesting. After all, often times when you do everything that you could to increase the curiosity of the audience, it might not work as well as when there was a bunch of accidental incidents piquing the interests of the audience instead.
Therefore, Vera quickly met up with Director Mong and the rest of the producers after she found out Jiang Yuning’s plan.
For Director Mong, this was considered a ‘devil’s crooked plan’.
Vera could tell that Director Mong felt very uncomfortable with this plan.
“Director Mong, perhaps in your opinion, you will feel as though this kind of publicity plan simply means that we are not doing business in the proper manner because this breaks the traditional way of doing propaganda and publicity in the Republic of China. However, we all know that <Nameless Orphan> is a very good drama with an excellent storyline. As part of the crew who have worked very hard to ensure that this drama is a success, we want the drama to be discovered and loved by more people. Therefore, I really hope that you will be able to accept our new propaganda method,” Vera patiently explained to Director Mong.
Director Mong did not say anything at all but at this time, his assistant, Xiao Guo was already looking forward to the new propaganda.
“Director Mong, why don’t we proceed with Sister Yuning’s plan then? Isn’t it true that we cannot judge a drama or movie until the audience has seen it? Sister Yuning might be going against the flow, but at the end of the day, isn’t it a good thing to get the audience to watch the drama regardless of the reason why they decided to do it in the first place?”
“Moreover, even though the quality of your drama is perfect, the ratings…”
Director Mong glared at his assistant because he felt that she was becoming too courageous.
Who gave Xiao Guo the audacity to speak up on his behalf at a time like this?
The publicity company did not have any objection to Jiang Yuning’s propaganda plans. In fact, a few of them had initially given up but after listening to Vera, they suddenly became very energetic. If the publicity and marketing efforts for <Nameless Orphan> could really turn around, then it would finally be considered a success. After that, their company would also be praised for the efforts.
“Well, then I will leave everything up to you young people then. I…I will go abroad for a vacation at that time.”
This was the biggest concession that Director Mong could make.
Vera felt very grateful because she knew that people from the older generation like him were actually much more serious and they would usually disapprove of using fan psychology to increase the ratings and the viewership for the drama.
However, what Xiao Guo said was very true. The final ratings and quality of the drama can only be judged after the audience has seen it. Since Director Mong was very confident with the quality of his work, he was willing to place his trust in Jiang Yuning. Even if he did not agree with the way young people think and work nowadays, that did not necessarily mean that they were wrong.
Times were different now.
Therefore, after getting the approval of all the parties, Vera and the rest of the staff prepared the propaganda materials.
Vera did not trust the publicity company to prepare the text for the propaganda and she handed the responsibility over to the young paparazzo and X Society instead. Of course, since this was a normal cooperation, Vera also had to prepare a corresponding remuneration for them.
Therefore, <Nameless Orphan> decided to cancel the last wave of marketing and promotional activities for the drama before the premier.
Moreover, Jiang Yuning was very busy every day as she had to take acting and etiquette classes, in addition to memorizing her lines for her upcoming movie.
She had no time to think about matters related to her wedding ever since that day.
“You are so busy nowadays. Do you even have time to discuss your wedding with the second young master Lu?” Vera suddenly asked Jiang Yuning as the both of them were seated in the car after Jiang Yuning had just finished filming a commercial.
After listening to Vera’s question, Jiang Yuning instantly opened her eyes and said, “I have completely forgotten about it…I have been neglecting Second Brother all this while.”
“If I were the second young master Lu, I would not even want to marry you,” Vera replied as she teased Jiang Yuning. “I am going to pass by the cake shop. Do you want to get him anything to appease him?”
“He does not even enjoy eating any desserts,” Jiang Yuning replied in a distressed manner.
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