Chapter 335: 337

Lu Xiaomei is really beautiful and "tiger like". Tang Long likes Lu Xiaomei because the little girl is silly and fun.

Say naive, people are not stupid, say not stupid, and their heads are a little straight. You have to bully her when you think of what to say. People can crush your eggs, which is well known by the whole factory and humiliates you.

Huang Yingwu said he wanted to bring them together. Tang Long smiled until he didn't object. Such a funny little girl has been with the people in the factory for a generation and suffered a little.

Before long, pockmarked Wang led the technical backbone, workshop leaders and other management. The place also changed from Huang Yingwu's office to a large conference room, but the conference room was not air-conditioned and a little cold.

Lu Xiaomei was wearing a military green coat and a little bit frozen. She seemed to have a bit of a puzzle in the bag of melon. The leaders of the brewery met at a meeting and told them what to do on their own. She did not understand management or leadership.

When I saw Tang long, my little face turned red and I didn't understand that it was this guy who came. She said.

"Let's all sit down. The conditions are a little difficult. If we insist first, the factory will be better in the future." after Tang Long sat down, he looked at the people with a smile. His eyes stopped on Lu Xiaomei, looked at her big eyes and looked at himself. He couldn't help feeling a little funny. He subconsciously squeezed his eyes with her and teased her.

Until the tigress was embarrassed and lowered her head, she took her eyes back!

"I'm calling you here today to discuss the next development of 'Dragon Wine Industry'." Tang Long put away his smile and said.

After a little pause, he continued: "my original plan was to seal up the winery for the time being, only brew it but not sell it. First store it in several wine cellars, brew it for three or five years, and then talk about selling brands. But now I can't.

The plan can't catch up with the change. Wu Zhengyao, the head of Wu County, gave me a clear instruction that dragon wine industry can't be a free fish. It must become a pillar enterprise and a large tax payer in Taoyuan County in a short time, and strive to catch up with those big brand wine enterprises in a short time. Therefore, the pressure comes up all at once! "

Everyone didn't speak. Anyone who opened a factory only produced but didn't sell. This is a problem in itself. No matter how good the wine is, if it is not sold, there will be no harvest. In the long run, it will become a vicious circle, let alone development and growth.

Wang Mazi hesitated and said, "don't worry, boss. I'm here in the workshop. I won't drop the chain for you."

He doesn't know what to say. He doesn't understand sales. He is in charge of technology, workshop and brewing production line. Therefore, he can only ensure to do well in front of him.

"Well, as long as you can ensure that our products are promoted and there are no problems in the production process, you are a great achievement!" Tang Long nodded with a smile and said with appreciation. Pockmarked Wang is simple and honest. He has no plans. If he is not honest, he can be bullied so hard by Zhou Dawang.

Turning to Huang Yingwu, he said, "since we want to promote the wine of dragon winery, we have to do two things."

Huang Yingwu nodded: "boss, tell us what you want us to do. We all listen to you!"

Tang Long smiled and said, "you can't just listen to me. You should also participate, think more and put forward more opinions."

After a pause, he continued: "the essential thing for promotion is the sales system. If you want the wine to sell well, in addition to our good wine, the brand must be excellent. My idea is that just during the peak sales season years ago, there is a lot of gift demand in the market. Let's make a wave of advertising first to get the popularity of Longzhi wine industry."

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There are a lot of wine in the cellar. At the beginning of promotion, it must be enough to sell.

In front of dragon wine industry and Tang long, there are two most fundamental choices, positioning and positioning of dragon wine industry.

Is it a high-end market or a low-end market.

The high-end market and the low-end market have their own advantages and disadvantages. High end wine must have enough recognition, otherwise it is difficult to enter the hearts of consumers. Low end wine is easy to promote, but the profit is low.

Tang Long's positioning is "high-end".

Because of the low-end positioning, it's easy to make a brand at the beginning. In the later stage, if you want to take off the "low-end" hat and then make it a high-end, unless you start a new stove.

Therefore, at the beginning, Tang Long's idea was to force Klaus to do it in one step.

Because he is also very confident in the quality of "Dragon Wine".

Advertising and promotion. The Dragon wine industry certainly does not have the financial resources. Now the wine making depends on Tang long to subsidize money inside, and the products are not sold outside. Where does the money come from to advertise for promotion? Moreover, the cost of promotion and advertising is not a small sum of money.

"I'm going to spend a billion to inject capital into the 'Dragon Wine Industry' and officially establish the Dragon Wine Group Company. The product name is' Dragon Wine '. I'll find a professional company to cooperate in the design of the appearance, packaging and container. In addition, I'll hire a deputy general manager from the outside to form a special' Dragon Wine 'marketing and promotion team. In the future, you will be responsible for the winery, and the sales are still not enough Worry with you! "

Tang long thought for a while and said, it's really difficult for them to set up a new sales department and let Huang Yingwu Wang Mazi do sales, or to directly play the brand and take the high-end route.

Huang Yingwu has no opinion. Tang Long is the boss. He says he can do whatever he wants. As for others, he has no opinion with Tang long. The Dragon wine industry itself is Tang Long's own industry. There is no need to discuss with anyone about what decisions to make.

"Product positioning. I'll find a professional company to conduct market research later. All of you here are the backbone and elite of the winery. My requirement to you is to maintain the quality of dragon wine as much as possible. In addition, I have the right to cooperate with Director Wang's production."

"Boss, you can rest assured that we will not hold you back at such a critical moment!"

Lu Xiaomei yawned and her eyes were a little dull. She understood. Isn't it that the winery has to sell wine outside again? It's such a simple thing to brew and sell wine. What's there to say and what's the development problem? Are you tired? How nice it would be to lie down at this time.

She doesn't know sales or technology, but she has strength and can do her job well. The winery guarantees that she won't default on her salary every month.

Tang Long's visit this time is mainly to communicate with the management of the winery. The previous plan needs to be changed now. Although he doesn't say to change day and night, it's almost the same.

On the whole, the winery will no longer serve Tang Long himself, but start serving for market operation.

After the listing of dragon wine, sales performance and other related problems will follow.

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