Chapter 367: 369

The brilliance of dragon wine cannot be cast in a day or two, nor can it be cast in a year or two. We need to persevere.

Tang Long doesn't want to use "Dragon Wine" to harvest wealth, let alone make him a flash in the pan. What he is more willing to do is to take money and time to nourish.

But it has to be said that Chu Jiaoyang is indeed a talent. At least his achievements in dragon wine sales and publicity are obvious to all. In the future, the Dragon wine industry probably doesn't need Tang long to "feed" and even milk when he is short of money.

After hesitation, Tang Long specifically called Huang Yingwu and told her that in terms of winery management, in addition to his own orders, the rest went step by step, and other people's instructions were ignored.

After leaving Baitao cafe, Huang Yingwu was unhappy. If she could not expand the winery and increase the production capacity, she would not be able to show her strength. She felt that she could not jump by being pressed on her head.

The problem now is that if you want to get all the management rights of Longzhi liquor industry, you must convince Tang long. Before coming, she thought she was very stable, because Tang Long's previous performance was easier to accept suggestions, and her ability is beyond doubt. She can make a lot of money for the other party, and the other party has no reason to disagree.

But after seeing Tang long, the feedback result is just the opposite.

Chu Jiaoyang suddenly thought, isn't warm spring holding a share in the Dragon wine industry? Since Tang Long doesn't make sense, can Tang Long change his current idea from the opinions of others?

"Well, there was a conflict with you, Tang Long?"

Warm spring received Chu Jiaoyang's call, was a little stunned, frowned and said, "don't you get along very well?"

Chu Jiaoyang said helplessly, "it's not a conflict, or there is no agreement on some business philosophy."

Seeing that warm spring didn't speak, he continued: "now the operation of dragon wine industry has gradually stepped on the right track. In the first month, the reservation volume of dragon wine in the top ten cities in China exceeds 1.5 billion. More than 95% of these orders can be completed on the tenth day of the first month.

Dragon wine is not short of popularity and popular in the market, but it is limited to the production capacity. Now the production capacity of the winery is too low to keep up with the market sales. Therefore, my opinion is to use the funds on hand to expand the winery and improve the production capacity. "

Warm spring asked, "Tang Long didn't agree?"

Chu Jiaoyang was a little silent. Tang Long didn't say he didn't agree to expand the winery. He just said he didn't want the winery to expand so fast.

"I want to get the management right over the winery!"

Gritting his teeth, Chu Jiaoyang told warm spring his purpose.

She wants to have the absolute right to manage the Dragon wine industry, not just limited to marketing and sales, but can't intervene in production and winery.

This is a matter of getting stuck in the throat for a qualified superior.

Warm spring smiled bitterly, thought about it and said, "I happen to be in Taoyuan County, too. Let's meet and talk about specific things!"

"Good!"

Warm Chun hung up her mobile phone and sighed. Since Tang Long didn't want to give Chu Jiaoyang the management right of the winery, it's useless to estimate who said. Although she is a shareholder of dragon wine, she really has no right to speak. If she dares to fight with Tang long, she can kick herself out every minute.

Since Tang Long doesn't want chu Jiaoyang to interfere in the winery, there must be his ideas and reasons. The problem is that Chu Jiaoyang's sister has a good temper. You make her unhappy. Maybe she will quit and leave. Talented people have tempers.

Warm spring and Chu Jiaoyang went to the restaurant in Yutou village, chose a small private room and talked while eating.

"What I mean is to directly increase the production capacity of dragon wine. Now the annual production volume is only more than 200000 boxes, which is not enough to sell in two days."

Chu Jiaoyang looked up at warm spring and asked, "can you persuade Tang long to hand over the management of the winery to me?"

Warm spring smiled bitterly, didn't answer, but thought about it and asked, "sister Jiaoyang, have you ever thought about changing your mind?"

"What idea?" Chu Jiaoyang frowned.

Warm Chun smiled and said, "I understand what you mean. Tang Long doesn't want to expand the winery rapidly because he's afraid of damaging the quality of dragon wine. But he didn't say he won't let you spend money? We didn't intervene in dragon wine, but we can get another sub brand, buy several wineries and spend money to smash another brand.

We can smash a "Dragon Wine" with one billion yuan. In theory, we can smash a "tiger wine" with another one billion yuan.

You are an expert in market operation and have money now. If Tang Long doesn't let you make dragon wine, you can't finish making tiger wine. If he doesn't let you interfere in the management of the winery, you can buy another one! "

"Another door?" Chu Jiaoyang asked dumbfounded.

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Get another "sub brand" or take the money of dragon wine? Will Tang Long promise such a thing?

Chu Jiaoyang said with a smile, "don't you just want to expand production, occupy the market and have the authority to manage the winery. It has nothing to do with setting up another portal. Anyway, in the end, you get what you want, and Tang Long has added another industry, the best of both worlds!"

The idea of warm spring has indeed opened a new door for Chu Jiaoyang, "sub brand". In addition, it will buy another winery. The old winery will not let itself play. There will be no problem in getting a new winery to produce sub brand wine for sale?

"This is really a way!" he thought

"Yes, we have money in our hands. How to play is not to play. Why do we have to rob Tang Long's baby? We can't build another one or buy one ourselves. Living people can't hold their urine!" warm spring said with a smile.

After dinner, Chu Jiaoyang hurried back to the company.

He called his subordinates and held a meeting all night. Finally, he came to the conclusion that the scheme put forward by warm spring is indeed feasible. He can buy a new winery and get a sub brand.

"If you want to start a brand of high-end wine, it will be more difficult. The success factors of dragon wine are diverse and may not be completely copied!"

"Mr. Chu, I think we can take advantage of the current advantages of dragon wine to launch one or two new products, high-end dragon wine. One is enough."

"A bottle of thousands, even thousands, hundreds of dragon wine is not very practical for ordinary consumers as daily consumer goods, and the price must be reduced!"

"On the premise of ensuring the wine quality, improve the taste, reduce the price and create a new 'sub brand'."

Since everyone agreed, Chu Jiaoyang bit her teeth and did it. Immediately mobilize personnel to do market research and give feedback three days later.

Young people, urban white-collar workers, ordinary workers, middle class consumers, Baijiu price positioning, generally in the tens of dollars, hundreds of dollars.

Hundreds of dollars of high-end Baijiu, generally just as a gift!

Dragon wine already has a high-end brand, and now it's doing well. At least it's well-known. It's hard to say whether it can be stabilized.

Wine for daily consumption is also a blue ocean. You can kill it and attack the city!

"Tang Xiaolong!"

Soon, the sub brand of dragon wine was established. Chu Jiaoyang cut first and then played. He directly registered 'Tang Xiaolong' as a sub brand.

Tang Xiaolong Liquor Co., Ltd. was established. The brand-new subsidiary and subsidiary of Longzhi Liquor Co., Ltd. are fully owned by Chu Jiaoyang. Limit cutting with the main brand of dragon wine and associate it without affecting the brand of dragon wine.

Moreover, Chu Jiaoyang spent 45 million to buy an old distillery in the city, and then spent 12 million, 21 million and 17 million respectively to buy three small distilleries in the surrounding counties and cities, which are small in scale but have certain ability, with a total cost of 95 million.

After the integration of the four wineries, Tang Xiaolong Wine Co., Ltd. was injected, and the top design company in China was invited to design a series of products for Tang Xiaolong, including outer packaging, brand name and so on.

When Tang Long knew what Chu Jiaoyang was doing, he had almost finished what he should do.

"Boss, I need several professionals who know wine making technology."

Tang long looked at Chu Jiaoyang and asked, "professionals who know wine making technology? What's the use?"

Chu Jiaoyang said calmly: "I went back to think carefully about what my boss told me earlier. It was very reasonable. It was very hard to create a brand. Especially after the high-end Baijiu was realized, the Dragon wine industry was preparing to have a sub brand. So we successfully registered the" Tang Xiaolong Baijiu Co., Ltd. ", and another ninety-five million of the rats were bought from the surrounding counties and cities. The four Baijiu production enterprise set up the "Tang Xiaolong" Baijiu production plant.

Looking at Tang long, Zhu Jiaoyang smiled and continued: "next, we will officially launch the main product" Tang Xiaolong "youth Baijiu series.

"Tang Xiaolong?"

Tang Long was speechless. He didn't give you the management authority of the winery. Did he hang me on the bottle as a trademark? Was it too cruel?

With a dry smile, he said, "I don't reject the establishment of a subsidiary of Longzhi liquor group and the opening of a new brand strategy, but can this name be changed?" isn't 'Tang Xiaolong' very pleasant? Well, it's not very domineering! "

Chu Jiaoyang shook his head and said solemnly, "there is no way to change it. The company name, brand design, positioning and other things have been arranged. The rest will wait for the product to be listed for publicity."

"Tang Xiaolong" sub brand liquor series, everything has been completed, including packaging, brand planning, publicity and so on, and so on, what is the only thing that has not been done is Tang Xiaolong.

Tang Xiaolong's location is the youth series, which is the main Baijiu class after 80, the young white collar class, the price 100ml small bottle market retail price of 15 yuan, 200ml small bottle liquor, the proposed retail price of 28 yuan, half a catty of small sum of 58 yuan, a pound of volume 99 yuan.

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